The Intermedia Group Pty Ltd

What The Intermedia Group Pty Ltd does

The Intermedia Group Pty Ltd is a privately-held Australian B2B media company founded in 1989 and headquartered in Glebe, Sydney, with parallel New Zealand operations. It operates an integrated three-channel model spanning digital publishing, live events, and print magazines across nine vertical markets — hospitality and liquor, aged care and disability, beauty and aesthetics, retail, services and industrial, accommodation and travel, media and film, printing and packaging, and impact investing and financial services. The portfolio includes over 20 B2B print titles (e.g., Australian Printer since 1950, National Liquor News, Professional Beauty, InStyle, Hotel Management, Australian Hotelier), more than 30 annual events attracting 100,000+ professionals, and a digital network of 35+ vertical websites reaching 2 million+ monthly visitors, with 500,000+ newsletter subscribers and 400,000+ social media followers.

The underlying technology stack is a conventional B2B digital media platform: a network of owned vertical content websites with display advertising inventory, email/newsletter delivery infrastructure reaching 500,000+ readers, social-media advertising distribution across LinkedIn, Facebook, and Instagram, rich-media creative units (pop-ups, video, interactive formats), and event management systems for exhibitions, conferences, and awards (notably AHICE, Mumbrella events, Professional Beauty, and various ProPrint awards). The company manages multiple wholly-owned operating subsidiaries (BHA Media, Percolate Media, Travel Business Media, Interpoint Events, Charted Media Group, C & I Media, Food & Beverage Media, Communico Media Group, plus NZ equivalents) that house individual titles and events.

Revenue is generated through diversified B2B advertising streams: digital advertising (display, email, sponsored content, social, rich media), print advertising and subscription-supported magazines, event sponsorship and exhibiting, and custom publishing services for branded magazines. Pricing is quote-based with multi-year contracts, targeted via a direct sales force organized by vertical. The customer base spans large multinational advertisers — Accor, Bacardi, L'Oréal, Toyota, Telstra, HP, Nestlé, McCain, Jack Daniel's, Electrolux, Foxtel — alongside mid-market B2B advertisers across each vertical. The company has historically grown through acquisition (including C & I Media in 2014 and Esprit Magazine in 2018) and has no external funding, parent company, or public listing.

Name

The Intermedia Group Pty Ltd

Legal name

The Intermedia Group Pty Limited

Website

https://intermedia.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

The Intermedia Group is an Australian, privately-held B2B media company operating across nine vertical markets through an integrated digital, events, and print platform — comprising 20+ trade publications, 30+ annual industry events, and 35+ vertical websites — serving advertisers seeking to reach qualified decision-makers in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

B2B Media and Publishing

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Industry-Specific B2B Trade Show Organizers (THAHABAB), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• B2B media publishing
• Trade publication advertising
• Industry events management
• Digital advertising network
• Vertical market content

Headquarters

HQ city

Glebe

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising: Website display advertising, email marketing campaigns, sponsored content, social media advertising, and rich media placements across the company's B2B digital network reaching over 2 million monthly visitors and 500k+ newsletter readers
2. Events and Conferences: Exhibitions, conferences, and award ceremonies including AHICE, Mumbrella events, ProPrint Awards, and others. Over 30 annual events attended by 100,000 professionals
3. Print Publications: Over 20 B2B and specialist print titles with print readership exceeding 600,000 professionals. Includes subscription-based publications and advertising-supported magazines
4. Custom Publishing: Custom magazine publishing services for commercial partners seeking branded content and publications

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Intermedia Group operates an independent B2B media and advertising network across Australia and New Zealand, selling advertising placements, sponsorships, exhibition space and custom publishing services to commercial partners seeking reach into nine vertical markets (hospitality, aged care, beauty, retail, industrial/services, travel, media, printing, impact investing). Its owned channels comprise 35+ B2B websites (2M+ monthly views), 500k+ monthly newsletter subscribers, 20+ print titles (600k+ print readership), and 30+ annual industry events attended by 100,000+ professionals.

Product overview

The Intermedia Group operates a multi-platform B2B media business combining print publications, digital websites, events, and custom publishing services. The portfolio includes over 20 print titles (such as Australian Ageing Agenda, Professional Beauty, Hotel Management, InStyle, National Liquor News, ProPrint, Spa+Clinic, Spice, Wayfarer) serving Australian and New Zealand markets across nine vertical markets including hospitality, aged care, beauty, retail, and printing. The digital arm encompasses websites attracting 2 million+ monthly views with email lists reaching 500,000+ monthly readers. Events operations include 30+ annual events attracting 100,000 professionals. Digital advertising solutions include website display ads, email marketing, rich media, sponsored content, and social media advertising across LinkedIn, Facebook, and Instagram. Custom publishing services offer tailored magazine solutions for brand building.

Differentiator

Problem solved

Functional benefit

Brands

• Mumbrella: Media and events brand covering marketing, media, and communications industry news and events.
• AHICE
• Australian Printer
• ProPrint
• ProPack.Pro
• Professional Beauty
• National Liquor News
• Instyle
• Hotel Management
• Wayfarer
• Spice
• Spa+Clinic
• Australian Hotelier
• Australian Giftguide
• Australian Carers Guide
• Australian Ageing Agenda
• Link Magazine
• Club Management
• Convenience & Impulse Retailing
• Hospitality Business
• FMCG Business
• New Zealand Printer

Products and services

• Digital Websites Platform B2B news, product and directory websites attracting over 2 million views per month, with email lists reaching over 500,000 key decision makers per month across 35+ Australian and New Zealand industry websites.
• Events and Conferences Industry leading events including exhibitions, conferences and award ceremonies for B2B audiences, with over 30 annual events attended by 100,000 professionals across Australia, New Zealand and internationally through the AHICE network.
• Custom Publishing Custom magazine publishing services tailored to client needs, providing branded content and publications to commercial partners seeking proven brand building capabilities.
• Social Media Advertising Social media advertising services connecting commercial partners with audiences across LinkedIn, Facebook and Instagram, reaching over 400,000 industry members for targeted B2B advertising campaigns.
• Email Marketing Direct email marketing services reaching industry players with solus eDM and newsletter advertising options including various ad formats targeted at opt-in B2B subscribers.
• Website Display Advertising Strategic webpage advertising across 35+ B2B websites with multiple display formats including billboards, leaderboards, and interstitial ads.
• Rich Media Advertising Dynamic multimedia advertising options including pop-up ads, video advertising, and interactive creative designed to increase audience engagement.
• Sponsored Content Industry leading sponsored content including whitepapers, trend guides, thought leadership pieces, and product showcases developed by industry journalists.
• Australian Ageing Agenda (AAA) Independent and authoritative bi-monthly magazine and news website for people working in the aged services and retirement living sectors in Australia.
• Australian Hotelier Market-leading magazine for Australia's pubs and supplier partners, delivering industry insights, product news, and category analysis for licensees for over 35 years.
• Australian Printer Business and industrial magazine published bi-monthly focusing on printing technologies, first published in January 1950.
• Professional Beauty Omnichannel B2B platform dedicated to the Australian beauty and aesthetics industries, celebrating its 30th anniversary in 2025.
• National Liquor News Delivers essential news and advice to all those working in Australia's off-premise liquor industry for more than 40 years.
• Hotel Management Leading accommodation trade magazine in Australasia and the Asia Pacific, first published in 1997.
• InStyle Australia's leading hairdressing industry magazine and authoritative source for news, interviews, and inspiration for salon professionals, serving the industry for almost 40 years.
• Link Magazine Australia's premier national cross-disability publication published in print and online six times a year.
• Club Management Essential reading for those working in Australia's licensed clubs sector, providing the latest industry news and insights.
• Convenience & Impulse Retailing (C&I) Longest standing and most trusted trade publication across print and digital for the convenience, roadside retailing, and independent grocery channels since 1989, acquired by The Intermedia Group on 1 July 2014.
• Spa+Clinic Australia's leading B2B title for the aesthetics and wellness market communicating to industry professionals including doctors, plastic surgeons, and spa managers.
• Spice The go-to news source for the business events industry covering meetings, incentives, conferences and exhibitions, published quarterly with twice-weekly newsletter.
• Wayfarer Executive travel and lifestyle magazine, website, newsletter and TV show showcasing latest news for frequent flyers.
• ProPrint Leading bi-monthly Australian printing industry magazine that connects the sector with insightful features about printers and their innovative approaches to business, including the Power 50 awards.
• ProPack Pro One of the leading business portals for the packaging industry covering business and technology opportunities.
• Appliance Retailer Leading monthly trade magazine targeting the Australian electrical appliance and consumer electronics industry.
• Australian Giftguide The oldest, best read and most established gift and homewares trade publication influencing, informing and inspiring the industry since 1975.
• Australian Carers Guide National magazine and digital platform dedicated to supporting Australia's family carers, older Australians and those navigating ageing-related decisions.
• New Zealand Printer The only exclusively New Zealand news bulletin for print, signage and packaging industry professionals.
• FMCG Business New Zealand publication delivering local and international perspective on food, beverages and grocery industries.
• Hospitality Business New Zealand's independent source of news, insight, business advice and opinion for the hospitality and liquor sectors.
• A List Guide Leading corporate event directory and industry A–Z guide for organising events in Australia, published annually in print and online.

Quantifiable outcome

• 2 million+ qualified monthly website visitors
• +3 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Printer Media GroupcoreOthersPrinter Media Group is a subsidiary entity of The Intermedia Group that publishes New Zealand Printer and related printing industry publications including Australian Printer, ProPrint, and ProPack.Pro.
• BHA Media Pty LtdcoreOthersBHA Media is a subsidiary of The Intermedia Group mentioned in privacy policy documentation as one of the group's brands and imprints.
• Percolate Media Pty LtdcoreOthersPercolate Media is a subsidiary of The Intermedia Group mentioned in privacy policy documentation as one of the group's brands and imprints.
• Travel Business Media Pty LtdcoreOthersTravel Business Media is a subsidiary of The Intermedia Group mentioned in privacy policy documentation as one of the group's brands and imprints.
• Interpoint Events Pty LtdcoreOthersInterpoint Events is one of four event divisions of The Intermedia Group, managing events including disability sector events and Brain Injury conferences in Australia and New Zealand.
• Charted Media Group Pty LtdcoreOthersCharted Media Group is a subsidiary of The Intermedia Group mentioned in privacy policy documentation as one of the group's brands and imprints.
• C & I Media Pty LtdcoreOthersC & I Media is a subsidiary of The Intermedia Group and publisher of Convenience & Impulse Retailing publication, acquired on 1 July 2014.
• Food & Beverage Media Pty LtdcoreOthersFood & Beverage Media is a subsidiary of The Intermedia Group mentioned in privacy policy documentation as one of the group's brands and imprints.
• Communico Media Group Pty LtdcoreOthersCommunico Media Group is a subsidiary of The Intermedia Group mentioned in privacy policy documentation as one of the group's brands and imprints.
• Tourism Industry Aotearoa (TIA)minorStrategic or Co-development PartnerTourism Industry Aotearoa is a partner organization. Hotel Management magazine is distributed at the annual New Zealand Hotel Conference hosted by TIA.
• Australian Hotels AssociationminorStrategic or Co-development PartnerAustralian Hotels Association (AHA) is a partner through AHICE conference. Hotel Management magazine is the official magazine for AHICE and has alliances with AHA.
• Assistive Technology Suppliers AustraliaminorStrategic or Co-development PartnerInterpoint has organized disability expos on behalf of Assistive Technology Suppliers Australia for 19 years, with LINK magazine as the official media partner.
• New Zealand Hotel CouncilminorStrategic or Co-development PartnerHotel Management magazine has an alliance with the New Zealand Hotel Council (NZHC) for distribution and industry coverage.
• Fiji Islands Hotels and Tourism Association (FIHTA)minorStrategic or Co-development PartnerHotel Management magazine has an alliance with FIHTA for distribution and industry coverage in Fiji.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Questex: Global B2B media and events company operating trade shows, conferences, and publications across hospitality, beauty, healthcare, and technology verticals. Closely comparable event + publishing integrated model.
• Reed Business Information / RX Global: Division of RELX operating B2B media brands and major trade exhibitions globally. Direct comparable on integrated B2B events + publications model, with overlapping verticals in hospitality, travel, and retail.
• Diversified Communications: Privately-held international B2B events and digital media company with trade shows and publications across healthcare, technology, and lifestyle verticals. Comparable integrated B2B events and publishing model.
• Bonnet Group (Bonnier Business Media): Sweden-based diversified media company with B2B trade publications across hospitality, retail, and industrial sectors. Comparable multi-vertical B2B publishing and events portfolio at international scale.
• Haymarket Media Group: Privately-held global B2B and consumer media company with extensive trade publication portfolio. Comparable business model combining B2B magazines, events, and digital across multiple verticals (autos, healthcare, communications).
• Informa plc: Global B2B events, digital services, and academic publishing giant (FTSE 100). Broad incumbent with overlapping B2B events and trade publishing across hospitality, healthcare, and industrial verticals — operating globally at vastly larger scale.

Emerging players

• Interpoint Events / Mumbrella: Listed as both a subsidiary and adjacent brand of The Intermedia Group itself (Interpoint Events; Mumbrella is an owned media/events brand). Listed as OTHERS-style adjacent ecosystem participant — comparable B2B events and media brands in the same network.

Direct peers

• Prime Creative Media: Australian B2B media company publishing trade magazines and operating industry events. Direct peer in the Australian B2B publishing and events space, with comparable customer base of enterprise advertisers and trade audiences.
• Yaffa Media Group: Australian independent B2B publisher with magazines, events, and digital platforms across consumer and trade verticals. Direct peer in scale and operating model, with overlapping coverage in retail, hospitality, and B2B advertising.
• Nextmedia Pty Ltd: Australian B2B media and publishing company operating niche trade magazines and digital platforms across multiple verticals. Highly comparable as a fellow independent Australian B2B publisher serving similar enterprise advertiser and professional readership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-intermedia-group-pty-ltd
• Facebookfacebook.com/intermediaau

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Intermedia Group Pty Ltd