Sureway

What Sureway does

Sureway is an Australian, government-contracted employment and training services provider headquartered in Wagga Wagga, NSW, founded in 1991. The company delivers federal employment services on behalf of the Australian Government, including Workforce Australia, Inclusive Employment Australia, Transition to Work, Career Transition Assistance, Parent Pathways, and registered NDIS support services, across more than 250 physical office locations spanning NSW, ACT, VIC, SA, WA and QLD. Its core products and services center on human-delivered job-seeker placement, employer recruitment (including facilitating wage subsidies up to $10,000), and post-placement support, supplemented by two wholly-owned operating subsidiaries — Sureway Skills Training (a Registered Training Organisation providing flexible vocational training) and Sureway Health & Wellbeing (psychology, counselling and NDIS-aligned allied health). Specialized offerings include the Walking in Two Worlds cultural pre-employment program for Aboriginal and Torres Strait Islander participants, supported by a Reconciliation Action Plan and a dedicated First Nations Programs Officer.

Name

Sureway

Legal name

Sureway Group

Website

https://sureway.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Australian government-contracted employment and training services provider operating 250+ offices across NSW, ACT, VIC, SA, WA and QLD, delivering Workforce Australia, Inclusive Employment Australia, NDIS, vocational training and health services to job seekers and employers at no cost.

Ownership category

akta.pro rank

Product category

Employment Services

NAICS

Employment Services (5613), Vocational Rehabilitation Services (6243), Educational Support Services (61171)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK), Supported Employment & Job Coaching (EDAKANAE)

Keywords

• Employment services
• Job placement
• Vocational training
• Disability employment
• Workforce development

Headquarters

HQ city

Wagga Wagga

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Contract Revenue: Sureway is contracted by the Australian Government (Department of Employment and Workplace Relations, Department of Social Services) to deliver employment services including Workforce Australia, Inclusive Employment Australia, Transition to Work, Career Transition Assistance, Parent Pathways, and NDIS support services. Revenue is derived from government funding agreements for service delivery, not from direct fees charged to participants or employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sureway delivers Australian Government-funded employment services, matching job seekers with employers across more than 250 office locations nationwide. Core offerings include Workforce Australia, Inclusive Employment Australia (disability employment), Transition to Work (youth), Career Transition Assistance (mature age workers) and Parent Pathways, supplemented by Sureway Skills Training (vocational training) and Sureway Health & Wellbeing (psychology, counselling and NDIS support). All services are provided free of charge to participants and employers, with revenue drawn from multi-year government contracts.

Product overview

Sureway Employment & Training operates as a multi-service employment solutions provider delivering a unified portfolio of programs. The core offering consists of employment placement and recruitment services supplemented by specialized government-funded programs including Workforce Australia, Inclusive Employment Australia (disability employment), Transition to Work (youth employment), Career Transition Assistance (mature age workers), and Parent Pathways. The company extends its portfolio through two subsidiary divisions: Sureway Skills Training (vocational education and accredited training) and Sureway Health & Wellbeing (psychology and counselling services). A notable cultural initiative is the Walking in Two Worlds Program, a First Nations pre-employment support program. The company also delivers services under the National Disability Insurance Scheme (NDIS). All services are delivered through a network of over 250 locations across NSW, ACT, VIC, SA, WA, and QLD.

Differentiator

Problem solved

Functional benefit

Brands

• Sureway Skills Training: Registered Training Organisation providing flexible, distance-based training with dedicated facilitators to help achieve career goals.
• Sureway Health & Wellbeing

Products and services

• Workforce Australia Australian Government-funded employment services program that helps Australians find jobs, change jobs or create jobs. Sureway is an approved Workforce Australia provider delivering personalised employment assistance to participants across NSW, ACT, VIC, SA, WA and QLD.
• Inclusive Employment Australia Government-funded program (formerly Disability Employment Services) that helps people with disability, injury or health condition prepare for, find and keep employment. Sureway is an approved provider delivering tailored disability employment services and employer wage subsidies.
• Transition to Work Australian Government initiative assisting young people aged 15-24 into work, apprenticeships, training or education. Delivered by Sureway as an approved Transition to Work provider with associated employer wage subsidies.
• Career Transition Assistance Australian Government initiative helping mature age participants aged 45 and older build skills and confidence to become more competitive in the modern labour market.
• Parent Pathways Voluntary service providing personalised assistance and financial support to eligible parents and carers of children up to the age of 6 years, helping them plan their pathway into work or study.
• Sureway Skills Training Registered Training Organisation providing flexible, distance-based training with dedicated facilitators to help individuals gain practical skills across industries. Operates as a wholly-owned subsidiary of Sureway.
• Sureway Health & Wellbeing Health division delivering psychology, counselling and allied health support services both in-person and via telehealth across Australia, including NDIS-registered disability support, recovery coaching and support coordination. Operates as a wholly-owned subsidiary of Sureway.
• Walking in Two Worlds Program Cultural pre-employment program developed for Aboriginal and Torres Strait Islander participants to build capacity for work and connection with support services. Delivered as part of Sureway's Reconciliation Action Plan commitments.
• Employer Recruitment Services Free recruitment service for Australian employers including candidate matching, job vacancy posting, recruitment process support and up to six months of post-placement support, with access to government wage subsidies of up to $10,000 per eligible hire.

Quantifiable outcome

• 51% employment success rate for Walking in Two Worlds program participants
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, core and supporting.

• Context Networks (Mobiquity Technologies)minorOthers · 3 March 2026Context Networks announced a partnership with Sureway Games under which Sureway Games will serve as an authorized distributor of Context Networks' CPMN (Contextual Promotions Media Network) media solutions through Surepay Station cashless kiosks. Note: This appears to be a different 'Sureway Games' entity, not the Australian employment services company Sureway. Context Networks is powered by Mobiquity Technologies (OTCQB: MOBQ).
• Arilla (Cultural Awareness Training Provider)coreStrategic or Co-development Partner · 1 January 2024Sureway has engaged Arilla to provide Cultural Awareness training to staff, providing management and staff with the knowledge, skills and confidence to employ, retain, partner, procure from and work with Aboriginal and Torres Strait Islander peoples. This supports Sureway's Reconciliation Action Plan commitments.
• Local Schools and Education ProviderssupportingStrategic or Co-development PartnerSureway works with local high schools, education and training providers, and community organizations to offer pre-employment training and pathways to employment for job seekers, particularly Aboriginal and Torres Strait Islander peoples.
• Craig Ryan and Chandler Macleod (Solar Farm Project)supportingChannel Partner/ Reseller/ DistributorPartnership with Quorn Park Solar Farm project through Craig Ryan and Chandler Macleod created employment pathway for Aboriginal and Torres Strait Islander participants. Seven participants secured employment on the solar farm project.
• First Nations Communities and OrganizationscoreStrategic or Co-development PartnerSureway's First Nations Programs Officer and RAP Working Group maintain relationships with Traditional Owners, Aboriginal and Torres Strait Islander communities, and organizations across Sureway's geographic footprint to support culturally appropriate employment services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• atWork Australia: National DES/IEA and Workforce Australia provider specializing in disability employment. Operates with a similar model — government-contracted placement, free to participants — and competes with Sureway for IEA tender regions.
• Sarina Russo Group: Australian employment services, training (RTO), and engagement provider operating Workforce Australia, Transition to Work, and DES/IEA-equivalent programs. Comparable multi-service (employment + training) model to Sureway, though headquartered in Queensland.
• Personnel Group: Australian employment services and workforce solutions provider delivering DES/IEA and Workforce Australia services. Comparable service mix to Sureway, with partial overlap in regional Australian geographies.
• MAX Solutions (MAX Employment): Australian employment services provider delivering Workforce Australia, DES/IEA, and youth employment programs across multiple states. Closely mirrors Sureway's service mix, customer (Australian Government), and target participant cohorts.
• Campbell Page: Not-for-profit employment services provider delivering Workforce Australia, Transition to Work, and disability employment programs. Direct competitor for government employment contracts in overlapping Australian regions.
• CVGT Employment: Victorian-based employment services provider delivering Workforce Australia and disability employment services across multiple Australian states. Similar regional orientation and government-funded revenue model to Sureway.

Broad incumbents

• APM (Advanced Personnel Management): One of Australia's largest employment services and workforce solutions providers, delivering DES/IEA, Workforce Australia, and NDIS-related services nationally. Directly comparable to Sureway's employment services portfolio but at substantially greater scale and broader geographic reach.
• RANDSTAD Australia: Global staffing and workforce solutions company with Australian operations spanning recruitment, labour hire, and (through partnerships) government employment programs. Comparable on recruitment and employment services but operates at much larger scale and is commercially-funded rather than government-funded.

Emerging players

• Joblife Employment: Specialist disability employment services provider (DES/IEA) with focus on regional and rural Australia. Smaller and more specialized than Sureway, but directly competes for IEA tender regions in similar geographies.
• EPIC Employment: Disability employment services provider supporting NDIS participants into work. Comparable niche focus on disability employment with a smaller geographic footprint than Sureway's Inclusive Employment Australia division.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SurewayEmployment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sureway