Amplicare
Amplicare, operating as EnlivenHealth, provides the e360 platform — an integrated pharmacy software suite for patient engagement, clinical operations, financial workflows, and analytics — trusted by 44,000+ U.S. pharmacies ranging from independents to large chains.
- Company typePrivate
- Founded2012
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amplicare does
Amplicare, operating commercially as EnlivenHealth, is a healthcare technology company founded in 2012 and headquartered in Raleigh, North Carolina. The company provides a decision-automation and workflow platform — the e360 platform — that enables U.S. pharmacies to manage patient engagement, clinical operations, and financial workflows within a single integrated system. EnlivenHealth states it is trusted by more than 44,000 pharmacies across the United States, spanning independent community pharmacies, multi-location regional operators, and large pharmacy chains and health systems. The platform targets four pharmacy pain points — disconnected patient interactions, clinical care barriers, financial pressures, and underperforming revenue streams — and is co-led by Nathan Shanor (CFO, Co-Founder) and Matthew Johnson (Chief Pharmacy Officer, Co-Founder).
The e360 platform anchors four product suites with 16+ sub-products. The Patient Experience suite includes Connect (intelligent voice response for inbound patient calls), Reach (targeted communications), Inform (digital drug monographs), Network (sponsored clinical programs), and a Mobile app. The Clinical Experience suite includes Treat (clinical operations), Schedule (appointment scheduling), and AdhereIQ (medication synchronization and adherence). The Financial Experience suite includes Reconcile (claims reconciliation), Bill (medical billing), Match (Medicare Part D plan comparison), and Navigate My Care (patient Medicare navigation). The Insights & Outcomes suite includes Empower (data unlocking) and Clarity (pharmacy business intelligence). Documented AI-adjacent capabilities are limited to IVR-based call automation and predictive medication adherence analytics; no proprietary foundation models or research artifacts are disclosed.
The business model is subscription SaaS with annual billing and quote-based, non-publicly-disclosed pricing tailored to pharmacy size and scope. Go-to-market is sales-led, with three coordinated motions: enterprise field sales targeting large chains and health systems, inside sales handling inbound demo requests and phone inquiries, and content-marketing-driven SMB self-service discovery supported by a blog, case studies, and website resources. Customer-reported outcomes include 24 hours/month in staffing time saved via reconciliation analysts, a 60% year-over-year revenue uplift attributed to optimized workflows, up to 60 additional Medicare AEP appointments, and a 2,665% ROI on the business intelligence solution.
Amplicare firmographics
Firmographics- Name
- Amplicare
- Legal name
- EnlivenHealth
- Website
- https://amplicare.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amplicare, operating as EnlivenHealth, provides the e360 platform — an integrated pharmacy software suite for patient engagement, clinical operations, financial workflows, and analytics — trusted by 44,000+ U.S. pharmacies ranging from independents to large chains.
- Ownership category
- akta.pro rank
Amplicare industry classification
Industry- Product category
- Pharmacy Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pharmacy Information Systems (PIS) & Dispensing Workflow (HLACAKAC)
- akta.pro secondary industries
- Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
Keywords
Where Amplicare is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
Amplicare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pharmacy Software Subscriptions: SaaS-based pharmacy software solutions delivered through the e360 platform, providing patient engagement, clinical operations, and financial management tools on a subscription basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on pharmacy needs and scale |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Amplicare product offering
Product offeringCore offering
Amplicare provides a decision-automation software platform — the e360 Platform — that enables pharmacies to manage patient engagement, clinical workflows, and financial operations in a unified system. Offerings are delivered as modular SaaS suites covering IVR-based patient communications, medication adherence, clinical operations scheduling, claims reconciliation, Medicare plan comparison, and pharmacy analytics.
Product overview
EnlivenHealth offers a unified platform-plus-modules architecture centered on the e360 Platform, which integrates patient engagement, clinical operations, and financial management workflows. The product portfolio spans four interconnected suites: Patient Experience (Connect/IVR, Reach/communications, Inform/digital monographs, Network/clinical programs, Mobile app), Clinical Experience (Treat/clinical ops suite, Schedule/appointment scheduler, AdhereIQ/medication synchronization), Financial Experience (Reconcile/claims reconciliation, Bill/medical billing, Match/Medicare Part D comparison, Navigate My Care/patient Medicare experience), and Insights & Outcomes (Empower/data unlocking, Clarity/analytics intelligence). These modules share the e360 platform foundation and are designed to interconnect across patient, clinical, and financial domains.
Differentiator
Problem solved
Functional benefit
Products and services
- e360 Platform EnlivenHealth's integrated platform that enables pharmacies with connected patient engagement, clinical, and financial workflows, serving as the unified foundation across all product modules. It is sold to U.S. community and chain pharmacies of all sizes.
- Patient Experience Suite A suite of patient-facing engagement tools encompassing IVR-based patient communications, targeted outreach, paperless digital drug monographs, sponsored clinical programs, and a pharmacy mobile app. Designed for community and chain pharmacies seeking to strengthen patient-pharmacist relationships and improve loyalty.
- Clinical Experience Suite A suite of clinical operations tools that streamlines medication dispensing, automates clinical tasks, supports appointment scheduling, and provides medication synchronization and adherence (AdhereIQ). Aimed at pharmacies expanding clinical service lines and improving care delivery.
- Financial Experience Suite A suite of financial and revenue cycle management tools for pharmacies, including claims reconciliation (Reconcile), medical billing (Bill), Medicare Part D plan comparison (Match), and patient-driven Medicare plan navigation (Navigate My Care). Targeted at optimizing pharmacy financial performance and reimbursement.
- Insights & Outcomes Suite A suite of analytics and business intelligence tools that transform pharmacy data into actionable strategies to boost profitability and operational excellence, including Empower (data unlocking) and Clarity (pharmacy analytics intelligence with demonstrated 2,665% ROI).
Quantifiable outcome
- 24 hours/month in staffing time saved by reconciliation analysts
- +8 more outcomes
Companies that use Amplicare
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Amplicare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature13 records
Amplicare partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights4 records
Amplicare competitors and assessment
Company assessmentDirect peers
- QS/1 (RedSail Technologies): QS/1 provides pharmacy management, point-of-sale, and clinical solutions to community pharmacies and HME providers — competing head-to-head with EnlivenHealth's dispensing and clinical workflow modules.
- BestRx: BestRx offers pharmacy management software to independent pharmacies with refill synchronization, MTM, and patient communication features — directly comparable to EnlivenHealth's AdhereIQ and Reach offerings.
- PioneerRx: PioneerRx is a direct pharmacy management system competitor serving independent and community pharmacies in the US with dispensing, clinical, and patient engagement functionality — closely aligned with EnlivenHealth's e360 platform.
- Liberty Software: Liberty Software is a pharmacy management system serving independent US pharmacies with dispensing, MTM, and adherence tools — overlapping with EnlivenHealth's Clinical Experience and AdhereIQ modules.
- Rx30 (Transaction Data Resources): Rx30 is a leading US pharmacy management software vendor for independent pharmacies, offering dispensing, clinical workflow, and patient engagement — a core competitor to EnlivenHealth.
- Computer-Rx (RedSail Technologies): Computer-Rx is a US pharmacy management system vendor focused on independent pharmacies, directly comparable to EnlivenHealth's core pharmacy workflow and patient engagement capabilities.
Broad incumbents
- Surescripts: Surescripts operates the dominant US ePrescribing network and increasingly expands into clinical, eligibility, and adherence — a broad incumbent adjacent to EnlivenHealth's clinical and prescribing-adjacent workflows.
- Omnicell: Omnicell is a medication management and pharmacy automation vendor whose pharmacy software and patient engagement offerings overlap with EnlivenHealth's clinical workflow and adherence modules.
- McKesson Pharmacy Systems: McKesson is a broad healthcare incumbent whose pharmacy systems, RelayHealth, and CoverMyMeds divisions compete across pharmacy workflow, ePrescribing, and prior authorization — a larger overlapping incumbent to EnlivenHealth.
Emerging players
- CoverMyMeds (McKesson): CoverMyMeds provides electronic prior authorization and patient financial assistance tools that intersect with EnlivenHealth's Bill and Match modules — a partial overlap competitor expanding into broader pharmacy workflow.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Amplicare social profiles
Digital presenceAmplicare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplicare leadership team
Management profileNumber of profiles
Profiles2 records
Amplicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplicare
What does Amplicare do?
Amplicare provides a decision-automation software platform — the e360 Platform — that enables pharmacies to manage patient engagement, clinical workflows, and financial operations in a unified system. Offerings are delivered as modular SaaS suites covering IVR-based patient communications, medication adherence, clinical operations scheduling, claims reconciliation, Medicare plan comparison, and pharmacy analytics.
Is Amplicare a public or private company?
Amplicare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplicare founded?
Amplicare was founded in 2012. It employs 11 to 50 people.
Where is Amplicare based?
Amplicare is headquartered in Raleigh, United States, in the North America region.
How does Amplicare make money?
One revenue line is on record: pharmacy Software Subscriptions.
Who are Amplicare's main competitors?
Direct peers on record are QS/1 (RedSail Technologies), BestRx, PioneerRx, Liberty Software, Rx30 (Transaction Data Resources) and Computer-Rx (RedSail Technologies). Broad incumbents are Surescripts, Omnicell and McKesson Pharmacy Systems. CoverMyMeds (McKesson) is listed as an emerging player.
Does Amplicare have an API?
No public API is recorded for Amplicare.
What industry is Amplicare in?
Amplicare's product category is Pharmacy Software. Its primary akta.pro industry code is HLACAKAC, Pharmacy Information Systems (PIS) & Dispensing Workflow, with a secondary code of HLALAIAG, Medication Adherence & Therapy Management Platforms (refills, reminders, MTM). Its NAICS code is 513210 and its SIC code is 7372.