What Data Addiction does

Data Addiction is a Microsoft-exclusive delivery partner headquartered in Sydney, Australia, with offices in Melbourne, Perth, Auckland, and Wellington. The company operates as a certified Microsoft Solutions Partner holding Data & AI and Infrastructure Azure accreditations, and has been selected into the Microsoft Gen AI partner program. Its core offering spans consulting and managed services across Microsoft AI, Machine Learning, Dataverse, Azure, Microsoft Fabric, Databricks, the Power Platform, and OpenAI, with dedicated sub-brands LakeFlow (a data-engineering methodology said to stand up Azure data estates 30-50% faster than traditional techniques), AI Activate (a packaged generative-AI deployment offering on first-party Azure components), and a Citizen suite (Citizen on a Page, Citizen Forecasting, Citizen Insights) for local-government data and rates management, alongside the Rates Navigator SaaS product for ANZ councils.

Revenue is generated through three streams: consulting and implementation engagements, multi-year managed services retainers (12/24/36 month terms) for ongoing optimisation, and a subscription-based Rates Navigator SaaS. Pricing is quote-based on the services side and subscription-based for Rates Navigator (specific pricing is not publicly disclosed). The go-to-market is enterprise field sales into Australian and New Zealand organisations across local government, financial services, retail and consumer, utilities, property and construction, education, and not-for-profit verticals, leveraging Microsoft co-sell motions, Azure Innovate funding, Microsoft Fast Track, and Databricks as a recommended partner. Public customer references include Hornsby Shire Council, Catholic Schools NSW (covering 550 schools), YMCA NSW (serving 3 million people), JJ's Waste & Recycling, Campari Australia, Afford, Emergence Insurance, Real Pet Food Company, Relationships Australia Queensland, and Shorty's Liquor.

In July 2023 Data Addiction was acquired by Seisma Group, a 100% Australian and New Zealand-owned IT services company with over 500 consultants, and on July 1, 2025 the Data Addiction brand was retired in favour of the Seisma Group name as the final phase of integration. Co-founder Sunny Rehill serves as Chief Technology Officer (Microsoft) within Seisma, with founder Ben Johnson as Executive Director, alongside Director Russell Witcher and Head of Marketing ANZ Jennifer Herman. The legal entity in Australia remains Data Addiction Pty Ltd (ABN 32 630 447 657). Revenue figures are not publicly disclosed.

Name

Data Addiction

Legal name

Data Addiction Pty Ltd

Website

https://dataaddiction.com.au

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Data Addiction is a Microsoft-exclusive delivery partner in Australia and New Zealand that designs, builds, and manages Data, AI, Dynamics 365, and Azure solutions for enterprise, government, and not-for-profit clients, with proprietary products including Rates Navigator and AI Activate.

Ownership category

akta.pro rank

Product category

Microsoft Cloud Consulting

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Observability & Monitoring (HDAEADAI)

Keywords

• Microsoft data consulting
• Azure cloud services
• Dynamics 365 implementation
• AI solutions provider
• Data engineering services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Implementation Services: Advisory and implementation services across Data, AI, D365, and Azure. The company advises using strategic capabilities and builds solutions on an ongoing basis. Services include strategic reviews, roadmap creation, agile project implementation, and ongoing managed support.
2. Managed Services: Ongoing managed support services delivered via a retainer model, providing continuous advice and development support. The service delivery model is designed to scale and extend capability, ensuring business continuity with dedicated account management, preventative action, rapid resolution, and value-added services.
3. Rates Navigator SaaS: Subscription-based SaaS product for local councils providing rates forecasting. The first 'out of the box' SaaS solution built specifically for councils, delivering accurate, transparent, and dependable rates forecasting to achieve greater financial stability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Data Addiction (now Seisma Group) is a Microsoft-exclusive delivery partner that advises, builds, and manages solutions across Microsoft Data, AI, Dynamics 365 (D365), and Azure for enterprise and government clients in Australia and New Zealand. Its portfolio includes proprietary SaaS products (Rates Navigator for local councils), AI implementation offerings (AI Activate), data engineering accelerators (LakeFlow), D365 customer engagement and migration services, and ongoing managed services delivered via retainer engagements.

Product overview

Data Addiction (rebranding to Seisma Group) is a Microsoft-exclusive delivery partner offering a portfolio of solutions across AI, Data, D365 Customer Engagement, and Azure cloud infrastructure. The core product offering includes Rates Navigator, a SaaS solution for local government rates forecasting, complemented by AI Activate for OpenAI implementation, LakeFlow for accelerated data engineering, and Citizen solutions for local government. D365 services span Customer Data Platform, Data Migration, Customer Insights, Marketing, Sales, and Customer Service. Azure services include landing zone optimization, application migration, development, and integration. The company operates as a certified Microsoft Solutions Partner with Data & AI and Infrastructure Azure accreditations.

Differentiator

Problem solved

Functional benefit

Brands

• Rates Navigator: A SaaS solution built specifically for councils providing accurate, transparent, and dependable rates forecasting for local government financial management.
• AI Activate

Products and services

• Rates Navigator First out-of-the-box SaaS solution built specifically for local councils, providing accurate, transparent rates forecasting for financial stability and greater administrative efficiency. Targets local government finance teams in Australia and New Zealand.
• AI Activate Solution that harnesses OpenAI using first-party Azure components to help businesses deploy generative AI responsibly, guiding organisations through OpenAI implementation. Offered via retainer model for ongoing support and development.
• LakeFlow Proprietary data engineering service that stands up and maintains a data estate in Azure 30-50% faster than traditional manual techniques, acquiring source data, mastering it, and ensuring reliability once loaded into Customer Insights. Now supports Microsoft Fabric.
• Citizen on a Page Local government data solution using Microsoft Data, AI, and Dynamics 365 to improve customer experience, service management, planning, and prediction for councils.
• Citizen Forecasting Rates forecasting solution allowing councils to streamline, automate, model, and present rates data using best-in-class data and cloud technology.
• Citizen Insights Rates insights solution providing easy access to powerful rates information from all data sources within councils, supporting strategic management over administrative management.
• Customer Data Platform (D365) Modern retail customer data platform on Dynamics 365 putting customers at the core of business, driving growth, profit, customer intimacy, and personalised communication.
• Data Migration (D365) Unique methodology and approach to Dynamics 365 data migration saving time and money while setting clients up as custodians of their own data.
• Managed Services Ongoing managed services including dedicated account management, preventative action, rapid resolution, and value-added services for continuous solution optimisation across 12, 24, and 36 month engagement periods.

Quantifiable outcome

• 30-50% faster data estate implementation with LakeFlow compared to traditional manual techniques
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Seisma GroupcoreStrategic or Co-development Partner · 1 July 2023Data Addiction was acquired by Seisma Group in July 2023 and rebranded as Seisma Group effective July 1, 2025. Seisma Group is a 100% Australian and New Zealand-owned IT professional services company with over 500 consultants across Australia and New Zealand, operating in Melbourne, Sydney, Wellington, Perth, and Auckland. The acquisition strengthened Seisma Group's Microsoft Data and AI capabilities.
• MicrosoftcoreTechnology or IntegrationData Addiction is a certified Microsoft Solutions Partner with Data & AI and Infrastructure Azure accreditations. The company is part of Microsoft's Gen AI partner program and was one of very few partners selected for this program. As a Microsoft-exclusive delivery partner, they leverage Microsoft's Fast Track support for implementations, Azure Innovate funding programs, and have access to Microsoft Fabric early adopter programs. Their entire technology stack is built on Microsoft platforms including Azure, D365, Power Platform, Fabric, Databricks, OpenAI, and CoPilot.
• Microsoft Fast TrackcoreTechnology or IntegrationMicrosoft Fast Track provides technical guidance and support for customer implementations. Data Addiction leverages Fast Track support alongside its own delivery capabilities for Azure migrations and modernisations.
• DatabrickscoreTechnology or IntegrationData Addiction leverages Azure Databricks as part of its data estate implementations. CSNSW specifically chose Databricks as they had previously invested in the platform. Data Addiction was selected by Databricks as a recommended partner for data modernisation engagements.
• Pallion GroupminorStrategic or Co-development PartnerPallion Group (Australasia's largest precious metal services provider) partnered with Data Addiction and Microsoft for a joint webinar on Microsoft Fabric, showcasing real-world Fabric implementations and integration with Dynamics 365.
• School for LifeminorOthersSeisma Group (parent) supports the education of Ugandan high school girls through School for Life and is committed to Pledge 1%, contributing 1% of profits to social causes. As of the careers page, the company supports 85 secondary students with an ICT teacher in Uganda.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Professional Advantage: Professional Advantage is an Australia-based Microsoft Gold Partner specializing in Dynamics 365, Power Platform, and Azure solutions. It is a comparable ANZ regional peer with similar Microsoft-exclusive delivery capabilities.
• Velrada: Velrada is an Australia-based Microsoft-focused consultancy delivering Dynamics 365, Power Platform, and Azure solutions. It is a closely comparable regional peer with a similar Microsoft-exclusive delivery model in the ANZ market.
• Kloud Solutions: Kloud Solutions is an Australian Microsoft-focused consultancy specializing in cloud, data, and Microsoft platform services. It is a regional ANZ peer competing for similar Microsoft Azure and data transformation mandates.

Direct peers

• Slalom: Slalom is a global consulting firm with deep Microsoft expertise across Data, AI, Dynamics 365, and Azure, including a strong presence in ANZ. It competes directly with Data Addiction for Microsoft-led enterprise data and AI transformation engagements.
• Avanade: Avanade is a joint venture between Accenture and Microsoft focused exclusively on Microsoft technologies, including Azure, Dynamics 365, and Microsoft Fabric. It is the largest pure-play Microsoft SI globally and the most direct competitor to Data Addiction's Microsoft-exclusive delivery model.

Broad incumbents

• Cognizant: Cognizant is a global IT services firm with a dedicated Microsoft Business Group delivering Azure, Data, AI, and Dynamics 365 services. It competes for large ANZ enterprise data modernization work alongside Data Addiction.
• Accenture: Accenture is a global IT services leader with one of the largest Microsoft practices globally and a meaningful ANZ presence. It is a broad incumbent that competes with Data Addiction on enterprise-scale data, AI, and D365 programs across multiple industries.
• Capgemini: Capgemini operates a significant Microsoft practice globally and competes with Data Addiction on Azure data estate, AI, and Dynamics 365 implementations, particularly for large enterprise and government clients in ANZ.
• DXC Technology: DXC Technology is a global IT services company with significant ANZ operations and Microsoft partnership capabilities. It is a broad incumbent competing for enterprise Azure, data, and D365 transformation engagements.
• Insight Enterprises: Insight Enterprises is a global IT solutions integrator with deep Microsoft relationships and ANZ presence. It overlaps with Data Addiction in delivering Azure data estate and Microsoft AI solutions to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/data-addiction

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Addiction