SiteLogic

What SiteLogic does

SiteLogic (also operating as SiteLogic Marketing) is a U.S.-based, privately held digital marketing training and education company headquartered in Canton, Ohio. The company, founded by Matt Bailey, delivers practical, expert-led instruction across SEO, digital analytics, content marketing, paid media, and marketing strategy to two primary audiences: individual marketers seeking career advancement and corporate marketing teams requiring customized upskilling.

Its core products span multiple delivery formats: on-demand coached online courses hosted on a dedicated learning management system at learn.sitelogic.com (including Learn SEO and Learn Digital Analytics Strategy), in-person customized workshops delivered at client sites, live virtual training (LVT) for distributed teams, and a two-tier certification portfolio (OMCA and OMCP) backed by claimed outcome statistics (90% application rate, 98% confidence improvement; OMCA-certified marketers reportedly earning 16%-26% more than non-certified peers). Supporting content assets include the Endless Coffee Cup Podcast, published books, and a regularly updated blog, which function as top-of-funnel demand generation for course enrollment.

SiteLogic's business model is a hybrid of recurring subscription-style individual course access and project-based professional services for corporate team training. Pricing is quote-based and not publicly disclosed; enterprise engagements are structured as multi-year or scoped contracts, while individual learners enroll directly via the website. The company reports being trusted by 2,000+ companies globally, with named enterprise clients including Google, Microsoft, Procter & Gamble, IBM, Disney, Visa, Hilton, Johnson & Johnson, Lowe's, ESPN, HP, Lenovo, Nationwide Insurance, Yamaha, and Orange Romania. Distribution runs through direct website enrollment, direct enterprise sales, conference speaking, and organic content channels — there is no channel partner or reseller network. The firm is founder-led with no disclosed institutional investment, subsidiaries, or M&A activity.

Name

SiteLogic

Legal name

SiteLogic

Website

https://sitelogicmarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SiteLogic is a privately held U.S. digital marketing training company that delivers coached online courses, in-person workshops, live virtual training, and OMCA/OMCP certifications to individual marketers and corporate marketing teams, anchored on founder and CEO Matt Bailey's industry expertise.

Ownership category

akta.pro rank

Product category

Digital Marketing Education and Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

Marketing, Communications & Digital Skills Training (EDAGANAM)

akta.pro secondary industries

Performance Marketing Training & Enablement (MPAAACAO), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Technical & Digital Skills Training (BPACANAB)

Keywords

• Digital marketing training
• Marketing certification courses
• SEO training programs
• Digital analytics education
• Corporate marketing workshops

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Courses: On-demand digital marketing courses delivered through learn.sitelogic.com. Courses include Learn SEO, Digital Analytics Strategy, Content Marketing, and certification programs. Pricing is quote-based and varies by course selection.
2. In-Person Workshops: Customized training delivered on-site at client locations. Designed to transform team thinking with practical, customized training, real-world examples, and engaging instruction.
3. Live Virtual Training (LVT): Interactive workshops conducted remotely via video conferencing. Includes dynamic sessions, practical exercises, and real-time Q&A for distributed teams.
4. Conference Speaking: Matt Bailey serves as a digital marketing conference speaker, which drives brand awareness and indirect course enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SiteLogic sells expert-led digital marketing training led by founder Matt Bailey, delivered through coached online courses, in-person workshops, and live virtual training sessions, alongside OMCA and OMCP professional certification programs. The training covers SEO, digital analytics, content marketing, paid media, social media, email marketing, and strategy, and is offered both to individual marketers via self-serve enrollment and to enterprise marketing teams via customized workshops.

Product overview

SiteLogic is a digital marketing training and education company led by industry expert Matt Bailey. The company offers a multi-format learning portfolio consisting of online marketing courses (Learn SEO and Learn Digital Analytics Strategy), in-person and virtual workshops, and professional certification programs (OMCA and OMCP). The offering is unified around practical, coach-led training with personalized feedback and real-world application. Additionally, SiteLogic produces the Endless Coffee Cup podcast and published books as educational content resources. The company serves both individual learners seeking career advancement and corporate teams requiring customized training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Courses Coached on-demand digital marketing training courses combining video content with personalized coaching, real-world activities, and feedback from instructor Matt Bailey; sold to individual marketers and career switchers for career advancement.
• Learn SEO: Online Course Comprehensive coached online course teaching SEO fundamentals, keyword research, on-page optimization, and link-building strategies; aimed at individual marketers seeking practical SEO skills.
• Learn Digital Analytics Strategy: Online Course Coached online course teaching measurement strategy, analytics implementation, data interpretation, and turning data into actionable insights; aimed at marketers needing stronger analytics and reporting skills.
• Digital Marketing Workshops Customized in-person training workshops delivered on-site at client locations, providing practical digital marketing skills with real-world examples and engaging instruction; sold to enterprise marketing teams.
• Live Virtual Training Interactive virtual workshop sessions delivered via video conferencing with dynamic sessions, practical exercises, and real-time Q&A; designed for distributed corporate marketing teams needing expert-led training without travel.
• OMCA Certification (Online Marketing Certified Associate) Entry-level digital marketing certification program covering essential skills in SEO, content marketing, social media, analytics, paid media, and strategy; OMCA certified marketers reportedly earn 16%–26% more than non-certified peers.
• OMCP Certification (Online Marketing Certified Professional) Advanced professional-level digital marketing certification demonstrating mastery across SEO, content marketing, social media, analytics, paid media, and strategy; positions marketers for senior roles and recognized expertise.

Quantifiable outcome

• 90% of participants can apply learnings immediately
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ahrefs Academy: Ahrefs Academy offers free SEO and digital marketing training from its backlink analysis tool, competing directly with SiteLogic's SEO curriculum while leveraging a strong tool brand.
• Semrush Academy: Semrush Academy provides free SEO and content marketing training tied to its SEO tool platform, offering a competing pathway to digital marketing skills that overlaps with SiteLogic's Learn SEO course.
• Hootsuite Academy: Hootsuite Academy offers social media marketing certifications and courses, competing with SiteLogic's social media marketing training as part of a broader social media management platform.

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) offers a broad catalog of digital marketing courses on a subscription basis, competing for self-directed marketer learning and enterprise L&D budgets.
• Coursera: Coursera partners with universities and companies to offer digital marketing specializations and certificates, competing for individual and enterprise learners seeking recognized credentials.
• HubSpot Academy: HubSpot Academy offers free digital marketing certifications and courses as part of HubSpot's broader CRM and marketing software platform, competing for the same individual learner and enterprise upskilling audience.
• Google Skillshop: Google Skillshop provides free certifications in Google Ads, Analytics, and other Google marketing products, competing with SiteLogic's paid digital marketing training at the foundational level.

Direct peers

• Simplilearn: Simplilearn offers professional certification programs in digital marketing with bootcamp and self-paced formats, directly competing with SiteLogic's certification-led training model.
• MarketingProfs: MarketingProfs provides marketing training, workshops, and certifications for B2B marketers, sharing SiteLogic's focus on practical, professional development for marketing professionals.
• Digital Marketing Institute: Digital Marketing Institute is a leading provider of digital marketing certifications and training programs, directly competing with SiteLogic's OMCA/OMCP offerings in the same professional certification niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sitelogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiteLogic