Coop Cooperativa de Consumo

What Coop Cooperativa de Consumo does

Coop Cooperativa de Consumo is a Brazilian consumer cooperative founded in 1954 and headquartered in Santo André, São Paulo, operating as the largest consumer cooperative in Latin America. The company runs a multi-format retail platform comprising 33 supermarket and hypermarket units, 71 drugstores distributed across 12 cities in São Paulo state, a premium gourmet concept (Coop Empório), and an autonomous condominium-based micro-store format (Coop Aqui) that uses biometric access and self-checkout. The underlying technology stack combines physical retail infrastructure with a digital layer consisting of two e-commerce storefronts (coopsupermercado.com.br and coopdrogaria.com.br), dedicated iOS and Android mobile applications, WhatsApp-based ordering and offer channels, and an automated monitoring system for Coop Aqui locations. Coop is LGPD-compliant under Brazil's data protection law.

The cooperative's business model is member-centric rather than profit-extractive: free membership yields cooperado status with entitlement to surplus distributions (retorno das sobras) proportional to annual purchases, governed by a one-member-one-vote structure under Brazilian Law 5.764/71. Revenue derives primarily from grocery and pharmaceutical retail sales across grocery, frozen foods, electronics, household, personal care, and prescription medication categories, supplemented by the Cartão Coop co-branded credit card issued in partnership with Bradescard (enabling installment-based pricing), private-label products, in-store advertising and supplier promotional placements, and gallery-style subleasing of commercial spaces within stores. Customer segments span individual consumers (members and non-members), condominium residents served by Coop Aqui, premium/discerning consumers at Coop Empório, and pharmaceutical/health consumers across the drugstore network. Coop ranks 29th in the ABRAS national supermarket ranking and operates with 1,001-5,000 employees.

Name

Coop Cooperativa de Consumo

Legal name

COOP – COOPERATIVA DE CONSUMO

Website

https://portalcoop.com.br

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coop Cooperativa de Consumo is a Brazilian member-owned retail cooperative founded in 1954, operating 33 supermarkets, 71 drugstores, and innovative autonomous Coop Aqui micro-stores across São Paulo state. It is the largest consumer cooperative in Latin America, serving cooperados and consumers through omnichannel grocery and pharmacy retail.

Ownership category

akta.pro rank

Product category

Consumer Cooperative Retail

NAICS

Grocery and Convenience Retailers (4451), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Grocery Stores (5411), Retail-Convenience Stores (5412)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

akta.pro secondary industry

Co-Branded Credit Card Partnerships (Issuers/Networks) (THABAKAD)

Keywords

• Consumer cooperative retail
• Grocery supermarket chains
• Pharmacy drugstore retail
• Private label brands
• Member-owned retailer

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Core revenue from selling grocery products, pharmaceuticals, and general merchandise through supermarket and drugstore physical locations and e-commerce platforms. Products include food, beverages, cleaning supplies, personal care, electronics, and prescription medications.
2. Coop Cartão Credit Card: Branded credit card issued in partnership with Bradescard, generating revenue through transaction fees and interest on installment payments.
3. Private Label Products: Sale of Coop's own brand products across various categories including basic groceries, frozen foods, cleaning products, and personal care items.
4. Rental and Leasing: Revenue from renting and subletting commercial spaces within stores to third-party operators (mall-style gallery spaces).
5. Advertising and Promotions: Sale of advertising space within stores and promotional flyer placements for suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Coop is a Brazilian consumer cooperative that operates supermarkets, drugstores, and innovative retail formats—including premium (Coop Empório) and autonomous checkout (Coop Aqui) stores—across 12 cities in the ABC Paulista region, selling groceries, household goods, pharmacy items, and private-label products to member-owners (cooperados) and the broader public. The cooperative also offers a co-branded credit card with Bradescard, plus mobile, web, and WhatsApp ordering channels that extend its physical-store footprint.

Product overview

Coop Cooperativa de Consumo operates as a collaborative retail cooperative providing a comprehensive range of consumer products and services through multiple formats. The company functions as a unified platform with distinct sub-brands: traditional supermarket stores (Supermercado Coop) and pharmacy chains (Drogaria Coop) as core retail offerings; Coop Aqui (autonomous convenience stores in condominiums) and Coop Empório (premium gourmet supermarket) as innovative retail formats; Cartão Coop (co-branded credit card with Bradescard) for financial services; digital channels including e-commerce platforms for supermarket and pharmacy, mobile apps for iOS and Android, and WhatsApp ordering; plus Revista Coop as a monthly lifestyle publication. The cooperative model emphasizes member benefits, democratic governance, and community value, positioning itself as the largest consumer cooperative in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Coop Supermercado: Main supermarket retail operations with 33 units
• Coop Drogaria
• Coop Aqui
• Coop Empório
• Cartão Coop
• Coop Facilita
• Coop Faz Bem
• Revista Coop

Products and services

• Coop Supermercados Standard-format supermarkets operating as the cooperative's flagship retail channel, offering groceries, household goods, and private-label products to cooperados and the broader public across the ABC Paulista region.
• Coop Drogarias Drugstore chain offering pharmacy, health, beauty, and personal-care products, complementing the supermarket network across the same 12-city footprint.
• Coop Empório Premium-format store offering a curated assortment of upscale groceries, specialty foods, and gourmet products for shoppers seeking a higher-end retail experience.
• Coop Aqui Autonomous-checkout convenience store format enabling shoppers to enter, pick items, and pay without a traditional cashier checkout, designed for fast, low-friction trips.
• Coop.br E-commerce Online grocery and household-goods shopping platform hosted at coop.br, extending the cooperative's assortment beyond physical stores to digital shoppers.
• Coop Mobile App Native mobile application providing members and shoppers with product browsing, ordering, store locator, promotions, and digital account access.
• Coop WhatsApp Ordering Conversational ordering channel through WhatsApp that lets customers place grocery and household orders via chat for in-store pickup or delivery.
• Coop-Bradescard Co-branded Credit Card Co-branded credit card issued in partnership with Bradescard, offering members payment financing, promotions, and loyalty benefits inside the Coop ecosystem.
• Cooperado Membership Program Member-ownership program in which shoppers register as cooperados, accumulate proportional surplus (lucro) on annual purchases, and participate in cooperative governance.
• Coop Private-Label Brands Coop-owned private-label product lines spanning grocery and household categories, offering value-priced alternatives to national brands across the cooperative's stores.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bradescard (Bradesco)coreChannel Partner/ Reseller/ DistributorBradescard issues the Coop Cartão (co-branded credit card) enabling installment payments for purchases at Coop stores. The card offers up to 40 days to pay, interest-free installments on food (4x), dermocosmetics (12x), and electronics (12x), plus exclusive discounts at Cinemark. The partnership enables non-cash payment options across all Coop locations.
• OCB (Organização das Cooperativas Brasileiras)coreStrategic or Co-development PartnerCoop participates in the OCB system, Brazil's national cooperative organization. The relationship provides representation in cooperative governance and aligns Coop with broader cooperative movement standards and practices.
• FEAPAES-SP (Federação das APAEs do Estado de São Paulo)minorOthersCharitable partnership where proceeds from Revista Coop magazine sales and 'Troco do Bem' (Change for Good) donations are directed to support FEAPAES-SP. During January-March period, R$ 89,970.99 was raised for the federation.
• Farmácia PopularcoreStrategic or Co-development PartnerCoop Drogarias participate in the Brazilian government's Farmácia Popular program, enabling cooperados to purchase medications at subsidized prices with CPF and medical prescription requirements.
• Suppliers (Various Categories)minorOthersCoop works with numerous suppliers across product categories including basic groceries, bazaar, frozen foods, cleaning products, beverages, perishables, personal care, pet products, and more. Suppliers are vetted for quality, punctuality, and compliance with regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tenda Atacado: Brazilian hybrid wholesale/retail (atacarejo) chain operating large-format stores across multiple states. Comparable to Coop's hypermarket and large-supermarket formats given its overlap in everyday-grocery retail and competitive price positioning.
• St. Marche: Premium Brazilian supermarket chain with gourmet product focus, bakery-driven assortment, and a strong São Paulo metro presence. Comparable to Coop given its overlap in premium grocery positioning (akin to Coop Empório) and multi-channel digital/physical integration.
• Hortifruti (Natural da Terra): Brazilian specialty grocer focused on fresh produce, premium perishables, and prepared foods with strong São Paulo/Rio presence. Comparable to Coop Empório and the fresh/quality positioning of Coop's produce category.
• Sonda Supermercados: Brazilian regional supermarket chain operating physical stores and e-commerce with a multi-format strategy (Sonda, Sonda Light, Mini Sonda). Directly comparable to Coop as a São Paulo-area supermarket operator focused on differentiated store formats and price competitiveness.

Regional players

• Coop (Switzerland): Switzerland's largest retail and consumer cooperative, operating supermarkets, drugstores, and fuel stations under a member-owned model. Comparable to Coop as a reference point for cooperative governance, member surplus distribution, and diversified retail formats (grocery + drugstore + convenience).

Broad incumbents

• Assaí Atacadista: Brazilian cash-and-carry and atacarejo chain (part of GPA) with national footprint. Comparable to Coop on large-format grocery competition, especially on price-sensitive everyday essentials where Coopre Cobre Oferta competes.
• Grupo Pão de Açúcar (GPA): One of Brazil's largest retail groups operating Pão de Açúcar, Extra, and Mercado Extra banners with national coverage. Comparable to Coop as a major supermarket competitor in São Paulo with overlapping premium and value propositions.
• Atacadão (Carrefour): Wholesale-club and large-format grocery chain owned by Carrefour Brasil with national presence. Comparable to Coop's hypermarket units as a direct competitor for bulk/price-conscious shoppers across São Paulo state.
• Carrefour Brasil: Brazilian arm of global retailer Carrefour, operating hypermarkets, supermarkets (Atacadão), and digital grocery at national scale. Comparable to Coop as a multi-format grocery competitor with overlapping supermarket/drugstore-adjacent services and vastly greater scale.

Emerging players

• Raia Drogasil: Brazil's largest drugstore chain with national coverage, integrated pharmacy and beauty offerings. Comparable to Coop's 71-unit Drogaria Coop on drugstore retail format, scale of pharmacy footprint, and adjacency to grocery basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/portal_coop
• YouTubeyoutube.com/CoopCooperativa
• Facebookfacebook.com/portalcoop
• Instagraminstagram.com/portalcoop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Cooperativa de Consumo