What Disha Publication does

Disha Publication, legally AIETS COM PRIVATE LIMITED, is an Indian educational publishing company headquartered in New Delhi (A-23 FIEE Complex, Okhla Phase II) operating since 1989 with 101-250 employees. The company publishes 800+ titles of exam-preparation books covering JEE, NEET, UPSC Civil Services, SSC, Banking, Railway, Defence, CBSE, and Foundation segments, anchored by the Errorless PYQ book series with 25-49 years of previous year question coverage. Its core technology consists of physical books supplemented by QR-code-linked online test engines and digital resources used in coaching institute packages. Revenue is generated through one-time retail book sales (Rs. 120 to Rs. 4,999 across individual titles and combo bundles) via its own e-commerce site, Amazon and Flipkart marketplaces, and B2B bulk packages sold to coaching institutes with branded materials and integrated online test engines. The company also runs a YouTubers-as-Authors publishing program, an affiliate referral network, and sub-brands including Early Joys (ages 1-5), Wisdom Series (Indian philosophy, launched 2026), and Disha NXT/Quiet Space journals and planners, targeting students and households across India.

Name

Disha Publication

Legal name

AIETS COM PRIVATE LIMITED

Website

https://dishapublication.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Disha Publication is an Indian educational publisher of 800+ exam-preparation titles for JEE, NEET, UPSC, SSC, Banking, Railway, and Defence aspirants, selling via its own e-commerce site, Amazon, Flipkart, and bulk coaching-institute packages, with emerging sub-brands in early childhood and spiritual learning.

Ownership category

akta.pro rank

Product category

Educational Book Publishing

NAICS

Book Publishers (51313), Exam Preparation and Tutoring (611691), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

International & Cross-Border Exam Prep (Cambridge/A-Levels/GAOKAO/JEE/NEET, etc.) (EDAGADAF)

akta.pro secondary industries

K–12 Standardized Test Prep & Practice Materials (EDAGADAA), Assessment, Testing & Exam Prep Publishing (MPAJABAF), Test & Exam Prep Trade for Kids/Teens (School Entrance, Standardized) (EDAGAIAK)

Keywords

• Educational book publishing
• Competitive exam preparation
• Test preparation materials
• School textbooks
• Study guides

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales - Retail: Direct sales of educational books through company's e-commerce platform, online marketplaces (Amazon, Flipkart), and physical retail bookstores. Revenue generated through one-time purchase model with prices ranging from Rs. 120 to Rs. 2,540 for individual titles and combo packages.
2. Coaching Institute Bulk Sales: Customized study packages sold in bulk to coaching institutes with institute branding. Revenue generated through quantity-based pricing slabs with minimum order volumes, covering JEE, NEET, Foundation, and Civil Services segments.
3. Author Royalties - YouTubers as Authors: Partnership model where YouTube educators become published authors, earning transparent royalties through professional publishing partnership. Company provides editorial, marketing support, and nationwide distribution.
4. Affiliate Referrals: Affiliate program where YouTube educators, teachers, bloggers, and content creators earn commissions for successful book referrals, with marketing creatives, support, and timely payouts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Disha Publication is an Indian educational book publisher that produces and sells exam preparation books, study guides, PYQ compilations, mock test series, and school textbooks for JEE, NEET, UPSC Civil Services, SSC, Banking, Railway, Defence, CUET, CBSE, and Foundation/Olympiad segments. It sells through its own e-commerce site, major online marketplaces, physical bookstores, and bulk customized branded packages to coaching institutes, with QR-coded books linking to digital test engines and supplementary resources. The portfolio also includes sub-brands such as Early Joys (early childhood kits), Wisdom Series (spiritual/philosophy titles), and Disha NXT (journals and planners).

Product overview

Disha Publication is an Indian educational publisher offering a comprehensive portfolio of over 800 titles across multiple exam segments. The product architecture consists of core exam preparation products organized by exam type (JEE, NEET, UPSC, SSC, Banking, Railway, Defence) and segment (competitive exams, civil services, school, foundation courses). Key product lines include the Errorless PYQ book series (JEE Main/Advanced and NEET with 21-25+ years of previous year questions), NCERT Xtract series, Mission Possible mock test series, and subject-specific question banks. The portfolio extends to supplementary offerings including Disha NXT wellness journals and planners, Early Joys early learning kits for ages 1-5, and the newly launched Wisdom Series for spiritual education. The company also offers customized study packages for coaching institutes with branded materials and integrated online test engines.

Differentiator

Problem solved

Functional benefit

Brands

• Early Joys: Early childhood learning product line for children ages 1-5 featuring board books, activity books, charts, and rhyme books for holistic development.
• Wisdom Series
• Disha NXT

Products and services

• Errorless JEE PYQ Book Series Chapter-wise and topic-wise compilation of previous year questions for JEE Main and Advanced covering Physics, Chemistry, and Mathematics with detailed solutions. Targeted at JEE aspirants preparing for IIT and engineering college entrance exams.
• Errorless NEET PYQ Book Series Chapter-wise and topic-wise compilation of 39 years of NEET previous year questions covering Physics, Chemistry, and Biology with detailed solutions. Targeted at NEET UG aspirants seeking admission to medical and dental colleges.
• NCERT Xtract Series for NEET NCERT-based preparation books for NEET with theory, NCERT MCQs, tips, PYQs, and mock tests across Physics, Chemistry, and Biology. Claimed to cover 90%+ of NEET 2026 questions.
• Mission Possible JEE Advanced Mock Test Series 15 JEE Advanced mock test series designed for stamina building and exam simulation. Targeted at JEE Advanced aspirants needing practice under timed conditions.
• Mission Possible NEET Mock Test Series 15 New Pattern NEET test series with high-order questions, rank predictor, NCERT locator, and free experiments book. Targeted at NEET aspirants preparing for 2026 and 2027 exams.
• NEET Biology Elevate New pattern objective question bank for NEET 2026 and 2027 exams with matching, assertion-reason, and multi-statement questions. Also useful for CUET and CBSE Class 11 and 12 students.
• UPSC Civil Services Preparation Books Comprehensive books for UPSC and State PSC civil services exams covering Prelims, Mains, and essay writing guides with NCERT coverage, previous year solved papers, current affairs, and ethics preparation.
• SSC Exam Preparation Books Books for SSC CGL, CHSL, MTS, GD, JE, and CPO exams with previous year questions and mock tests.
• Banking Exam Preparation Books Books for IBPS PO/Clerk, SBI PO/Clerk, IBPS RRB, and RBI exams.
• Railway Exam Preparation Books Books for RRB NTPC, RRB Technical, RRB Group D, Junior Engineer, RPF, and DMRC exams.
• Defence Exam Preparation Books Books for NDA, CDS, AFCAT, Agniveer, CAPF, CISF, IB, and police exams.
• CBSE School Books NCERT-based textbooks and guides for CBSE Class 6-12 covering all subjects with theory, previous year questions, and competency-based questions.
• Foundation Course Books Foundation books for Classes 6-10 aimed at preparing students for JEE/NEET in future.
• Coaching Institute Study Packages Customized branded study material packages for coaching institutes covering JEE, NEET, Foundation, CBSE, and IAS Prelims segments, including booklets and integrated online test engines. Sold with quantity-based pricing to institutional partners.
• Current Affairs Publications Quarterly and yearly current affairs magazines for competitive exams covering UPSC, SSC, Banking, and other government exams.
• CUET Preparation Books Books for Common University Entrance Test (UG) covering various subjects including Geography, English, and general preparation.
• Early Joys - My First Bundle of Joy Early learning kit for children ages 1-5 featuring board books, recall charts, rhyme books, and activity workbooks across two themed boxes (My Life, My World). Includes 20 board books, 4 activity books, and 4 charts.
• Wisdom Series Book collection introducing young learners to Indian philosophy and scriptures including Ramayana, Bhagavad Gita, Upanishads, and Mahabharata. Available in English and Hindi, targeting values such as discipline, courage, clarity of thought, and inner strength.
• Disha NXT Journals and Planners Premium journals and planners product line under the Disha NXT sub-brand including wellness journals, daily planners, and gratitude journals in A5 hardbound format with habit trackers, mood trackers, and positive activity planners.

Quantifiable outcome

• 90%+ NEET questions from NCERT Xtract books (claimed)
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lavanya YadavcoreStrategic or Co-development Partner · 20 April 2026Meet & Greet event hosted with digital creator and author Lavanya Yadav at Kunzum Books, Greater Kailash II, New Delhi. Lavanya has built a community of over 500,000 followers and authored bestselling defence exam books including Objective English for Defence Exams. This partnership marks Disha's strategic shift toward community-driven engagement formats.
• Coaching Institutes NetworkcoreChannel Partner/ Reseller/ DistributorPartnerships with coaching institutes across India for customized study packages with institute branding. Includes JEE (10 booklets/subject PCM with online test engine), NEET (12 booklets/subject PCB with NCERT locator), Foundation (Class 6-10), and Civil Services study materials. Institutes receive quantity-based pricing and latest syllabus-aligned content.
• YouTube EducatorscoreStrategic or Co-development PartnerYouTubers-as-Authors program inviting YouTube educators to become published authors. Company provides editorial support, marketing teams, and nationwide distribution. Educators build long-term credibility as published authors, reach wider audience across India, and earn transparent royalties through professional publishing partnership.
• Affiliate PartnersminorGTM or Marketing PartnerAffiliate network program for YouTube educators, teachers, mentors, bloggers, and content creators actively guiding students. Partners receive access to exam-oriented products, marketing creatives, support, transparent referral process, and timely payouts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Embibe: AI-driven digital test preparation platform owned by Reliance (Jio) that competes for the same JEE/NEET student wallet as Disha but via app-native adaptive learning rather than physical books. Useful as an emerging benchmark for where exam prep is shifting, and a likely future substitute rather than current direct print competitor.
• Unacademy: India's largest online learning platform for UPSC, SSC, banking, and engineering entrance exams with subscription-based video content and test series. Targets the same student populations as Disha but through live/interactive digital delivery; represents both a substitute and a potential partnership or acquisition target.
• Vedantu: Online K-12 and competitive exam tutoring platform with strong NEET/JEE focus. Competes with Disha's test-prep products for the same student spend, increasingly serving as a digital substitute complement to traditional PYQ books.

Broad incumbents

• Pearson India: Global education publisher with significant India presence in higher education and professional certification test prep. Overlaps with Disha in JEE/NEET and some government exam segments via Pearson IIT JEE Foundation and similar series, but as part of a much broader global portfolio rather than India-focused exam prep specialization.
• S Chand and Company: One of India's oldest and largest educational publishers with broad K-12, higher education, and competitive exam catalogs. Overlaps with Disha on CBSE textbooks and UPSC preparation but operates at significantly larger scale with publicly listed status and a wider product portfolio beyond exam prep.
• Cengage Learning India: International publisher with established India competitive exam prep imprint focused on JEE and NEET. Comparable to Disha's content depth in engineering and medical entrance exams, while also offering global higher-ed and professional products.

Regional players

• Aakash Educational Services: India's largest medical and engineering entrance coaching network with branded study materials sold to enrolled students. Overlaps significantly with Disha in NEET/JEE and bulk coaching institute supply, but anchored in classroom coaching rather than standalone book publishing.

Direct peers

• Arihant Publications: India's largest educational and competitive exam publisher, with deep JEE/NEET/UPSC catalogs and strong coaching institute distribution. Directly comparable on product mix (PYQ books, mock tests, combo packages), exam segments, and omnichannel sales model including direct e-commerce, marketplaces, and institutional partnerships.
• Oswaal Books: Specialist publisher of CBSE sample papers, NCERT solutions, and competitive exam prep materials with comparable product categories (PYQ books, mock tests, combo packages). Competes with Disha directly in CBSE Class 6-12 and entry-level competitive exam segments at similar price points.
• MTG Learning Media: Pure-play competitive exam publisher focused on JEE, NEET, NTSE, and Olympiad preparation with magazine-format and book products. Strong overlap with Disha's PYQ-driven exam-prep strategy and target student segments, particularly NEET Biology and JEE PCM where MTG's Champion and NEET Explorer series compete head-to-head with Errorless.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/disha_books
• Facebookfacebook.com/dishapublication
• LinkedInlinkedin.com/company/disha-publication

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disha Publication