What Woodpecker.co does

Woodpecker.co S.A. is a Polish software company founded in 2015 in Wrocław that operates a B2B cold email and LinkedIn outreach automation platform. The company's core product combines email campaign management, automated follow-up sequences, and LinkedIn automation (profile visits, connection requests, DMs, InMails) into multichannel outbound workflows. Built-in deliverability infrastructure is central to the product, including free bundled email verification (powered by Bouncer), free email warm-up (powered by Mailivery), adaptive sending, inbox rotation across multiple mailboxes, a domain audit tool for SPF/DKIM/DMARC validation, a deliverability monitor, and a condition-based campaign engine. The platform also offers a Lead Finder database of more than 1 billion B2B contacts, a centralized inbox for reply management, and an Agency Panel for multi-client administration. The company is publicly listed on the NewConnect market of the Warsaw Stock Exchange.

Woodpecker serves B2B sales teams, lead generation agencies, recruiters, business owners, and cold email marketers across more than 100 countries. Its GTM motion combines a self-serve PLG funnel (14-day free trial with all features unlocked, no credit card required) with an enterprise field-sales motion for agencies and embedded/white-label deals, plus an API-first distribution layer (REST API, webhooks, MCP server, and CLI) that allows third-party apps to embed Woodpecker's outreach capabilities. Revenue is generated through SaaS subscriptions on monthly and annual tiers, with add-ons for additional warm-up capacity, Lead Finder credits, domains/email accounts, LinkedIn automation, and the Agency Panel. The company holds GDPR (since May 2018), CCPA, and annual Google API security certifications.

Name

Woodpecker.co

Legal name

Woodpecker.co S.A.

Website

https://woodpecker.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodpecker.co is a Poland-based B2B SaaS platform for cold email and LinkedIn outreach automation, offering bundled email verification, warm-up, deliverability tools, and a 1B+ record lead database to sales teams and agencies globally.

Ownership category

akta.pro rank

Product category

Sales Engagement Software

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Cold email outreach
• Sales engagement software
• Linkedin automation
• B2B lead generation
• Email deliverability platform

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription tiers for individual users, teams, and agencies. Includes core cold email and LinkedIn outreach features with add-ons for additional warm-ups, lead finder credits, domains, and emails.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Woodpecker.co is a B2B outbound sales engagement platform that automates personalized cold email campaigns and follow-ups, combined with LinkedIn outreach automation and deliverability tooling (email verification, warm-up, adaptive sending, inbox rotation, domain audit). It sells SaaS subscriptions to sales teams, lead generation agencies, recruiters, and business owners, and additionally offers an embedded API/white-label product for developers and an optional Lead Finder database and domain/email provisioning as paid add-ons.

Product overview

Woodpecker.co is a unified outbound sales platform combining cold email outreach, LinkedIn automation, and B2B lead generation. The core product consists of a Cold Email Platform with built-in email verification, warm-up, deliverability monitoring, and adaptive sending features. Users can enhance the platform with LinkedIn outreach automation, a Lead Finder database (1B+ contacts), domain/email provisioning with pre-configured authentication, and an Agency Panel for multi-client management. The platform also offers an API product for embedding outreach capabilities into third-party applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Email Platform SaaS platform for B2B sales teams, lead generation agencies, recruiters, and business owners to send personalized cold email campaigns with automated follow-ups, reply detection, condition-based workflows, centralized inbox, and built-in deliverability features (verification, warm-up, adaptive sending, inbox rotation, domain audit).
• LinkedIn Outreach Automation Add-on module that automates LinkedIn actions (profile visits, connection requests, DMs, InMails) and combines them with email steps into multichannel sequences, targeted at sales teams, agencies, and recruiters.
• Lead Finder Add-on B2B lead database with over 1 billion contact records that lets users find and build prospect lists directly inside the Woodpecker platform.
• Domains and Emails Optional add-on service for purchasing domains and email accounts with SPF, DKIM, and DMARC authentication pre-configured to support cold email deliverability.
• Agency Panel Multi-client management add-on for lead generation agencies that need to run and monitor cold email campaigns across multiple end-client accounts.
• Cold Email API (Embedded White-label) Developer-facing product (REST API, Webhooks, MCP server, CLI) that allows software platforms to embed Woodpecker's cold email and LinkedIn outreach capabilities, including white-label branding, into their own applications.

Quantifiable outcome

• Platform-wide average cold email reply rate: 3.43%; good: 5-10%; excellent: 10%+
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• BouncercoreTechnology or IntegrationEmail validation tool provider. Bouncer provides free email verification within Woodpecker to help users avoid sending to invalid addresses and maintain sender reputation.
• MailiverycoreTechnology or IntegrationEmail warm-up service powering Woodpecker's free warm-up feature. Automatically builds sender reputation by simulating inbox activity.
• PipedrivecoreTechnology or IntegrationNative CRM integration allowing users to sync Woodpecker campaigns with Pipedrive CRM data and workflows.
• HubSpotcoreTechnology or IntegrationNative CRM integration for HubSpot users to connect cold email campaigns with their CRM data and automation workflows.
• ZapiercoreTechnology or IntegrationIntegration via Zapier allowing users to connect Woodpecker with thousands of other apps and automate workflows.

Scale indicators6 records

Recent moves1 record

Direct peers

• Lemlist: Lemlist is a direct competitor offering cold email and multichannel (email + LinkedIn) outreach automation for B2B sales teams and agencies. Both platforms emphasize deliverability, personalization, and agency-friendly multi-client management — the most head-to-head comparison for Woodpecker in the European market.
• Instantly.ai: Instantly is a fast-growing cold email platform focused on unlimited account sending, warm-up, and lead database — directly competing with Woodpecker's core deliverability, inbox rotation, and Lead Finder features at aggressive price points.
• Smartlead.ai: Smartlead is a deliverability-focused cold email platform with automated warm-up and inbox rotation features that directly overlap Woodpecker's Mailivery-powered warm-up and adaptive sending capabilities. Both target agencies running multi-client outbound infrastructure.
• Apollo.io: Apollo combines a 200M+ contact B2B database with sales engagement (email sequences, calling, LinkedIn tasks) — directly overlapping Woodpecker's Lead Finder + Cold Email + LinkedIn outreach combination, but at greater scale and with a sales intelligence layer.
• Reply.io: Reply (formerly ReplyApp) is a multichannel sales engagement platform offering email, LinkedIn, calls, and SMS sequences with AI-powered personalization — competing head-to-head with Woodpecker's combined email + LinkedIn outreach offering.
• Mailshake: Mailshake is a cold email platform with built-in deliverability tools (LeadShake, InboxOx warm-up) targeting SMBs and agencies — directly comparable to Woodpecker's core cold email + verification + warm-up positioning.
• Hunter.io: Hunter.io provides email finding/verification plus cold email campaigns (via Hunter Reach) — overlapping with both Woodpecker's Lead Finder (1B+ database) and Cold Email Platform, particularly for SMB and recruiter segments.
• Klenty: Klenty is a sales engagement platform combining email, LinkedIn, calls, and CRM integrations — directly competing with Woodpecker's multichannel sequences for mid-market sales teams.

Broad incumbents

• Outreach: Outreach is a leading enterprise sales engagement platform with deep sequences, analytics, and AI features — operating at a much larger scale than Woodpecker but addressing the same outbound sales workflow with broader enterprise focus.
• Salesloft: Salesloft (formerly Drift) is a major sales engagement platform offering cadences, email, calls, and conversation intelligence — competing in the same outbound workflow category as Woodpecker but targeting larger enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNN9wM55yaNI-KEZCfh66_A
• Xx.com/Woodpeckerapp
• Facebookfacebook.com/woodpeckerapp
• LinkedInlinkedin.com/company/woodpecker-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodpecker.co