Online Marketing Certified Professional Certification

What Online Marketing Certified Professional Certification does

Online Marketing Certified Professional Certification (OMCP) is an independent, nonprofit certification standards body established in 2010 and headquartered in San Francisco. It maintains two-tier digital marketing credentials — the OMCA™ (Online Marketing Certified Associate) for entry-level and generalist practitioners and the OMCP® (Online Marketing Certified Professional) for advanced specialists — delivered through proctored online exams administered via a partnership with ProctorU. The organization does not deliver training itself; instead, it publishes and continuously refreshes competency standards (eight digital marketing disciplines including SEO, Digital Analytics, Social Media Marketing, Paid Search, Conversion Optimization, Content Marketing, Email Marketing, and Mobile Marketing), the trademarked Online Marketing Body of Knowledge (OMBOK), and an annual Digital Marketing Role Delineation Study that surveys roughly 4,000 hiring managers to anchor the standards in employer demand signals. Manual verification of skills, education, and experience by OMCP staff gates the award of certification, and biennial renewal requires 100 Professional Development Units (PDUs).

The business model is a hybrid of low-fee, high-volume individual transactions and recurring memberships. Individual candidates pay $225 for an OMCA exam attempt or $395 for the OMCP three-part exam bundle, with retakes priced separately ($225 base, $150 specialty) and practice assessments at $15. Recurring revenue comes from individual memberships (free registration is offered, with paid tiers), Industry Memberships starting at $5,000 per year for corporate members that commit to standards committee participation, Academic Memberships for institutions, and sales of competency documents at $100 per package (covering one year of updates). Ancillary revenue includes readiness testing for enterprise teams and a public Certified Professionals Directory serving as a verification tool for employers.

Distribution is multi-channel: a self-serve online portal at omcp.org handles individual registrations and exam scheduling, a network of 900+ Registered Education Providers (universities and training institutes including WGU, Duke, Simplilearn, LinkedIn Learning, MindEdge) prepares candidates and feeds the funnel, a direct enterprise sales motion serves corporate accounts (P&G, Bayer, GTB, Mediacom have all been recognized with OMCP Talent Leadership or Agency of Excellence Awards), and individual certified trainers deliver aligned curriculum. Notable members and standards contributors include Google, Microsoft, Dell, Home Depot, Yamaha, and Kaiser Permanente. Leadership consists of CEO/Director Jennifer Radke, Founder Michael Stebbins, and Directors John Marshall and Avinash Kaushik (Google's digital marketing evangelist).

Name

Online Marketing Certified Professional Certification

Legal name

Online Marketing Certified Professionals

Website

https://omcp.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

OMCP is an independent, nonprofit certification standards body that issues the OMCA and OMCP digital marketing credentials, set competency standards across eight disciplines, and serves individual practitioners, corporate marketing teams, and over 900 accredited education providers worldwide.

Ownership category

akta.pro rank

Product category

Digital Marketing Certification Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFADAG

Certification & Licensing Exam Management Platforms

Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

Keywords

• Digital marketing certification
• Professional certification standards
• Marketing competency framework
• Online certification programs
• Marketing professional credentials

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Certification Exam Fees: One-time exam fees for OMCA ($225) and OMCP ($395 for all three parts) certifications. Candidates pay to register, schedule, and take proctored online exams. Retakes incur additional fees (OMCP base retake $225, specialty retake $150).
2. Individual Membership Fees: Annual membership fees for individual members who support OMCP values and standards. Open to anyone, not required for certification.
3. Industry Membership Program: Annual membership dues for corporate partners committing to actively support OMCP standards through committee involvement. Charter membership starts at $5,000/year.
4. Academic Membership: Annual membership fees for academic institutions sponsoring OMCP standards through course offerings, certifications, and degrees
5. Competency Documents Sales: Sale of OMCP and OMCA Competency Documents for $100 each, covering costs of updates and maintenance for one year from purchase date

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

OMCP is a non-profit organization that establishes independent digital marketing certification standards and administers proctored online certification exams (OMCA for entry-level and OMCP for professionals). It supports certified professionals with continuing education through its PDU Program, practice assessments, and competency documents, while offering enterprise readiness testing for marketing teams and an Industry Membership program for agencies, platforms, and brands.

Product overview

OMCP is a professional certification association offering two levels of digital marketing certification: the OMCA™ (Online Marketing Certified Associate) for entry-level professionals and the OMCP® (Online Marketing Certified Professional) for advanced specialists. The organization provides a comprehensive ecosystem including practice assessments, competency standards documents, Professional Development Units (PDU) program for certification renewal, readiness testing for teams, the Online Marketing Body of Knowledge (OMBOK), educational podcasts, and a certified professionals directory. OMCP also maintains a Registered Education Provider Program that accredits training institutions meeting its standards. The certification verifies skills, education, and experience through proctored online exams, with OMCP itself not providing training but partnering with over 900 universities and training institutes worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• OMCA (Online Marketing Certified Associate): Entry-level digital marketing certification for those who communicate digital marketing concepts or manage digital marketing teams.
• OMCP (Online Marketing Certified Professional)

Products and services

• OMCP Certification

Quantifiable outcome

• OMCP Certified professionals earn 16-26% more than non-certified digital marketers
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ProctorUcoreTechnology or IntegrationTechnology partnership for live, online proctoring of OMCP certification exams. ProctorU provides the examination environment ensuring identity verification and exam integrity for all OMCP and OMCA exams taken worldwide.
• National Institute for Social Media (NISM)coreStrategic or Co-development PartnerSister organization providing PDU-Qualified webinars and continuing education programs. OMCP awards 10 PDUs for attending NISM webinars and recognizes NISM Social Media Strategist (SMS) certification for 100 PDUs.
• GooglecoreStrategic or Co-development PartnerKey contributor to OMCP standards committees and exam development. Industry advisors from Google (Avinash Kaushik, Justin Cutroni) participate in standards maintenance and competency document authorship.
• Microsoft/BingminorStrategic or Co-development PartnerPlatform partner contributing to OMCP standards. Microsoft offers internal 'Driving Digital' training program aligned to OMCA certification for employees.
• LinkedIn LearningcoreChannel Partner/ Reseller/ DistributorProvides OMCA Preparatory Course approved by OMCP. Course counts toward approved OMCA training prerequisite for certification. Taught by OMCP Certified Trainer Matt Bailey.
• WGU School of BusinesscoreChannel Partner/ Reseller/ DistributorRegistered Education Provider offering online marketing master's degree programs developed with Google and HubSpot partnerships, aligned to OMCP standards.
• SimplilearncoreChannel Partner/ Reseller/ DistributorEarly training partner and Registered Education Provider offering comprehensive digital marketing certification training preparing candidates for OMCA and OMCP exams.
• Procter & Gamble (P&G)minorGTM or Marketing PartnerIndustry member contributing to certification standards committees. P&G participates in Digital Marketing Conference Approval Committee and has won OMCP Talent Leadership Awards.
• SiteLogic MarketingcoreChannel Partner/ Reseller/ DistributorRegistered Education Provider founded by OMCP Certified Trainer Matt Bailey. Training content and curriculum used at Duke University, LinkedIn Learning, Microsoft, HP Enterprise, Purdue University, and Simplilearn.
• MindEdge LearningcoreChannel Partner/ Reseller/ DistributorRegistered Education Provider founded by Harvard and MIT educators offering OMCA Digital Marketing Test Prep Bundle. Has helped 1.5 million+ students with online courses.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Marketing Association (AMA): AMA offers the Professional Certified Marketer (PCM) credential covering marketing competencies including digital. Direct peer due to overlapping mission of certifying marketing professionals against industry-validated standards, with similar professional association structure and certification philosophy to OMCP.
• Digital Marketing Institute (DMI): Globally recognized provider of digital marketing certifications and training. DMI is a direct peer because it offers professional certification programs (Certified Digital Marketing Professional) covering the same digital marketing disciplines as OMCP, with similar target audiences of marketing professionals seeking credentials.

Others

• MindEdge Learning: MindEdge is an OMCP Registered Education Provider offering OMCA test prep, founded by Harvard and MIT educators. OTHERS peer because it is an indirect channel/education partner rather than direct competitor, but operates adjacent to OMCP within the same certification ecosystem.
• Pearson VUE / Certiport: Pearson VUE (and Certiport) are major certification testing and proctoring infrastructure providers, including to several direct comps. Comparable as ecosystem participants that deliver proctored exams (the function OMCP buys from ProctorU) and could vertically integrate into certification authoring.

Emerging players

• Hootsuite Academy: Hootsuite Academy offers Social Marketing Certification and platform credentials for social media marketing professionals. Emerging peer because it certifies adjacent digital marketing disciplines (social, content) and competes for overlapping candidates, though narrower specialty focus.
• HubSpot Academy: HubSpot Academy provides free, widely-adopted digital marketing certifications (inbound marketing, content marketing, SEO). Emerging peer because it competes for the same candidate pool at the entry-level segment, but is tied to a vendor platform rather than offering vendor-neutral standards.
• Google Skillshop / Career Certificates: Google's free certification programs for Google Ads, Analytics, and other platform competencies compete directly with OMCP's digital marketing specialty offerings. Emerging peer given platform authority, though vendor-specific and narrower in scope than OMCP's holistic competency standards.

Broad incumbents

• CompTIA: CompTIA is a major IT certification body offering vendor-neutral credentials (A+, Network+, Security+). Broad incumbent peer because it operates the same standards-body-plus-exam-delivery model as OMCP, but in IT rather than digital marketing, with much larger scale and revenue.
• Project Management Institute (PMI): PMI administers the PMP and other globally-recognized certifications using a standards-driven membership model. Broad incumbent peer due to parallel structure (standards body, credentialing exams, PDU-based renewal) and the role delineation/stakeholder validation methodologies shared with OMCP.
• Salesforce Trailhead / Certification: Salesforce's certification program is one of the largest professional credentialing ecosystems, with role-based certs and a badging/learning platform. Broad incumbent that competes for budget allocation toward marketing technology certifications among the same employers OMCP sells into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3708432
• Xx.com/omcp
• Facebookfacebook.com/OMCPCertified

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Marketing Certified Professional Certification