FRAGILE
FRAGILE is a Prague-based full-service marketing agency serving enterprise and mid-market B2B and B2C brands across the Czech Republic and Slovakia with integrated online and offline services spanning strategy, media buying, creative, social media, performance marketing, and SEO, operating as part of the KNOWLIMITS Group media holding.
- Company typePrivate
- Founded2007
- HeadquartersHolesovice, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FRAGILE does
FRAGILE media s.r.o. is a Prague-based full-service marketing agency founded in 2007 and operating as a member of the KNOWLIMITS Group media holding. The firm delivers integrated marketing services across eight core service lines: marketing strategy, media planning and buying, creative and production, social media management, influencer marketing, performance marketing/PPC, SEO and link building, and data and analytics. The agency combines online and offline channel execution under one roof, enabling clients to run multi-channel campaigns through a single vendor rather than coordinating multiple specialist firms.
The client base spans enterprise and mid-market B2B and B2C brands across the Czech Republic and Slovakia, including Novartis, Hisense, PPL, innogy, Vileda, České dráhy, Olivie.cz, Pilot, BENU, Stellantis, Maspex, Čedok, Vivobarefoot, Biolife, KIA, and ABB. Headcount stands at 20+ professionals organized into functional departments led by named senior managers, with a leadership team comprising a CEO (Radim Pelánék), COO (Šárka Wagenknecht), CFO (Martin Borovička), Client Service Director, and Heads of Creative, Social Media, Display, and Performance.
Revenue mechanics are professional-services based: campaign fees and ongoing retainers negotiated per engagement, with no public rate card and no disclosed revenue. Distribution is sales-led via the agency's website contact form, supplemented by internal referrals within the KNOWLIMITS Group and demand-generation through an owned Czech-language blog, organic social channels (LinkedIn, Instagram, Facebook, TikTok, YouTube), and memberships in AKA, CEEDA, APEK, and CAUI industry associations. No proprietary software platform, AI/ML technology, or external funding events are disclosed.
FRAGILE firmographics
Firmographics- Name
- FRAGILE
- Legal name
- Fragile media s.r.o.
- Website
- https://fragile.cz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FRAGILE is a Prague-based full-service marketing agency serving enterprise and mid-market B2B and B2C brands across the Czech Republic and Slovakia with integrated online and offline services spanning strategy, media buying, creative, social media, performance marketing, and SEO, operating as part of the KNOWLIMITS Group media holding.
- Ownership category
- akta.pro rank
FRAGILE industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Soft Services (Cleaning, Support, Mailroom) (BPABAAAB)
Keywords
Where FRAGILE is headquartered
LocationHeadquarters
- HQ city
- Holesovice
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
FRAGILE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing and advertising services: Fragile generates revenue by providing a comprehensive suite of marketing services — including strategy, media planning and buying, creative production, social media management, performance marketing, SEO, and data analytics — to B2B and B2C clients under contract for specific campaigns or ongoing retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project or retainer engagements — no tiered pricing published |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FRAGILE product offering
Product offeringCore offering
FRAGILE is a Prague-based full-service marketing agency delivering integrated marketing services across strategy, media planning and buying, creative and production, social media, influencer marketing, performance marketing (PPC), SEO and link building, and data and analytics. Services are delivered by an in-house team of 20+ professionals for B2B and B2C brand clients across the Czech Republic and Slovakia, combining online and offline channel execution under one roof.
Product overview
FRAGILE is a Prague-based marketing agency offering a full spectrum of integrated marketing services under one roof. The agency operates as a unified service portfolio rather than a modular software platform — its eight core service lines (Marketing Strategy, Media Planning and Buying, Creative and Production, Social Media, Influencer Marketing, Performance Marketing/PPC, SEO and Link Building, and Data and Analytics) are delivered collaboratively by an in-house team of approximately 20 professionals. The services span both online and offline channels and are designed to guide brands through key growth phases, from digital initiatives to large brand campaigns. FRAGILE is part of the KNOWLIMITS Group and serves a diverse portfolio of Czech and international clients including Hisense, PPL, Vileda, Novartis, innogy, Olivie, and BENU.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy (Marketingová strategie) Strategic consulting services to help clients understand their market, customers, and competition, designing plans that elevate brands from insights to execution. Targeted at enterprise and mid-market brand owners in the Czech Republic and Slovakia.
- Media Planning and Buying (Plánování a nákup médií) Strategic media planning and efficient buying across online and offline channels, from brand awareness campaigns to performance-focused initiatives. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
- Creative and Production (Kreativa a produkce) Full-service creative strategy, graphic design, video production, and copywriting delivered in-house to create original content with clear goals and maximum impact. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
- Social Media Management (Sociální sítě) Social media strategy, account management, community engagement, and content production across platforms from daily communication to large-scale campaigns. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
- Influencer Marketing Creative, authentic, and measurable influencer campaigns built on data-driven strategies to select the right faces and deliver measurable results. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
- Performance Marketing / PPC (Výkonnostní marketing) PPC campaign management with a focus on efficiency, measurability, and ROI, precisely targeting the highest-potential audiences. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
- SEO and Link Building (SEO a linkbuilding) SEO strategy built on data, technical precision, and quality content to drive long-term traffic, trust, and conversions, including visibility in AI-generated search results. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
- Data and Analytics (Data a analytika) Integration of analytics, predictions, and automation into a functional system delivering measurable data, real insights, and smart decisions that drive business growth. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
Quantifiable outcome
- +67% sales increase for Vileda Turbo Mop, +159% for Actifibre cloth; 24M TikTok views; 4.8M Meta reach for Vileda reality show campaign
- +3 more outcomes
Companies that use FRAGILE
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
FRAGILE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FRAGILE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KNOWLIMITS GroupflagshipFragile is an integral member of the KNOWLIMITS Group media holding, a Czech media and marketing group. This ownership/affiliation provides Fragile with shared resources, group client referrals, cross-selling leverage, and integration with sister agencies within the holding.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
FRAGILE competitors and assessment
Company assessmentBroad incumbents
- Ogilvy Czech Republic: Global WPP-owned creative and advertising network with a Prague office serving enterprise clients across strategy, creative, media, and PR — overlapping heavily with Fragile's full-service offering but at greater scale and with international resources.
- Publicis Prague: Czech arm of Publicis Groupe providing creative, media, digital, and data services to enterprise clients in the Czech market — competes with Fragile for integrated mandates and has deeper global production resources.
- Wavemaker Czech Republic: WPP-owned global media, content, and technology agency with Czech operations focused on media planning, buying, and performance — directly overlaps with Fragile's media planning/buying and performance marketing service lines.
- McCann Worldgroup Prague: IPG-owned global advertising network with a Prague office offering creative, media, and digital services — competes with Fragile for Czech enterprise brand campaigns and has stronger international creative credentials.
- Dentsu Czech Republic: Global advertising and media network with Czech operations spanning creative, CXM, and media services — comparable to Fragile in integrated service scope but with significantly larger scale and AI/data capabilities.
Direct peers
- Jung von Matt (Prague): European creative agency network with a Prague presence offering integrated brand, digital, and media services to enterprise clients in DACH/CEE — directly comparable in scope to Fragile and competing for the same Czech enterprise roster.
- Effectix: Prague-based digital performance marketing agency offering SEO, PPC, social media, and analytics to mid-market and enterprise clients — closely comparable to Fragile on the performance/SEO service lines and competing for the same Czech roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FRAGILE social profiles
Digital presenceFRAGILE financial estimates
Financial estimateRevenue estimate
Valuation estimate
FRAGILE leadership team
Management profileNumber of profiles
Profiles10 records
FRAGILE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FRAGILE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FRAGILE
What does FRAGILE do?
FRAGILE is a Prague-based full-service marketing agency delivering integrated marketing services across strategy, media planning and buying, creative and production, social media, influencer marketing, performance marketing (PPC), SEO and link building, and data and analytics. Services are delivered by an in-house team of 20+ professionals for B2B and B2C brand clients across the Czech Republic and Slovakia, combining online and offline channel execution under one roof.
Is FRAGILE a public or private company?
FRAGILE is a private company. It is classified as corporate owned and is currently operating.
When was FRAGILE founded?
FRAGILE was founded in 2007. It employs 11 to 50 people.
Where is FRAGILE based?
FRAGILE is headquartered in Holesovice, Czechia, in the Europe region.
How does FRAGILE make money?
One revenue line is on record: marketing and advertising services.
Who are FRAGILE's main competitors?
Broad incumbents on record are Ogilvy Czech Republic, Publicis Prague, Wavemaker Czech Republic, McCann Worldgroup Prague and Dentsu Czech Republic. Direct peers are Jung von Matt (Prague) and Effectix.
Does FRAGILE have an API?
No public API is recorded for FRAGILE.
What industry is FRAGILE in?
FRAGILE's product category is Marketing and Advertising Services. Its primary akta.pro industry code is BPABAAAB, Soft Services (Cleaning, Support, Mailroom). Its NAICS code is 541810 and its SIC code is 7310.