Okhai
Okhai is a non-profit, 100% artisan-owned e-commerce marketplace based in Ahmedabad, India, selling handcrafted apparel, accessories, home decor, and gifts made by Indian artisan cooperatives through a global Shopify storefront.
- Company typePrivate
- Founded-
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Okhai does
Okhai, legally operating as the Okhai Center for Employment, is a non-profit, 100% artisan-owned organization headquartered in Ahmedabad, India. It functions as a direct-to-consumer e-commerce marketplace that aggregates handcrafted Indian apparel, accessories, home decor, home furnishing, kitchen & dining, and gifting products from a curated network of artisan cooperatives across India. The organization explicitly positions itself around artisan empowerment, fair-trade economics, and preservation of traditional craft techniques, with an active catalog of more than 9,600 products spanning 30+ craft categories including Rabari and Chikankari embroidery, Ajrakh, Ikat, Madhubani, Kalamkari, handblock printing, handloom weaving, macrame, dokra, and blue pottery.
The platform is built on a Shopify-based storefront at okhai.org with multi-currency support (INR, USD, EUR, GBP, AUD, AED), enabling international sales to individual consumers. The supply side is anchored by 16+ named artisan partnerships — including Rangsutra, Shrujan, Kadam Haat, Studio Coppre, Sooti Syahi, Moralfibre, House of Macrame, Samoolam, Lukka Chuppi, Dharini, Jahangir Khatri, Madhubani Paints, Sirohi, Gopal Saini, Ekibeki, and Svatanya — plus over 50 additional artisan groups. Product pages, catalog navigation, and brand storytelling emphasize craft provenance, materials (cotton, silk, linen, modal), inclusive sizing (XXS to 5XL), and the artisan-maker narrative.
Revenue mechanics are entirely transactional DTC: unit-level pricing from approximately $3 for small accessories and DIY kits to $278+ for premium artisanal sarees and pieces, with an average apparel band of roughly $19-$90, layered with a 10% first-order welcome discount and discount-sale sections of up to 50%. Marketing is concentrated on owned organic social channels (Instagram, Facebook, YouTube, Pinterest). The organization is privately held, non-listed, with no public funding rounds, no disclosed revenue, and a headcount in the 51-100 range. Operating geographies are described as global via the multi-currency storefront.
Okhai firmographics
Firmographics- Name
- Okhai
- Legal name
- Okhai (Okhai Center for Employment)
- Website
- https://okhai.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Okhai is a non-profit, 100% artisan-owned e-commerce marketplace based in Ahmedabad, India, selling handcrafted apparel, accessories, home decor, and gifts made by Indian artisan cooperatives through a global Shopify storefront.
- Ownership category
- akta.pro rank
Okhai industry classification
Industry- Product category
- Artisan Handicraft E-commerce Marketplace
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583), Jewelry Retailers (458310)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
Keywords
Where Okhai is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Markets served
Okhai business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Okhai generates revenue through direct sales of handcrafted artisan products including apparel (dresses, kurtas, tops, sarees), accessories (jewelry, bags), home decor, and gifts. Products are sold at fixed prices ranging from approximately $3 to $278+ per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Okhai product offering
Product offeringCore offering
Okhai is a non-profit e-commerce marketplace operated by the Okhai Foundation that aggregates and sells handcrafted clothing, jewellery, accessories, and home decor produced by 50+ Indian artisan cooperatives. Products are made using over 30 traditional Indian craft techniques such as Chikankari, Ajrakh, Banarasi, Ikat, Kantha, Kalamkari, Khadi, Phulkari, and Shibori, and are offered in inclusive sizing from XXS to 5XL with multi-currency checkout for international buyers.
Product overview
Okhai is an e-commerce platform operated by a non-profit organization that serves as a marketplace for handcrafted, artisanal products made by Indian artisans. The platform offers a diverse portfolio of products including women's clothing (dresses, kurtas, tops, sarees), men's clothing (kurtas, shirts), kids' clothing, accessories (jewellery, bags), home decor (wall hangings, furniture, lighting), home furnishing (cushion covers, bedcovers, curtains), kitchen and dining items, and gifts. All products are meticulously designed and handmade using traditional Indian crafts such as hand embroidery, Ajrakh, Chikankari, Ikat, handblock printing, mirror work, and hand weaving. The platform emphasizes sustainable fashion and empowers artisans through fair trade practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Handcrafted apparel for women, produced by Indian artisan cooperatives using traditional techniques such as Chikankari, Ajrakh, Ikat, and Bandhani, offered in inclusive sizing from XXS to 5XL.
- Men's Clothing Handcrafted apparel for men, produced by Indian artisan cooperatives using traditional craft techniques.
- Kids' Clothing & Furnishing Handcrafted clothing and furnishing products for children, produced by Indian artisan cooperatives.
- Kurtas & Kurta Sets Handcrafted kurtas and coordinated kurta sets produced by Indian artisan cooperatives using traditional weave and embroidery techniques.
- Sarees Handcrafted sarees produced by Indian artisan cooperatives using traditional weave and craft techniques such as Banarasi, Chanderi, Tussar, and Patola.
- Fashion Jewellery Handcrafted fashion jewellery pieces such as bells, danglers, jhumkas, and stud sets produced by Indian artisan producers.
- Silver Jewellery Handcrafted silver jewellery pieces including anklets, bangles, bracelets, earrings, necklaces, and rings produced by Indian artisan producers.
- Bags & Accessories Handcrafted bags and fashion accessories produced by Indian artisan cooperatives.
- Home Decor Handcrafted home decor items such as cushion covers, table covers, table mats, table runners, and wall hangings produced by Indian artisan cooperatives.
- Wall Decor Handcrafted wall decor pieces produced by Indian artisan cooperatives.
- Home Furnishing Handcrafted home furnishing items such as bed covers, curtains, cushion covers, and towels produced by Indian artisan cooperatives.
- Kitchen & Dining Handcrafted kitchen and dining products produced by Indian artisan cooperatives.
- Gifting Handcrafted gifting products curated from Indian artisan cooperatives for personal and bulk gifting purposes.
- Crafts Collection Curated collection of handcrafted products organised by traditional Indian craft technique (e.g., Chikankari, Ajrakh, Banarasi, Ikat, Kantha, Kalamkari, Phulkari, Shibori) sourced from Indian artisan cooperatives.
Companies that use Okhai
Customer profileSegments3 records
Ideal customer profiles3 records
Okhai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Okhai partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- RangsutracoreRangsutra is an artisan-owned cooperative producing handcrafted textiles and clothing. Okhai features their products including kurtas, shirts, and home furnishings on their platform.
- Kadam HaatcoreKadam Haat specializes in grass basketry and natural fiber products including sabai grass bags, table mats, and baskets. Their products are featured on Okhai's platform.
- Studio CopprecoreStudio Coppre produces handcrafted copper products including drinkware, serveware, and home decor items. Featured on Okhai's platform.
- ShrujancoreShrujan is an organization supporting traditional embroidery artisans, particularly in Gujarat. Their hand-embroidered bags and accessories are featured on Okhai.
- Sooti SyahicoreSooti Syahi specializes in Chanderi silk handblock printed sarees and fabrics. Their products are featured on Okhai's platform.
- MoralfibrecoreMoralfibre produces handwoven textiles including indigo-dyed fabrics and shirts. Their products are sold through Okhai.
- House of MacramecoreHouse of Macrame creates handcrafted macrame products including wall hangings, plant hangers, and home decor. Featured on Okhai's platform.
- SamoolamcoreSamoolam produces handcrafted crochet products including home accessories and gifts. Their products are featured on Okhai.
- Lukka ChuppicoreLukka Chuppi specializes in upcycled fabric products including clutches and fashion accessories. Their sustainable products are sold through Okhai.
- DharinicoreDharini produces handwoven products using water hyacinth and natural fibers for home decor and utility items. Products sold through Okhai.
- Jahangir KhatricoreJahangir Khatri specializes in Ajrakh block printing and Bandhani techniques. Their handcrafted sarees and fabrics are featured on Okhai.
- Madhubani PaintscoreMadhubani Paints produces hand-painted Madhubani art products including sarees and home decor items. Featured on Okhai's platform.
- SirohicoreSirohi creates handcrafted wooden furniture and home products using sustainable materials. Their products are sold through Okhai.
- Gopal SainicoreGopal Saini specializes in Blue Pottery - traditional Indian ceramic art. Their handcrafted products are featured on Okhai.
- EkibekicoreEkibeki produces copper enamel jewelry and accessories using traditional techniques. Their products are sold through Okhai.
- SvatanyacoreSvatanya creates eco-friendly felt and crochet products including religious figurines and home decor. Products featured on Okhai.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Okhai competitors and assessment
Company assessmentBroad incumbents
- FabIndia: India's largest chain retailing handcrafted ethnic apparel, home furnishings, and accessories sourced from artisan clusters. Comparable to Okhai because both curate handmade Indian products across apparel, home, and gifting for mainstream and diaspora consumers, though FabIndia operates at significantly larger scale via physical stores and B2B.
- Etsy: Global online marketplace for handmade, vintage, and craft goods including apparel, jewelry, and home decor. Comparable to Okhai as a destination for handcrafted consumer goods, though Etsy is a multi-seller platform rather than a single curated artisan brand.
- Anthropologie: Multi-category lifestyle retailer offering bohemian and artisan-inspired women's apparel, jewelry, accessories, and home decor globally. Comparable to Okhai in assortment breadth (clothing, jewelry, home) and aesthetic positioning toward craft-led, globally-inspired consumers.
Direct peers
- Jaypore: DTC e-commerce retailer of handcrafted Indian apparel, jewelry, and home products sourced from artisan groups across India. Highly comparable to Okhai in product mix (clothing, jewelry, home decor), target consumer (women seeking ethnic and fusion wear), and supply model (artisan cooperatives).
- iTokri: Online marketplace for authentic Indian handloom and handicraft products including apparel, fabrics, accessories, and home decor, partnering directly with artisan clusters. Closely comparable to Okhai in craft-led positioning, DTC model, and artisan-sourcing strategy.
- Craftsvilla: India-based online marketplace for ethnic wear, handcrafted products, and artisanal goods including apparel, jewelry, and home decor. Comparable to Okhai in product categories and target segment, though Craftsvilla operates more as a multi-seller marketplace while Okhai curates its own artisan cooperatives.
- The India Craft House: DTC e-commerce brand selling handcrafted Indian products — apparel, accessories, home decor — directly sourced from artisans. Comparable to Okhai in mission-driven positioning, product mix, and B2C artisan-commerce model.
- Novica: Global online marketplace connecting artisans (predominantly from developing countries) directly with consumers via handmade apparel, jewelry, and home decor. Comparable to Okhai in artisan-empowerment mission, global DTC reach, and curated handmade assortment.
Emerging players
- Made Trade: Online marketplace for ethically and sustainably made fashion, accessories, and home goods from independent makers. Comparable to Okhai as a values-led DTC platform for handcrafted apparel and home, with overlap in mission-driven consumer targeting.
- Suta: Indian DTC brand selling handcrafted and handloom-based women's apparel, loungewear, and accessories. Comparable to Okhai in handloom positioning, women's ethnic and fusion apparel focus, and digitally-native distribution model targeting urban Indian consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Okhai social profiles
Digital presenceOkhai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okhai leadership team
Management profileNumber of profiles
Okhai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okhai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okhai
What does Okhai do?
Okhai is a non-profit e-commerce marketplace operated by the Okhai Foundation that aggregates and sells handcrafted clothing, jewellery, accessories, and home decor produced by 50+ Indian artisan cooperatives. Products are made using over 30 traditional Indian craft techniques such as Chikankari, Ajrakh, Banarasi, Ikat, Kantha, Kalamkari, Khadi, Phulkari, and Shibori, and are offered in inclusive sizing from XXS to 5XL with multi-currency checkout for international buyers.
Is Okhai a public or private company?
Okhai is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Okhai founded?
Okhai was founded in -1. It employs 51 to 100 people.
Where is Okhai based?
Okhai is headquartered in Ahmedabad, India, in the Asia region.
How does Okhai make money?
One revenue line is on record: direct Product Sales.
Who are Okhai's main competitors?
Broad incumbents on record are FabIndia, Etsy and Anthropologie. Direct peers are Jaypore, iTokri, Craftsvilla, The India Craft House and Novica. Emerging players are Made Trade and Suta.
Does Okhai have an API?
No public API is recorded for Okhai.
What industry is Okhai in?
Okhai's product category is Artisan Handicraft E-commerce Marketplace. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven). Its NAICS code is 4583 and its SIC code is 5600.