Bake'n Joy Foods

What Bake'n Joy Foods does

Bake'n Joy Foods, Inc. is a privately held, family-owned bakery manufacturer founded in 1941 in North Andover, Massachusetts, currently led by third-generation CEO Robert M. Ogan and fourth-generation President Michael Ogan. The company designs, formulates, and manufactures a broad portfolio of frozen and thaw-and-serve bakery products sold B2B to supermarket in-store bakeries, convenience stores, and foodservice operators across nine U.S. regions. Core product platforms include predeposited frozen muffin and loaf cake batters, PanFree oven-ready products that eliminate the need for muffin pans, premium scoop-and-bake batters, and thaw-and-serve fully baked items including Boston Coffee Cake, Delightful Indulgences (sliced breads and pound cakes), cupcakes, whoopie pies, and the Freedom Gluten Free doughnut line distributed under joint venture.

The business operates through a regional sales representative model with channel-dedicated reps for retail supermarket bakery, foodservice, and convenience, supplemented by a national accounts manager. Manufacturing is concentrated at the North Andover headquarters (including a 47,000 sq. ft. facility opened in 2022) with distribution centers in Ayer, MA (92,000 sq. ft.) and Georgetown, MA. The company holds multiple registered trademarks (PanFree, Kitchen Cupboard, Boston Coffee Cake, FreshBakes, Ultra Moist, Homestyle, Bake'n Joy Originals) and supports private label formulation for retailer-owned bakery brands. Certifications include SQF, peanut-free manufacturing designation (2018), and HACCP-compliant quality systems.

Revenue is generated through quote-based B2B wholesale pricing with multi-year contracts; the company does not publicly disclose financials. The model spans hardware-like product sales (frozen batters, fully baked goods) and licensing-like private label manufacturing arrangements. Three completed acquisitions (Country Muffin & Cake in 2002, Boston Coffee Cake in 2009, L&M Bakery in 2021) and the Freedom Bakery joint venture (2019) have expanded category breadth and geographic reach while preserving family ownership and operating control.

Name

Bake'n Joy Foods

Legal name

Bake'n Joy Foods, Inc.

Website

https://bakenjoy.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Bake'n Joy Foods is a fourth-generation, family-owned bakery manufacturer producing frozen predeposited batters, PanFree oven-ready products, and thaw-and-serve baked goods for B2B supermarket, convenience store, and foodservice customers across nine U.S. regions.

Ownership category

akta.pro rank

Product category

Commercial Bakery Manufacturing

NAICS

Commercial Bakeries (311812), Frozen Specialty Food Manufacturing (311412), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Frozen bakery manufacturing
• Predeposited muffin batters
• Commercial baking supplies
• PanFree oven-ready batters
• Private label bakery products

Headquarters

HQ city

North Andover

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Bakery Product Manufacturing: Manufactures and supplies bakery products to professional bakers including predeposited frozen muffin batters, scoop batters, cornbread, PanFree products, mixes, bases, fully-baked coffee cakes, loaf cakes, and toppings. Products are sold to retailers, foodservice operators, and wholesale bakeries through direct sales relationships with regional representatives.
2. Private Label Manufacturing: Produces custom-formulated products under retailer private labels including thaw and serve coffee cakes, cupcakes, whoopie pies, muffins, loaf cakes, cornbreads, and custom baking mixes for exclusive retail supermarket bakery brands.
3. Exclusive Distribution - Gluten Free Products: Exclusive distributor of Freedom Gluten Free brand certified gluten free doughnut products to supermarkets nationwide. Products are free from gluten, dairy, peanuts, and tree nuts, sold in in-store supermarket bakery shelves.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bake'n Joy Foods manufactures and supplies frozen predeposited muffin batters, scoop-and-bake batters, PanFree pan-less batters, Boston Coffee Cakes, donuts, cupcakes, whoopie pies, loaves, cornbread, mixes, bases, and toppings to professional supermarket in-store bakeries, foodservice operators, and convenience stores. The products are sold through a regional direct-sales representative model across all major U.S. regions, with private-label formulation, clean-label Kitchen Cupboard offerings, and exclusive distribution of Freedom Gluten Free doughnuts.

Product overview

Bake'n Joy Foods is a family-owned bakery manufacturer offering a comprehensive portfolio of frozen and thaw-and-serve bakery products. The core offerings center around predeposited batters (Ultra Moist, Homestyle, Kitchen Cupboard Clean Label) for muffins and loaf cakes, PanFree products that eliminate pan requirements, scoop-and-bake frozen batters, and thaw-and-serve fully baked items. The product ecosystem includes multiple product lines that work together: frozen batter systems (predeposited, scoop, PanFree) that allow in-store baking, complemented by ready-to-finish items (thaw-and-serve muffins, coffee cakes, cupcakes, whoopie pies) for minimal-labor service. The company also distributes the Freedom Gluten Free doughnut line and acquired brands including Delightful Indulgences (sliced breads and pound cakes) and Boston Coffee Cake. Supporting products include mixes, bases, fillings, streusels, and seasonal limited-time offerings. The architecture is a portfolio approach serving retail (supermarket in-store bakeries), foodservice (healthcare, hospitality, restaurants), and convenience store channels with products ranging from raw frozen batters to fully finished bakery items.

Differentiator

Problem solved

Functional benefit

Brands

• Bake'n Joy Originals: Main brand for donut mixes, cupcakes, cookies, streusel toppings, elephant ears, and other baked goods
• PanFree
• Ultra Moist
• Homestyle
• Kitchen Cupboard
• Country Muffin & Cake Co
• Boston Coffee Cake
• Delightful Indulgences
• Freedom Gluten Free

Products and services

• Predeposited Muffin Batters Ultra-premium frozen muffin batters that are preportioned and predeposited for freezer-to-oven baking, sold in multiple product lines (Ultra Moist, Homestyle, Kitchen Cupboard Clean Label) in 4.5 oz, 5.4 oz, and 6.25 oz sizes for supermarket in-store bakeries, foodservice, and convenience stores.
• PanFree Muffins Predeposited muffin batters that bake in sturdy paper liners, eliminating the need for muffin pans and reducing labor; available in 2.5 oz and 4.25 oz sizes with various flavors.
• Scoop and Bake Batters Premium frozen scoop batters for muffins, brownies, cakes, cornbread, and loaf cakes featuring extra moist texture with 15-20% more fruit, nut, and candy content than standard products.
• Thaw and Serve Muffins Fully baked muffins that thaw and serve without baking labor, available in Banana Nut, Blueberry, Chocolate Chip, and other flavors for retail and foodservice.
• Predeposited Loaf Cake Batters Predeposited batter for loaf cakes including PanFree options with liner and baking tin, in 18 oz sizes with seasonal and year-round flavors for supermarket in-store bakeries and foodservice.
• Boston Coffee Cakes Thaw and serve fully baked coffee cakes available in Private Label, Domed, Retail Branded Box, and Foodservice formats with flavors including Cinnamon Walnut, Blueberry Blizzard, and Marble Madness.
• Cornbreads Authentic baked cornbread available in 8x8 predeposited batter, half sheet baked, quarter sheet batter, and scoop batter formats, including clean-label Kitchen Cupboard varieties.
• Donut Mixes Complete line of donut mixes including Classic Yeast Raised, E Z Cut Yeast Raised, Super 54 Yeast Raised, plus flavored cake donuts like Apple Cinnamon, Blueberry, Chocolate, and Old Fashion Cake.
• Freedom Gluten Free Doughnuts Gluten-free certified doughnuts that are also dairy free, peanut free, and tree nut free, available as minis and 2 oz individually wrapped formats (now also clean-label certified).
• Baked Cupcakes Fully baked cupcakes in Chocolate, Yellow, Carrot Cake, and Red Velvet varieties, thaw-finish-and-serve format for retail and foodservice.
• Mixes & Bases Complete line of baking mixes and bases for muffins, cakes, cornbread, donuts, cookies, brownies, cupcakes, biscuits, scones, pancakes, and bread, including Kitchen Cupboard clean label options.
• Streusel Toppings Gourmet streusel toppings in Butter Flavored and Cinnamon varieties, available in Kitchen Cupboard clean label and Bake'n Joy Originals brands.
• Fillings & Toppings Complete range of donut fillings, glazes, icings, and toppings including Bavarian Creme, Apple, Raspberry, Strawberry, Marshmallow, Lemon Creme fillings, and Lustre Glaze.
• Biscuits & Scones Scone & Biscuit Mix in Kitchen Cupboard clean label format for 50 lb bag production.
• Cookies Cookie offerings including Coconut Macaroon, Gingerbread, and Hermit cookie mixes, plus freezer-to-oven predeposited Gingerbread Men, and Vegan clean-label predeposited cookies.
• Brownies Double Chocolate Gourmet Brownies available in Kitchen Cupboard clean label base mix and scoop batter formats.
• Banana Bread Thaw & Serve sliced banana bread, part of the Baked Sliced Banana, Loaf & Pound Cakes line for retail and foodservice.
• Delightful Indulgences Baked sliced banana, loaf and pound cakes from L&M Bakery acquisition including Sliced Apple Crisp Bread, Banana Bread, Blueberry Bread, Pumpkin Bread, Pistachio Bread, Butter Pound Cake, Lemon Pound Cake, and Marble Pound Cake.
• Whoopie Pies Baked Whoopie Pies and Shells including Chocolate and Vanilla Whoopie Pies (4 oz) and Baked Chocolate Whoopie Shells (1 oz) with White Whoopie Pie Filling & Cake Icing.
• Ready to Bake Pastry Ready to bake elephant ears including BNJO Cinnamon Elephant Ears in 5 oz size, 36 per case for retail and foodservice bakery programs.
• Nostalgic Seasonal Muffins Limited time seasonal muffin batter flavors including Caramel Apple and Salted Caramel Chocolate Chunk in 6.25 oz predeposited format for retail in-store bakeries.
• Protein Solutions Protein-enhanced muffins including Kitchen Cupboard Predeposited Blueberry Protein Muffin Batter, Chocolate Chip Protein Muffin Batter, Cranberry Orange Protein Muffin Batter, and Wiley Road labeled Protein Muffin Bites in various flavors.
• Cake and Muffin Bites Bite-sized cake and muffin products including Labeled Cake Bites (Carrot Cake, Lemon, Double Chocolate, Red Velvet, Strawberry, Vanilla Birthday), Muffin Bites, and Cookie Dough Bites in various package sizes.
• Whole Baked Loaf Cakes Thaw & serve whole baked loaf cakes with toppings including Banana Nut with Walnuts, Blueberry with Sugar, Cranberry Nut with Nuts, French Vanilla with Streusel, and Lemon with Sugar.
• Filled Muffins Filled muffin line with three flavors: Chocolate filled Double Chocolate, Lemon filled Lemon, and Apple filled Caramel Apple, sold to supermarket and foodservice customers.
• Kitchen Cupboard Clean Label Line Clean-label bakery product line with over 70 items including predeposited muffins and loaf cakes, scoop and bake batters, preportioned cookies, mixes, and streusel toppings made with simple, pure ingredients.

Quantifiable outcome

• PanFree products require no muffin pans - just standard baking sheets
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Freedom BakerycoreStrategic or Co-development Partner · 1 January 2019In 2019, Bake'n Joy entered into a joint venture with Freedom Bakery and became the exclusive distributor of Freedom Bakery's complete line of certified gluten free packaged doughnut products to supermarkets nationwide. The products are free from gluten, dairy, peanuts and tree nuts, and are sold on in-store supermarket bakery shelves versus the freezer case in the specialty food aisle. Products include Gluten Free Doughnut Minis and 2 oz. individually wrapped doughnuts.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Otis Spunkmeyer (CSM Bakery Solutions): Otis Spunkmeyer, now part of CSM Bakery Solutions, is a leading manufacturer of frozen cookie dough, muffin batter, and baked goods for foodservice and retail channels. Highly comparable product portfolio (predeposited batters, scoop-and-bake formats) serving the same supermarket in-store bakery and foodservice customers.
• Dawn Foods: Dawn Foods is a global manufacturer of bakery ingredients, mixes, bases, and frozen batters serving retail bakeries, foodservice, and supermarket in-store bakeries. Directly comparable product categories (baking mixes, frozen batters, fillings/toppings) and customer overlap with Bake'n Joy's supermarket and foodservice segments.
• CSM Bakery Solutions: CSM Bakery Solutions is a major bakery manufacturer producing frozen batters, thaw-and-serve baked goods, and bakery ingredients for retail and foodservice globally. Direct overlap with Bake'n Joy's predeposited batters, thaw-and-serve muffins, and baked coffee cake offerings.
• St Pierre Groupe: St Pierre Groupe is a manufacturer of branded bakery products (muffins, brioche, baked goods) sold through retail and foodservice channels. Comparable in the retail-branded muffin and baked goods space, though with stronger presence in the U.K. and growing U.S. footprint.

Broad incumbents

• Pillsbury (General Mills): Pillsbury, owned by General Mills, is a broad incumbent in frozen bakery, refrigerated doughs (biscuits, cookies), baking mixes, and thaw-and-serve baked goods for retail and foodservice. Comparable across multiple Bake'n Joy categories but at significantly greater scale and brand reach.
• Rich Products Corporation: Rich Products is a major broad-line frozen food manufacturer specializing in frozen bakery, desserts, and foodservice solutions. Comparable in the foodservice channel and frozen bakery space (muffins, breads, desserts) but operates a much broader portfolio including non-bakery frozen foods.
• Aryzta: Aryzta is an Irish-Swiss global bakery business supplying frozen and baked goods (breads, pastries, muffins) to retail and foodservice. Comparable in frozen bakery manufacturing with overlap in muffins and baked sweet goods, but at international scale versus Bake'n Joy's U.S. focus.
• Flowers Foods: Flowers Foods is a major U.S. packaged baked goods company producing breads, rolls, and snack cakes under brands like Nature's Own and Dave's Killer Bread. Comparable in U.S. retail baked goods distribution though focused on shelf-stable breads versus Bake'n Joy's frozen batter and thaw-and-serve focus.
• Bimbo Bakeries USA: Bimbo Bakeries USA is the largest bakery company in the U.S., producing branded and private label breads, buns, and baked goods (Thomas', Sara Lee, Entenmann's). Comparable in private label and branded baked goods for retail, but at vastly greater scale and with broader category coverage.
• T. Marzetti Company (Lancaster Colony): T. Marzetti Company, a subsidiary of Lancaster Colony, manufactures frozen breads, rolls, and bakery products for retail and foodservice (including New York Brand and Mamma Bella's). Comparable in frozen and baked goods manufacturing for foodservice channels, though operating at greater scale across a broader product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BakeNJoyFoods
• Facebookfacebook.com/BakeNJoyFoodsInc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bake'n Joy Foods