What NAADAC does

NAADAC, the Association for Addiction Professionals, is a U.S.-based 501(c)(6) nonprofit professional membership association founded in 1972 (incorporated 1975) and headquartered in Alexandria, Virginia. The organization serves more than 13,000 paying members and represents over 100,000 addiction counselors, educators, peer recovery support specialists, clinical supervisors, and affiliated state/territory/international associations (54 affiliates in total). NAADAC's primary function is to provide credentialing (NCC AP program offering NCAC I/II, MAC, NCNTT, NCPRSS, and NCSE certifications), continuing education (300+ free CEs for members, 360+ on-demand webinar hours), ethical standards, advocacy representation at the federal level, and professional development for the addiction treatment workforce.

The association's core technology is the NAADAC Education Center, a learning management system built on Path LMS that delivers online education, CE quizzes, and certificate management. The membership and education model is augmented by an annual conference (2026 planned for Kansas City), regional conferences including the Northwest Regional Conference, and specialty summits such as the Engagement in the Black Community Summit and Advocacy in Action Conference. NAADAC also operates a bookstore, a career center, a Substance Abuse Professional (SAP) training program for DOT compliance, and ASAM Criteria Trainings delivered in partnership with ASAM.

Revenue is generated through five primary streams: annual membership dues (subscription), conference and event registration, certification/credentialing fees, continuing education fees (free webinars with $25 non-member CE processing fees), and bookstore sales. The organization supplements this with corporate sponsorships and federal funding, notably a SAMHSA cooperative agreement supporting workforce development webinars. Distribution occurs through the naadac.org website, the Education Center, a member portal (my.naadac.org), 54 affiliate organizations, and 50+ Approved Education Providers.

Name

NAADAC

Legal name

NAADAC, the Association for Addiction Professionals

Website

https://naadac.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

NAADAC is a U.S. nonprofit professional membership association serving more than 13,000 addiction counselors, educators, and peer recovery specialists through credentialing, continuing education, advocacy, and an annual conference, with 54 state and international affiliates.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NAADAC members pay annual dues and receive benefits including free CEs, reduced rates on insurance, conferences, trainings, publications, and advocacy representation.
2. Continuing Education Fees: Webinars are free to attend with optional CE credit. NAADAC members receive free CE quizzes while non-members pay a $25 processing fee per quiz.
3. Conference Registration: Revenue from annual conference registration, pre- and post-conference sessions, and specialty conferences including the Northwest Regional Conference and Engagement in the Black Community Summit.
4. Certification Fees: Fees for NCC AP credentialing including NCAC I, NCAC II, MAC, NCNTT, NCPRSS, NCSE certifications, as well as SAP qualifications and other specialized credentials.
5. Bookstore and Publications: Sales of NAADAC publications, books, and professional resources through the online bookstore.

Pricing tiers

Distribution channels7 records

Marketing channels7 records

Core offering

NAADAC is a nonprofit professional membership association that delivers addiction-focused continuing education, credentialing, and advocacy services to addiction counselors, educators, peer recovery support specialists, and clinical supervisors. Its core products include the NCC AP credentialing program (NCAC I/II, MAC, NCNTT, NCPRSS, NCSE), a Path LMS-powered Education Center, a free webinar series with 360+ CE hours, certificate programs in specialty areas, SAP qualification training, and the annual #EMPOWER conference.

Product overview

NAADAC, the Association for Addiction Professionals, operates a membership-based professional association with a comprehensive educational platform. The core offerings include the NAADAC Education Center (PathLMS-based LMS), a Free Webinar Series with over 325 hours of on-demand CE content, and Certificate Programs in specialty areas such as Clinical Supervision, Ethics, Military Culture, and Technology in Addiction. The organization provides credentialing through the NCC AP program (NCAC I/II, MAC, NCNTT, NCPRSS, NCSE), SAP training for DOT compliance, ASAM Criteria trainings, and hosts an Annual Conference plus regional conferences. Additional offerings include the Bookstore, Career Center, and specialty summits like the Engagement in the Black Community Summit.

Differentiator

Problem solved

Functional benefit

Products and services

• NAADAC Education Center Online learning management system (LMS) powered by PathLMS that provides addiction education, training, and professional development content with CE certificate management and tracking. Used by addiction counselors, educators, peer recovery specialists, and clinical supervisors.
• NAADAC Free Webinar Series Free continuing education webinar series offered regularly with live attendance and on-demand viewing, covering addiction counseling, treatment, ethics, opioid use disorder, and professional development topics. Non-members pay a $25 processing fee per CE quiz.
• On-Demand Webinars Archived webinar library with over 325 hours of continuing education content available for on-demand viewing, covering addiction counseling specialties, ethics, supervision, and clinical topics.
• Certificate Programs Specialty certificate programs including Restoring Balance (Mindful and Holistic Practices), Practice Management, Family Treatment, Co-occurring Disorders, Adolescent Treatment, Women in Recovery, Advances in Technology, Wellness and Recovery, Ethics in Practice, Military & Veteran Culture, and Clinical Supervision.
• NCC AP Credentials National Certified Counselor - Addiction Professional credentialing program offering NCAC I, NCAC II, MAC, NCNTT, NCPRSS, and NCSE certifications recognized by multiple state licensing boards. Over 21,200 professionals credentialed since 1991.
• Annual Conference (Annual #EMPOWER Conference) Annual educational conference offering CE hours, networking, and professional development for addiction professionals, with pre- and post-conference sessions and specialty conferences including the Northwest Regional Conference and Engagement in the Black Community Summit.
• SAP Training Program Substance Abuse Professional qualification training for DOT compliance, including initial qualification, requalification, independent study, and live trainings.
• ASAM Criteria Trainings Training programs based on the ASAM Criteria for addiction treatment placement and level of care assessment, offered in partnership with the American Society of Addiction Medicine.
• NAADAC Bookstore Online bookstore offering addiction and recovery-related publications, books, and professional resources for addiction professionals.
• NAADAC Approved Education Provider Program Program that approves and designates 50+ education providers who meet NAADAC standards for offering continuing education across various locations.

Quantifiable outcome

• Over 21,200 professionals credentialed by NCC AP since 1991
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• SAMHSA (Substance Abuse and Mental Health Services Administration)coreStrategic or Co-development PartnerSAMHSA partners with NAADAC on workforce development initiatives including the SAMHSA-NAADAC Workforce Webinars series. SAMHSA funding (cooperative agreement no. 1H79TI086770) supports NAADAC educational programming and prevention technology transfer efforts.
• PCSS-MOUD (Providers Clinical Support System - Medications for Opioid Use Disorder)coreStrategic or Co-development PartnerPCSS-MOUD partners with NAADAC to provide the PCSS-MOUD/NAADAC Webinars series, focusing on interdisciplinary care in opioid treatment and medication-assisted treatment education for addiction professionals.
• SoberlinkminorGTM or Marketing PartnerSoberlink sponsors NAADAC webinars including 'Building an Intensive Outpatient Program (IOP) in an OTP Setting' and other Q2 2026 webinars. Provides promotional support and educational content on alcohol monitoring technology.
• NASAC (National Addiction Studies Accreditation Commission)coreStrategic or Co-development PartnerNAADAC hosts the National Addiction Studies Accreditation Commission (NASAC) on its website. NASAC provides accreditation for addiction studies education programs, and NAADAC offers related webinars on achieving and applying for NASAC accreditation.
• Path LMScoreTechnology or IntegrationNAADAC invested in Path LMS as its learning management system called the NAADAC Education Center. This platform provides streamlined access to education content, CE quizzes, and certificate management for all NAADAC educational offerings.
• ASAM (American Society of Addiction Medicine)coreStrategic or Co-development PartnerNAADAC offers ASAM Criteria Trainings for addiction professionals. Content aligned with ASAM's evidence-based criteria for placement, continued stay, and transfer/discharge of patients with addiction and co-occurring conditions.
• CARF InternationalminorStrategic or Co-development PartnerNAADAC presenters and content frequently reference CARF accreditation standards. Some NAADAC approved education providers hold CARF accreditation.
• NIDA (National Institute on Drug Abuse)minorStrategic or Co-development PartnerNIDA partnered with NAADAC on webinars such as 'Collision of SUD and COVID-19: A NIDA Update', providing research-based addiction science content.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Counseling Association (ACA): ACA is the largest U.S. professional membership association for counselors, with overlapping membership, CE delivery, certification, and annual conference model directly comparable to NAADAC's addiction-counselor focus.
• National Association of Social Workers (NASW): NASW is the primary professional association for social workers, many of whom practice addiction counseling. It runs a comparable model of membership dues, CE, credentials, state chapters, and advocacy, directly competing for the same addiction-clinician audience.
• International Certification & Reciprocity Consortium (IC&RC): IC&RC issues the most widely adopted addiction counselor credentials across U.S. states and internationally. It is the closest direct competitor to NAADAC's NCC AP credentialing line and competes on state recognition and reciprocity.
• American Society of Addiction Medicine (ASAM): ASAM is the physician-focused addiction medicine association that issues its own criteria, certifications, and CME. It overlaps with NAADAC's audience and content and is also a content/training partner (ASAM Criteria Trainings).
• National Board for Certified Counselors (NBCC): NBCC administers the National Certified Counselor (NCC) credential and provides CE, ethics, and state-licensure-related services that directly overlap NAADAC's certification, CE, and advocacy offerings for counselors.
• Faces & Voices of Recovery: Faces & Voices of Recovery is a recovery-community organization that runs advocacy, training, and convening for peer recovery support specialists—directly overlapping NAADAC's peer recovery and advocacy segments.

Broad incumbents

• American Psychological Association (APA): APA is the dominant U.S. psychology membership association with broader scope but overlapping CE, ethics, and advocacy infrastructure. Many addiction-treatment psychologists belong to APA instead of NAADAC, making it a broad incumbent competitor for addiction-relevant content.

Regional players

• Association for Addiction Professionals (EUFAS): European and other regional addiction-professional associations mirror NAADAC's structure outside North America and represent the most direct comparables for international affiliate expansion and credential reciprocity.

Others

• Community Anti-Drug Coalitions of America (CADCA): CADCA is a national membership coalition focused on substance use prevention and community coalitions. It overlaps with NAADAC's prevention and education segments and competes for the same federal prevention funding pools.
• Hazelden Betty Ford Foundation: Hazelden Betty Ford is a leading addiction treatment provider that also produces CE, publications, and professional training. It is an adjacent content and continuing-education competitor rather than a direct membership-association peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NAADACorg
• Facebookfacebook.com/Naadac
• LinkedInlinkedin.com/company/naadac-the-association-for-addiction-professionals

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about NAADAC