Propell
- Company typePrivate
- Founded2016
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Propell firmographics
Firmographics- Name
- Propell
- Legal name
- Propell Holdings Ltd.
- Website
- https://propellme.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Propell industry classification
Industry- Product category
- SME Lending
- NAICS
- Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where Propell is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Propell business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Loan Origination Fees: Propell charges origination fees ranging from 3% to 6% of the loan amount at the time of loan funding
- Interest Income: Fixed monthly fee of 2% to 2.6% charged on the loan amount. Simple interest model with weekly or monthly repayments over up to 24 months
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Low Doc Loan ($20k–$150k) |
| Transaction based/ take rate | Monthly | Mid Doc Loan ($150k–$250k) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Propell product offering
Product offeringCore offering
Propell originates unsecured small business loans of $20,000 to $250,000 for Australian SMEs, underwritten using bank statement and cash flow analysis rather than credit scores or formal financials. Loans are offered as Low Doc ($20k–$150k) and Mid Doc ($150k–$250k) tiers with weekly or monthly repayments over up to 24 months, and distributed primarily through a broker partner channel with a secondary direct online origination channel. Pricing consists of a 3–6% origination fee and a fixed 2–2.6% monthly fee on the loan amount, with same-day funding possible once approved.
Product overview
Propell is an Australian SME lending platform offering unsecured business loans ($20k-$250k) with a streamlined application process based on bank statements rather than traditional financials. The core product is the Business Loans offering, which includes two documentation tiers: Low Doc Loans ($20k-$150k) requiring 6 months of bank statements and Mid Doc Loans ($150k-$250k) requiring 12 months of statements plus ICA and property backing. The platform also provides a Business Owner Dashboard for loan tracking and is developing a Broker Portal for partner deal management. Propell positions itself as a context-driven lender focused on real business performance over credit scores.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Loans Unsecured small business loans from $20,000 to $250,000 for Australian SMEs, with weekly or monthly repayment options over up to 24 months, assessed on bank statement cash flows rather than credit scores or formal financials.
- Low Doc Loans Loan tier sized $20,000 to $150,000 requiring only 6 months of bank statements, designed for Australian SMEs with limited financial documentation, priced at a 2%–2.6% per month fixed fee plus a 3%–6% origination fee.
- Mid Doc Loans Loan tier sized $150,000 to $250,000 requiring 12 months of bank statements, an ICA statement, and property backing (not taken as security), priced at a 2%–2.6% per month fixed fee plus a 3%–6% origination fee.
- Business Owner Dashboard Online portal at app.propellme.com for Australian SME business owners to track loan status and manage repayments throughout the life of their Propell business loan.
Quantifiable outcome
- Same-day funding possible once approved
- +2 more outcomes
Companies that use Propell
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Propell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Propell partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Propell competitors and assessment
Company assessmentDirect peers
- Prospa: Prospa is Australia's largest online lender to small businesses, offering unsecured term loans and lines of credit with fast online approvals. It is the closest direct competitor to Propell, serving the same Australian SME borrower with similar loan sizes, speed-of-funding value proposition, and broker-channel distribution.
- Moula: Moula provides online unsecured working capital loans to Australian small businesses using cash-flow and bank-statement data for underwriting. It directly competes with Propell in ticket size, target segment, application speed, and online/direct origination model.
- Capify: Capify (formerly Merchant Capital) offers working capital and small business loans to Australian SMEs, including unsecured and short-term products. It competes head-to-head with Propell for SME working-capital borrowers and uses a mix of direct and broker origination.
- Bizcap: Bizcap is an Australian non-bank lender providing fast unsecured business loans up to $500k to SMEs, often to borrowers declined by banks. It competes with Propell on speed, flexibility, and willingness to lend to imperfect-credit borrowers.
- Lumi: Lumi is an Australian online SME lender offering unsecured working capital loans with fast approvals and flexible repayments. It targets the same Australian SME segment as Propell with similar loan sizes and a digital-first application experience.
- OnDeck Australia: OnDeck provides online small business loans and lines of credit to Australian SMEs, using cash-flow analytics and credit scoring for underwriting. It is a direct comparable to Propell in product type, customer segment, and tech-led origination, though typically slightly larger ticket sizes.
Broad incumbents
- Judo Bank: Judo Bank is an Australian challenger bank focused on SME lending, offering business loans, equipment finance, and lines of credit. While broader in scope than Propell, it competes for the same SME borrower pool and increasingly uses cash-flow-based underwriting.
Others
- Tyro Payments: Tyro is an Australian fintech providing payments, lending, and banking products to SMEs, with a growing SME capital offering. It is adjacent rather than directly competitive, but its move into SME lending makes it a relevant comparator for Propell's SME finance offering.
Regional players
- SocietyOne: SocietyOne is an Australian fintech lender focused on consumer and small business loans using credit-score and risk-based pricing. It is regionally comparable as an Australian non-bank lender but differs by serving consumer as well as SME borrowers.
- Plenti: Plenti is an Australian lending platform offering automotive, renewable energy, and SME loans. While its SME exposure is smaller than Propell's, it is comparable as an ASX-listed (now reorganised) Australian specialist lender with a technology-driven origination model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Propell social profiles
Digital presencePropell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propell leadership team
Management profileNumber of profiles
Profiles4 records
Propell funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propell
What does Propell do?
Propell originates unsecured small business loans of $20,000 to $250,000 for Australian SMEs, underwritten using bank statement and cash flow analysis rather than credit scores or formal financials. Loans are offered as Low Doc ($20k–$150k) and Mid Doc ($150k–$250k) tiers with weekly or monthly repayments over up to 24 months, and distributed primarily through a broker partner channel with a secondary direct online origination channel. Pricing consists of a 3–6% origination fee and a fixed 2–2.6% monthly fee on the loan amount, with same-day funding possible once approved.
Is Propell a public or private company?
Propell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Propell founded?
Propell was founded in 2016. It employs 11 to 50 people.
Where is Propell based?
Propell is headquartered in Brisbane, Australia, in the Oceania region.
How does Propell make money?
Two revenue lines are on record. Loan Origination Fees are the primary driver. The others are interest Income.
Who are Propell's main competitors?
Direct peers on record are Prospa, Moula, Capify, Bizcap, Lumi and OnDeck Australia. Judo Bank is listed as a broad incumbent. Tyro Payments is listed as an others. Regional players are SocietyOne and Plenti.
Does Propell have an API?
No public API is recorded for Propell.
What industry is Propell in?
Propell's product category is SME Lending. Its primary akta.pro industry code is FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 52222 and its SIC code is 6153.