MTG Learning Media Pvt. Ltd. (MTG Books)

What MTG Learning Media Pvt. Ltd. (MTG Books) does

MTG Learning Media Pvt. Ltd., operating as MTG Books, is an Indian educational publishing company headquartered in Gurugram, Haryana. Founded in 1982 and employing 251–500 staff, the company produces study materials, workbooks, magazines, and digital learning resources for K–12 students and competitive-exam aspirants across India. Its product catalog spans Olympiad preparation (IMO, ISO, IEO, ICSO, IGKO), national-level engineering and medical entrance exams (JEE Main/Advanced, NEET, AIIMS, JIPMER), state-level engineering exams, CBSE board preparation, CUET, and school textbooks aligned with India's National Education Policy 2020. The company maintains a monthly magazine subscription business (titles include PCMB Today, PCM Today, Mathematics Today, Physics For You, Biology Today) alongside its core book portfolio.

The technology stack is centered on the mtg.in e-commerce storefront, the OSDS 2.0 (Olympiad Skill Development System) learning management platform with chapter-wise test banks, mock tests, and performance benchmarking for over 100,000 Olympiad aspirants, eBook delivery, online test packages, and live/recorded Olympiad online classes. Distribution operates on two parallel GTM motions: a direct-to-consumer channel via mtg.in with pan-India delivery (free above ₹1,100) and international shipping, and a B2B channel supplying white-labeled and customized study materials to coaching institutes and bulk orders to schools under the partner's brand.

Revenue is generated across four streams: physical book sales (one-time purchase), digital product and OSDS subscriptions (recurring, expiring annually on March 31), magazine subscriptions (recurring annual), and B2B white-label content licensing. No external funding, M&A activity, or disclosed revenue figures appear in the source data; the company appears to be privately held and self-funded.

Name

MTG Learning Media Pvt. Ltd. (MTG Books)

Legal name

MTG Learning Media Pvt Ltd

Website

https://mtg.in

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

MTG Learning Media (MTG Books) is an Indian educational publisher, founded 1982 and headquartered in Gurugram, producing print and digital study materials for K–12 students preparing for Olympiads, NEET, JEE, CBSE boards, CUET, and state-level engineering exams, serving consumers via mtg.in and coaching institutes via white-label licensing.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Exam Preparation and Tutoring (611691), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Assessment, Testing & Exam Prep Publishing (MPAJABAF)

akta.pro secondary industries

International & Cross-Border Exam Prep (Cambridge/A-Levels/GAOKAO/JEE/NEET, etc.) (EDAGADAF), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• Educational publishing
• Competitive exam books
• Olympiad preparation
• K-12 textbooks
• Entrance exam guides

Headquarters

HQ city

Gurgaon, Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Book Sales: Sale of printed educational books including Olympiad workbooks, previous years papers, prep guides, and textbooks for Classes 1-12 covering NEET, JEE, CBSE boards, and Olympiad preparation.
2. Digital Product Sales: Sale of eBooks, online test packages, and digital OSDS (Olympiad Skill Development System) subscriptions with subscription expiry on March 31st annually.
3. Magazine Subscriptions: Monthly magazine subscriptions including PCMB Today, PCM Today, PCB Today, Mathematics Today, Physics For You, and Biology Today with various duration options.
4. B2B/Customized Content Licensing: White-labeled study materials and customized content licensing to coaching institutes under their brand name, including classroom courses and foundation courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MTG Learning Media publishes and sells printed and digital educational books, magazines, and online learning materials for Indian K-12 students preparing for competitive examinations including Olympiads (IMO, NSO, IEO, ICSO, IGKO), NEET, JEE Main and Advanced, regional engineering CETs, CBSE board exams, AIIMS/JIPMER, and CUET. The company operates a proprietary e-commerce platform (mtg.in) selling directly to students and parents, and provides white-labeled, customized study materials to coaching institutes under their own brand.

Product overview

MTG Learning Media is an Indian educational publishing company offering a comprehensive portfolio of print and digital learning products for school students and competitive exam aspirants. The company operates as a platform-plus-modules publisher, with its core offerings spanning Olympiad preparation books (OSDS, Olympiad Prep-Guide, Workbooks, Previous Years Papers, Power Packs), medical entrance exam preparation (NEET, AIIMS, JIPMER), engineering entrance preparation (JEE Main & Advanced, regional CETs), CBSE board exam preparation (100 Percent Series, Mission 95+), school textbooks aligned with NEP 2020, foundation courses, monthly magazines (PCMB Today, subject-specific titles), online classes (live and recorded), and digital test packages. Products are organized by class (1-12), subject, and exam type, with supplementary offerings including CUET books, Vedic Mathematics, and B2B bulk/customized content services for coaching institutes.

Differentiator

Problem solved

Functional benefit

Products and services

• OSDS (Olympiad Skill Development System) A digital Olympiad preparation program with exam-like practice tests, detailed performance analytics, progress tracking, national benchmarking, and 8 Olympiad-level mock tests based on the latest SOF pattern for IMO, NSO, IEO, ICSO, and IGKO. Powered by an enhanced LMS experience with OMR sheets and detailed solutions. Targeted at K-12 students preparing for Science Olympiad Foundation exams.
• Olympiad Prep-Guides, Workbooks, Previous Years Papers, and Power Packs Comprehensive Olympiad preparation print materials including chapter-wise MCQ workbooks, theory-based prep-guides with model test papers, past 5-10 years of SOF Olympiad exam papers with OMR sheets, and combo Power Packs bundling workbooks, reasoning books, previous years papers, and prep-guides. Targeted at K-12 students appearing for SOF Olympiads.
• NEET Exam Books Comprehensive medical entrance exam preparation books including NEET Guide, NEET Champion, NEET Previous Years Papers, NEET Sample Papers, NEET Crash Course, NCERT Fingertips, and subject-specific Physics, Chemistry, and Biology titles. Targeted at students preparing for the National Eligibility cum Entrance Test for undergraduate medical courses.
• JEE Main and Advanced Books Engineering entrance exam preparation books covering JEE Main Guide, JEE Previous Years Papers, JEE Sample Papers, JEE Crash Course, JEE Champion, NCERT Fingertips, and subject-specific Physics, Chemistry, and Mathematics titles. Targeted at students preparing for JEE Main and Advanced.
• AIIMS and JIPMER Exam Books Medical entrance exam preparation books for AIIMS (Assertion & Reason, Previous Years Papers, Online Tests, GK & Aptitude) and JIPMER. Targeted at students preparing for premier medical institution entrance exams.
• Regional Engineering Entrance Books (KCET, KEAM, WBJEE, BITSAT, MHTCET) State-specific engineering entrance exam preparation books for regional exams including Karnataka CET (KCET), Kerala KEAM, West Bengal JEE (WBJEE), BITSAT, and Maharashtra MHTCET. Targeted at students preparing for regional engineering entrance examinations.
• CBSE 100 Percent Series Comprehensive CBSE board exam preparation books covering complete NCERT and CBSE syllabus with Physics, Chemistry, Mathematics, Biology, English, and Social Science subjects for Classes 6-12. Targeted at students following the CBSE curriculum.
• CBSE Mission 95+ Series Targeted CBSE board exam preparation books designed to help students score 95% and above, covering Physics, Chemistry, and other core subjects for Class 12. Targeted at high-achieving CBSE students seeking top board exam scores.
• Foundation Courses (Classes 6-10) Foundation preparation books for Classes 6-10 covering Physics, Chemistry, Mathematics, and Biology to build strong fundamentals for future competitive exams. Targeted at middle and high school students preparing for future Olympiad, NEET, and JEE preparation.
• NCERT Solutions Detailed solutions and explanations for NCERT textbooks covering Classes 1-12 across all subjects. Targeted at students using NCERT textbooks as the base curriculum, particularly for CBSE schools.
• NCERT Fingertips Quick revision books with key points and important concepts from NCERT textbooks for NEET and JEE exam preparation. Targeted at medical and engineering entrance aspirants seeking concise NCERT-based revision material.
• Monthly Magazines (PCMB Today, PCB Today, PCM Today, Mathematics Today, Physics For You, Biology Today) Monthly subscription magazines including PCMB Today, PCB Today, PCM Today, Mathematics Today, Physics For You, and Biology Today for continuous exam preparation, with annual subscription durations. Targeted at students seeking ongoing subject-specific preparation content.
• Olympiad Online Classes (Live and Recorded) Live and recorded online classes for Olympiad preparation offering interactive learning with expert faculty. Targeted at Olympiad aspirants seeking structured online coaching alongside self-study books.
• Online Test Packages Digital test packages for Olympiad exam practice including chapter-wise test banks, previous years papers, mock tests, custom tests, and detailed performance reports, priced between Rs. 1,799 and Rs. 2,599 for IMO, ISO, and IEO packages. Targeted at students seeking digital practice for Olympiad exams.
• School Textbooks with NEP Guidelines School textbooks for Classes 1-10 aligned with National Education Policy (NEP) 2020 guidelines covering English, Mathematics, Science, General Knowledge, Hindi, Cyber, and Social Studies subjects. Targeted at primary and middle school students following NEP-aligned curricula.
• CUET Books Common University Entrance Test (UG) preparation books for undergraduate admission to central universities. Targeted at students applying for undergraduate programs at central universities in India.
• Vedic Mathematics Books Speed math books based on ancient Vedic mathematical techniques for Classes 1-10 covering mental calculation methods. Targeted at students and parents seeking alternative mental math approaches.
• IGKO Online Test Programme Daily online practice sets and test programme for International General Knowledge Olympiad preparation across all classes. Targeted at students preparing for IGKO general knowledge Olympiads.
• Bulk and White-Label Customized Study Materials B2B customized and white-labeled study materials, classroom courses, and Daily Practice Papers for coaching institutes distributed under the institute's own brand name and logo. Includes expert-curated Foundation Courses designed for Classes 6-10 competitive exam preparation and bulk order special discounts for schools. Targeted at Indian coaching institutes and schools seeking branded study content for their students.
• Olympiad Power Packs (Combo Packages) Comprehensive combo packages bundling workbooks, reasoning books, previous years papers, and Olympiad Prep-Guides for complete SOF Olympiad exam preparation with 15-25% combo discounts. Targeted at students seeking all-in-one Olympiad preparation bundles.

Quantifiable outcome

• OSDS trusted by over 1 lakh (100,000+) Olympiad aspirants since 2013

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Coaching InstitutescoreChannel Partner/ Reseller/ DistributorMTG partners with coaching institutes to provide customized/white labeled study materials under the institute's own brand. This allows coaching centers to offer high-quality MTG content to their students without developing materials themselves. MTG also provides expert-curated Foundation Courses designed for Classes 6-10 competitive exam preparation.
• SchoolsminorChannel Partner/ Reseller/ DistributorMTG offers special discount programs for school bulk orders. Schools can purchase MTG books in volume for their library or student distribution programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Disha Publications: Indian test prep and school books publisher with strong NEET, JEE, Olympiad, and K-12 board exam coverage. Comparable to MTG on product mix, exam focus, and price-point positioning across B2C and institutional channels.
• Oswaal Books: Indian publisher specializing in CBSE sample papers, NCERT solutions, and competitive exam prep books for K-12. Highly comparable to MTG on catalog structure, exam coverage, and D2C e-commerce-led distribution.
• Arihant Publications: India's largest dedicated test prep publisher covering NEET, JEE, Olympiads, CBSE boards, and school textbooks in print and digital. Direct competitor to MTG across nearly the same product categories, target students, and B2C/B2B channels.

Emerging players

• Embibe: Reliance Jio-owned AI-driven test prep platform focused on NEET, JEE, and board exam preparation with personalized practice and analytics. Competes with MTG's OSDS and online test packages for the same Indian competitive exam student base, but in a digital-first delivery model.
• Vedantu: Indian live-online tutoring platform with structured NEET, JEE, and CBSE programs plus study materials. Overlaps with MTG's online test prep and online classes offerings for the same student buyer.
• BYJU'S: India's largest edtech platform with structured NEET, JEE, and K-12 learning programs combining video content, test prep, and live classes. An emerging competitive threat to MTG's paid test prep catalog as it bundles content into broader subscriptions.

Broad incumbents

• S.Chand Publishing: Long-standing Indian educational publisher with broad K-12 and higher-ed textbook coverage plus competitive exam prep. Larger and more diversified than MTG, but overlaps meaningfully on CBSE/ICSE textbook and exam prep product lines.
• Cengage India: Global learning publisher serving Indian students with higher-ed, competitive exam, and school learning products. Overlaps with MTG on the JEE/NEET prep and school textbook segments, but at larger scale and with a more digital-led model.
• Pearson India: Global education publisher with a strong Indian footprint in higher-ed and K-12 learning solutions, including test prep and digital practice platforms. Comparable to MTG on digital test prep functionality but operates as a broader multi-segment incumbent.

Others

• Edukart.com: Indian online aggregator marketplace for educational books, courses, and test prep materials across publishers. Functions as a distribution and discovery layer that sits adjacent to MTG's own D2C e-commerce and competes for the same buyer attention at the top of the funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mtg-books

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTG Learning Media Pvt. Ltd. (MTG Books)