SwagUp
SwagUp is a B2B platform for designing, warehousing, and globally distributing custom branded merchandise and corporate swag, serving enterprise marketing, HR, and event teams at companies such as Walmart, Notion, Duolingo, and Siemens through an integrated catalog, fulfillment, and CRM-automation stack.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What SwagUp does
SwagUp (legal entity SwagUp, Inc., incorporated in New Jersey) is a B2B platform for designing, warehousing, and distributing custom branded merchandise, founded in 2017 by CEO Michael Martocci. The company operates a cloud-based platform (swagup.com and app.swagup.com) that combines a catalog of over 2,500 SKUs across apparel, drinkware, bags, office products, and electronics with in-house services including free custom design, assembly and packaging, warehouse storage at a New Jersey facility, and global shipping with duties and taxes managed in-house. Differentiated platform features include Redeem Pages (branded recipient-driven item selection), SwagUp Shops (white-label storefronts), and a native Shopify app for merchant-facing distribution.
SwagUp serves enterprise marketing, HR/people operations, and event teams at companies including Walmart, Notion, Duolingo, Siemens, Universal, Kellogg's, and Ramp, with cumulative shipments exceeding 2.1 million items across 1,000+ customers. The go-to-market combines self-serve e-commerce, dedicated swag experts for enterprise accounts, and a Co-Op partner program with integration and co-marketing relationships across Salesforce, HubSpot, Slack, Zapier, Shopify, Ramp, Remote, Mercury, Outreach, Commsor, and Dado.
Revenue is generated through a mix of one-time custom merchandise sales, recurring membership subscriptions (Free, Silver, Gold, Platinum tiers on annual billing), shop transaction fees of 8-10% on Gold/Platinum member sales, recurring warehousing and storage fees ($5/pack or $0.25-$3.00/item), and shipping charges. The company employs 101-250 people, lists its operational address at 226 Old New Brunswick Road, Piscataway, NJ, and shows a 2026 copyright notice referencing Bensussen Deutsch & Associates, LLC, suggesting an ownership or operational alignment with that established promotional products distributor. Only one funding round ($326,500 from Gaingels, May 2022) is disclosed in the available data.
SwagUp firmographics
Firmographics- Name
- SwagUp
- Legal name
- SwagUp Inc.
- Website
- https://swagup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SwagUp is a B2B platform for designing, warehousing, and globally distributing custom branded merchandise and corporate swag, serving enterprise marketing, HR, and event teams at companies such as Walmart, Notion, Duolingo, and Siemens through an integrated catalog, fulfillment, and CRM-automation stack.
- Ownership category
- akta.pro rank
SwagUp industry classification
Industry- Product category
- Custom Branded Merchandise
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where SwagUp is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SwagUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Swag Products: Design, production, and sale of custom branded merchandise including apparel, drinkware, bags, tech items, and office products. One-time purchase model per order.
- Membership Subscriptions: Four-tier membership program (Free, Silver, Gold, Platinum) providing discounts, rewards, and exclusive perks. Paid tiers are non-refundable with annual billing.
- Shop Transaction Fees: SwagUp takes percentage of each shop transaction: 8% for Platinum members, 10% for Gold members. Covers credit card processing costs.
- Warehousing & Storage: Charges every 6 months for storing inventory. $5 per pack for standard storage; bulk storage fees of $0.25-$3.00 per item depending on size.
- Shipping & Fulfillment: Domestic and international shipping services with rates varying by size, weight, and destination. Duties and taxes paid by SwagUp for international shipments.
- Design Services: Free design creation for swag products as part of service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free tier with basic access to platform |
| Subscription | Annual | Silver membership tier |
| Subscription | Annual | Gold membership with shop access and 10% transaction fee |
| Subscription | Annual | Platinum membership with shop access and 8% transaction fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SwagUp product offering
Product offeringCore offering
SwagUp designs, produces, warehouses, and globally fulfills custom branded merchandise (swag) for businesses through an integrated SaaS platform. The platform combines a 1,000+ SKU product catalog, branded Redeem Pages and SwagUp Shops, native CRM/e-commerce integrations, in-house design and assembly services, New Jersey-based warehousing, and worldwide shipping with duties and taxes covered.
Product overview
SwagUp is a unified platform for custom branded merchandise that combines a product catalog with operational services. The core SwagUp Platform integrates product browsing, Redeem Pages for recipient-driven selection, and SwagUp Shops for branded storefronts, connected via native integrations to Salesforce, HubSpot, Slack, Zapier, and Shopify. The platform is complemented by in-house services: Custom Swag Design (free), Assembly & Packaging, Warehouse & Inventory Management, Global Shipping, and a Dedicated Swag Expert assigned to each customer. A tiered Membership Program (Free through Platinum) gates access to features like live Shops and provides Swag Points for loyalty rewards. The SwagUp Co-Op partnership program enables referral, content, and technical integrations with third parties.
Differentiator
Problem solved
Functional benefit
Products and services
- SwagUp Platform Cloud-based SaaS platform for designing, automating, and distributing custom branded merchandise. Provides a product catalog, branded recipient flows, branded storefronts, integrations with CRM and e-commerce platforms, warehousing, and global fulfillment capabilities for B2B customers such as marketing, HR, and events teams.
- Custom Branded Swag Products Custom branded merchandise products including apparel (1,164 SKUs), drinkware (420 SKUs), bags (431 SKUs), electronics (270 SKUs), and office items (304 SKUs), curated, designed, and produced by SwagUp for B2B customers purchasing on a per-order basis.
- Warehouse & Inventory Management Standalone warehousing and inventory service storing customer swag at SwagUp's New Jersey warehouse with same-day shipping capability. Priced at $5 per pack for standard storage, plus $0.25–$3.00 per item for bulk storage depending on size, billed every 6 months. Also supports inclusion of third-party items.
- Global Shipping & Fulfillment Standalone domestic and international shipping service with rates varying by size, weight, and destination. SwagUp handles customs forms, duties, and taxes for international shipments, serving customers globally with restricted countries (Russia, Belarus, Iran, North Korea, Syria, Cuba, Crimea Region).
Quantifiable outcome
- Over 2.1 million swag items shipped globally
- +2 more outcomes
Companies that use SwagUp
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
SwagUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
SwagUp partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CommsorcoreStrategic partnership helping Community Managers welcome, recognize, and incentivize their communities via custom swag. Joint marketing content created to drive lead referrals.
- ShopifycoreNative Shopify app integration allowing merchants to sell branded merchandise directly from their Shopify store. SwagUp handles production, warehousing, and fulfillment while Shopify handles storefront.
- ZapiercoreZapier integration enables automation workflows connecting SwagUp with other apps. Templates available for common automations like Salesforce triggers and Slack notifications.
- SalesforcecoreCRM integration enabling automated swag distribution triggered by Salesforce records. Track ROI directly from CRM.
- HubSpotcoreMarketing automation integration for automated swag workflows connected to HubSpot CRM and marketing campaigns.
- SlackcoreSlack integration for notifications and team communication around swag orders and inventory alerts.
- RampminorFinance automation platform partnership for co-marketing. Ramp provides spend control solutions.
- RemoteminorEmployment platform partnership enabling global team onboarding with integrated swag solutions.
- FindrminorBusiness matching specialists connecting with vetted decision-makers at targeted companies. Referrals to SwagUp.
- DadominorEmployee experience platform partnership for automated employee engagement workflows including swag.
- MercuryminorBanking partner for startups, co-marketing relationship.
- OutreachminorSales engagement platform partnership for integrated go-to-market workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SwagUp competitors and assessment
Company assessmentDirect peers
- 4imprint: One of the largest direct marketers of custom promotional products in North America, offering a broad catalog of branded merchandise with fulfillment services. Directly comparable to SwagUp's B2B custom swag model and target customer base of marketing teams and enterprises.
- Custom Ink: Online platform for custom apparel and promotional products serving groups, businesses, and events. Comparable to SwagUp in catalog breadth, custom branding capabilities, and B2B orientation, though Custom Ink leans more toward group/team purchases while SwagUp focuses on enterprise workflows.
- HALO (Halo Branded Solutions): Major distributor of branded merchandise and corporate swag programs serving enterprise clients. Direct competitor in custom swag, kitting, warehousing, and fulfillment services with overlapping customer profiles in HR, marketing, and events.
- Crestline: Promotional products distributor and custom swag provider with extensive catalog and fulfillment capabilities. Comparable to SwagUp across custom merchandise, kitting, and corporate gifting offerings.
- Printful: Print-on-demand and warehousing platform for custom apparel and merchandise with global fulfillment. Comparable in custom product offerings and tech-enabled fulfillment, though Printful emphasizes creator/SMB while SwagUp emphasizes enterprise workflow.
- SnugZ USA: Promotional products supplier with custom manufacturing, decoration, and fulfillment capabilities serving B2B customers. Directly comparable to SwagUp across custom branded merchandise and kitting services.
Broad incumbents
- Alphabroder: Large-scale wholesale distributor of imprintable apparel and accessories serving the promotional products industry. Comparable as a swag/promotional supply chain participant, though Alphabroder is B2B wholesale while SwagUp is B2B end-customer platform.
- Bensussen Deutsch & Associates (BDA): One of the largest promotional products and branded merchandise companies in the US, serving enterprise marketing and HR teams. Highly relevant given the apparent ownership/affiliation indicated by the SwagUp website copyright, and direct overlap in enterprise swag distribution.
- Vistaprint: Mass-market online printing and custom products platform offering business cards, apparel, and promotional merchandise. Comparable in custom merchandise offerings but Vistaprint serves SMB broadly while SwagUp is enterprise-focused.
Emerging players
- Printify: Print-on-demand marketplace connecting merchants with global print providers for custom merchandise. Comparable in fulfillment automation and custom product model, though Printify is more SMB/creator-focused and lacks SwagUp's enterprise workflow tooling.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SwagUp social profiles
Digital presenceSwagUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwagUp leadership team
Management profileNumber of profiles
Profiles4 records
SwagUp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwagUp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwagUp
What does SwagUp do?
SwagUp designs, produces, warehouses, and globally fulfills custom branded merchandise (swag) for businesses through an integrated SaaS platform. The platform combines a 1,000+ SKU product catalog, branded Redeem Pages and SwagUp Shops, native CRM/e-commerce integrations, in-house design and assembly services, New Jersey-based warehousing, and worldwide shipping with duties and taxes covered.
Is SwagUp a public or private company?
SwagUp is a private company. It is classified as corporate owned and is currently operating.
When was SwagUp founded?
SwagUp was founded in 2017. It employs 101 to 250 people.
Where is SwagUp based?
SwagUp is headquartered in New York, United States, in the North America region.
How does SwagUp make money?
Six revenue lines are on record. Custom Swag Products are the primary driver. The others are membership Subscriptions, shop Transaction Fees, warehousing & Storage, shipping & Fulfillment and design Services.
Who are SwagUp's main competitors?
Direct peers on record are 4imprint, Custom Ink, HALO (Halo Branded Solutions), Crestline, Printful and SnugZ USA. Broad incumbents are Alphabroder, Bensussen Deutsch & Associates (BDA) and Vistaprint. Printify is listed as an emerging player.
Does SwagUp have an API?
Yes. SwagUp offers an API that enables programmatic ordering and sending of Swag Packs. The API allows developers to automate swag distribution workflows. Available via the platform's integrations tab. No additional technical details (authentication method, rate limits, versioning, sandbox availability) are specified in the provided sources.
What industry is SwagUp in?
SwagUp's product category is Custom Branded Merchandise. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 459 and its SIC code is 5331.