V FRAAS
V FRAAS is a German family-owned textile accessories manufacturer (founded 1880) producing scarves, hats, blankets, and home accessories through vertical manufacturing in Germany and China. It serves fashion brands, automotive, airlines, military, and humanitarian clients via owned brands, licensed brands, private label, and global sales offices.
- Company typePrivate
- Founded1880
- HeadquartersHelmbrechts, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What V FRAAS does
V FRAAS GmbH is a privately-held, family-owned German textile accessories manufacturer and brand operator founded in 1880 in Wüstenselbitz/Helmbrechts, Upper Franconia. Over five generations the company has scaled from a regional scarf producer into a global accessories business operating across owned brands (FRAAS — The Scarf Company launched 2006, LOEVENICH hats acquired 2024, Giorgio Rimaldi budget scarves launched 1996), licensed brand distribution (bugatti men's headwear and scarves under licence from Winter 2023/Summer 2024), distribution partnerships (Shed Rain umbrellas for Europe), and a private-label contract design business serving fashion houses, automotive brands, airlines, interior designers, military/police, and humanitarian organizations.
The company's technology stack centres on vertically integrated textile manufacturing. A wholly-owned 22,000-square-metre production campus in Zhangjiagang, China (established 2004) operates three factories under one roof for weaving and finishing, warp knitting (Raschel), and flat knitting, with annual capacity of approximately 3.5 million pieces and weekly weaving capacity of 40,000 pieces. The firm operates one of the very few fully electronic circular knitting machines worldwide capable of producing complex double-face, check, and argyle patterns. Proprietary technology includes the trademarked Cashmink® synthetic material (Oeko-Tex Standard 100 certified, available in a recycled version saving up to 53% energy) and the signature FRAAS Plaid pattern. A boutique knitwear factory remains in Germany, with design teams in Helmbrechts, New York, Düsseldorf, and Shanghai producing 500-700 new styles per year.
V FRAAS monetizes across multiple revenue streams: B2C e-commerce through fraas.com and Amazon (Giorgio Rimaldi), a physical Factory Outlet at headquarters offering up to 70% discounts, B2B contract design/private-label manufacturing, licensing royalties (bugatti), and distribution mark-ups (Shed Rain). Go-to-market combines sales-led enterprise field sales through six global sales offices with self-serve B2B commerce (b2b.vfraas.com integrated with NuORDER by Lightspeed and EDI), channel partnerships, and consumer e-commerce. The legal entity structure comprises V. FRAAS GmbH as the primary operating company plus subsidiary V. FRAAS International Trading GmbH & Co. KG for international business, with CEOs Alexander Schmidt and Andreas Schmidt leading the organization.
V FRAAS firmographics
Firmographics- Name
- V FRAAS
- Legal name
- V. FRAAS GmbH
- Website
- https://vfraas.com
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- V FRAAS is a German family-owned textile accessories manufacturer (founded 1880) producing scarves, hats, blankets, and home accessories through vertical manufacturing in Germany and China. It serves fashion brands, automotive, airlines, military, and humanitarian clients via owned brands, licensed brands, private label, and global sales offices.
- Ownership category
- akta.pro rank
V FRAAS industry classification
Industry- Product category
- Textile Accessories Manufacturing
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
- akta.pro secondary industries
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where V FRAAS is headquartered
LocationHeadquarters
- HQ city
- Helmbrechts
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
V FRAAS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Own Brand Products: Sale of proprietary textile accessories under FRAAS (The Scarf Company), LOEVENICH (hats), and Giorgio Rimaldi (value accessories) brands through B2C e-commerce and retail channels.
- Licensed Brand Products: Production and sale of bugatti men's headwear and scarves under license (since winter 2023), expanding product portfolio.
- Private Label/Contract Manufacturing: Bespoke collections crafted exclusively for clients. Five generations of textile expertise, vertical production in China, global sales offices. Market segments include fashion brands, home accessories, functional sportswear, and institutional customers.
- Factory Outlet Sales: Direct retail sales of accessories at headquarters in Wüstenselbitz with discounts up to 70%, featuring grade B goods, special offers, sample items and additional stock from other manufacturers.
- Distribution Partnerships: Distribution partnership for Europe with Shed Rain (leading US umbrella supplier), expanding product portfolio breadth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Factory Outlet prices with up to 70% discount |
| Other | Multi-year contract | Private Label - Custom/exclusive collections |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
V FRAAS product offering
Product offeringCore offering
V. FRAAS manufactures and distributes textile accessories — scarves, stoles, shawls, hats, gloves, ponchos, blankets and home textile accessories — under proprietary brand FRAAS, licensed brand bugatti, owned brand LOEVENICH, and budget brand Giorgio Rimaldi. The company sells through its own B2C e-commerce shop, the FRAAS Factory Outlet, the Amazon Brand Store, and a global B2B private-label program supported by a B2B online portal and sales offices in six countries. Vertical manufacturing is anchored by a 22,000 sqm production facility in Zhangjiagang, China (3.5 million pieces/year capacity) and a boutique knitwear factory in Germany.
Product overview
V. FRAAS is both a manufacturer and trading company with over 140 years of heritage (founded 1880) offering a comprehensive portfolio of textile accessories. The core product line centres on FRAAS - The Scarf Company (est. 2006), featuring signature plaid scarves and proprietary Cashmink® synthetic accessories. The owned brand portfolio includes LOEVENICH hats (acquired June 2024) and Giorgio Rimaldi budget scarves (est. 1996). Licensed brands include bugatti for men's headwear and scarves (since 2023/2024). Distribution partnership covers SHED RAIN umbrellas for Europe. B2B services encompass a Private Label programme for custom collections and a B2B Shop portal (b2b.vfraas.com). Manufacturing is vertically integrated with facilities in Zhangjiagang, China and Germany, offering weaving, knitting, finishing, and cut-make-trim services. The company also operates a Factory Outlet in Wüstenselbitz. Living Accessories (home textiles) complement the fashion accessory range.
Differentiator
Problem solved
Functional benefit
Brands
- FRAAS: Core brand of the company launched in 2006. Offers textile accessories including scarves, stoles, shawls, hats, gloves, ponchos and cosy blankets.
- bugatti
- LOEVENICH
- SHED RAIN
- Giorgio Rimaldi
- Cashmink
Products and services
- FRAAS - The Scarf Company Core proprietary brand of V. FRAAS since 2006, offering textile accessories including scarves, stoles, shawls, hats, gloves, ponchos and blankets featuring signature plaid patterns and Cashmink® materials.
- Cashmink® Proprietary synthetic functional material used across FRAAS accessories, surpassing natural fibres in softness, warmth and comfort, certified Oeko-Tex Standard 100, available in a recycled polyester variant.
- bugatti Headwear & Scarves Licensed brand collection of men's headwear and scarves produced and distributed globally by V. FRAAS under license from bugatti, a leading lifestyle brand.
- LOEVENICH Owned hat brand portfolio including sun hats, straw hats, visors, event hats, baseball caps, rain hats and bags, aligned with V. FRAAS's 'no matter the weather' vision.
- SHED RAIN Umbrellas (Europe) Distribution of Shed Rain umbrellas for HER & HIM across Europe under a distribution partnership, diversifying the portfolio along V. FRAAS's 'no matter the weather' positioning.
- Giorgio Rimaldi Budget-friendly brand offering quality scarves without compromising on design, primarily distributed through the Amazon Brand Store.
- Living Accessories
Quantifiable outcome
- Cashmink® recycled polyester saves up to 53% energy compared to conventional production
- +3 more outcomes
Companies that use V FRAAS
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
V FRAAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
V FRAAS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- LOEVENICHcoreStrategic multi-seasonal partnership where V. FRAAS GmbH takes over the LOEVENICH hat brand from June 2024. Expands portfolio to include sun hats, straw hats, visors, event hats, baseball caps, rain hats and bags. Aligns with 'no matter the weather' vision.
- SHED RAINcoreDistribution partnership for Europe with SHED RAIN, the leading supplier of umbrellas in the USA. Diversifies product portfolio along the 'no matter the weather' vision, making the portfolio broader and more robust for the future.
- bugatticoreLicense partnership where V. FRAAS has been responsible for global bugatti Headwear MEN since winter 2023 season. From summer 2024, the brand's men's scarves were also taken under licence. Leading lifestyle brand meets global accessories specialist.
- A2 Shop GmbHminorExternal company managing retail sales spaces in Frankfurt and surrounding area for V. FRAAS. Provides visual merchandising and fashion consulting services.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
V FRAAS competitors and assessment
Company assessmentDirect peers
- Johnstons of Elgin: Scottish heritage cashmere and woven accessories manufacturer producing scarves, stoles and knitwear with a comparable mix of own-brand retail and private-label B2B supply, like V. FRAAS's core scarf manufacturing franchise.
- Faliero Sarti: Italian luxury scarf and shawl manufacturer serving premium fashion houses and private-label contracts — directly comparable to V. FRAAS on jacquard/woven accessory production for B2B and branded channels.
- Mantero Seta: Italian heritage silk scarf and accessories producer with in-house printing, finishing and B2B private-label services — overlapping with V. FRAAS's woven/printed scarf and licensing model.
- Begg & Co: Scottish heritage maker of luxury cashmere scarves and woven accessories — closely comparable as a multi-generational specialty scarf manufacturer with proprietary materials and premium positioning.
- Falke: German premium hosiery and accessories manufacturer with vertical European production and a strong private-label B2B book — a same-country benchmark for V. FRAAS in technical knit accessories.
Broad incumbents
- Hermès: Global luxury house with an iconic silk carré scarf franchise; not a direct competitor in mid-market scarves but sets the aspirational benchmark and competes at the high end of V. FRAAS's premium B2B customers.
- Burberry: British heritage fashion house with a prominent cashmere scarf and accessory line; comparable on heritage branding, licensing and global distribution rather than on contract manufacturing.
- Loro Piana: Italian luxury textile and accessory brand with deep cashmere and wool expertise; competes with V. FRAAS at the premium woven-accessory tier and informs ESG/sustainability positioning.
Emerging players
- Acne Studios: Swedish contemporary fashion house with a meaningful scarf and knit accessory assortment sold globally; useful as a younger brand-building comparable within V. FRAAS's own-brand licensing playbook.
Others
- Shed Rain (umbrellas): US umbrella brand already partnered with V. FRAAS for European distribution; relevant as the existing counterparty whose renewal, expansion or termination shapes V. FRAAS's 'no matter the weather' umbrella strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
V FRAAS social profiles
Digital presenceV FRAAS compliance and trust
Trust signalCompliance1 record
V FRAAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
V FRAAS leadership team
Management profileNumber of profiles
Profiles5 records
V FRAAS subsidiaries and ownership
Company hierarchySubsidiaries1 record
V FRAAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V FRAAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V FRAAS
What does V FRAAS do?
V. FRAAS manufactures and distributes textile accessories — scarves, stoles, shawls, hats, gloves, ponchos, blankets and home textile accessories — under proprietary brand FRAAS, licensed brand bugatti, owned brand LOEVENICH, and budget brand Giorgio Rimaldi. The company sells through its own B2C e-commerce shop, the FRAAS Factory Outlet, the Amazon Brand Store, and a global B2B private-label program supported by a B2B online portal and sales offices in six countries. Vertical manufacturing is anchored by a 22,000 sqm production facility in Zhangjiagang, China (3.5 million pieces/year capacity) and a boutique knitwear factory in Germany.
Is V FRAAS a public or private company?
V FRAAS is a private company. It is classified as family owned and is currently operating.
When was V FRAAS founded?
V FRAAS was founded in 1880. It employs 101 to 250 people.
Where is V FRAAS based?
V FRAAS is headquartered in Helmbrechts, Germany, in the Europe region.
How does V FRAAS make money?
Five revenue lines are on record. Own Brand Products are the primary driver. The others are licensed Brand Products, private Label/Contract Manufacturing, factory Outlet Sales and distribution Partnerships.
Who are V FRAAS's main competitors?
Direct peers on record are Johnstons of Elgin, Faliero Sarti, Mantero Seta, Begg & Co and Falke. Broad incumbents are Hermès, Burberry and Loro Piana. Acne Studios is listed as an emerging player. Shed Rain (umbrellas) is listed as an others.
Does V FRAAS have an API?
No public API is recorded for V FRAAS.
What industry is V FRAAS in?
V FRAAS's product category is Textile Accessories Manufacturing. Its primary akta.pro industry code is IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing, with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 31599 and its SIC code is 2300.