What Foxpro does

FOXPRO Inc. is a US-based manufacturer of high-performance electronic game calls and related hunting equipment, headquartered in Lewistown, Pennsylvania and operating since 1993. The company's core products are remote-controlled digital game calls (HellCat Pro, HellCat, Prowler, X24, Shockwave, X360), electronic motion decoys (FoxJack series, X Decoy, Jack Daddy), hand calls, hunting lights, bowfishing equipment, and a growing apparel line. Underlying technology consists of proprietary firmware features (FOXFUSION, FOXMOTION, FOXPITCH, FOXCAST, FOXBANG, FOXDATA, XWAVE) embedded in call devices, paired with a curated downloadable wildlife sound library and companion PC programming software.

FOXPRO monetizes primarily through hardware sales across roughly 500 SKUs, with secondary revenue from downloadable sound packs (one-time licenses), factory reprogramming services ($45 minimum), and warranty/non-warranty repairs. Go-to-market is hybrid: direct-to-consumer via a toll-free order line and company-owned e-commerce store, plus a tiered authorized dealer network (Tier 1 standard pricing up to $4,999; Tier 2 adds 5% discount at $5,000+ orders) that requires physical storefronts and operates under a Minimum Retail Price policy. A National Sales Team (with a National Sales Director, Account Specialist, and Key Account Specialist) supports wholesale, supplemented by The Dunkin Lewis Rep Group for field representation. A select subset of dealers is authorized to sell on Amazon. The customer base consists of individual and SMB buyers — primarily predator, turkey, elk, waterfowl, and crow hunters, plus bowfishers — across the United States, with no international footprint or enterprise customers.

The company is privately held, incorporated in Pennsylvania, and appears to be family-managed (Michael Dillon as General Manager, Zach Dillon as National Sales Director). There are no disclosed funding rounds, no parent company, no M&A activity, and no regulatory actions on record. Marketing is multi-channel, combining owned e-commerce, organic social (Facebook, YouTube Hunting TV, Spotify podcast), field and pro staff ambassador programs, and a dealer locator. The "Proudly Made in the USA" positioning is emphasized across product surfaces as a brand differentiator.

Name

Foxpro

Legal name

FOXPRO Inc.

Website

https://gofoxpro.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

FOXPRO is a privately held US manufacturer of high-performance electronic game calls, motion decoys, hand calls, hunting lights, bowfishing equipment, and branded apparel, serving individual predator, turkey, elk, and waterfowl hunters through DTC e-commerce and an authorized dealer network since 1993.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewistown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Game Calls: Sale of electronic predator calling devices with remote controls and programmable sound libraries
2. Decoys: Electronic decoys including FoxJack series, X Decoy, Jack Daddy for visual predator attraction
3. Hand Calls: Manual game calls including diaphragm calls, friction calls, and predator calls
4. Downloadable Sounds: Sound packs for digital game calls including FOXPRO sounds, MFK sounds, and specialty packs
5. Hunting Lights: Hunting illumination products including Quadfire gunlight, scanlight, and headlamp
6. Bow Fishing Equipment: Bowfishing rigs and lights including Bowfire and Mudcutter products
7. Apparel: Branded hunting apparel including shirts, hats, hoodies, jackets, and base layers
8. Accessories: Carrying cases, speakers, replacement parts, batteries, lanyards, and other hunting accessories
9. Factory Reprogramming: Factory reprogramming service for FOXPRO units at $45 minimum for up to 16 sounds plus shipping
10. Product Repairs: Warranty and non-warranty repair services for FOXPRO products

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

FOXPRO manufactures and sells high-performance electronic digital game calls (HellCat Pro, HellCat, Prowler, X24, Shockwave, X360), electronic decoys (FoxJack series, Jack Daddy), hand calls, hunting lights, and bowfishing equipment. The company also offers downloadable wildlife sound packs, hunting apparel, and accessories, sold direct-to-consumer, through authorized dealers, and via the FOXPRO online store.

Product overview

FOXPRO Inc. is a manufacturer of high-performance game calls headquartered in Lewistown, PA. The product portfolio centers on electronic digital game calls (HellCat Pro, HellCat, Prowler, X24, Shockwave, X360) that play downloadable wildlife sounds, complemented by electronic decoys (Foxjack series), hand calls, and hunting lights. The ecosystem extends to bow fishing equipment (Bowfire, Mudcutter), a sounds library with premium and free audio packs, FOXPRO Programming Software for custom sound loading, and the FOXDATA/FOXCAST scheduling system. Accessories include carrying cases, external speakers, remote controls, and a growing apparel line featuring merino wool base layers and performance hunting clothing. Products are sold direct-to-consumer, through authorized dealers, and via the online store.

Differentiator

Problem solved

Functional benefit

Brands

• FOXFUSION: A technology feature in FOXPRO digital game calls
• FOXMOTION
• FOXPITCH
• FOXCAST
• FOXBANG
• FOXDATA

Products and services

• Digital Game Calls

Quantifiable outcome

• FOXPRO Foxhead Shield Hoodie rated 4.94/5 stars with 49 reviews
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Primos Hunting Calls: One of the most recognized brands in predator, turkey, and deer calls, offering mouth calls, friction calls, and electronic game calls. Direct head-to-head competitor to FOXPRO across nearly every hunting-call category it serves.
• Hunter's Specialties: Long-established hunting accessories brand producing calls, scents, and game-attracting products. Closely comparable to FOXPRO's predator/turkey hand-call and electronic-call portfolio.
• ICOtec: Specialist in electronic predator and game calls with remote-control systems, directly mirroring FOXPRO's digital call and decoy product strategy.
• Quaker Boy Game Calls: Manufacturer of mouth calls, friction calls, and electronic calls for deer, turkey, predator, and waterfowl hunting. Comparable product mix and dealer-channel distribution to FOXPRO.
• Knight & Hale Game Calls: Maker of premium turkey, deer, and predator calls including diaphragm, friction, and electronic styles. Overlaps directly with FOXPRO's hand-call and digital-call product lines.
• Cass Creek: Producer of compact electronic game calls and hand-held call devices for deer, predator, and waterfowl. Competes with FOXPRO in the entry-to-mid tier electronic call segment.
• AMS Bowfishing: Established bowfishing equipment manufacturer offering reels, arrows, and lights. Directly comparable to FOXPRO's Bowfire reel and Mudcutter illuminated arrow products.

Emerging players

• Convergent Hunting Solutions: Maker of the ECOTALC and Solo electronic game calls, focused on smartphone-integrated and app-controlled predator calling. Comparable technology direction (app/digital integration) to FOXPRO's programming software and FOXCAST tools.

Broad incumbents

• Sitka Gear: Premium hunting apparel and gear brand with a much larger product line and marketing footprint. Comparable to FOXPRO's apparel expansion and shared dealer/outdoor-retail channel presence.
• Streamlight: Major manufacturer of portable lighting, including gun-mounted and hunting flashlights. Comparable to FOXPRO's Quadfire hunting light line, with substantially greater scale and distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FOXPROINC/feed
• Facebookfacebook.com/Foxpro.Furtakers
• Xx.com/FOXPROInc
• LinkedInlinkedin.com/company/foxpro-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxpro