Oral Science
Oral Science is a Canadian specialty distributor of dental hygiene and oral health products, selling proprietary X-PUR and PerioMonitor brands alongside exclusive distribution of Woodpecker, Curaprox, Kevin Peter, and other international dental brands to dental hygienists and endodontists across Canada.
- Company typePrivate
- Founded2004
- HeadquartersBrossard, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Oral Science does
Oral Science Inc. is a Canadian specialty distributor of dental hygiene and oral health products headquartered in Brossard, Quebec, founded in 2004 and operating exclusively within Canada. The company serves two primary professional segments — dental hygienists and endodontic specialists — through two distinct commercial channels: Dental Hygiene Pro and EndoStore Pro. Its proprietary technology stack centers on the X-PUR brand, which features CITROX (a patented plant-derived bioflavonoid complex with antimicrobial, antiviral, and antifungal properties), medicinal-grade xylitol formulations with Health Canada indications for saliva stimulation and caries reduction, and nano medical hydroxyapatite for tooth remineralization and sensitivity relief. The proprietary PerioMonitor product adds a rapid, saliva-based diagnostic test for periodontal inflammation to the portfolio.
Beyond its own brands, Oral Science functions as the exclusive Canadian distributor for a portfolio of international dental brands including Woodpecker (endodontic motors, air polishers, diode lasers, curing lights, ultrasonic scalers, X-ray sensors), Curaprox (toothbrushes, interdental brushes, electric toothbrushes), Kevin Peter (intraoral cameras, surgical microscopes, endodontic files and sealers), Elevate Oral Care (Advantage Arrest silver diamine fluoride, FluoriMax varnish), HybenX (tissue decontaminant), Cetacaine (topical anesthetic), and XyliMelts. The business is sales-led with a dual field sales force (Hygiene Representatives and Endodontic Representatives) supplemented by a Shopify-hosted professional e-commerce platform requiring account login for pricing, plus educational channels including in-office CE presentations, on-demand webinars, and targeted newsletters. Customers are predominantly Canadian dental practices that purchase consumables for in-office use and patient recommendation.
Oral Science generates revenue through one-time sales of specialized products to dental professionals at unit pricing, with free shipping offered on orders above CAD $500. The company does not ship internationally. In March 2026, Oral Science was acquired by BioSyent Inc. (TSX-V: RX) for CAD $25.5 million in a deal combining cash, BioSyent shares, and working capital consideration, with contingent earn-out and royalty payments through 2033 capped at CAD $6.0 million. Post-acquisition, Oral Science operates as a standalone business unit within BioSyent while retaining its founding leadership and Brossard headquarters. In Q1 2026 (its first partial quarter under BioSyent ownership), Oral Science contributed CAD $2.98 million in revenue and CAD $482,089 in EBITDA to BioSyent's consolidated results.
Oral Science firmographics
Firmographics- Name
- Oral Science
- Legal name
- Oral Science Inc.
- Website
- https://oralscience.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oral Science is a Canadian specialty distributor of dental hygiene and oral health products, selling proprietary X-PUR and PerioMonitor brands alongside exclusive distribution of Woodpecker, Curaprox, Kevin Peter, and other international dental brands to dental hygienists and endodontists across Canada.
- Ownership category
- akta.pro rank
Oral Science industry classification
Industry- Product category
- Dental Hygiene Products
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
- akta.pro secondary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where Oral Science is headquartered
LocationHeadquarters
- HQ city
- Brossard
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Oral Science business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Oral Health Product Sales: Oral Science generates revenue through the sale of specialized dental hygiene and oral health products to dental professionals and clinics. Products include toothpastes, gels, rinses, gum and pastilles, interdental brushes, and professional dental equipment.
- X-PUR Brand Products: Sale of proprietary X-PUR brand products including xylitol gums, pastilles, toothpaste, rinses, and fluoride treatments primarily to dental offices for patient recommendations and direct patient use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Professional Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Oral Science product offering
Product offeringCore offering
Oral Science is a Canadian specialty distributor of professional dental hygiene and endodontic products, selling proprietary X-PUR oral care formulations (xylitol gums, pastilles, toothpaste, rinses, varnishes) and PerioMonitor diagnostic strips alongside an exclusive Canadian portfolio of partner brands including Woodpecker dental equipment, Curaprox, Kevin Peter, HybenX, Advantage Arrest, FluoriMax, Papacárie Duo, and Cetacaine. The company serves dental hygienists and endodontists through a Shopify e-commerce storefront with professional account login, supported by field sales representatives and continuing education programming, shipping exclusively within Canada.
Product overview
Oral Science is a Canadian distributor of specialized dental hygiene and oral health products, serving dental professionals (hygienists and endodontists) and consumers through two main channels: Dental Hygiene Pro (covering prophylaxis, caries management, xerostomia, sensitivity, periodontitis, and home care) and EndoStore Pro (covering endodontic equipment and consumables). The company operates both proprietary brands — X-PUR (gums, pastilles, toothpaste, varnish, rinse, and gel products centered on xylitol and fluoride) and PerioMonitor (saliva-based periodontal test strips) — alongside a portfolio of partner brands including Woodpecker (air polishers, lasers, curing lights, endodontic motors, imaging), Curaprox (toothbrushes, interdental brushes, toothpaste), Kevin Peter (intraoral cameras, surgical microscopes, endodontic files/sealers), HybenX (tissue decontaminant), Papacárie Duo (caries removal gel), Cetacaine (topical anesthetic), Advantage Arrest (silver diamine fluoride), and FluoriMax (fluoride varnish). Educational resources, webinars, and CE presentations complement the product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- X-PUR: Oral Science's proprietary brand of oral health products including xylitol gums, pastilles, toothpaste, mouthwash, and varnish products for dental hygiene and xerostomia treatment.
- PerioMonitor
- EndoStore
Products and services
- X-PUR Oral Health Brand Proprietary oral health brand offering a suite of xylitol-based and hydroxyapatite-based products including gums, pastilles, toothpaste, varnish, rinse, and gel formulations sold to dental professionals for in-office use and patient home recommendations.
- PerioMonitor Rapid saliva-based in-office test strips for non-invasive assessment of periodontal salivary inflammation, used by dental professionals for early detection and monitoring of periodontal disease.
- X-PUR GummiZ Health Canada-indicated therapeutic xylitol gummy candy for prevention of cavities and relief of xerostomia (dry mouth), sold in 75-piece bottles.
- X-PUR Gums & Pastilles 100% Xylitol Medicinal-grade xylitol gums and pastilles for stimulating saliva production and reducing caries incidence, available in multiple sizes and flavors (peppermint, fruits, mixed berries) with Health Canada NPN certifications.
- X-PUR Remin Fluoride-free toothpaste formulated for sensitivity relief, containing hydroxyapatite for enamel remineralization.
- X-PUR Opti-Rinse Plus Antimicrobial, anti-gingivitis, and anti-caries mouthrinse with a patented four-ingredient formulation combining CITROX bioflavonoid complex, xylitol, chlorhexidine-free CPC, and sodium fluoride, available in 0.05% daily and 0.2% weekly concentrations.
- Woodpecker Dental Equipment Comprehensive line of dental equipment including air polishers, diode lasers, curing lights, endodontic motors, ultrasonic scalers, obturation devices, X-ray sensors, and AI-assisted tools.
- Curaprox Oral Care Swiss oral care brand covering manual toothbrushes, interdental brushes (CPS), electric toothbrushes (Hydrosonic Pro with up to 84,000 movements/minute), toothpaste (Be You), baby care, tongue cleaners, floss, and dental tape with ultra-soft filaments and enzyme-based formulations.
- Kevin Peter Dental Equipment Diagnostic and endodontic equipment brand including KP Cam intraoral cameras, KP iSee Pro surgical microscopes with integrated 4K cameras, KP Root SP bioceramic endodontic sealer, and KP TriShade endodontic files.
- Advantage Arrest Silver diamine fluoride (SDF) product line for arrest of dental caries, available in liquid and gel formulations in unit doses and syringes.
- FluoriMax Sodium fluoride varnish for caries prevention and remineralization, available in various concentrations and delivery formats including bottles and unit doses.
- HybenX Oral tissue decontaminant product for gingival and mucosal treatment, delivered via syringes for in-office use in periodontal treatment protocols.
- Papacárie Duo Papain gel-based caries removal product for minimally invasive dentistry, delivered in 1 mL syringes for chemical caries dissolution.
- Cetacaine Topical anesthetic liquid for in-office dental procedures, available in bottles and kits with associated dispensing tips and syringes.
- Recommendation Tools Professional-facing recommendation pads (30-sheet pads for patient education) and patient sample programs for X-PUR, Curaprox, and other brands to support dental professionals in recommending home care products.
Quantifiable outcome
- X-PUR Opti-Rinse Plus demonstrated >99.9% killing of P. gingivalis after 1 minute exposure
- +2 more outcomes
Companies that use Oral Science
Customer profileSegments3 records
Ideal customer profiles2 records
Oral Science technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oral Science partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major, minor and supporting.
- BioSyent Inc.coreOral Science was acquired by BioSyent Inc. in March 2026 for CAD $25.5 million. The transaction combines two Canadian healthcare companies to generate pro-forma revenues exceeding $70 million and EBITDA exceeding $15.75 million. Oral Science operates as a standalone business unit within BioSyent while maintaining its Brossard headquarters and retaining its founding leadership team.
- WoodpeckercoreWoodpecker is a dental equipment manufacturer whose products are distributed by Oral Science in Canada. Products include PT-B Mini air polishers, Super Pen local anesthesia devices, endodontic motors, curing lights, diode lasers, ultrasonic scalers, and dental imaging equipment.
- CuraproxcoreCuraprox is a Swiss dental hygiene brand distributed by Oral Science in Canada. Products include toothbrushes, interdental brushes (CPS), Hydrosonic Pro electric toothbrush, Be You toothpaste, Baby products, tongue cleaners, and floss.
- Kevin PetercoreKevin Peter is a dental equipment manufacturer whose products are distributed by Oral Science in Canada. Products include KP iSee Pro surgical microscope with integrated 4K camera, KP Cam intraoral camera, KP Root SP endodontic bioceramic sealer, and KP Trishade endodontic files.
- Elevate Oral CaremajorElevate Oral Care brands distributed by Oral Science include Advantage Arrest (silver diamine fluoride), FluoriMax varnish, and Papacárie Duo (papain gel for caries removal).
- HybenXmajorHybenX oral tissue decontaminant is distributed by Oral Science in Canada for periodontal treatment protocols.
- CetacainemajorCetacaine topical anesthetic products are distributed by Oral Science in Canada for in-office dental procedures.
- XyliMeltsminorXyliMelts adhering pastilles for xerostomia treatment during sleep are distributed by Oral Science in Canada.
- Shopify Inc.supportingOral Science's e-commerce website is hosted on Shopify Inc.'s platform, providing the online store infrastructure for selling products to dental professionals.
- PerioMonitorsupportingPerioMonitor is a saliva-based test for periodontal inflammation assessment, developed and managed by Oral Science as part of their diagnostic product portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Oral Science competitors and assessment
Company assessmentBroad incumbents
- Henry Schein: Global dental and medical distribution leader serving practices across North America. Comparable because both companies distribute dental supplies and equipment to dental offices, though Henry Schein operates at much larger scale across all dental categories.
- Patterson Companies: Major North American dental and animal health distributor with a full-line catalog of dental supplies, equipment, and technology. Comparable as a broad-line dental distributor competing for the same dental office procurement budget as Oral Science.
- Benco Dental: Privately-held full-service dental distributor in North America offering supplies, equipment, and practice management solutions. Comparable because both are dental distributors serving Canadian and U.S. dental offices with a curated product portfolio.
Direct peers
- Curaden: Swiss parent company of Curaprox (a brand Oral Science distributes in Canada). Comparable because Curaden manufactures the ultra-soft manual and sonic toothbrush, interdental brush, and toothpaste portfolio that Oral Science sells — i.e., Curaden is on the supply side of a relationship Oral Science manages on the distribution side.
- Elevate Oral Care: U.S.-based oral care company whose Advantage Arrest (silver diamine fluoride), FluoriMax varnish, and Papacárie Duo products are distributed by Oral Science in Canada. Comparable because both companies develop and market minimally-invasive, professionally-recommended oral care products to dental offices.
- Dentaid: UK-based oral health research company manufacturing therapeutic oral hygiene products (Interprox, VITIS, Desensin) sold through dental professionals. Comparable because both companies focus on professionally-distributed, therapeutic-grade oral care products for conditions like caries, sensitivity, and periodontal disease.
- Sunstar (GUM): Global oral care company behind the GUM brand, producing toothbrushes, interdental cleaners, and therapeutic rinses sold through dental professionals. Comparable because both companies market professional-channel oral hygiene products with an emphasis on gum health and interdental cleaning.
- TePe Oral Hygiene Solutions: Swedish manufacturer of interdental brushes, toothbrushes, and specialty oral hygiene products primarily sold through dental professionals. Comparable because both companies focus on professional-channel distribution of preventive oral care products, particularly interdental cleaning and gum health.
- Young Innovations: Mid-market dental products manufacturer and distributor with brands in preventive care, prophylaxis, and restoration. Comparable because both companies develop and distribute specialized dental consumables sold to hygienists and dental offices through professional channels.
Emerging players
- Xlear (XyloBurst / Spry): U.S.-based company marketing xylitol-based oral care products including gums, mints, and toothpaste focused on caries prevention. Comparable because both companies commercialize xylitol-based, therapeutic-grade oral care products, though Xlear leans more D2C while Oral Science focuses on professional dental office distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Oral Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oral Science leadership team
Management profileNumber of profiles
Oral Science funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oral Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oral Science
What does Oral Science do?
Oral Science is a Canadian specialty distributor of professional dental hygiene and endodontic products, selling proprietary X-PUR oral care formulations (xylitol gums, pastilles, toothpaste, rinses, varnishes) and PerioMonitor diagnostic strips alongside an exclusive Canadian portfolio of partner brands including Woodpecker dental equipment, Curaprox, Kevin Peter, HybenX, Advantage Arrest, FluoriMax, Papacárie Duo, and Cetacaine. The company serves dental hygienists and endodontists through a Shopify e-commerce storefront with professional account login, supported by field sales representatives and continuing education programming, shipping exclusively within Canada.
Is Oral Science a public or private company?
Oral Science is a private company. It is classified as corporate owned and is currently operating.
When was Oral Science founded?
Oral Science was founded in 2004. It employs 11 to 50 people.
Where is Oral Science based?
Oral Science is headquartered in Brossard, Canada, in the North America region.
How does Oral Science make money?
Two revenue lines are on record. Oral Health Product Sales are the primary driver. The others are X-PUR Brand Products.
Who are Oral Science's main competitors?
Broad incumbents on record are Henry Schein, Patterson Companies and Benco Dental. Direct peers are Curaden, Elevate Oral Care, Dentaid, Sunstar (GUM), TePe Oral Hygiene Solutions and Young Innovations. Xlear (XyloBurst / Spry) is listed as an emerging player.
Does Oral Science have an API?
No public API is recorded for Oral Science.
What industry is Oral Science in?
Oral Science's product category is Dental Hygiene Products. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 423450 and its SIC code is 5047.