NewGen

What NewGen does

NewGen Agency is an end-to-end gaming and esports marketing agency headquartered in Beşiktaş, Istanbul, Turkey, serving clients across the Middle East and North Africa. The company describes itself as focused on positioning brands for the new generation, offering services spanning brand strategy and integration, event creation and management, tournament and esports team creation, product and offer innovation, product placement and online integration, outdoor and offline media gamification, gaming-related social media management, content creation and production, influencer marketing, and media visibility. Its stated differentiator is that all team members are gamers who have become marketers, which it positions as a source of authentic cultural fluency.

The agency operates a professional-services revenue model, generating fees from strategy consulting, campaign execution, event management, and ongoing marketing support for both endemic gaming companies (including Riot Games, Epic Games, Garena, Razer Gold, and Mobile Legends: Bang Bang) and major non-endemic consumer brands across F&B (McDonald's, Coca-Cola, Red Bull, Burger King, Domino's, Nescafé, Doritos), telecom (Vodafone FreeZone), personal care (L'Oréal, NIVEA), banking (Türkiye İş Bankası, Yapı Kredi), and retail (LC Waikiki, MediaMarkt, Migros). Headcount is reported at 12 in one source with a firmographic band of 11–50. Distribution is direct-to-enterprise; no intermediary channels, app products, APIs, or proprietary software platform are offered.

Name

NewGen

Legal name

NewGen Agency

Website

https://newgenagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NewGen Agency is an Istanbul-based gaming and esports marketing agency serving both endemic gaming companies and major consumer brands across the Middle East and Turkey, delivering end-to-end strategy, influencer marketing, content, campaigns, events, and product innovation.

Ownership category

akta.pro rank

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ)

akta.pro secondary industries

Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE), Esports Tournament Sponsorships & Partnerships (MPAGANAM), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Gaming marketing services
• Esports marketing agency
• Influencer marketing campaigns
• Brand strategy gaming
• Esports event management

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Consulting Services: The agency provides end-to-end gaming and esports marketing services including brand strategy, content creation, influencer marketing, event management, and campaign execution. Revenue is generated through professional service fees for strategy consulting, campaign execution, and ongoing marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NewGen Agency is an end-to-end gaming and esports digital marketing agency offering brand strategy, influencer marketing, content creation, campaigns, events, esports team creation, product innovation, and media gamification services. The agency sells customized, project-based marketing services to major consumer brands and gaming companies seeking to engage with gaming and esports audiences, primarily in the Middle East and Turkey.

Product overview

NewGen is an end-to-end esports and gaming digital marketing agency offering a comprehensive suite of services rather than a unified software product. The agency provides brand strategy and integration, event creation and management, tournaments and esports team creation, product innovation, product placement and online integration, offline media gamification, social media management, content creation and production, influencer marketing, and media visibility services. The agency works primarily with brands seeking to engage the gaming demographic and with gaming companies seeking monetization opportunities, serving clients across the Middle East and Turkey.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Supradyn doubled its market share and surpassed top competitor for the first time in several years
• +5 more outcomes

Named customers32 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gameinfluencer: European gaming influencer marketing agency connecting brands with gaming creators across multiple platforms. Comparable to NewGen's influencer marketing capabilities and brand activation focus within the gaming ecosystem.
• The Story Mob: UK-based PR and communications agency specializing in gaming and esports, working with publishers, brands, and platforms. Directly comparable to NewGen in bridging endemic gaming companies and non-endemic brands through specialized communications expertise.
• Freaks 4U Gaming: Germany-based gaming and esports marketing agency offering influencer marketing, content production, community management, and event services. Closely comparable to NewGen in service mix, boutique structure, and end-to-end gaming agency positioning.
• LOBO Creative: Brazilian gaming and esports creative agency focused on influencer marketing, branded content, and event experiences for brands entering gaming. Comparable to NewGen in offering full-service gaming marketing with a creative-led approach in a regional market.

Broad incumbents

• AKQA: Global digital design and innovation agency within the WPP network with gaming/esports client work. Competes with NewGen for major brand gaming marketing mandates but at much larger scale with broader service offerings beyond gaming.
• Wunderman Thompson (WPP): Global creative, data, and technology agency with established gaming and esports practice serving major brands. Represents the type of scaled incumbent that competes with boutique agencies like NewGen for enterprise gaming marketing budgets.

Regional players

• Starcom Middle East: Regional media agency network within Publicis operating across MENA with gaming and digital expertise. Competes with NewGen for the same brand budgets in the Middle East/Turkey region but with a broader media-buying focus.
• OMD Middle East: Omnicom Media Group's regional network in MENA with growing digital and gaming capabilities. Comparable to NewGen as a regional competitor pursuing brand marketing budgets across the same Middle East geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newgen_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewGen