Convenience & Impulse Retailing

What Convenience & Impulse Retailing does

Convenience & Impulse Retailing (C&I) is an Australian trade media and events company serving the convenience, petrol and roadside, and independent grocery retail sectors. Founded in 1989 by Keith Berg and operating as C&I Media Pty Ltd following The Intermedia Group's July 2014 acquisition, the company is headquartered in Sydney and runs a multi-format media platform anchored by its bi-monthly print magazine, which has a circulation exceeding 27,000 copies and is the largest FMCG trade publication in Australia by circulation. Its audience comprises convenience store operators, fuel retailers (including Ampol, BP Australia, Viva Energy, and 7-Eleven networks), FMCG suppliers and manufacturers, distributors, and industry associations such as AACS and ACAPMA.

C&I's core product portfolio includes the print and digital edition of the magazine, the bi-annual C&I Expo and C&I NZ Expo trade exhibitions, the C&I TV video platform, dedicated editorial sections (What's Hot, Insights), and e-newsletters. The technology underlying these products is conventional publishing infrastructure — a WordPress-based website (c-store.com.au), digital magazine delivery, video hosting, and email distribution — with no proprietary software, APIs, or AI capabilities disclosed. The Intermedia Group also cross-promotes C&I with sister titles such as FMCG Business (New Zealand), enabling shared sales infrastructure and bundled advertiser packages.

The business generates revenue through three primary streams: print and digital advertising sold to FMCG brands, equipment suppliers, and service providers targeting the convenience channel; magazine subscriptions (print and digital); and event-related income from exhibitor fees, sponsorship packages, and attendee registrations at the C&I Expo events. The go-to-market is sales-led and relationship-driven, with pricing held privately and inquiries routed to the commercial team. The company employs 1-10 staff and shows no evidence of external venture or institutional funding.

Name

Convenience & Impulse Retailing

Legal name

C&I Media Pty Ltd

Website

https://c-store.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Convenience & Impulse Retailing is an Australian trade media and events company publishing a bi-monthly convenience and fuel retail magazine (27,000+ circulation), the C&I Expo and C&I NZ Expo trade shows, C&I TV video, and digital content for retailers, fuel operators, and FMCG suppliers across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Print and Digital Advertising: C&I generates primary revenue through advertising sales across its magazine, website, and digital platforms. Advertisers include FMCG brands, equipment manufacturers, fuel companies, and service providers targeting the convenience retail sector.
2. Magazine Subscriptions: Revenue from print and digital magazine subscriptions, with circulation exceeding 27,000 copies for the print edition targeting the Australian FMCG industry.
3. Event Sponsorships and Attendance: C&I Expo and C&I NZ Expo generate revenue through exhibitor fees, sponsorship packages, and attendee registrations for the convenience and impulse retail industry's premier trade events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Convenience & Impulse Retailing (C&I) is a B2B trade media and events company that publishes a bi-monthly trade magazine, digital content, video programming (C&I TV), and runs the C&I Expo and C&I NZ Expo trade exhibitions for the Australian and New Zealand convenience and petroleum retail industry. The company delivers industry news, product launches, market insights, executive interviews, and networking platforms to convenience store operators, fuel retailers, and FMCG suppliers.

Product overview

Convenience & Impulse Retailing operates as a media publishing company offering a portfolio of industry-focused publications, trade exhibitions, and digital content platforms. The core offerings include Convenience & Impulse Retailing Magazine (a bi-monthly trade publication with over 27,000 circulation), the C&I Expo and C&I NZ Expo (bi-annual trade exhibitions), and supporting digital channels including C&I TV (video content), a Digital Magazine platform, and the What's Hot and Insights editorial sections. The company also publishes FMCG Business for the New Zealand market. This is a unified media and events platform serving the Australian and New Zealand convenience and petrol & convenience retailing industry.

Differentiator

Problem solved

Functional benefit

Brands

• C&I Expo: The Australian Convenience & Impulse Convention & Expo, a bi-annual trade exhibition event for the convenience and petroleum retail industry.
• C&I NZ Expo
• C&I TV

Products and services

• Convenience & Impulse Retailing Magazine A bi-monthly B2B print trade magazine targeting the Australian FMCG and convenience retailing industry with circulation exceeding 27,000 copies, providing news, industry insights, product launches, and executive coverage for convenience store operators, fuel retailers, and FMCG suppliers.
• Digital Magazine Online digital edition of the C&I Magazine providing in-depth features and analysis accessible across devices for industry readers.
• C&I Expo The Australian Convenience & Impulse Convention & Expo, a bi-annual trade exhibition serving the convenience and petrol & convenience retail industry through exhibitor fees, sponsorship packages, and attendee registrations.
• C&I NZ Expo A New Zealand-focused convenience retail trade exhibition and convention event for retailers, suppliers, and industry stakeholders in the NZ market.
• C&I TV A video content platform featuring industry interviews, product showcases, event highlights, and sector-specific programming for the convenience and fuel retailing industry.
• FMCG Business A New Zealand FMCG (Fast-Moving Consumer Goods) trade publication covering industry news and insights, operated under The Intermedia Group and cross-promoted with C&I platforms.

Quantifiable outcome

• Largest FMCG trade magazine circulation in Australia

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• FMCG BusinesscoreStrategic or Co-development PartnerRelated publication under The Intermedia Group umbrella, covering the FMCG industry in Australia and New Zealand. Cross-promoted on C&I platforms including linked websites for FMCG Business and FMCG Business Summit.
• The Intermedia GroupcoreStrategic or Co-development PartnerParent company that acquired Convenience & Impulse Retailing in July 2014. The Intermedia Group operates multiple retail and trade publications including Liquor, Appliances & Electronics, Hair & Beauty, Giftware, Jewellery, and Retail Business Technology titles.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inside Retail: ANZ-focused digital-first B2B trade media for the retail industry with news, awards, and events. Operates the same advertising/events monetization model as C&I and targets an overlapping retail buyer and supplier audience across Australia and New Zealand.
• Mumbrella: Australian media, marketing, and advertising trade publication with a similar B2B news + events + subscription model. Comparable audience overlap with C&I on the brand/advertiser side and parallel digital publishing operations.
• Retail World Magazine: Australian B2B trade publication serving the broader retail industry with print, digital, and events. Closely mirrors C&I's advertising/subscription/expo revenue mix and serves overlapping readers (retail buyers, suppliers) in the same geography.
• Convenience Store News (US): Largest US trade media brand dedicated specifically to the convenience store industry. Directly mirrors C&I's niche-vertical focus on c-store operators, fuel retailers, and FMCG suppliers, with the same print + digital + events monetization stack.
• AdNews: Australian advertising industry trade publication with a comparable B2B media/events business model. Targets advertisers and agencies with news, features, and industry events — closely aligned with C&I's revenue mechanics.
• B&T (formerly Bandt): Australia's leading marketing and media industry trade publication. Comparable B2B trade media business with advertising, events, and editorial monetization serving brand marketers and agencies in Australia.
• NACS Magazine (US): Trade publication of the National Association of Convenience Stores (US), dedicated to the same niche as C&I: convenience retail, fuel, and in-store categories. Closest international peer on the vertical-focus dimension.
• Power Retail: Australian B2B trade publication covering e-commerce and digital retail. Comparable B2B advertising-driven revenue model and targets a similar audience of retail decision-makers and FMCG/brand suppliers in Australia.

Others

• TheShout: Intermedia Group sister publication covering hospitality and on-premise retail. Operates the same B2B trade media/events model within a sibling vertical under the same parent — adjacent ecosystem rather than direct competitor.
• National Liquor News: Sister publication under The Intermedia Group, covering the liquor retail trade in ANZ. Shares parent, sales infrastructure, and event production with C&I — useful as a structural comp but not an independent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convenience-and-impulse-retailing
• Facebookfacebook.com/CandiRetail

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convenience & Impulse Retailing