What Velrada does

Velrada Capital Pty Ltd is a private Australian technology consultancy and Microsoft Cloud Solutions Partner headquartered in Perth, founded in 2009 and operating with 251–500 employees across Australia, the United Kingdom, and North America. The company delivers enterprise consulting and implementation services built on the Microsoft technology stack — Dynamics 365 (Finance & Operations, Business Central, Customer Engagement, Field Service), Power Platform, Microsoft 365, Azure, Fabric, and Microsoft Cloud for Healthcare — targeting mid-to-large organisations in asset-intensive and regulated industries including health and social care, mining, energy and resources, government, manufacturing, and not-for-profit sectors. Beyond pure services, Velrada has built a portfolio of proprietary IP products — PowerRoster (workforce rostering on Dataverse), PowerWorker for Assets (field service and asset management), PowerWorker Engage (non-profit donor engagement), vBulk, and vForms (Dynamics 365 Business Central accelerators) — distributed through Microsoft AppSource and Azure Marketplace under subscription licensing.

The company generates revenue across three streams: (1) professional services and consulting engagements for Microsoft platform implementations, typically structured as fixed-scope or time-and-materials projects under multi-year contracts; (2) subscription licensing of proprietary IP products via Microsoft marketplace channels; and (3) ongoing managed services and support (AMS) for deployed solutions. Velrada has been a member of Microsoft's Inner Circle for six consecutive years (2019–2026), was named Microsoft Global Partner of the Year for Dynamics 365 Field Service in 2018, and is led by Microsoft FastTrack Recognised Solution Architects. The company was acquired in 2022 by ASG Group, a subsidiary of Nomura Research Institute (NRI), a global technology and consulting firm generating over US$4.9 billion annually, and launched its North American headquarters in Frisco, Texas in 2025.

Velrada's AI/agentic capabilities are increasingly central to its differentiation, with Microsoft Copilot embedded across Dynamics 365 workloads, PowerRoster 8.2 (March 2026) introducing AI-assisted roster generation, an internal delivery model that uses Velrada's own AI agents throughout the project lifecycle, and agentic automation built on Copilot Studio (including Donor Intelligence and Volunteer Engagement agents for non-profits). Customer evidence spans Capricorn (26,000+ automotive businesses), Orygen (youth mental health non-profit), Geelong Arts Centre, and various healthcare and Aged Care/NDIS providers. Pricing is not publicly disclosed and is quote-based for services, with subscription tiers for IP products via Microsoft's marketplace.

Name

Velrada

Legal name

Velrada Capital Pty Ltd

Website

https://velrada.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Velrada is a Microsoft Cloud Solutions Partner delivering enterprise consulting, implementation services, and proprietary IP products (PowerRoster, PowerWorker, vBulk, vForms) on Dynamics 365 and Power Platform for asset-intensive and regulated industries including health and social care, mining, energy, and government across Australia, the UK, and North America.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting and Microsoft Solutions

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Robotic Process Automation (RPA) Platforms (HDAEAHAB), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Microsoft consulting services
• Dynamics 365 implementation
• Enterprise ERP solutions
• Workforce rostering software
• Field service management

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services & Consulting: Velrada generates primary revenue through Microsoft technology consulting and implementation engagements, delivering Dynamics 365, Power Platform, Azure, and Modern Work solutions to enterprise clients across multiple industries. Engagements are typically structured as fixed-scope or time-and-materials projects with enterprise buyers.
2. Proprietary Software Licensing (IP Products): Revenue from licensing of Velrada's proprietary IP including PowerRoster™, PowerWorker for Assets™, PowerWorker Engage™, vBulk, and vForms. These products are distributed via Microsoft AppSource and Azure Marketplace and licensed on a per-seat, subscription, or tiered model. Products are built on Microsoft Dataverse and integrate natively with Dynamics 365.
3. Managed Services & Support: Velrada provides ongoing AMS (Application Management Services) and support for deployed solutions, including monitoring, exception handling, proactive alerting, and continuous improvement for modernised applications and integrations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Velrada is a Microsoft Cloud Solutions Partner that delivers enterprise consulting and implementation services for Microsoft Dynamics 365, Power Platform, Azure, and Modern Work technologies, alongside a portfolio of proprietary IP products (PowerRoster, PowerWorker for Assets, PowerWorker Engage, vBulk, vForms) distributed via Microsoft AppSource and Azure Marketplace. The company focuses on asset-intensive and regulated industries including mining, energy, healthcare, government, and not-for-profit sectors across Australia, North America, and Europe.

Product overview

Velrada is a Microsoft Cloud Solutions Partner offering a portfolio of proprietary IP products and professional services built on Microsoft platforms. The product suite includes PowerRoster™ (workforce rostering), PowerWorker for Assets™ (field service and asset management), and PowerWorker Engage™ (non-profit donor engagement), all integrated with Microsoft Dynamics 365 and Power Platform. Additional accelerators include vBulk and vForms for Dynamics 365 Business Central. Service offerings span ERP (Dynamics 365 Finance & Operations and Business Central), CRM (Customer Engagement), Contact Centre, Field Service, Low Code Applications (Power Platform), Intelligent Automation, Agentic Platforms, Modern Work, Data Platforms & Analytics (Fabric/Power BI), Cloud App Modernisation, and Enterprise Integration. The company operates across Australia (headquarters), North America, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• PowerRoster™: A Microsoft-native platform for connected workforce operations linking rostering, demand, and service delivery to optimise utilisation, ensure compliance, and improve operational performance.
• PowerWorker for Assets™
• PowerWorker Engage™
• vBulk
• vForms

Products and services

• PowerRoster A Microsoft-native workforce rostering and management platform built on Dataverse and integrated with Dynamics 365. Provides automated rostering based on skills, certifications, availability, and location, AI-powered demand forecasting, scenario planning, compliance-aware scheduling, and mobile-first frontline access for organisations with complex, high-volume or compliance-driven workforces.
• PowerWorker for Assets A pre-configured, mobile-first asset management and field service application that accelerates integration between Dynamics 365 Field Service and Finance & Operations. Covers asset management, work order scheduling and execution, maintenance plans, procurement, warehousing, and resource management with offline-capable mobile workflows for asset-intensive environments.
• PowerWorker Engage A donor and supporter engagement solution for non-profits and member-based organisations built on Dynamics 365 and Power Platform. Provides donor CRM, fundraising automation, campaign and event management, gift processing with Stripe integration, LinkedIn Sales Navigator for prospect research, and integrated financial management.
• vBulk A Dynamics 365 Business Central accelerator that automates bulk processing, bulk emailing of documents, advanced dimension management, and conversion of items to fixed assets for Business Central users.
• vForms A no-code dynamic forms designer integrated with Dynamics 365 for field data capture including photos, video, and text. Supports hazard identification, risk assessment, safety audits, and offline field team workflows.
• Digital Care Platform A virtual and home-based healthcare platform providing real-time visibility into care workflows, funding, and client budgets. Supports the shift from facility-based to community and home-based care delivery across aged care, disability, community health, and mental health.
• Field Service Transformation Consulting Professional services for modernisation and optimisation of field service operations combining Microsoft Dynamics 365 Field Service, AI-driven Copilot experiences, and Velrada IP (PowerRoster and PowerWorker for Assets) for asset-intensive environments.
• Dynamics 365 Finance & Operations Implementation Enterprise-scale ERP implementation services for complex, global organisations using Microsoft Dynamics 365 Finance & Operations. Provides global financial management, advanced supply chain, project operations, regulatory compliance, AI-driven forecasting, and enterprise integration.
• Dynamics 365 Business Central Implementation Mid-sized business ERP consulting and implementation services using Microsoft Dynamics 365 Business Central. Provides unified business management, rapid deployment with pre-configured templates, scalable growth, and Power Platform integration for organisations moving beyond spreadsheets.
• Dynamics 365 Customer Engagement Consulting CRM and customer engagement consulting using Dynamics 365 Customer Insights, Copilot, and Power Platform. Provides unified customer profiles, sales acceleration, personalised marketing, customer service excellence, and AI-powered engagement.
• Contact Centre Solutions Consulting Enterprise contact centre consulting and implementation using Microsoft Dynamics 365, Azure Communication Services, and Teams. Provides omnichannel engagement, AI-powered virtual agents, unified agent desktop, workforce optimisation, and customer insights.
• Low Code Applications Development Enterprise-grade application development consulting using Microsoft Power Platform. Scalable applications with Power Apps and Dataverse, intelligent automations and AI agents with Power Automate and Copilot Studio, and frontline worker tools.
• Intelligent Automation Services Automation consulting and implementation using Microsoft Power Platform. Includes Power Automate Desktop for RPA, cloud flows for digital process automation, Dataverse, Copilot Studio, AI Builder, and custom API interfaces.
• Agentic Platforms Consulting AI transformation consulting taking Microsoft Copilot and Azure AI to production. Includes Microsoft 365 Copilot rollout, Copilot Studio for internal and external agents, Dynamics 365 AI activation, and Azure AI services.
• Modern Work Consulting Microsoft 365 Copilot-enabled modern work consulting. AI-enabled workspaces, M365 foundation solutions, intranet and employee engagement, information management and records compliance, and business process automation.
• Data Platforms & Analytics Consulting Modern data estate consulting using Microsoft Fabric, Azure, and Power BI. Provides AI-enabled insights, data engineering, governance and risk management, adoption enablement, and analytics and BI.
• Cloud First App Modernisation Consulting Cloud-led application modernisation consulting using Azure ecosystem, infrastructure as code, DevOps practices, and Azure Well-Architected Framework to ensure enterprise processes stay connected end-to-end.
• Enterprise Integration Platforms Consulting Scalable enterprise integration consulting using Azure Integration Services. Process orchestration connecting disparate applications, governance and security frameworks, and infrastructure as code delivery.

Quantifiable outcome

• Organisations achieve measurable impact within weeks of deployment for critical field operations challenges using Microsoft Field Service
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core, minor and supporting.

• MicrosoftflagshipTechnology or IntegrationVelrada is a Microsoft Cloud Solutions Partner and Inner Circle member (six consecutive years), Solutions Partner for Business Applications, Modern Work, and Azure. They hold deep specialisations across Dynamics 365, Power Platform, Azure, Fabric, and Copilot. Velrada participates in Microsoft's co-sell program and Partner Advisory Council, and has access to exclusive product roadmap insights. They were Microsoft Global Partner of the Year for Dynamics 365 Field Service in 2018.
• DynawaycoreTechnology or IntegrationVelrada partners with Dynaway to expand their Asset Management solutions within ERP (Dynamics 365 Business Central and Finance & Operations), offering greater scalability for asset-intensive industries. Dynaway's Enterprise Asset Management module complements Velrada's PowerWorker for Assets and extends lifecycle support, scheduled maintenance, and streamlined workflows.
• SOFT4Spaces (formerly SOFT4RealEstate)coreTechnology or IntegrationVelrada integrates SOFT4Spaces with Dynamics 365 Business Central to deliver property and tenancy management for retirement villages, SIL accommodation, aged care homes, and healthcare facilities. SOFT4Spaces provides unit/building/space oversight, flexible cost allocation (CAM), and maintenance workflows. Velrada has delivered solutions for SDA providers and retirement village operators using this combination.
• Wiise (KPMG / Commonwealth Bank of Australia)coreTechnology or IntegrationVelrada deploys Wiise (built on Business Central by KPMG and CBA) for organisations requiring native NDIS funding and billing integration. Wiise provides embedded NDIA API connectors for seamless claim submission, reconciliation, pricing controls, bulk payment requests, and compliance reporting, which Velrada combines with Dynamics 365 Customer Engagement and Field Service for complete community care solutions.
• RecollectminorOthersVelrada partners with Recollect for recycling and waste reduction across Australian offices. The partnership supports Velrada's sustainability initiatives, with team members actively recycling bottles and cans, resulting in contributions to The Smith Family's education programs.
• The Smith FamilyminorOthersVelrada supports The Smith Family, one of Australia's most established education-focused charities helping young people overcome disadvantage. Velrada's recycling partnership with Recollect, matched by the company, funds The Smith Family's Learning for Life program. Many employees also donated their Velrada Christmas gift value to the cause.
• Continia (Document Capture, Expense Management)supportingTechnology or IntegrationVelrada implements Continia's Document Capture with Advanced Capture and Matching, Document Approval, OCR capabilities, and Expense Management (including Credit Card Feeds) as part of Dynamics 365 Business Central implementations for clients such as Orygen.
• ACSISS Bank FeedssupportingTechnology or IntegrationVelrada integrates ACSISS Bank Feeds with Dynamics 365 Business Central implementations to enable automated bank feed connections for financial reconciliation and cash management.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hitachi Solutions: Hitachi Solutions is a global Microsoft Dynamics 365 and Power Platform SI with deep vertical specialization in manufacturing, financial services, and public sector. It competes directly with Velrada on field service, ERP, and CRM implementations for enterprise buyers.
• Avanade: Avanade is a joint venture between Accenture and Microsoft and is the largest pure-play Microsoft-focused consultancy globally. It competes head-to-head with Velrada on Dynamics 365, Azure, and Power Platform enterprise implementations, but at significantly greater scale.
• Slalom: Slalom is a Microsoft-focused consultancy delivering Dynamics 365, Azure, and Power Platform implementations with strong regional delivery models across the US, UK, and Australia. Velrada and Slalom both target asset-intensive mid-to-enterprise clients with similar Inner Circle credentials.

Broad incumbents

• HCLTech (formerly PowerObjects): HCLTech acquired PowerObjects, one of the original Microsoft Dynamics 365 inner circle partners, and now delivers Dynamics and Power Platform services globally. It competes with Velrada in field service and ERP for enterprise and mid-market clients.
• Accenture (Microsoft Business Group): Accenture operates a large Microsoft Business Group delivering Dynamics, Azure, and Copilot at scale across all industries. It is a broader incumbent offering Microsoft capabilities as part of a much wider transformation portfolio and competes with Velrada on large enterprise deals.
• DXC Technology: DXC Technology is a global IT services company with a Microsoft practice delivering Dynamics, Azure, and modern workplace solutions to enterprise customers. It is comparable to Velrada through its Microsoft field service and ERP delivery capabilities, but at much larger scale and broader scope.
• TCS (Microsoft Business Unit): TCS operates a global Microsoft Business Unit delivering Dynamics 365, Azure, and Power Platform implementations across industries including mining, healthcare, and manufacturing — verticals where Velrada also operates.
• Capgemini (Microsoft Practice): Capgemini is a global consulting major with a Microsoft-focused practice delivering Dynamics 365, Azure, and Copilot solutions. It competes with Velrada on enterprise transformation deals with broader cross-platform capabilities.

Regional players

• SBG (Software Business Group Consulting): SBG is an Australian-based Microsoft Dynamics 365 and Power Platform consultancy with comparable vertical focus in healthcare, mining, and government. It is a regional peer to Velrada within Australia, sharing similar Inner Circle-adjacent credentials and customer base.

Emerging players

• Insight Enterprises: Insight Enterprises is a Microsoft Solutions Partner delivering IT solutions and services including Dynamics 365 and Azure. It is comparable to Velrada as a Microsoft partner, though with a stronger hardware/software resale component and a focus on mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/velrada
• LinkedInlinkedin.com/company/velrada
• Xx.com/velrada

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velrada