Rangsutra Crafts India
Rangsutra Crafts India is a B-Corp-certified, artisan-owned Indian craft brand producing handcrafted apparel, accessories, and home decor across partnerships with FabIndia and Ikea, serving domestic and global consumers with 80% women artisan production.
- Company typePrivate
- Founded2006
- HeadquartersBikaner, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rangsutra Crafts India does
Rangsutra Crafts India Ltd. is a privately-held, artisan-owned collective founded in 2006 and headquartered in New Delhi with operations centered in Bikaner, Rajasthan. The company bridges rural Indian craft communities (Bikaner, Barmer, Hardoi, Kashmir) to domestic and global consumers through handcrafted apparel, accessories, and home furnishings produced using traditional embroidery techniques such as Chikankari, Pakka, Soof, Sindhi, Kantha, Desert, and Kashmiri Aari crewel work, alongside handblock printing and handloom weaving. Approximately 200 employees and 2,330 artisan shareholders (with 22% equity ownership held by artisans) co-own and govern the business, and the workforce is 80% women, supporting an inclusive rural livelihood model. The company monetizes through multiple revenue streams: D2C e-commerce sales via rangsu
Rangsutra Crafts India firmographics
Firmographics- Name
- Rangsutra Crafts India
- Legal name
- Rangsutra Crafts India Ltd.
- Website
- https://rangsutra.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rangsutra Crafts India is a B-Corp-certified, artisan-owned Indian craft brand producing handcrafted apparel, accessories, and home decor across partnerships with FabIndia and Ikea, serving domestic and global consumers with 80% women artisan production.
- Ownership category
- akta.pro rank
Rangsutra Crafts India industry classification
Industry- Product category
- Handcrafted Apparel and Home Textiles
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Sewing, Needlework, and Piece Goods Retailers (459130), Clothing and Clothing Accessories Merchant Wholesalers (42435), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Knit Outerwear Mills (2253), Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Needlepoint & Embroidery Shops (CRALADAE)
- akta.pro secondary industries
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Quilting & Patchwork Shops (CRALADAB)
Keywords
Where Rangsutra Crafts India is headquartered
LocationHeadquarters
- HQ city
- Bikaner
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Rangsutra Crafts India business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online retail sales through rangutra.com website, selling handcrafted apparel, accessories, and home furnishings directly to consumers globally.
- Retail Store Sales: Physical retail sales through company-owned outlets in Bikaner and Delhi.
- Corporate Gifting: B2B sales of handcrafted products for corporate gifting purposes including laptop sleeves, diary covers, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Apparel and Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Rangsutra Crafts India product offering
Product offeringCore offering
Rangsutra Crafts India designs, manufactures, and retails handcrafted Indian apparel, accessories, and home furnishings produced by artisan clusters in Rajasthan, Gujarat, and West Bengal. The company sells through its own D2C e-commerce store, physical outlets in Bikaner and New Delhi, and supply partnerships with retailers such as FabIndia and IKEA, alongside a dedicated corporate gifting program.
Product overview
Rangsutra Crafts India is an artisan-owned craft brand offering handcrafted Indian clothing and home goods through multiple collections. The product portfolio includes women's wear (Kurtas, Dresses, Tops, Sarees, Bottoms, Jackets), men's wear (Shirts, Kurtas), accessories (Dupattas, Stoles, Bags, Pouches), and home decor (Curtains, Cushion Covers, Bed Covers, Table items). Key collections include Dhwani (desert embroidery), Avani (Chikankari), Paheli (Pakka/Soof embroidery), Ishanvi (Chikankari summer wear), Ruhani (Sindhi/Soof embroidery), Nargis (Kashmiri crewel embroidery), and Suhani Chikankari. The company also offers corporate gifting solutions and gift cards. Products are handcrafted by artisan communities across India using traditional embroidery techniques including Chikankari, Pakka, Soof, Sindhi, Kantha, Desert, and Crewel embroidery.
Differentiator
Problem solved
Functional benefit
Brands
- Rangsutra Foundation: Foundation arm of the company focused on supporting artisan communities
Products and services
- Women's Wear Handcrafted Indian women's apparel including kurtas, dresses, tops, sarees, and dupattas made by artisan clusters using techniques such as hand-block printing, ajrakh, dabu, and chanderi weaving. Targeted at individual consumers seeking authentic, ethically produced Indian ethnic and contemporary wear.
- Men's Wear Handcrafted Indian men's apparel including shirts, kurtas, and other garments produced by artisan clusters. Targeted at individual male consumers interested in traditional and contemporary Indian wear with fair-trade provenance.
- Accessories Handcrafted accessories including stoles, scarves, bags, pouches, and similar items made by artisan clusters. Targeted at individual consumers and gift buyers.
- Home Furnishings and Decor Handcrafted home textiles and decor products including curtains, cushion covers, bed covers, and table linens produced by artisan clusters using block-print and handloom techniques. Targeted at individual consumers seeking ethically sourced home decor.
- Corporate Gifting Program Customisable bulk gifting solutions for corporate and institutional buyers, including hampers, cushion covers, coasters, table runners, tote bags, and stoles with options for logo printing and bespoke packaging. Targeted at HR, marketing, CSR, and procurement teams planning employee, client, or event gifting.
- Rangsutra Gift Cards Digital gift cards in Rs. 500 and Rs. 1000 denominations, redeemable on the Rangsutra website for any product. Targeted at individual gift-givers and corporate gifting use cases.
Quantifiable outcome
- 243.5t CO₂e avoided through sustainable cotton practices
- +4 more outcomes
Companies that use Rangsutra Crafts India
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Rangsutra Crafts India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rangsutra Crafts India partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FabIndiacoreLong-term collaboration where artisans' craft is celebrated across several FabIndia collections. RangSutra provides authentic handcrafted Indian products through FabIndia's retail network.
- IkeacoreLong-term collaboration celebrating artisans' craft across Ikea's collections. Brings Indian heritage crafts to Ikea's global customer base.
- HCL FoundationcorePartnership with HCL Foundation supporting the Ekta Hasthkala Samiti in Hardoi, Uttar Pradesh for Chikankari craft production in the Avani collection.
- World Bank / JTFRPcorePartnership with World Bank and Jammu Tawi Flood Recovery Project (JTFRP) supporting the NoorAari cluster in Noor Bagh, Kashmir for Kashmiri crewel embroidery in the Nargis collection.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Rangsutra Crafts India competitors and assessment
Company assessmentDirect peers
- Fabindia: India's largest private-sector craft and ethnic apparel retailer. Both a direct competitor in Indian handcrafted apparel/home and Rangsutra's largest channel partner, making it the closest comparable on business model, craft sourcing, and customer base.
- Jaypore: An ethnic Indian craft brand and online marketplace selling handcrafted apparel, jewelry, and home decor from artisan clusters across India. Directly comparable DTC model, artisan sourcing approach, and price-point positioning to Rangsutra.
- Anita Dongre: Indian designer-led fashion house specializing in hand-embroidered ethnic and contemporary wear with strong sustainability positioning. Comparable on craft-based apparel, premium pricing, and DTC-plus-retail distribution.
- Global Desi: Indian contemporary ethnic apparel brand with national retail and online presence, focusing on boho and fusion wear at accessible price points. Comparable in product category (women's ethnic/fusion) and Indian craft-inspired design.
- Pero: Indian artisanal fashion label producing handcrafted women's wear from rural artisan clusters, with strong sustainability and slow-fashion positioning. Directly comparable on craft-first brand ethos and women's ethnic/contemporary apparel.
- Okhai: Indian artisan-owned brand (backed by the Self Employed Women's Association) selling hand-embroidered apparel and home products from rural women artisans. Closely comparable on artisan-ownership model, women-led production, and craft techniques.
Broad incumbents
- W for Woman: Established Indian ethnic-casual women's wear brand with national retail footprint. Operates in the same women's ethnic apparel segment but at larger scale and with broader mass-market positioning than Rangsutra's craft-led niche.
- Craftsvilla: Online marketplace aggregating Indian handcrafted products from multiple artisan groups. Comparable in product category and customer segment but as a marketplace model rather than Rangsutra's vertically integrated artisan brand.
Emerging players
- Nicobar: Indian design-led lifestyle brand offering apparel, accessories, and home with a craft and travel-inspired aesthetic. Comparable on contemporary handcrafted positioning and DTC-plus-physical-retail model in the premium Indian segment.
Regional players
- Khadi Gram Udyog Trust: Government-promoted Indian institution producing handspun, handwoven khadi textiles and apparel. Comparable on heritage craft production and artisan livelihoods in India, though institutionally distinct from Rangsutra's private artisan-ownership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rangsutra Crafts India social profiles
Digital presenceRangsutra Crafts India compliance and trust
Trust signalCompliance2 records
Rangsutra Crafts India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rangsutra Crafts India leadership team
Management profileNumber of profiles
Profiles2 records
Rangsutra Crafts India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rangsutra Crafts India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rangsutra Crafts India
What does Rangsutra Crafts India do?
Rangsutra Crafts India designs, manufactures, and retails handcrafted Indian apparel, accessories, and home furnishings produced by artisan clusters in Rajasthan, Gujarat, and West Bengal. The company sells through its own D2C e-commerce store, physical outlets in Bikaner and New Delhi, and supply partnerships with retailers such as FabIndia and IKEA, alongside a dedicated corporate gifting program.
Is Rangsutra Crafts India a public or private company?
Rangsutra Crafts India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rangsutra Crafts India founded?
Rangsutra Crafts India was founded in 2006. It employs 101 to 250 people.
Where is Rangsutra Crafts India based?
Rangsutra Crafts India is headquartered in Bikaner, India, in the Asia region.
How does Rangsutra Crafts India make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales and corporate Gifting.
Who are Rangsutra Crafts India's main competitors?
Direct peers on record are Fabindia, Jaypore, Anita Dongre, Global Desi, Pero and Okhai. Broad incumbents are W for Woman and Craftsvilla. Nicobar is listed as an emerging player. Khadi Gram Udyog Trust is listed as a regional player.
Does Rangsutra Crafts India have an API?
No public API is recorded for Rangsutra Crafts India.
What industry is Rangsutra Crafts India in?
Rangsutra Crafts India's product category is Handcrafted Apparel and Home Textiles. Its primary akta.pro industry code is CRALADAE, Needlepoint & Embroidery Shops, with a secondary code of CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven). Its NAICS code is 315 and its SIC code is 2300.