Judo Bank
Judo Bank is an Australian ASX-listed challenger bank founded in 2016, offering judgement-based SME business lending (loans from $250,000) alongside personal, business, and SMSF term deposits and savings accounts, distributed through 30+ offices and digital channels.
- Company typePublic
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Judo Bank does
Judo Bank Pty Ltd is an Australian Authorised Deposit-taking Institution (ADI) founded in 2016 and headquartered in Melbourne, listed on the ASX under ticker JDO. The bank is purpose-built to serve Australian small and medium enterprises (SMEs) via a relationship-led lending model in which dedicated relationship bankers — organised by sector specialism (agribusiness, professional services, acquisition finance) — exercise direct credit decision authority using a judgement-based framework rather than pure algorithmic underwriting. The core business lending book (minimum loan size $250,000) includes growth loans, acquisition loans up to $15 million, agribusiness loans, professional services loans, bridging finance, equipment loans, lines of credit, and bank guarantees, supplemented by home loans for existing business customers. Pricing on the lending book is anchored to a proprietary benchmark, the Judo Market Base Rate (JMBR), repriced monthly with reference to BBSW and wholesale funding costs, while home loans use a separate Judo Home Loan Base Rate (JHLBR).
The bank funds its lending book through an integrated deposit franchise comprising personal, business, and SMSF term deposits, plus tiered personal, business, and SMSF savings accounts, all distributed through a digital self-serve platform (web and mobile) backed by an Australian-based support team. Distribution is dual-channel: direct relationship banking for SME lending (supported by 30+ administrative offices across all Australian states and territories) and broker referrals via a dedicated Broker Hub, alongside fully digital onboarding for deposit and savings customers. Revenue is generated primarily through net interest spread between lending yields and deposit costs, supplemented by lending fees (loan variations, early repayment charges, bank guarantee fees). The company reported 52,900+ term deposit customers and $9.9 billion+ in deposits, with 501–1,000 employees. Judo holds APRA ADI status, Australian Credit Licence, and AFSL 501 091, and is recognised as Australia's only challenger bank dedicated exclusively to SMEs.
Judo Bank firmographics
Firmographics- Name
- Judo Bank
- Legal name
- Judo Bank Pty Ltd
- Website
- https://judo.bank
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Judo Bank is an Australian ASX-listed challenger bank founded in 2016, offering judgement-based SME business lending (loans from $250,000) alongside personal, business, and SMSF term deposits and savings accounts, distributed through 30+ offices and digital channels.
- Ownership category
- akta.pro rank
Judo Bank industry classification
Industry- Product category
- SME Business Banking
- NAICS
- Depository Credit Intermediation (5221), Credit Intermediation and Related Activities (522)
- SIC
- National Commercial Banks (6021), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Credit Cards & Revolving Credit (FSABAAAC)
- akta.pro secondary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
Keywords
Where Judo Bank is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices22 records
Markets served
Judo Bank business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income - Business Lending: Judo Bank earns interest income from its SME lending portfolio including growth loans, acquisition loans, agribusiness loans, professional services loans, equipment loans, and bridging finance. The bank prices loans using the Judo Market Base Rate plus customer margin.
- Net Interest Income - Home Loans: Interest income from flexible home loans offered to complement business lending customers. Loans are priced using the Judo Home Loan Base Rate.
- Term Deposit Interest Spread: The bank accepts term deposits (personal, business, SMSF) and uses those funds to support SME lending. Interest spread is earned between deposit rates paid and loan rates charged.
- Savings Account Interest Spread: Variable rate savings accounts (personal, business, SMSF) funded by customer deposits, generating interest spread income.
- Lending Fees and Charges: Fees from loan variations, early repayment costs on fixed rate loans, bank guarantee fees, and other lending-related charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Judo Market Base Rate (JMBR) + Customer Margin |
| Subscription | Annual | Personal Term Deposit rates by term length |
| Subscription | Monthly | Judo Home Loan Base Rate (JHLBR) + Margin |
| Subscription | Monthly | Personal Savings Account tiered rates |
| Subscription | Monthly | Business Savings Account tiered rates |
| Subscription | Monthly | SMSF Savings Account tiered rates |
Distribution channels5 records
Marketing channels7 records
Judo Bank product offering
Product offeringCore offering
Judo Bank is an Australian challenger bank purpose-built exclusively for small and medium enterprises (SMEs), providing relationship-based business lending (Growth Loans, Acquisition Loans, Agribusiness Lending, Professional Services Lending, Bridging Finance, Bank Guarantees and Lines of Credit from A$250,000) funded by retail and wholesale deposits (Personal, Business and SMSF Term Deposits and Savings Accounts), supported by a digital banking platform and flexible Home Loans for business owner customers.
Product overview
Judo Bank is an Australian challenger bank purpose-built for SMEs, offering a integrated portfolio of business lending products (Growth Loans, Acquisition Loans, Agribusiness, Professional Services, Bridging Finance, Home Loans) and deposit products (Personal, Business, and SMSF Term Deposits and Savings Accounts). The bank combines relationship-based lending with digital banking platforms, providing SME customers with dedicated relationship bankers alongside online account management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Lending Core SME lending franchise offering judgement-based lending to Australian small and medium businesses, with dedicated relationship bankers empowered to make fast, informed credit decisions. Includes Business Loans, Lines of Credit, Equipment Loans and Bank Guarantees with lending starting at A$250,000.
- Growth Loan Flexible term loan for Australian businesses ready to scale, offering fixed or variable rate options, tailored repayment structures, and redraw facilities to support expansion, hiring or equipment investment.
- Acquisition Loan Funding solution for business acquisitions and buy-outs, borrowing up to 100% of acquisition costs up to A$15 million, with loan terms up to 15 years and flexible Principal & Interest or Interest Only repayment options.
- Agribusiness Lending Specialist lending for Australian agribusinesses using character-first, judgement-based lending with local experienced Agribusiness bankers covering livestock, cropping, horticulture, dairy, cotton, aquaculture, transport, poultry and viticulture sectors.
- Professional Services Lending Lending solutions for professional services firms including business acquisition, goodwill funding, partner buy-ins, business premises funding, construction loans, and asset finance for equipment, motor vehicles and fit-out funding.
- Bridging Finance Short-term lending solution typically up to 12 months for capable sponsors to secure opportunities requiring fast action, providing temporary liquidity while a well-defined exit is completed.
- Home Loans Flexible home loans for Judo business lending customers offering variable or fixed interest rates, flexible repayment options, terms up to 30 years, with Principal & Interest or Interest Only choices, priced using the proprietary Judo Home Loan Base Rate (JHLBR).
- Personal Term Deposit Award-winning fixed-rate term deposit for individuals seeking secure returns, with terms from 1 month to 5 years, competitive rates (e.g. 5.45% p.a. for 11 months, 5.35% p.a. for 1 year) and loyalty bonus for rollovers, covered under the Government Financial Claims Scheme up to A$250,000.
- Business Term Deposit Term deposit for businesses to earn competitive returns on surplus funds while supporting Australian SMEs, available for private companies, trusts with individual trustees and incorporated associations.
- SMSF Term Deposit Self-managed super fund term deposit for SMSF trustees seeking secure, predictable returns with flexible terms from 3 months to 5 years, covered under the Financial Claims Scheme.
- Personal Savings Account High-interest savings account for personal use earning up to 5.35% p.a. variable rate on balances up to A$250,000, requiring A$300 monthly deposit to unlock the bonus rate with no withdrawal penalties.
- Business Savings Account Business savings account earning competitive tiered interest on surplus funds (4.85% p.a. on first A$250,000; 4.15% p.a. on A$250,001-A$2,000,000; 1.75% p.a. above A$2,000,001) with no monthly deposit conditions, ideal for businesses with irregular cash flow.
- SMSF Savings Account SMSF savings account for trustees with a competitive variable rate (up to 5.11% p.a. on balances up to A$250,000) and total flexibility, requiring A$500 monthly deposit to trigger the bonus rate with unlimited withdrawals and no lock-in contracts.
- Digital Banking Platform Judo Bank's digital banking platform enabling customers to manage accounts, transfer funds, view statements and communicate securely via web or mobile app without branches.
Quantifiable outcome
- 53% increase in profit before tax YoY in H1 2026
- +4 more outcomes
Companies that use Judo Bank
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles7 records
Judo Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Judo Bank partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
Judo Bank competitors and assessment
Company assessmentEmerging players
- Up: Australian mobile-first neobank owned by Bendigo and Adelaide Bank. Comparable as a digital-only Australian bank competing for deposit and small business customers, though primarily consumer-led.
- Tyro Payments: Australian ASX-listed challenger targeting SMEs with acquiring and business banking. Comparable in serving Australian SMEs with a digital-first model, but anchored in payments rather than relationship lending.
Broad incumbents
- Suncorp Bank: Australian universal bank with meaningful SME and agribusiness lending franchises alongside retail and commercial banking. Comparable to Judo in target SME segment but operates broader, branch-based model.
- National Australia Bank (NAB): One of Australia's Big 4 banks with a large SME and business banking franchise. Comparable end market (Australian SMEs), but operates a much broader universal banking model and is the source of much of Judo's senior leadership talent.
- Australia and New Zealand Banking Group (ANZ): One of Australia's Big 4 banks with substantial SME, agribusiness and institutional banking. Comparable target market including agribusiness lending, which Judo also serves through its specialist bankers.
- Macquarie Bank: Australia's largest challenger-style bank with deep business banking, deposits and home loan franchises. Comparable in challenger-bank heritage and SME reach, though Macquarie's business is far broader across wealth, markets and infrastructure.
Direct peers
- Bendigo and Adelaide Bank: Australian challenger bank historically focused on SME and community banking. Most directly comparable peer to Judo given its SME lending franchise, branch footprint and deposit gathering, though it operates a hybrid branch-and-digital model rather than digital-only.
- Bank of Queensland: Australian regional and SME-focused bank. Comparable to Judo in its focus on business lending, owner-operated SME segment and owner-manager home lending, though it relies on a franchised brand distribution model.
- ME Bank: Australian direct bank (no branches) historically focused on home loans and deposits with a smaller SME lending book. Comparable to Judo's digital-only distribution model and deposit-led funding strategy.
Regional players
- Allica Bank: UK challenger bank focused on SME lending with a relationship-led model and dedicated business bankers. Highly comparable in business model and target segment to Judo, though operating in the UK rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Judo Bank social profiles
Digital presenceJudo Bank compliance and trust
Trust signalCompliance3 records
Judo Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Judo Bank leadership team
Management profileNumber of profiles
Profiles7 records
Judo Bank funding detail
Funding detailFunding overview
Funding rounds9 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Judo Bank M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Judo Bank
What does Judo Bank do?
Judo Bank is an Australian challenger bank purpose-built exclusively for small and medium enterprises (SMEs), providing relationship-based business lending (Growth Loans, Acquisition Loans, Agribusiness Lending, Professional Services Lending, Bridging Finance, Bank Guarantees and Lines of Credit from A$250,000) funded by retail and wholesale deposits (Personal, Business and SMSF Term Deposits and Savings Accounts), supported by a digital banking platform and flexible Home Loans for business owner customers.
Is Judo Bank a public or private company?
Judo Bank is a public company. It is classified as public and is currently operating.
When was Judo Bank founded?
Judo Bank was founded in 2016. It employs 501 to 1,000 people.
Where is Judo Bank based?
Judo Bank is headquartered in Melbourne, Australia, in the Oceania region.
How does Judo Bank make money?
Five revenue lines are on record. Net Interest Income - Business Lending is the primary driver. The others are net Interest Income - Home Loans, term Deposit Interest Spread, savings Account Interest Spread and lending Fees and Charges.
Who are Judo Bank's main competitors?
Emerging players on record are Up and Tyro Payments. Broad incumbents are Suncorp Bank, National Australia Bank (NAB), Australia and New Zealand Banking Group (ANZ) and Macquarie Bank. Direct peers are Bendigo and Adelaide Bank, Bank of Queensland and ME Bank. Allica Bank is listed as a regional player.
Does Judo Bank have an API?
No public API is recorded for Judo Bank.
What industry is Judo Bank in?
Judo Bank's product category is SME Business Banking. Its primary akta.pro industry code is FSABAAAC, Credit Cards & Revolving Credit, with a secondary code of FSAGALAA, BaaS Platforms & Sponsor Bank Enablement. Its NAICS code is 5221 and its SIC code is 6021.