With Clarity
With Clarity is a New York-based, direct-to-consumer fine jewelry brand selling engagement rings, wedding bands, and fashion jewelry online and via a SoHo showroom, differentiated by a Home Preview try-at-home program and a Build Your Own ring configurator across lab-grown and natural diamonds.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What With Clarity does
With Clarity (legal entity: Renaissance FMI Inc.) is a New York-based, direct-to-consumer fine jewelry company founded in 2013 that sells engagement rings, wedding bands, and fashion jewelry online through withclarity.com, supplemented by a SoHo showroom for in-person and virtual appointments. Its core differentiator is the Home Preview program, which ships 3D-printed replicas of two rings to customers for at-home trial before purchase, paired with a Build Your Own Ring configurator that lets buyers select setting, metal, shape, cut, color, clarity, and carat. The catalog spans lab-grown and natural diamonds, lab-grown colored gemstones (sapphire, ruby, emerald, morganite, topaz), and more than a dozen named sub-brand collections (Luxe, The Reserve, W Signature, Cassatt, Fulton, Chrysler, Windsor, Roosevelt, Seraphine, Bond, Bouquet, Toi et Moi, Artisan).
The business runs a multi-channel acquisition engine anchored by influencer and celebrity partnerships (Charli D'Amelio, Demi Moore, Alexandra Daddario, Justin Theroux, Nicole Brydon Bloom), earned media in Forbes, Vogue, The Knot, Business Insider, Brides, People, and Harper's Bazaar, and an NFL co-branded wedding bands collection. Revenue mechanics combine one-time product sales (engagement rings from ~$553, studs from ~$200, anniversary bands up to $4,514+), interest-free and split-pay financing, and a Clarity Commitment Protection Plan covering repair, resizing, and maintenance for up to 10 years. The brand serves individual consumers across two primary segments — bridal purchasers and fashion/gift buyers — with secondary segments for military, nurse, and first responder customers via an ID.me discount program.
With Clarity firmographics
Firmographics- Name
- With Clarity
- Legal name
- Renaissance FMI Inc.
- Website
- https://withclarity.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- With Clarity is a New York-based, direct-to-consumer fine jewelry brand selling engagement rings, wedding bands, and fashion jewelry online and via a SoHo showroom, differentiated by a Home Preview try-at-home program and a Build Your Own ring configurator across lab-grown and natural diamonds.
- Ownership category
- akta.pro rank
With Clarity industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Engagement Rings (CRAKACAA), Bridal Jewelry Customization & Bespoke (CRAKACAG), Custom Bridal & Engagement Design (CRAKAHAB), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where With Clarity is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
With Clarity business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of engagement rings, wedding bands, and fine jewelry including earrings, necklaces, bracelets. Products available as preset rings or custom-built. Offers both lab-grown and natural diamonds.
- Financing Programs: Interest-free financing options, split payment plans, and monthly payment options allowing customers to pay for jewelry over time.
- Protection Plans: Clarity Commitment Protection Plan covering jewelry repair, complimentary resizing, center stone repair, accent stone replacement, prong tightening, and polishing for up to 10 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Lab-Grown Diamond Studs |
| Unit Pricing | — | Engagement Rings |
| Unit Pricing | — | Anniversary and Eternity Rings |
| Unit Pricing | — | Lab-Grown Diamonds (Loose) |
| Other | — | Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
With Clarity product offering
Product offeringCore offering
With Clarity is a direct-to-consumer online jewelry retailer that designs and sells engagement rings, wedding bands, and fine jewelry using both lab-grown and natural diamonds. Customers can purchase preset styles or use the Build Your Own Ring tool to customize metal, setting, and diamond specifications, and can opt into a Home Preview program that ships 3D-printed replica rings to try at home before buying. The company also operates a SoHo NYC showroom and offers virtual appointments, custom ring design, and a Clarity Commitment Protection Plan.
Product overview
With Clarity is a New York-based fine jewelry company offering a unified e-commerce platform for engagement rings, wedding bands, and fine diamond jewelry. The core offering consists of two engagement ring purchase pathways: Build Your Own (custom ring builder) and Preset Lab Grown Engagement Rings (curated styles). They sell lab-grown diamonds, natural diamonds, and colored lab diamonds across multiple cuts and carat sizes. The product portfolio includes multiple named sub-brand collections (Luxe, The Reserve, The W Signature, Cassatt, Fulton, Chrysler, Windsor, Roosevelt, Seraphine, The Bond, Bouquet, Toi et Moi, Artisan) plus wedding bands for men and women, and fine jewelry (earrings, necklaces, bracelets, rings). Service offerings include Home Preview (ring try-at-home), Custom Ring Design with in-house gemologists, and Showroom Appointments at their NYC SoHo location.
Differentiator
Problem solved
Functional benefit
Products and services
- Build Your Own Engagement Ring Customization tool that lets customers choose engagement ring metal, style, diamond shape, and size, and complete the ring with size selection and complimentary engraving. Targets couples and individuals shopping for bridal jewelry.
- Preset Lab Grown Engagement Rings
- Lab Grown Diamonds
- Natural Diamonds
- Colored Lab Diamonds Lab-grown colored diamonds and gemstones including pink, blue sapphire, ruby, emerald, morganite, and London blue topaz.
- Wedding Bands for Her
- Wedding Bands for Him
- Fine Jewelry Earrings
- Fine Jewelry Necklaces
- Fine Jewelry Bracelets
- Fine Jewelry Rings
- Luxe Collection
- The Reserve Collection
- Fulton Collection
- Chrysler Collection
- Windsor Collection
- Roosevelt Collection
- Seraphine Collection
- The Bond Collection
- Toi et Moi Collection
- Home Preview Program
- Custom Engagement Ring Design
- Showroom Appointments
- Clarity Plus Diamonds
- Clarity Commitment Protection Plan
Quantifiable outcome
- Lab-grown diamonds offer 30-40% cost savings compared to natural diamonds
- +1 more outcomes
Companies that use With Clarity
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
With Clarity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
With Clarity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Danielle O'Connell and Alix GroppercoreCelebrity stylists Danielle O'Connell and Alix Gropper partnered with With Clarity for a holiday campaign, marking the company's first creative collaboration. The campaign emphasizes jewelry as an emotional and integral part of personal storytelling.
- Charli D'AmeliocoreTikTok star Charli D'Amelio is a prominent brand partner, wearing With Clarity jewelry including the Fluer-de-lis Tennis Bracelet, Mosaic Earrings, and Gardenia Ring on social media.
- LilihammerminorCollaboration introducing the first-ever diamond golf bracelet—a limited-edition design that brings effortless elegance on and off the course. The bracelet reflects confidence and resilience.
- ID.meminorID.me verification partnership for military, nurses, and first responders to access exclusive discounts. Verification required before ordering.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
With Clarity competitors and assessment
Company assessmentBroad incumbents
- Pandora: Global omnichannel jewelry brand increasingly expanding into lab-grown diamonds and engagement-adjacent products; mass-market positioning contrasts with With Clarity's bridal focus but competes for the same fine jewelry wallet share.
- Signet Jewelers (Kay Jewelers, Zales): Largest US specialty jewelry retailer operating Kay, Zales, and Jared with extensive physical footprint; broader bridal assortment but mainly offline and significantly better capitalized than With Clarity.
Direct peers
- Brilliant Earth: Public DTC retailer (NASDAQ: BRLT) offering lab-grown and natural engagement rings and fine jewelry with a comparable customizable online buying experience and similar ethical/sustainability positioning.
- VRAI: DTC lab-grown diamond jewelry brand owned by Diamond Foundry, competing head-to-head with With Clarity in lab-grown engagement rings and bridal customization through a vertically integrated online model.
- Blue Nile: Long-standing online engagement ring and diamond retailer (now under Signet) — directly comparable online configurator, preset ring selection, and lab-grown expansion.
- James Allen: Online diamond and engagement ring retailer under Signet offering Build Your Own ring flows similar to With Clarity's customization tool.
- Ritani: Online bridal jewelry retailer with try-at-home programs and a direct-to-consumer configurator closely paralleling With Clarity's Home Preview and Build Your Own.
- Grown Brilliance: DTC lab-grown diamond engagement ring brand competing on price, customization, and direct-to-consumer economics in the same product category.
- Clean Origin: DTC lab-grown diamond engagement ring retailer offering similar customizable Build Your Own flows and preset collections in lab-grown bridal.
Emerging players
- Mejuri: DTC fine jewelry brand with an overlapping online-first customer base and gifting/fashion category, though priced and positioned for everyday fine jewelry rather than high-AOV bridal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
With Clarity social profiles
Digital presenceWith Clarity financial estimates
Financial estimateRevenue estimate
Valuation estimate
With Clarity leadership team
Management profileNumber of profiles
Profiles4 records
With Clarity funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With Clarity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With Clarity
What does With Clarity do?
With Clarity is a direct-to-consumer online jewelry retailer that designs and sells engagement rings, wedding bands, and fine jewelry using both lab-grown and natural diamonds. Customers can purchase preset styles or use the Build Your Own Ring tool to customize metal, setting, and diamond specifications, and can opt into a Home Preview program that ships 3D-printed replica rings to try at home before buying. The company also operates a SoHo NYC showroom and offers virtual appointments, custom ring design, and a Clarity Commitment Protection Plan.
Is With Clarity a public or private company?
With Clarity is a private company. It is classified as venture growth investor backed and is currently operating.
When was With Clarity founded?
With Clarity was founded in 2013. It employs 11 to 50 people.
Where is With Clarity based?
With Clarity is headquartered in New York, United States, in the North America region.
How does With Clarity make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are financing Programs and protection Plans.
Who are With Clarity's main competitors?
Broad incumbents on record are Pandora and Signet Jewelers (Kay Jewelers, Zales). Direct peers are Brilliant Earth, VRAI, Blue Nile, James Allen, Ritani, Grown Brilliance and Clean Origin. Mejuri is listed as an emerging player.
Does With Clarity have an API?
No public API is recorded for With Clarity.
What industry is With Clarity in?
With Clarity's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKACAA, Engagement Rings. Its NAICS code is 45831 and its SIC code is 5944.