What GameInfluencer does

GameInfluencer GmbH is a Munich-based influencer marketing agency founded in 2016 that specializes in connecting game publishers and developers with content creators across gaming and adjacent verticals. The company operates a database of 3.1M+ content creators spanning gaming, fashion, beauty, tech, fitness, and lifestyle, and has generated 500M+ views across its campaign portfolio serving 200+ unique clients. Its service portfolio includes Creative Campaigns (full-service premium campaigns), Scalable Campaigns (reach-maximizing programs across multiple platforms and languages), UGC (user-generated content licensing), Creator Programs (ongoing relationship management), and Influencer Events (on-site activations at events such as Gamescom and E3). Notable clients include SEGA, Tencent, Huawei, Nvidia, Samsung, Google Play, Nexon, King, Paradox Interactive, and Vodafone.

The company's technology stack centers on a proprietary creator database with campaign execution capabilities across YouTube, Twitch, Instagram, Facebook, Twitter, Snapchat, and TikTok, integrated with major mobile and web attribution systems (AppsFlyer, Adjust, Tune, Kochava, Google Analytics, BuffPanel). In 2026, GameInfluencer introduced two new products: G.IO, a self-service platform for creating performance-based influencer campaigns and purchasing UA licensing, and Branded Clips, a 10-second branded video placement product deployed simultaneously across hundreds of creator videos at fixed CPMs with real-time tracking. An upcoming UA Licensing Platform is positioned as a self-service marketplace for licensing organic branded content for paid advertising.

GameInfluencer operates a professional-services revenue model with quote-based, custom pricing tailored to campaign scope, influencer selection, and duration. Distribution is exclusively direct sales targeting enterprise game publishers and cross-industry brands through campaign-quote requests and strategy consultations. The company is privately held, bootstrapped (no disclosed funding), and managed by Florian Pabst and Georg Broxtermann as Managing Directors, with a team of 1-10 employees headquartered in Munich, Germany.

Name

GameInfluencer

Legal name

GameInfluencer GmbH

Website

https://gameinfluencer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GameInfluencer is a Munich-based influencer marketing agency founded in 2016 that connects game publishers and cross-industry brands with a database of 3.1M+ content creators to plan and execute multi-platform, multi-language influencer campaigns worldwide.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ), Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Influencer marketing
• Gaming marketing services
• Creator campaigns
• User acquisition
• Branded content licensing

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Campaign Services: Full-service agency model providing end-to-end influencer marketing campaigns for game publishers including strategy, talent casting, content production, legal matters, payment processing, and performance tracking
2. Premium Creative Campaigns: High-touch premium campaigns with comprehensive services from conceptualization through execution and tracking
3. Scalable Campaigns: Campaigns designed to scale across multiple influencers and platforms with standardized processes
4. Content Production Services: Professional content production including Let's Plays, Live Streams, Video Integrations, Game Trailers, Licensing, and Video Documentaries
5. UA Licensing Platform (Upcoming): Self-service marketplace for licensing user-generated content for paid advertising purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GameInfluencer is an influencer marketing agency that develops and executes end-to-end influencer campaigns for game publishers and brands. It pairs clients with content creators from a 3.1M+ influencer database, manages content production, legal, payment processing, and performance tracking across YouTube, Twitch, Instagram, Facebook, Twitter, Snapchat, and TikTok. Its G.IO platform automates campaign creation, performance-based payment, and UA content licensing, complemented by a new Branded Clips product offering 10-second paid media placements at fixed CPMs.

Product overview

GameInfluencer is an influencer marketing agency specializing in the gaming sector, operating as a platform-plus-services model. Its core product is the G.IO platform — an automated self-service marketplace for creating influencer campaigns, paying on performance, and acquiring UA licensing. This platform sits alongside an influencer database of 3.1+ million creators across gaming and non-gaming verticals. The service portfolio comprises four main modules: Creative Campaigns (full-service premium campaigns), Scalable Campaigns (wide-reach programs), UGC (user-generated content licensing), and Creator Programs (ongoing creator management). The company also offers Influencer Events (event-based activations) and is launching a UA Licensing Platform for licensing organic branded content. Additionally, it recently introduced Branded Clips — 10-second branded placements deployed at scale via its creator network.

Differentiator

Problem solved

Functional benefit

Brands

• G.IO: A platform mentioned as 'Try out G.IO now' for creating influencer campaigns, paying based on performance, and purchasing UA licensing.

Quantifiable outcome

• 500M+ views generated across all campaigns
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HireInfluence: HireInfluence is a full-service influencer marketing agency offering creative strategy, talent casting, and content production across gaming, entertainment, and lifestyle. Comparable to GameInfluencer's Creative Campaigns service line.
• CreatorIQ: CreatorIQ is an enterprise SaaS platform for influencer marketing with creator discovery, CRM, and analytics. Its platform-plus-services model and emphasis on data-driven creator selection closely mirror GameInfluencer's G.IO/database direction.
• Aspire: Aspire (formerly AspireIQ) is an influencer marketing platform serving mid-market and enterprise brands with creator marketplace, UGC, and managed services. Comparable to GameInfluencer across its Scalable Campaigns, UGC, and Creator Programs offerings.
• Insense: Insense is a creator marketing platform specializing in whitelisted ads, UGC, and product seeding for performance marketers. It is highly relevant to GameInfluencer's UGC and Branded Clips products given the overlap on creator-licensed paid content.
• Upfluence: Upfluence is an influencer marketing platform with a large creator database, e-commerce integration, and campaign management tools. Comparable to GameInfluencer's Influencer Database product and scalable campaign execution layer.
• Audiencly: Audiencly is a Berlin-based influencer marketing agency focused on gaming and entertainment, offering end-to-end campaign management with creator matchmaking. It is the closest direct competitor to GameInfluencer in the gaming-specialized influencer agency space.
• Obviously: Obviously is a global full-service influencer marketing agency with strong tech and consumer verticals running performance-driven campaigns at scale. It overlaps with GameInfluencer's full-service creative and scalable campaign offerings for brand and gaming-adjacent clients.

Broad incumbents

• Viral Nation: Viral Nation is a large global creator marketing agency and talent representation firm serving enterprise brands across verticals. Its scale and end-to-end offering position it as a broader incumbent competing for the same enterprise budgets as GameInfluencer.
• IZEA Worldwide: IZEA operates an influencer marketing marketplace plus managed services across multiple verticals, including gaming and entertainment. Its marketplace-plus-services structure parallels GameInfluencer's G.IO + agency approach.
• Ubiquitous: Ubiquitous is a creator marketing platform and agency combining managed services with self-serve campaign tools. Comparable to GameInfluencer's mix of bespoke agency execution and emerging marketplace features.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GameInfluencer