Definian

What Definian does

Definian, formerly Premier International, is a Chicago-based enterprise data solutions consultancy with 40 years of operating history and a track record of 1,000+ completed enterprise transformations. The firm operates as a private, PE-backed (Renovus Capital Partners) LLC serving Fortune 1000 and complex enterprise clients across healthcare, cloud, filtration, technology, and automotive verticals. Its service portfolio is organized into four core solutions: Data Strategy (advisory and future-state architecture design), Modernization (legacy system transformation through governance, migration, quality, engineering, and archiving), Insights (advanced analytics, modeling, and visualization), and AI & Automation (deployment of AI, machine learning, predictive analytics, and workflow automation). Two proprietary accelerators, Applaud and DAD Stack, are marketed as risk-reducing, execution-accelerating tools for complex data projects, though specific technical architectures are not publicly disclosed.

The company monetizes primarily through professional services engagements, including project-based consulting and retainer or managed services arrangements, priced via quote-based enterprise contracts. Definian goes to market through a direct enterprise field sales motion targeting large organizations via consultative sales cycles, supported by content marketing (blog, case studies) and LinkedIn engagement. The firm maintains a broad technology partner ecosystem spanning 20+ vendors (Workday, Oracle, Databricks, Snowflake, Microsoft, Collibra, Informatica, dbt Labs, Tableau, Power BI, Anomalo, and others), positioning it as a system-agnostic integrator across data platforms, governance, ETL/ELT, and analytics tooling. Notable engagement outcomes include a 100% Core HCM load success across 15 legacy systems for a $3.5B healthcare system and the rebuilding of 300+ integrations for a Fortune 500 cloud solutions provider.

Since 2023, Definian has executed a sponsor-backed roll-up strategy, completing three acquisitions: Information Asset, LLC (data governance, July 2023), Analytiks (January 2025), and Incite Analytics (automotive and mobility analytics, February 2026). Incite's founder joined Definian in a senior leadership role post-acquisition. Headcount is reported at 11-50, and the company is led by CEO Craig Wood. No revenue, funding rounds, or detailed ownership structure are publicly disclosed, and operating geography remains concentrated in the United States.

Name

Definian

Legal name

Definian Data, LLC

Website

https://premier-international.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Definian is a Chicago-based, PE-backed enterprise data consultancy (formerly Premier International) serving Fortune 1000 clients with strategy, modernization, analytics, and AI deployment services, delivered via proprietary accelerators and a 20+ partner technology ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Definian generates revenue through consulting and professional services engagements, helping enterprises with data strategy, modernization, insights, and AI implementation. Revenue is derived from project-based work, retainer arrangements, and managed services engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Definian delivers enterprise data solutions organized around four core service lines: Data Strategy (advisory and roadmap design), Modernization (legacy system transformation including governance, migration, quality, engineering, and archiving), Insights (advanced analytics, modeling, and visualization), and AI & Automation (deployment of AI, machine learning, predictive analytics, and workflow automation). Engagements are delivered using proprietary accelerators Applaud and DAD Stack that reduce risk and accelerate execution on complex data projects.

Product overview

Definian is a data solutions company (formerly Premier International) with 40 years of experience and 1,000+ enterprise transformations. The company offers a unified portfolio of professional services organized around four core solutions: Data Strategy (advisory and roadmaps), Modernization (system transformation via governance, migration, quality, engineering, and archiving), Insights (advanced analytics, modeling, and visualization), and AI & Automation (AI, machine learning, predictive analytics, and workflow deployment). These solutions are delivered using proprietary accelerators including Applaud and DAD Stack, which reduce risk and speed execution on complex projects. The company also maintains a partner ecosystem spanning data platforms (Snowflake, Databricks, Oracle), data governance tools (Collibra, Alation, BigID), ETL/integration tools (Airbyte, dbt Labs, Informatica), and analytics tools (Tableau, Power BI, Microsoft).

Differentiator

Problem solved

Functional benefit

Brands

• Applaud: Proprietary tool that reduces risk, speeds execution, and improves outcomes for complex data transformation projects.
• DAD Stack

Products and services

• Data Strategy Consulting and advisory service that helps organizations chart a clear data-driven and AI strategy path, including defining strategies and designing future-state architectures to turn existing capabilities into competitive advantage.
• Modernization Transformation service that converts outdated systems into modern, scalable data foundations through governance, migration, quality, engineering, and archiving, delivering trusted, decision-ready data.
• Insights Advanced analytics offering that turns complexity into clarity through analytics, modeling, and visualization to unlock opportunities, empower smarter decisions, and reveal trends that drive efficiency, growth, and new revenue streams.
• AI & Automation AI deployment service that enables organizations to move from insight to action by deploying AI, machine learning, predictive analytics, and workflow automation for proactive strategies, smarter customer experiences, and streamlined operations.
• Applaud Proprietary tool that reduces risk, speeds execution, and improves outcomes on complex enterprise data transformation projects.
• DAD Stack Proprietary tool that reduces risk, speeds execution, and improves outcomes on complex enterprise data transformation projects.

Quantifiable outcome

• 100% Core HCM load success for $3.5B healthcare system migration
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fractal Analytics: Fractal Analytics is an AI and analytics specialist serving large enterprises with data strategy, advanced analytics, and AI solutions, directly comparable to Definian's Insights and AI & Automation practices.
• Latentview Analytics: Latentview Analytics is a data and analytics consulting firm focused on data engineering, AI, and digital transformation for enterprise clients, comparable in size and offering mix to Definian.
• Slalom: Slalom is a mid-sized, US-centric business and technology consulting firm with a strong data, analytics, and AI modernization practice serving enterprise clients, closely mirroring Definian's positioning and target customer profile.
• Thoughtworks: Thoughtworks is a global technology consultancy that designs, builds, and modernizes data platforms and enterprise software for complex organizations, overlapping directly with Definian's Data Strategy, Modernization, and Insights offerings.

Broad incumbents

• Deloitte Consulting: Deloitte's Analytics & Cognitive practice delivers large-scale data modernization, governance, and AI programs to Fortune 1000 clients, representing a much larger incumbent alternative for the same enterprise buyers Definian targets.
• IBM Consulting: IBM Consulting combines hybrid cloud, data, and AI services with platform capabilities (watsonx, Db2) to deliver enterprise data transformations, frequently competing with mid-sized data consultancies like Definian on modernization deals.
• Accenture: Accenture is a global systems integrator with a large Data & AI practice serving Fortune 1000 clients on data modernization, cloud migration, and AI deployment, frequently competing with Definian for the same enterprise transformation deals.
• Cognizant: Cognizant's Enterprise Data and AI services group helps large enterprises modernize data platforms and deploy AI, serving the same Fortune 1000 buyer segment as Definian at meaningfully larger scale.
• Genpact: Genpact is a large global professional services and digital transformation firm with deep data, analytics, and AI capabilities serving Fortune 1000 enterprises, providing a much larger-scale alternative to Definian for data modernization engagements.

Emerging players

• Infogain: Infogain is a mid-sized digital engineering and data/AI consultancy with delivery capability across cloud, data, and AI for enterprise clients, comparable in scale and service mix to a growth-stage Definian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/definiandata
• Xx.com/premierintlus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Definian