Prolink
Prolink is a Turkish value-added IT distributor authorized to resell cybersecurity, networking, and data storage solutions from over 40 global vendors — including Palo Alto Networks, Cisco, Microsoft, and Dell — to channel partners across Turkey and CIS countries, now operating as a wholly-owned subsidiary of TD SYNNEX following its 2024 acquisition.
- Company typePrivate
- Founded1997
- HeadquartersUmraniye
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Prolink does
Prolink is a value-added IT distributor headquartered in Istanbul, Turkey, specializing in the distribution of cybersecurity, network infrastructure, and data storage/backup solutions. Founded in 1997, the company serves as the authorized regional representative for over 40 global technology vendors in the Turkish market, including Palo Alto Networks (since 2014), Cisco, Microsoft, Dell, AWS, HPE, VMware, Veeam, and CrowdStrike. Rather than developing proprietary technology, Prolink's core competency lies in channel enablement — providing pre-sales technical consulting, post-sales support, training, logistics, and marketing assistance to a network of IT resellers, system integrators, and solution providers across Turkey.
The company's revenue model is hardware and software resale through its channel partner network, earning distribution margins on enterprise-grade solutions sold indirectly to end customers in government, financial, and large enterprise sectors. Prolink operates from its Istanbul headquarters in Umraniye and an Ankara regional office. In 2024, the company was acquired by TD SYNNEX (NYSE: SNX), a global IT distribution and solutions aggregator, and now operates as Prolink TD SYNNEX, gaining access to a global distribution infrastructure spanning 100+ countries.
Prolink has been recognized with multiple consecutive 'Turkey and CIS Countries Distributor of the Year' awards from Palo Alto Networks (2023, 2024, 2025) and holds first-place rankings in BThaber's distributor categories for Information Security Hardware and Network Hardware. Beyond distribution, the company expanded into professional services delivery as an Authorized Professional Services Partner for Palo Alto Networks. The legal entity is TD SYNNEX Turkey Bilgi Teknolojileri A.Ş., and the company is a wholly-owned subsidiary of TD SYNNEX.
Prolink firmographics
Firmographics- Name
- Prolink
- Legal name
- TD SYNNEX Turkey Bilgi Teknolojileri A.Ş.
- Website
- https://prolink.com.tr
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prolink is a Turkish value-added IT distributor authorized to resell cybersecurity, networking, and data storage solutions from over 40 global vendors — including Palo Alto Networks, Cisco, Microsoft, and Dell — to channel partners across Turkey and CIS countries, now operating as a wholly-owned subsidiary of TD SYNNEX following its 2024 acquisition.
- Ownership category
- akta.pro rank
Where Prolink is headquartered
LocationHeadquarters
- HQ city
- Umraniye
Offices2 records
Markets served
Prolink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Value-Added Distribution: Prolink operates as a value-added distributor, earning margins on technology products sold through its channel partner network of resellers and system integrators in Turkey. Revenue is generated through the resale of cybersecurity, networking, and data storage hardware and software solutions from multiple technology vendor partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Prolink product offering
Product offeringCore offering
Prolink is a value-added IT distributor that resells cybersecurity, networking, and data storage/backup solutions from more than 40 global technology vendors (including Palo Alto Networks, Cisco, Microsoft, Dell, AWS, Veeam, and VMware) to IT resellers, system integrators, and enterprise end customers across Turkey and CIS countries. The company complements distribution with pre-sales technical consultation and post-sales implementation, maintenance, and training services through its in-house technical team. It does not develop proprietary technology products; its core capability is channel enablement and technical support around third-party vendor offerings.
Product overview
Prolink is a value-added distributor (VAR) of IT security, networking, and data management solutions in the Turkish market. Rather than developing its own products, the company resells and distributes technology solutions from partner vendors including Palo Alto Networks, Cisco, Microsoft, Dell, HPE, Veeam, and numerous other global technology manufacturers. The company provides pre-sales and post-sales technical support, training, consulting, and implementation services to its channel partners and end customers across Turkey. The core business model centers on cybersecurity (firewall, network security), data communication networks, and backup/storage solutions distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Security Solutions (Veri Güvenliği)
- Data Communication Networks Solutions (Veri İletişim Ağları)
- Backup and Storage Solutions (Yedekleme ve Depolama)
- Pre-Sales Technical Support (Satış Öncesi Destek)
- Post-Sales Technical Support (Satış Sonrası Destek)
Companies that use Prolink
Customer profileSegments2 records
Ideal customer profiles2 records
Prolink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prolink partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Palo Alto NetworkscoreProlink has been the authorized distributor of Palo Alto Networks in Turkey since 2014. The partnership has been recognized with multiple consecutive awards including 'Turkey and CIS Countries Distributor of the Year' in 2023, 2024, and 2025. Prolink was also named an Authorized Professional Services Partner, expanding beyond distribution to include certified professional services delivery.
- MicrosoftcoreProlink distributes Microsoft products and solutions including cloud, productivity, and security solutions in Turkey.
- CiscocoreProlink distributes Cisco networking and security solutions in Turkey.
- DellcoreProlink distributes Dell hardware and solutions in Turkey.
- AWS (Amazon Web Services)coreProlink distributes AWS cloud solutions and services in Turkey.
- VMwarecoreProlink distributes VMware virtualization and cloud solutions in Turkey.
- VeeamcoreProlink distributes Veeam backup and data management solutions in Turkey.
- HPE (Hewlett Packard Enterprise)coreProlink distributes HPE hardware and enterprise solutions in Turkey.
- CrowdStrikecoreProlink distributes CrowdStrike endpoint protection and cybersecurity solutions in Turkey.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Prolink competitors and assessment
Company assessmentBroad incumbents
- ALSO Group: European-headquartered IT distribution and services group offering multi-vendor technology solutions to resellers, directly comparable in scale and channel-partner go-to-market.
- TD SYNNEX: Global IT distributor and Prolink's parent company post-2024 acquisition; operates the same value-added distribution model across 100+ countries with similar vendor portfolios (Palo Alto, Cisco, Microsoft, HPE, etc.).
- Esprinet: Southern European IT distribution and solutions aggregator, comparable as a multi-vendor value-added distributor serving SMB and enterprise resellers across a regional footprint.
- Arrow Electronics: Global value-added distributor of enterprise computing, security, networking, and storage products to channel partners, overlapping heavily with Prolink's portfolio (Palo Alto, Cisco, Dell, HPE, NetApp).
- Redington: Emerging-market IT distribution platform with strong Middle East, CIS, and Africa presence; overlapping portfolio of enterprise security, networking, and cloud vendors and same channel-led model.
- Ingram Micro: World's largest IT distributor offering the same multi-vendor portfolio of enterprise hardware, software, and cybersecurity solutions to resellers and system integrators globally.
Direct peers
- Westcon-Comstor: Value-added distributor specialized in security, networking, and collaboration technologies, sharing Prolink's cybersecurity-led distribution thesis and overlapping vendor relationships (Cisco, Palo Alto, etc.).
- Exclusive Networks: Specialist cybersecurity value-added distributor operating in similar geographies; shares the cybersecurity-first distribution focus with marquee vendor partnerships including Palo Alto Networks and adjacent security vendors.
Regional players
- Index Grup: Turkish ICT distribution and retail group distributing global technology brands to channel partners and resellers across Turkey, with overlapping vendor mix.
- Arena Bilgisayar: One of Turkey's largest local IT distributors, directly competing in the Turkish channel with broad enterprise IT, networking, and security vendor distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Prolink social profiles
Digital presenceProlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prolink leadership team
Management profileNumber of profiles
Profiles1 record
Prolink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prolink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prolink
What does Prolink do?
Prolink is a value-added IT distributor that resells cybersecurity, networking, and data storage/backup solutions from more than 40 global technology vendors (including Palo Alto Networks, Cisco, Microsoft, Dell, AWS, Veeam, and VMware) to IT resellers, system integrators, and enterprise end customers across Turkey and CIS countries. The company complements distribution with pre-sales technical consultation and post-sales implementation, maintenance, and training services through its in-house technical team. It does not develop proprietary technology products; its core capability is channel enablement and technical support around third-party vendor offerings.
Is Prolink a public or private company?
Prolink is a private company. It is classified as corporate owned and is currently operating.
When was Prolink founded?
Prolink was founded in 1997. It employs 101 to 250 people.
Where is Prolink based?
Prolink is headquartered in Umraniye.
How does Prolink make money?
One revenue line is on record: value-Added Distribution.
Who are Prolink's main competitors?
Broad incumbents on record are ALSO Group, TD SYNNEX, Esprinet, Arrow Electronics, Redington and Ingram Micro. Direct peers are Westcon-Comstor and Exclusive Networks. Regional players are Index Grup and Arena Bilgisayar.
Does Prolink have an API?
No public API is recorded for Prolink.