Wheels to Lease

What Wheels to Lease does

Wheels to Lease is a Brooklyn-based independent auto leasing broker that has operated since 1989, sourcing and structuring new and pre-owned vehicle leases on behalf of individual consumers and small commercial customers across the New York, New Jersey, and Connecticut tri-state area. Rather than holding its own franchise inventory, the company works across virtually every major manufacturer (Toyota, Honda, Nissan, Mercedes-Benz, BMW, Audi, Lexus, Genesis, Subaru, Ford, RAM, GMC, Jeep, and others), earning commission or spread on each lease transaction it arranges. Its core products are multi-brand new-car leasing, used-car sales, commercial vehicle leasing (Ford Transit, RAM ProMaster, Mercedes-Benz Sprinter, GMC Savana, Chevrolet Express, Nissan NV), and trade-in/vehicle-purchase services. Ancillary revenue is generated through DMV paperwork assistance (license plates, registration, title transfers) and referral-based co-marketing with sister business Countryside Polaris, which handles Powersports and light equipment sales in Liberty, NY.

The business is operated by fewer than 10 employees out of a single Brooklyn headquarters at 2170 Mill Ave, with no satellite retail locations. Customer acquisition runs through the company website (wheelstolease.com), email newsletter subscriptions, Facebook and Instagram organic social, local-SEO blog content, and inbound phone leads across dedicated New Car, Used Car, and Sell-Your-Car lines. The company relies on the third-party Dealertrack platform for credit applications and Auto Ad Builder for inventory listings — there is no proprietary technology stack, no mobile app, and no disclosed AI/ML capability. Pricing is quote-based and not publicly disclosed; the company advertises $0-down lease specials and flexible mileage packages (5k–15k miles/year) on standard 36-month terms, with credit-challenged approvals offered as a differentiator against traditional dealerships.

The business is privately held with no institutional investors, no funding rounds, and no parent company. Revenue is not publicly disclosed and is generated entirely through transaction-based commissions, spread on leases, fees on purchased/traded vehicles, and DMV service fees. Recent activity has been incremental: a June 2026 inventory refresh with 2026/2027 model-year vehicles, a credit-challenged lease program, Sunday appointment-only hours, and continued cross-promotion with Countryside Polaris. The model is a relationship-driven local broker rather than a scaling platform.

Name

Wheels to Lease

Legal name

Wheels to Lease

Website

https://wheelstolease.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Wheels to Lease is a Brooklyn-based independent auto leasing broker operating since 1989, sourcing multi-brand new, used, and commercial vehicle leases for individual consumers and small businesses across the New York, New Jersey, and Connecticut tri-state area, with home delivery and ancillary DMV and trade-in services.

Ownership category

akta.pro rank

Product category

Auto Leasing Brokerage

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG)

Keywords

• Auto leasing broker
• Vehicle leasing services
• Used car sales
• Commercial vehicle leasing
• DMV paperwork services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Auto Leasing: Primary revenue stream from brokering new and pre-owned vehicle leases. The company arranges lease programs across multiple manufacturers, earning commissions or spreads on lease transactions. They offer flexible terms including 36-month leases with various mileage options (5k, 7.5k, 10k, 12k, 15k miles per year).
2. Vehicle Purchasing/Sales: Direct vehicle purchasing services where the company buys vehicles from customers. They purchase cars, SUVs, trucks, vans, commercial vehicles, and specialty vehicles.
3. Trade-In Services: Trade-in assistance helping customers transition out of current leases or vehicles into new lease arrangements.
4. DMV Services: New York DMV paperwork assistance including license plates (new, transfer, commercial, in-transit), vehicle registration (transfers, renewals, duplicates), and title services (duplicate titles, ownership transfers).
5. Commercial Vehicle Solutions: Brokering of commercial vehicle leases including bucket trucks, cargo vans, passenger vans (Ford Transit, RAM ProMaster, Mercedes-Benz Sprinter, GMC Savana, Chevrolet Express, Nissan NV).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wheels to Lease is a Brooklyn-based auto leasing broker that sources and arranges new vehicle leases across virtually every major manufacturer for individual and commercial customers in the New York, New Jersey, and Connecticut tri-state area. In addition to its core new and pre-owned leasing and sales business, it coordinates home and office delivery, processes New York DMV paperwork, arranges financing through DealerTrack, and provides trade-in and direct vehicle-purchase services. The company also refers customers to its sister business, Countryside Polaris in Liberty, NY, for powersports and work equipment.

Product overview

Wheels to Lease is a Brooklyn-based auto leasing company serving the tri-state area since 1989, offering a comprehensive portfolio of vehicle-related services centered around their core new and pre-owned vehicle leasing operations. The company's primary offerings include New Car Leasing (with access to virtually any make and model), Used Car Sales, Commercial Vehicle Leasing (Ford Transit, RAM ProMaster, Mercedes-Benz Sprinter, etc.), DMV Services, Vehicle Financing (via DealerTrack), Trade-In Assistance, Home Delivery Coordination, and Sell Your Vehicle services. The company also partners with sister business Countryside Polaris for Powersports vehicles. Their inventory features popular models including Toyota RAV4 AWD, Toyota Sienna, Honda Civic/Accord/Odyssey/Pilot, Nissan Rogue/Pathfinder/Murano/Kicks/Altima, Mazda CX-30/CX-90, Mercedes-Benz GLS 450, Genesis G70/GV80, KIA Carnival/Telluride, INFINITI QX60, Acura Integra, Hyundai Elantra, and Polaris Slingshot vehicles across multiple configurations.

Differentiator

Problem solved

Functional benefit

Brands

• Countryside Polaris: A sister business operated by Wheels to Lease in Liberty, NY, providing powersports and work vehicles including Polaris models, Slingshot vehicles, Bobcat equipment, lawn mowers, golf carts, ATVs, and side-by-sides.

Products and services

• New Car Leasing Auto leasing brokerage service for new vehicles across virtually any make and model, offering 36-month lease terms, multiple mileage packages (5k to 15k miles per year), home or office delivery coordination, and $0-down specials for qualified customers in the New York, New Jersey, and Connecticut tri-state area.
• Used Car Sales Pre-owned vehicle sales with flexible payment options for tri-state area buyers, with current pricing and availability provided on inquiry through the inventory page.
• Commercial Vehicle Leasing Leasing brokerage for commercial and work-ready vehicles including bucket trucks, cargo vans, and passenger vans in multiple configurations from Ford Transit, RAM ProMaster, Mercedes-Benz Sprinter, GMC Savana, Chevrolet Express, Nissan NV, and other manufacturers, with delivery coordination for qualified business customers.
• DMV Services New York DMV paperwork processing assistance for license plates (new, commercial, transfer, in-transit), vehicle registration (transfers, renewals, duplicates), and title services (duplicate titles, ownership transfers).
• Sell Your Vehicle Direct vehicle purchasing service where the company buys cars, SUVs, trucks, vans, commercial vehicles, and specialty vehicles from customers, providing fast transparent evaluations and optional assistance transitioning into another vehicle or lease.
• Trade-In Assistance Trade-in evaluation and assistance to help customers transition from their current vehicle or expiring lease into a new lease or purchase arrangement through the same Wheels to Lease contact.
• Vehicle Financing Auto financing option and credit application processing for lease and loan financing, with applications submitted through the third-party DealerTrack platform and including credit-challenged approval pathways.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Countryside PolarisminorStrategic or Co-development PartnerSister business located in Liberty, NY that provides Powersports and work vehicles including Polaris models, Slingshot vehicles, Bobcat equipment, professional lawn mowers, Bintelli golf carts, side-by-sides, ATVs, and RZR models. Wheels to Lease refers customers requiring powersports or work equipment to Countryside Polaris and vice versa. Both businesses share the same delivery coordination model.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TrueCar: Online automotive marketplace connecting consumers with dealers and providing pricing transparency. Comparable as a digital lead-generation and pricing-transparency layer in the auto sales/leasing funnel.
• CarMax: Largest US used-vehicle retailer with growing leasing and finance offerings. Comparable as a customer-facing vehicle acquisition channel offering trade-ins, financing, and home delivery in many markets.
• AutoNation: Largest US automotive dealer group with hundreds of franchised stores, financing arms (AutoNation Finance), and a growing digital retail platform. Comparable as a multi-brand vehicle and finance provider at vastly greater scale.
• Vroom: Online used-vehicle retailer with home delivery and financing. Comparable as a digital-first alternative to traditional dealerships targeting consumers who want to avoid in-person dealer visits.
• Carvana: Online-first used car retailer offering vehicle purchase, financing, and home delivery. Comparable in its direct-to-consumer, no-haggle, delivery-based model that bypasses traditional dealerships.
• Lithia Motors: One of the largest US franchised dealer groups with national footprint, including Driveway online vehicle platform. Comparable as a multi-brand retail and finance vehicle provider, though at materially larger scale.

Direct peers

• LeaseTrader: Lease transfer marketplace connecting lease sellers with buyers. Comparable in business model — a leasing intermediary that earns transaction fees on lease transfers rather than originating leases.
• Swapalease: Online marketplace for leasing and lease transfers, allowing consumers to take over existing leases or list their own. Directly comparable as a leasing-focused intermediary business model serving consumers seeking lease flexibility.

Others

• Autotrader: Long-established online vehicle listing marketplace owned by Cox Automotive. Comparable as a digital consumer-acquisition funnel for vehicle sales and leases, operating as a marketing channel rather than a direct lessor.
• Cars.com: Major online automotive marketplace that aggregates dealer inventory and connects buyers to sellers. Comparable as a digital channel for vehicle discovery and dealer referrals, though it does not originate leases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wheels2lease
• Instagraminstagram.com/wheelstolease
• Xx.com/wheelstolease
• LinkedInlinkedin.com/company/wheels-to-lease

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheels to Lease