Amadeus Ventures
- Company typePublic
- Founded1987
- HeadquartersMadrid, Spain
- Headcount—
- GTM typeB2B
- OfferingServices
Amadeus Ventures firmographics
Firmographics- Name
- Amadeus Ventures
- Legal name
- Amadeus IT Group SA
- Website
- https://amadeus.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Ownership category
- akta.pro rank
Amadeus Ventures industry classification
Industry- Product category
- Corporate Venture Capital
- NAICS
- Miscellaneous Intermediation (52391)
- akta.pro primary industry
- Corporate Accelerators & Startup Programs (FSANAHAD)
- akta.pro secondary industry
- Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)
Keywords
Where Amadeus Ventures is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Amadeus Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Others
Revenue model
- Software Licensing and Subscriptions: Licensing of Amadeus Altéa PSS, Nevio, and other travel technology solutions to airlines, airports, and travel sellers on subscription basis with annual fees
- Professional Services: Customization, implementation, consulting, and managed services including 7,000+ experts providing Tailored software solutions, competency centers, and functional/technical consulting
- Technology Platform Access: API and platform access fees for developers and travel sellers using Amadeus Web Services, Selling Platform Connect, and other digital tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with custom pricing |
| Other | Multi-year contract | Professional services engagement |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Amadeus Ventures product offering
Product offeringCore offering
Amadeus Ventures is the corporate venture capital and startup acceleration arm of Amadeus IT Group SA, deploying equity investment, mentorship, pilot-program access, and investor network connections into early-stage travel technology startups. Its activities are anchored by the Amadeus Ventures fund and complementary programs such as the Amadeus Innovation Studio incubation hub and themed challenges like the UN Tourism AI Challenge operated with SPARK.
Product overview
Amadeus provides advanced technology solutions that connect the global travel and tourism industry through a platform-plus-modules architecture. The core airline product lines include Amadeus Altéa Passenger Service System (PSS), an industry-standard solution powering hundreds of full-service carriers with inventory, reservation, ticketing, and departure control capabilities; and Amadeus Nevio, an AI-native next-generation retailing platform for full-service and hybrid carriers providing PSS-independent Offer and Order management. Supporting these core platforms are specialized modules for revenue management (Segment Revenue Management, Air Pricing Optimization), network planning (Sky suite), loyalty management, NDC distribution, and travel intelligence. For airports, Amadeus offers solutions for operations (AODB, F-RMS, APOC), passenger experience (self-service bag drop, biometrics), and ground handling. Corporate travel needs are addressed through the Cytric suite (Cytric Easy for booking, Cytric Expense for expense management, Cytric Insights for analytics) integrated with Microsoft Teams. Travel sellers access content through Selling Platform Connect, Amadeus Travel Platform GDS, and Master Pricer. Hospitality operates through a dedicated platform while payments are handled via Outpayce and Voxel for B2B payments. Navitaire New Skies serves low-cost carriers as a separate sub-brand.
Differentiator
Problem solved
Functional benefit
Brands
- Amadeus Altéa: Industry-standard passenger service system for full-service airlines
- Amadeus Nevio
- Amadeus Cytric
- Navitaire
- Outpayce
- Voxel
- Amadeus Ventures
- Amadeus Innovation Studio
Products and services
- Amadeus Ventures Fund Equity investment fund that backs early-stage travel technology startups, providing capital combined with strategic access to Amadeus's airline, airport, hospitality, and rail customers for pilots and commercial validation.
- Amadeus Innovation Studio Incubation hub for travel technology startups, operating alongside the Amadeus Ventures fund to support early-stage companies within the travel ecosystem.
- Startup Acceleration Programs (e.g., UN Tourism AI Challenge) Structured acceleration offering that combines mentorship, pilot opportunities, and investor network connections for AI-driven travel and tourism startups participating in themed industry challenges.
Quantifiable outcome
- Billions of offers created every day across the platform
- +3 more outcomes
Companies that use Amadeus Ventures
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles1 record
Amadeus Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability14 records
Feature6 records
Amadeus Ventures partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipStrategic partnership accelerating Amadeus' cloud journey and unlocking AI-powered innovations. Microsoft Azure serves as primary cloud infrastructure while both companies co-innovate on AI solutions including agentic AI for airlines. Judson Althoff (EVP & Chief Commercial Officer, Microsoft) and Sylvain Roy (CTO, Amadeus) collaborate on joint technology roadmap.
- Google CloudcoreMulti-cloud partnership strengthening Amadeus' cloud approach and AI innovation for travel industry efficiency, reliability, and growth. Collaboration enables Amadeus to leverage Google Cloud infrastructure alongside Microsoft Azure.
- SalesforcecorePartnership helps airlines empower contact center agents to deliver best customer experience more efficiently through integrated solutions.
- AdobecoreCollaboration features Adobe Experience Cloud offering AI-driven solutions for marketing, analytics, advertising, and commerce through customer experience applications.
- AccenturecoreAccenture and Amadeus merged strengths to address airline industry challenges and create tangible business outcomes through combined capabilities.
- TimaticcoreIndustry's most reliable solution for airlines to check passenger compliance with travel rules and regulations, serving leading airlines globally.
- Sustainable Aero LabminorAmadeus participates as speaker and partner in Future Aero Festival hosted by Sustainable Aero Lab, a two-day aviation conference in Amsterdam bringing together global leaders, startups, and investors.
- SPARKminorSPARK is a partner in the UN Tourism Global Artificial Intelligence Challenge, with Amadeus Ventures providing potential acceleration for finalists alongside mentorship, pilot programs, and investor networks.
- UN Tourism (United Nations World Tourism Organization)flagshipAmadeus Ventures participates in UN Tourism's Global AI Challenge as a potential acceleration partner, offering mentorship, pilot programs, and investor networks to AI-driven travel startups across four strategic categories: branding and marketing, smart destinations, education, and operational efficiency.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Amadeus Ventures competitors and assessment
Company assessmentBroad incumbents
- Expedia Group: Major online travel agency group (Expedia, Hotels.com, Vrbo) and B2B partner (Expedia Partner Solutions) operating in overlapping travel distribution and corporate travel segments where Amadeus sells.
- Airbnb: Major alternative-accommodation travel platform intersecting with Amadeus's hospitality distribution and travel-seller segments, increasingly competing for traveler mindshare and corporate travel budgets.
- Booking Holdings: Largest online travel platform operator (Booking.com, Priceline, Agoda, KAYAK) competing with Amadeus on travel seller side and in adjacent areas like payments and corporate travel through Booking.com for Business.
Direct peers
- Travelport: Direct competitor in GDS and airline merchandising technology, now private under Elang/Siris ownership, competing with Amadeus for travel agency content distribution and airline IT modernization contracts.
- BCD Travel: Global corporate travel management competitor to Amadeus Cytric, serving similar multinational clients with booking, expense, and duty-of-care solutions.
- Sabre Corporation: Direct competitor in airline IT and global distribution systems (GDS), serving similar airline and travel-seller customers with overlapping PSS, distribution, and retailing technology products such as SabreSonic and SabreMosaic.
- American Express Global Business Travel: Direct competitor in corporate travel management (competing with Amadeus Cytric), leveraging Amex's brand and travel payment infrastructure to serve enterprise clients globally.
- CWT (Carlson Wagonlit Travel): Direct competitor in managed corporate travel (competing with Amadeus Cytric), offering business travel booking, expense management, and meetings & events services to global corporations.
Emerging players
- Navan: Emerging corporate travel and expense management startup (formerly TripActions) competing with Amadeus Cytric on modern UX, AI-native booking, and direct corporate card integration for mid-market and enterprise clients.
Regional players
- Trip.com Group: Asia-Pacific-headquartered global online travel platform (Trip.com, Ctrip, Skyscanner, Qunar) with comparable airline IT and travel-seller partnerships, primarily competing with Amadeus in APAC markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Amadeus Ventures social profiles
Digital presenceAmadeus Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amadeus Ventures leadership team
Management profileNumber of profiles
Profiles2 records
Amadeus Ventures subsidiaries and ownership
Company hierarchySubsidiaries3 records
Amadeus Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amadeus Ventures M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amadeus Ventures
What does Amadeus Ventures do?
Amadeus Ventures is the corporate venture capital and startup acceleration arm of Amadeus IT Group SA, deploying equity investment, mentorship, pilot-program access, and investor network connections into early-stage travel technology startups. Its activities are anchored by the Amadeus Ventures fund and complementary programs such as the Amadeus Innovation Studio incubation hub and themed challenges like the UN Tourism AI Challenge operated with SPARK.
Is Amadeus Ventures a public or private company?
Amadeus Ventures is a public company. It is classified as corporate owned and is currently operating.
When was Amadeus Ventures founded?
Amadeus Ventures was founded in 1987.
Where is Amadeus Ventures based?
Amadeus Ventures is headquartered in Madrid, Spain, in the Europe region.
How does Amadeus Ventures make money?
Three revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are professional Services and technology Platform Access.
Who are Amadeus Ventures's main competitors?
Broad incumbents on record are Expedia Group, Airbnb and Booking Holdings. Direct peers are Travelport, BCD Travel, Sabre Corporation, American Express Global Business Travel and CWT (Carlson Wagonlit Travel). Navan is listed as an emerging player. Trip.com Group is listed as a regional player.
Does Amadeus Ventures have an API?
Yes. Amadeus Ventures exposes a public API. Developer documentation is at developers.amadeus.com.
What industry is Amadeus Ventures in?
Amadeus Ventures's product category is Corporate Venture Capital. Its primary akta.pro industry code is FSANAHAD, Corporate Accelerators & Startup Programs, with a secondary code of FSANAHAF, Corporate Strategic Partnership & Ecosystem Investment Arms. Its NAICS code is 52391.