Public Schools of Robeson County

What Public Schools of Robeson County does

Public Schools of Robeson County (PSRC) is a state-chartered K-12 public school district headquartered at 100 Hargrave St, Lumberton, North Carolina, operating as a government entity under the Robeson County Board of Education's oversight. The district serves more than 21,500 students across Robeson County through multiple elementary, middle, and high schools, including Lumberton High, Purnell Swett High (Maxton), St. Pauls High, Red Springs High, Fairmont High, and Early College High School. Educational delivery is anchored on the 2023-2028 strategic plan 'A Focus On Leadership,' which uses Relay Graduate School of Education's Leverage Leadership as its turnaround model and is implemented with NC Instructional Leadership Academy and tracked through the Indistar District Improvement Plan platform.

The district's core product surface is traditional K-12 public education augmented by Career and Technical Education (CTE) pathways and a $87.2 million, 110,000-square-foot Robeson Career and Technical Education Center (CTEC) under construction in Pembroke, NC, with grand opening scheduled for August 21, 2026. CTEC will house programs in Culinary Arts, Mechatronics, Welding, Automotive Technology, EMT, Drone Technology, and Business/Entrepreneurship, alongside a replacement Robeson Planetarium and Science Center funded by $5 million in state appropriations. Administrative technology runs on NCSIS Infinite Campus (with Campus Parent/Student mobile apps via RapidIdentity SSO), and the district has invested in early-warning analytics, mobile communications via Smore, and YouTube Live streaming of board meetings. Leadership transitioned in 2026 with Dr. Freddie Williamson's retirement and Dr. William 'Bill' Harrison's appointment as Interim Superintendent effective September 1, 2026, as the board launches a permanent superintendent search with the North Carolina School Boards Association.

PSRC's business model is government-funded: there is no tuition or fee revenue, and operating funds flow through state per-pupil allocations, Robeson County property-tax appropriations, and federal Title I/IX and grant programs. Capital projects, including CTEC, are assembled from state capital funds (e.g., Needs-Based Public School Capital Fund), county board commitments, state legislator earmarks, and district matching. Customer acquisition is non-existent in the commercial sense—students are enrolled by residence under compulsory attendance laws—and go-to-market is via enrollment intake, family communications, and community events such as the annual Back-to-School Celebration. The district serves K-12 students and families as its primary segment, with high-school students additionally targeted through CTE, FFA, and Early College dual-enrollment pathways.

Name

Public Schools of Robeson County

Legal name

Public Schools of Robeson County

Website

https://robeson.k12.nc.us

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Public Schools of Robeson County is a North Carolina state-chartered K-12 public school district serving 21,500+ students across multiple schools in Robeson County, funded by government appropriations and operating the new $87.2M Robeson Career and Technical Education Center (CTEC) opening August 2026.

Ownership category

akta.pro rank

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• K-12 public education
• Career technical education
• Public school district
• Student information systems
• Agricultural education programs

Headquarters

HQ city

Lumberton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public School Funding: Public school district funded through state, county, and federal government appropriations. Revenue comes from per-pupil state allocations, county property taxes, and federal Title programs including Title I, Title IX, and various grant programs.

Distribution channels1 record

Marketing channels7 records

Core offering

Public Schools of Robeson County operates the public K-12 school district serving more than 21,500 students across Robeson County, North Carolina, providing free instructional programs from elementary through high school. The district delivers standard academic instruction alongside Career and Technical Education (CTE) pathways, FFA agricultural education, and enrichment through the Robeson Planetarium and Science Center, with a new $87.2M Robeson CTEC facility slated to open in August 2026. Support services include a Student Information System (Infinite Campus / NCSIS) for enrollment, grade reporting, and family communication.

Product overview

Public Schools of Robeson County operates as a unified K-12 public school district serving approximately 21,500+ students across Robeson County, North Carolina. The district's core offerings include traditional academic programs across elementary, middle, and high schools, augmented by specialized Career and Technical Education (CTE) programs through the new Robeson Career and Technical Education Center (CTEC). The district utilizes Infinite Campus (NCSIS) as its student information system platform with parent/student portals. The 2023-2028 strategic plan 'A Focus On Leadership' guides district improvement efforts. Notable programs include FFA agricultural education chapters, with Lumberton FFA recognized as the top chapter in North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Robeson CTEC: Career and Technical Education Center providing vocational training and workforce development programs

Quantifiable outcome

• Top overall FFA chapter in North Carolina - Lumberton FFA
• +2 more outcomes

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• North Carolina School Boards AssociationcoreStrategic or Co-development Partner · 14 July 2026Selected by PSRC Board of Education to oversee the superintendent search process following Dr. Freddie Williamson's retirement announcement.
• UNC Health SoutheasternminorStrategic or Co-development Partner · 14 July 2026Community partner recognized during July 2026 Board meeting for supporting Sports Physical Day, contributing to health and well-being of PSRC student-athletes.
• Beta Nu Chapter of Omega Psi Phi FraternityminorStrategic or Co-development Partner · 14 July 2026Community partner recognized for contribution to Sports Physical Day supporting PSRC student-athletes.
• Outback Steakhouse of LumbertonminorStrategic or Co-development Partner · 14 July 2026Local business partner recognized for supporting Sports Physical Day for PSRC student-athletes.
• Senator Danny Britt and State LegislatorscoreStrategic or Co-development Partner · 8 June 2026State legislators allocated $5 million specifically for the planetarium and science center replacement after Hurricane Matthew destruction, and support for overall CTEC funding.
• Robeson County Board of CommissionerscoreStrategic or Co-development Partner · 8 June 2026Contributed $2.5 million to Phase 1 CTEC funding and will fund half of Phase 2 ($7.6 million of $15.2 million). Board Chair Pauline Campbell attended topping out ceremony.
• SfL+a ArchitectscoreImplementation/ SI/ Consulting Partner · 5 June 2025Selected as architect for Robeson Career and Technical Education Center and Planetarium project. Firm President and CEO Robbie Ferris participated in topping out ceremony.
• MetconcoreImplementation/ SI/ Consulting Partner · 5 June 2025Construction company contracted to build Robeson Career and Technical Education Center. Chief Operating Officer Steven Hunt participated in topping out ceremony.
• Relay Graduate School of EducationcoreStrategic or Co-development PartnerDistrict uses Relay Graduate School of Education's Leverage Leadership as its Turnaround Model for the 2023-2028 strategic plan.
• North Carolina Instructional Leadership AcademycoreStrategic or Co-development PartnerPartner with NC Instructional Leadership Academy to implement the 2023-2028 strategic plan initiatives.
• IndistarcoreTechnology or IntegrationDistrict uses Indistar platform for District Improvement Plan management. Login credentials: guestd2597.
• NCSIS (North Carolina Student Information System)coreTechnology or IntegrationDistrict transitioned to NCSIS Infinite Campus student information system, powered by Infinite Campus. Training and implementation ongoing through Phase II.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cumberland County Schools: Adjacent North Carolina public school district of comparable scale serving Fayetteville/Fort Bragg area. Highly comparable as a peer NC district with similar demographic and funding dynamics; Dr. William Harrison served as Cumberland County superintendent from 1997-2009, providing direct leadership lineage.
• Alamance-Burlington School System: North Carolina public school district of similar mid-size scale. Comparable as a peer NC district with overlapping governance structure; Interim Superintendent Dr. William Harrison previously served as ABSS superintendent (2015-2018).
• Guilford County Schools: North Carolina public school district of comparable mid-to-large size serving Greensboro/High Point. Comparable as a peer NC district with similar demographic mix, CTE program offerings, and agricultural education/FFA presence.
• Hoke County Schools: Smaller North Carolina public school district adjacent to Robeson County. Comparable as a peer NC district serving a similar Sandhills-region demographic; Dr. Harrison also previously served as Hoke County superintendent.
• Forsyth County Schools: Mid-to-large North Carolina public school district serving Winston-Salem. Comparable as a peer NC district operating under identical state frameworks with comparable CTE, FFA, and workforce development programming.
• New Hanover County Schools: Coastal North Carolina public school district. Comparable as a peer NC district of similar scale with comparable CTE pathway investment and community-college dual enrollment partnerships.
• Pitt County Schools: Eastern North Carolina public school district of comparable size serving Greenville. Comparable as a peer NC district under the same state funding and accountability regime, with similar rural/mid-size urban mix.

Broad incumbents

• Charlotte-Mecklenburg Schools: Largest public school district in North Carolina. Comparable as a peer NC district operating under the same state funding and accountability frameworks, but at substantially larger scale with broader program offerings.
• Wake County Public School System: Major North Carolina public school district serving the Raleigh metropolitan area. Comparable as a peer NC district under identical state per-pupil funding formulas and accountability standards, though serving a more urban and affluent population.

Others

• Robeson Community College: Local community college partner feeding the PSRC/CTEC workforce pipeline. Comparable as an ecosystem partner — not a peer in school-district terms, but the primary dual-enrollment and CTE articulation partner named in PSRC's CTEC construction announcements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/psrcedu
• YouTubeyoutube.com/user/PSRCtube
• Facebookfacebook.com/PublicSchoolsOfRobesonCounty
• Instagraminstagram.com/psrcedu
• LinkedInlinkedin.com/company/public-schools-of-robeson-county

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Schools of Robeson County