Tasdeeq
Tasdeeq is Pakistan's first SBP-licensed private credit bureau, providing credit information reports, scores, and analytics to 155+ member financial institutions across banking, microfinance, fintech, and telecom. It covers 42 million unique borrowers and is preparing to list on the Pakistan Stock Exchange.
- Company typePrivate
- Founded2018
- HeadquartersLahore, Pakistan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tasdeeq does
Tasdeeq, operating as a brand of Aequitas Information Services Limited, is Pakistan's first private credit information bureau licensed by the State Bank of Pakistan under the Credit Bureaus Act 2015. Incorporated in 2018 with headquarters in Lahore, the company provides credit information reports, credit scores, and analytics to a member base of 155+ financial institutions across commercial banks, microfinance banks, microfinance institutions, fintechs, BNPL and payday lenders, telcos, insurance, and utility companies. Its database covers 42 million unique borrowers with 11 years of average credit history span and 100% coverage of commercial banks, microfinance banks, and MFIs, supported by 2 Tier-3 data centers with 100% redundancy.
The core product set comprises the Credit Information Report (CIR) and Credit Score, augmented by value-added modules including Alerts Dashboard, Decision Analytics, Barometer Dashboard, Business Growth Analytics, CIR Plus Report, Portfolio Scrub/Review, and Telecom Risk Profile Index. For consumers, the TASDEEQ mobile app on iOS and Android provides direct access to credit reports and scores at publicly disclosed pricing (Rs. 349 single report; Rs. 999 six-month unlimited subscription). The platform is offered alongside partnerships with Creditinfo Group (technology), PACRA (rating expertise within the Aequitas Group), and TenX Private Ltd (AI and data science shareholder).
The business model combines B2B subscription and per-report fees from member financial institutions with a small direct-to-consumer consumer app revenue stream. Distribution is via a direct enterprise sales force across Lahore, Karachi, and Islamabad, plus digital self-serve channels (website and mobile app). Tasdeeq raised Rs. 500 million in Series A funding in 2021 and is preparing to list on the Pakistan Stock Exchange through an IPO targeting up to Rs. 450 million, which would make it the first credit bureau in South Asia to go public.
Tasdeeq firmographics
Firmographics- Name
- Tasdeeq
- Legal name
- Aequitas Information Services Limited
- Website
- https://tasdeeq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tasdeeq is Pakistan's first SBP-licensed private credit bureau, providing credit information reports, scores, and analytics to 155+ member financial institutions across banking, microfinance, fintech, and telecom. It covers 42 million unique borrowers and is preparing to list on the Pakistan Stock Exchange.
- Ownership category
- akta.pro rank
Tasdeeq industry classification
Industry- Product category
- Credit Information Services
- NAICS
- Credit Bureaus (561450), Credit Bureaus (56145)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)
- akta.pro secondary industries
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ), Alternative / Non-Traditional Credit Data Providers (FSAKAKAB)
Keywords
Where Tasdeeq is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices5 records
Markets served
Tasdeeq business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Credit Information Reports (CIR): Revenue from providing Credit Information Reports to financial institutions and individual borrowers. Reports are sold as one-time purchases or through subscription packages.
- Credit Scores: Credit scoring services provided to lenders and consumers, bundled with CIR reports or as standalone service.
- Value-Added Services: Alerts Dashboard, Decision Analytics, Barometer Dashboard, and Portfolio Scrub/Review services offered to member financial institutions for enhanced risk management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Credit Report with Score |
| Subscription | Multi-year contract | Subscription Package |
| Unit Pricing | Pay-as-you-go | Phone Number Update |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Tasdeeq product offering
Product offeringCore offering
Tasdeeq is a licensed credit information bureau that collects and aggregates credit data from financial institutions and provides Credit Information Reports (CIR), credit scores, and value-added analytics to lenders for credit decisioning. It also enables individual borrowers to access their own credit reports and scores via the TASDEEQ mobile app available on iOS and Android.
Product overview
TASDEEQ operates as Pakistan's first State Bank of Pakistan-licensed credit bureau under Aequitas Information Services Limited (AISL), offering a comprehensive suite of credit information products and services. The core product portfolio includes the Credit Information Report (CIR) and Credit Score services, which form the foundational credit data offerings used by financial institutions for credit evaluations. These core services are supplemented by value-added modules including the Alerts Dashboard, Barometer Dashboard, Decision Analytics, Business Growth Analytics, Telecom Risk Profile Index, and CIR Plus Report. The TASDEEQ App serves as the consumer-facing mobile platform providing direct access to credit reports and scores for individual borrowers. The ecosystem is supported by a member network of 155-plus financial institutions contributing data to a database covering 42 million unique borrowers with 11 years average history span.
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Information Report (CIR) Comprehensive credit information report containing borrower personal data, credit history, credit data, dispute information, and public records, used by lending institutions to assess creditworthiness. Compliant with SBP regulations under the Credit Bureaus Act 2015.
- Credit Score
Quantifiable outcome
- First credit information bureau in South Asia to list on a stock exchange
- +2 more outcomes
Companies that use Tasdeeq
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Tasdeeq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Tasdeeq partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core and flagship.
- JazzCashminorJoint participation at Pakistan Startup Summit 2024 organized by SECP, discussing 'Unlocking Big Data's Potential: From Insight to Innovation in Business and Tech.'
- HaballminorJoint participation at Pakistan Startup Summit 2024 organized by SECP alongside JazzCash and Kistpay.
- KistpayminorJoint participation at Pakistan Startup Summit 2024 organized by SECP alongside JazzCash and Haball.
- Mobilink Microfinance Bank LimitedcorePanel discussion on 'Mobilizing Funds from Capital Markets to Achieve Sustainable Development Goals' at Pakistan Stock Exchange, exploring listing microfinance providers on PSX to boost liquidity and growth.
- World Bank PakistancoreJoint session at Pakistan Stock Exchange on mobilizing capital markets for sustainable development goals.
- The Bank of PunjabcoreJoint session at Pakistan Stock Exchange on capital markets and sustainable development.
- Kashf FoundationcorePanel discussion on microfinance provider listings on PSX for liquidity and growth.
- Pakistan Microfinance NetworkcoreInstitutional partner at Annual Microfinance Conference AMC8, celebrating innovation as a catalyst for meaningful change in microfinance.
- SECP (Securities and Exchange Commission of Pakistan)coreOrganizer of Pakistan Startup Summit 2024 where Tasdeeq participated as panelist on big data potential and innovation.
- Prosper TechnologiescoreStrategic partnership for innovation in credit data platform, combining Tasdeeq's credit information infrastructure with Prosper Technologies' capabilities to enhance credit data services for financial institutions.
- TelenorcoreJoint development of Telco/Credit data based scoring models, revolutionizing the industry and promoting financial inclusion in Pakistan by combining telecommunications and credit data for alternative credit scoring.
- Karandaaz PakistancoreData sharing agreement enabling enhanced credit information services through access to additional data sources for comprehensive borrower assessment.
- Pakistan Banks' AssociationflagshipPartnership with PACRA, Analytics Pvt Ltd, and Creditinfo Group alongside Pakistan Banks' Association to facilitate wider access to housing finance through comprehensive credit data sharing.
- Creditinfo GroupflagshipInternational credit information group partner providing expertise and technology for credit bureau operations in Pakistan.
- PACRA (Pakistan Credit Rating Agency)flagshipPart of Aequitas Group, Pakistan's first credit rating agency. Association provides strong corporate governance and industry expertise.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Tasdeeq competitors and assessment
Company assessmentDirect peers
- 1Link (eCIB / Electronic Credit Information Bureau): Operates one of the licensed private credit information bureaus in Pakistan under SBP authorization, directly competing with Tasdeeq for member financial institutions and consumer credit data services across the same regulatory framework.
- Creditinfo Group: International credit information group operating bureaus in multiple emerging markets; Tasdeeq's existing technology and methodology partner (Flagship partnership), making it both a collaborator and the most directly comparable global peer in business model and technology stack.
Broad incumbents
- Experian: Global consumer credit bureau leader with a diversified portfolio including analytics, decisioning, and identity services; serves as the standard-setter for the credit bureau business model that Tasdeeq operates in at a country level.
- Equifax: One of the three largest global consumer credit bureaus (Experian, Equifax, TransUnion), offering credit reports, scores, and analytics products analogous to Tasdeeq's CIR, Credit Score, and Decision Analytics suite.
- TransUnion: Global credit information and analytics company; operates in emerging markets including India via CIBIL-equivalent models, providing a direct strategic archetype for how a regional bureau like Tasdeeq can scale.
- CRIF: Italy-based global credit bureau and business information group operating in 30+ countries; provides credit information systems, business information, and analytics analogous to Tasdeeq's B2B service portfolio.
Regional players
- CIBIL (TransUnion CIBIL): India's primary consumer credit bureau under Reserve Bank of India regulation; closest South Asian peer in scale, regulatory regime, and member-based data aggregation model though operating in a different national market.
Others
- PACRA (Pakistan Credit Rating Agency): Part of the same Aequitas Group, Pakistan's first credit rating agency; aligned corporate governance and overlapping institutional relationships with Tasdeeq while operating in the adjacent credit ratings vertical.
- Karandaaz Pakistan: Fintech-inclusion ecosystem player with a data-sharing agreement with Tasdeeq; not a direct credit bureau competitor but a key partner in the alternative credit and financial-inclusion data infrastructure that complements Tasdeeq's analytics offerings.
Emerging players
- TeleSoftas / DataCredibility: Technology vendors and emerging credit-data analytics providers in adjacent markets working on alternative credit scoring and telco-data integrations similar to Tasdeeq's Telecom Risk Profile Index product.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Tasdeeq social profiles
Digital presenceTasdeeq compliance and trust
Trust signalCompliance3 records
Tasdeeq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasdeeq leadership team
Management profileNumber of profiles
Profiles12 records
Tasdeeq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasdeeq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasdeeq
What does Tasdeeq do?
Tasdeeq is a licensed credit information bureau that collects and aggregates credit data from financial institutions and provides Credit Information Reports (CIR), credit scores, and value-added analytics to lenders for credit decisioning. It also enables individual borrowers to access their own credit reports and scores via the TASDEEQ mobile app available on iOS and Android.
Is Tasdeeq a public or private company?
Tasdeeq is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tasdeeq founded?
Tasdeeq was founded in 2018. It employs 11 to 50 people.
Where is Tasdeeq based?
Tasdeeq is headquartered in Lahore, Pakistan, in the Asia region.
How does Tasdeeq make money?
Three revenue lines are on record. Credit Information Reports (CIR) is the primary driver. The others are credit Scores and value-Added Services.
Who are Tasdeeq's main competitors?
Direct peers on record are 1Link (eCIB / Electronic Credit Information Bureau) and Creditinfo Group. Broad incumbents are Experian, Equifax, TransUnion and CRIF. CIBIL (TransUnion CIBIL) is listed as a regional player. Others are PACRA (Pakistan Credit Rating Agency) and Karandaaz Pakistan. TeleSoftas / DataCredibility is listed as an emerging player.
Does Tasdeeq have an API?
No public API is recorded for Tasdeeq.
What industry is Tasdeeq in?
Tasdeeq's product category is Credit Information Services. Its primary akta.pro industry code is FSAKAKAA, Credit Bureaus & Consumer Credit Reporting Agencies, with a secondary code of FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools. Its NAICS code is 561450 and its SIC code is 7320.