What WishiHadThat Inc. does

WishiHadThat Inc. is a privately held, direct-to-consumer e-commerce company founded in 2002 and headquartered in Bakersfield, California, that sells architectural decorative building materials to homeowners, contractors, interior designers, and commercial buyers through its website wishihadthat.com. The company operates exclusively online with no physical retail locations, fulfilling orders from US warehouse inventory with delivery in 1-7 business days and free shipping on orders of $99 or more. Its customer service function is staffed via a toll-free phone line (800-419-1130) and email, and it accepts payment through major credit cards, PayPal, and Google Checkout under PCI DSS compliance validated through Trustwave.

The product portfolio centers on polyurethane-based and thermoform vinyl architectural decor, organized into categories including crown molding (396+ SKUs), ceiling tiles (130+ products across Pro-Lite, Pro Series, Designer Collection, and Legacy lines), ceiling medallions (100+ patterns and sizes from 10-40 inches), columns, corbels, wall niches, rosettes, marble statues, and a broad fountain and water-feature category spanning wall, floor, table-top, corner, garden, pool, and custom-built configurations. Differentiating technical attributes include CFC-Free certification, GREENGUARD indoor air quality compliance, Class A fire rating, UL listing for installation below sprinklers, FDA compliance for food prep areas (Cambridge line), and thermoform tiles achieving NRC 25-30% acoustic absorption versus approximately 5% for standard sheetrock. The Regal Collection sub-brand, an exclusive US import of gold-covered moldings and decor, provides a premium differentiated offering unavailable through competing US retailers.

Revenue is generated primarily through one-time product transactions at per-unit pricing with volume discounts on bulk purchases (e.g., ceiling tile pricing tiers from $5.79 to $15.99 per tile at small quantities dropping to $4.79 at 1,000+ units), complemented by quote-based custom fountain fabrication that can include free logo rendering for corporate branding. The company supports purchase decisions through an extensive content library of how-to installation guides, a design gallery, customer testimonials, a $2.99 molding sample program, and SEO-optimized category content. Customer segments are fragmented across DIY homeowners, professional contractors, interior designers, commercial establishments (hotels, offices, clubs, restaurants), and custom fountain/logo fountain buyers, with no named enterprise customers disclosed and a transactional rather than subscription-based revenue model.

Name

WishiHadThat Inc.

Legal name

WishiHadThat Inc.

Website

https://wishihadthat.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WishiHadThat Inc. is a privately held US e-commerce retailer founded in 2002 that sells polyurethane and vinyl architectural decor (crown molding, ceiling tiles, medallions, columns, custom fountains) direct to homeowners, contractors, interior designers, and commercial buyers via wishihadthat.com, with exclusive US rights to the Regal Collection gold sub-brand.

Ownership category

akta.pro rank

Product category

Architectural Building Materials

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings) (IMADAEAL)

Keywords

• Architectural building materials
• Crown molding products
• Ceiling tiles
• Decorative columns
• Custom fountains

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of architectural decorative building materials through wishihadthat.com. Revenue is generated through one-time product transactions with per-unit and bulk/volume pricing tiers. Orders are processed online with fulfillment from US warehouse inventory. Free shipping offered on orders $99 and up; a $15 minimum surcharge applies to smaller orders.
2. Custom Fountain Design & Production: Custom fountain creation service where the company designs and produces custom water features based on customer specifications, including logo rendering on fountains. Products span stainless steel, copper, acrylic, slate, stone, and Corian materials. Pricing is quote-based for custom items.
3. Accessories and Supplies: Sale of complementary installation products including construction adhesive ($5.99 per tube), T-bar grid dividers, and decorative grid/joint strips, and molding samples ($2.99 per 10" sample).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

WishiHadThat Inc. imports and sells polyurethane-based architectural decorative building materials through its e-commerce website wishihadthat.com, including crown molding, ceiling tiles, medallions, columns, corbels, wall niches, fountains, and installation accessories. The company stocks over 396 molding SKUs, 130+ ceiling tile products, and 100+ ceiling medallion patterns for direct-to-consumer fulfillment, and additionally offers custom-designed fountains in stainless steel, copper, acrylic, slate, stone, and Corian with free logo rendering.

Product overview

WishiHadThat Inc. operates a vertically integrated e-commerce platform specializing in architectural decor and building materials, primarily serving DIY homeowners and professional contractors. The product portfolio is organized around core architectural categories including crown molding and trim work, ceiling decorative elements (tiles, medallions, domes), structural features (columns, corbels), water features (fountains, waterfalls), and wall decor. Products are predominantly made from polyurethane materials (described as lightweight, waterproof, fire-resistant, and easy to install) with offerings ranging from standard stock items to fully custom fountain fabrication with logo rendering capabilities. The company operates as a Decor Superstore with free shipping on most orders over $99.

Differentiator

Problem solved

Functional benefit

Brands

• Regal Collection: Gold covered Crown Moldings, corbels, rosettes, and wall decor. The company is the exclusive US importer of these gold products.

Products and services

• Crown Molding Architectural polyurethane molding that installs where wall meets ceiling, available in plain, ornate, pre-finished, and flex styles and sized for 8' to 12'+ ceilings, for homeowners and contractors.
• Casing and Chair Rail

Quantifiable outcome

• Thermoform ceiling tiles achieve NRC 25%–30% vs ~5% for standard sheetrock, absorbing 5 to 6 times more sound
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered moderate and core.

• Trustwave (Trusted Commerce™ Program)moderateTechnology or IntegrationWishiHadThat Inc. is enrolled in Trustwave's Trusted Commerce™ program to validate compliance with the Payment Card Industry Data Security Standard (PCI DSS) mandated by all major credit card associations. This partnership enables the company to accept secure credit card payments across all major card networks.
• Regal Collection (Gold Products Supplier)coreOEM/ Whitelabel/ Licensing PartnerWishiHadThat Inc. is the exclusive US importer of the Regal Collection, a series of gold-covered crown moldings, corbels, rosettes, and wall decor. This exclusive import arrangement provides WishiHadThat with a differentiated, premium product line unavailable from other US retailers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Large online home goods marketplace carrying moldings, ceiling tiles, and home decor adjacent to WishiHadThat's catalog. Competes on breadth, pricing, and shipping speed at much larger scale.
• Houzz: Design-focused home platform combining inspiration content with a marketplace for home decor and architectural products. Competitor in the discovery/inspiration stage of the same designer and homeowner journey.
• The Home Depot: Big-box home-improvement retailer that carries polyurethane moldings, faux beams, and a growing decorative-ceiling-tile assortment. Capable of replicating specialty SKU breadth with massive logistics advantage.
• Lowe's: Big-box home-improvement retailer with extensive moldings, trim, ceiling-tile, and DIY-project content. Overlaps directly with WishiHadThat's DIY homeowner and contractor customer base.

Regional players

• Menards: Big-box home-improvement chain concentrated in the US Midwest with growing online assortment of moldings, ceiling tiles, and DIY materials. Comparable product categories but with primarily regional store density.

Direct peers

• Focal Point Products: Manufacturer of architectural polyurethane products (ceiling treatments, medallions, columns, trim) sold through distribution. Direct competitor in product category and target DIY/designer customer.
• Orac Decor: European designer and manufacturer of polyurethane decorative moldings, panel moldings, and cornices. Comparable in product type (polyurethane architectural decor) and serves the same designer/specifier customer segment globally.
• Restorers / Architectural Salvage retailers: Specialty architectural decor and vintage/decorative-retrieval retailers selling columns, moldings, mantels, and ornamental elements. Overlaps with WishiHadThat's high-end and designer customer on architectural decor projects.
• Fypon: Manufacturer of urethane and PVC architectural millwork (columns, moldings, brackets, window details) widely sold through home-improvement channels. Direct overlap in polyurethane architectural decor and in the supplier ecosystem that competitors like WishiHadThat draw from.
• Architectural Depot: Online specialty retailer of polyurethane and architectural decor including columns, moldings, ceiling tiles, and capitals. Directly comparable in catalog mix, DTC e-commerce model, and DIY-plus-contractor customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WishiHadThat Inc.