What Databazaar.com does

Databazaar.com is a privately held US-based online luxury retailer headquartered in Miramar, Florida, operating continuously since its 1999 founding. Originally focused on office supplies and technology products, the company has evolved into a multi-category direct-to-consumer e-commerce business selling luxury fragrances, fine jewelry, and Italian leather goods. Its current product catalog spans designer perfumes and colognes (brands including Versace, Christian Dior, Chanel, Tom Ford, Paco Rabanne, and others), certified fine jewelry featuring natural and lab-grown diamonds (1.5 million+ loose diamonds in the catalog, GIA/IGI/GSI certified), 7,000+ certified natural astrological gemstones for the Vedic/Jyotish market, and full-grain leather goods sourced from Tuscany Leather. A Build Your Own Ring customization tool supports engagement ring buyers; a certified gemstone affiliate program serves Vedic astrologers as a referral channel.

The company runs on a Shopify-powered storefront at databazaar.com with an integrated WordPress blog for content/SEO marketing, supplemented by a secondary Amazon marketplace storefront. Integrations include mainstream payment rails (PayPal, Apple Pay, Google Pay, Visa/Mastercard/Amex, Venmo) and Affirm for installment financing on orders over $50. The technology stack is otherwise standard e-commerce tooling (Judge.me reviews, AfterShip/ParcelPanel for tracking), with no proprietary AI or ML components disclosed. Operational footprint is US-only with flat-rate $7.95 domestic shipping; international shipping is not offered. The company is BBB A+ accredited (since 5/29/2026), a Shopify Partner, and operates with no disclosed institutional capital, parent company, or leadership team in the source data.

The revenue model is one-time product sales at advertised discounts of up to 50% versus retail, with transaction-fee economics on Affirm-financed orders. Three customer segments are addressed: individual consumers (the primary segment — fragrance buyers, engagement ring shoppers, gifting), trade jewelers purchasing melee/accent diamond lots at wholesale, and Vedic astrologers and their clients sourcing certified natural gemstones. Marketing is content-led (SEO blogs on perfumes, engagement rings, gemstones) with social media presence on Facebook, Instagram, and LinkedIn, plus Amazon marketplace visibility as a bottom-of-funnel channel.

Name

Databazaar.com

Legal name

Databazaar.com

Website

https://databazaar.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Databazaar.com is a US-based online luxury retailer founded in 1999, selling designer fragrances, certified natural and lab-grown diamond jewelry, and Italian leather goods direct to consumers at up to 50% off retail via Shopify and Amazon.

Ownership category

akta.pro rank

Product category

Online Luxury Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)

Keywords

• Luxury fragrance retail
• Certified diamond jewelry
• Italian leather goods
• Astrological gemstones online
• Online luxury retail

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction model for luxury goods including fragrances, leather goods, diamonds, and gemstones. Products are sold at wholesale/direct pricing with up to 50% savings versus retail. Revenue generated through individual purchase transactions.
2. Affirm Financing Partnership: Third-party financing through Affirm enabling monthly payment plans for customers. Databazaar earns revenue from completed sales; Affirm handles financing and lending.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Databazaar.com is an online luxury retailer selling designer fragrances, fine jewelry (natural and lab-grown certified diamonds, engagement rings, astrological gemstones), and Italian leather goods direct to US consumers at wholesale pricing up to 50% below retail. The company sources 1.5 million+ certified loose diamonds and 7,000+ certified natural gemstones, and offers a Build Your Own Engagement Ring customization tool alongside financing through Affirm.

Product overview

Databazaar.com is an online luxury e-commerce retailer operating since 1999, offering three primary product categories: Luxury Fragrances (designer perfumes and colognes for men, women, and unisex), Fine Jewelry (natural and lab-grown certified diamonds, engagement rings via custom builder tool, and 7,000+ certified astrological gemstones), and Fine Leather Goods (Italian Tuscany Leather bags and accessories for men, women, business, casual, and travel use). The company positions itself on authentic sourcing, competitive pricing (up to 50% off retail), and certifications (GIA, IGI, GSI) for all diamonds and gemstones.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Fragrances Collection of authentic designer perfumes and colognes for men, women, and unisex, including Eau de Parfum and Eau de Toilette concentrations from multiple luxury brands. Sold direct to US consumers at wholesale pricing up to 50% off retail.
• Natural Diamond Jewelry Earth-mined diamond jewelry including bridal sets, engagement rings, pendants, earrings, and bracelets. Stones are GIA- or IGI-certified with multiple cuts (round, oval, emerald, pear, princess, cushion, radiant, marquise, heart) and metals (10K/14K white/yellow/rose gold, platinum).
• Lab-Grown Diamond Jewelry Ethically sourced lab-created diamond jewelry offered at a fraction of natural diamond prices. Includes stud earrings, tennis bracelets, and hoop earrings in round brilliant, emerald, pear, oval, and princess cuts in 10K and 14K gold.
• Build Your Own Engagement Ring Custom engagement ring configuration tool allowing customers to choose from over 1 million certified lab-grown or natural diamonds and combine with a setting style (solitaire, halo, three-stone, vintage, nature-inspired) in 9K, 14K, 18K gold, or platinum.
• Certified Loose Diamonds Over 1.5 million certified loose natural or lab-grown diamonds available for purchase. Available in all cuts (round, oval, cushion, princess, emerald, pear, radiant, marquise, heart, square emerald), color grades D-K, clarity grades IF to SI2, and carat weights 0.10ct to 5.00ct+. All stones certified by GIA, IGI, or GSI.
• Certified Astrological Gemstones Over 7,000 certified natural Vedic/Jyotish gemstones for astrological prescriptions, including Ruby (Manik/Surya), Blue Sapphire (Neelam/Shani), Emerald (Panna/Budha), Yellow Sapphire (Pukhraj/Guru), Hessonite (Gomed/Rahu), and 20+ other varieties. Each stone carries a certificate of authenticity confirming natural origin.
• Fine Leather Goods Italian leather goods collection from Tuscany Leather including briefcases, crossbody bags, wrist bags, travel duffles, backpacks, clutches, wallets, and business bags. Crafted from full-grain hand-stained vegetable-tanned leather. Products for men, women, business, casual, and travel use categories.
• Eco-Friendly Gifts Curated collection of environmentally conscious gift options available for purchase on the Databazaar storefront.

Quantifiable outcome

• Up to 50% savings versus retail jewelry store prices
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AffirmcoreGTM or Marketing PartnerAffirm provides installment financing and monthly payment options for Databazaar customers. Available for orders over $50 with 0-36% APR based on credit eligibility. Enables customers to make larger purchases (diamonds, jewelry) with manageable monthly payments.
• GIA (Gemological Institute of America)coreOthersGIA provides independent diamond grading and certification services. Databazaar stocks both GIA-certified and IGI-certified diamonds.
• IGI (International Gemological Institute)coreOthersIGI provides independent gemstone and diamond certification. Databazaar uses IGI certification alongside GIA for diamond grading.
• GSI (Gemological Science International)coreOthersGSI provides gemstone certification for astrological gemstones sold by Databazaar, confirming natural origin and quality.
• Tuscany LeathercoreChannel Partner/ Reseller/ DistributorTuscany Leather supplies Italian-crafted fine leather goods (briefcases, bags, wallets) sold through Databazaar. Products ship directly from Italy.
• Certified Gemstone Affiliate ProgramminorChannel Partner/ Reseller/ DistributorAffiliate program for astrologers to refer certified gemstone customers to Databazaar, earning referral benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Nile: Online diamond and fine jewelry retailer offering certified loose diamonds, engagement rings, and direct-sourcing pricing. Closely comparable to Databazaar's fine jewelry and diamond category, including build-your-own engagement ring functionality.
• Brilliant Earth: Online fine jewelry retailer specializing in ethically sourced natural and lab-grown diamonds. Directly comparable to Databazaar's lab-grown diamond jewelry range and direct-to-consumer positioning with customization tools.
• James Allen: Online diamond and engagement ring retailer with large certified inventory and 360-degree visualization. Highly comparable to Databazaar's online diamond, ring customization, and value-pricing model.
• Ritani: Online diamond retailer with build-your-own engagement ring flow and direct loose diamond sourcing. Comparable to Databazaar's diamond sourcing approach and Bridgerton-style custom ring builder.
• With Clarity: Online fine jewelry retailer focused on engagement rings and customizable settings with certified diamonds. Comparable to Databazaar's customization-led diamond jewelry offering.
• FragranceNet: Online retailer of discounted designer fragrances with similar value positioning. Most directly comparable peer to Databazaar's fragrance category, which is its highest-traffic product line on Amazon.
• FragranceX: Online retailer of discounted authentic designer fragrances, colognes, and skincare. Comparable to Databazaar's discount-fragrance business model and brand breadth.
• Angara: Online fine jewelry retailer specializing in certified gemstones and diamond jewelry with customization. Comparable to Databazaar's certified gemstones and direct-to-consumer jewelry model.

Broad incumbents

• Kay Jewelers: Large US-based brick-and-mortar jewelry retailer owned by Signet Jewelers, offering natural and lab-grown diamond jewelry. Comparable as the dominant mainstream competitor Databazaar is positioned against with its discount pricing.

Regional players

• 1stDibs: Online luxury marketplace for high-end jewelry, watches, fashion, and home goods. Comparable through its online luxury curation and direct-to-consumer discovery model, though skewed to higher-end collectibles rather than Databazaar's mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/databazaarcom
• LinkedInlinkedin.com/company/databazaar-com
• Instagraminstagram.com/databazaar
• Xx.com/databazaar

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Databazaar.com