Brooks Heating & Air

What Brooks Heating & Air does

Brooks Heating & Air is a privately held, family-owned residential HVAC service company founded in 2009 by co-founders Nathalie and Chris Brooks and headquartered in Georgetown, Ontario. The company sells, services, and installs furnaces, air conditioners, heat pumps, boilers, ductless mini-split systems, water heaters (tank and tankless), gas fireplaces, gas lines, and indoor air quality products such as humidifiers, UV lights, and duct cleaning. Service delivery is conducted on customer premises via a fleet of six service vehicles and a 12-person full-time staff, with 24/7 emergency dispatch supported by a phone-first contact model. The company holds TSSA Gas Technician and Ontario College of Trades Air Conditioning Mechanic certifications (held by co-founder Chris Brooks since 1999), BBB accreditation, HRAI membership, and is part of the ClimateCare Co-operative, a Canadian HVAC buying cooperative of more than 30 member companies.

The business operates a direct-to-consumer, local-services model with no external funding, no parent company, and no public revenue disclosure. Revenue is generated through four streams: one-time HVAC installation (equipment markup plus labor), hourly/diagnostic repair and 24/7 emergency services, recurring preventative maintenance through the Brooks Care membership plan, and standard maintenance/tune-up work. The company partners with major OEMs including Carrier, Lennox, Daikin, Goodman, Napoleon, Navien, Aprilaire, John Wood, and Bosch, and offers consumer financing through Financeit. Pricing is quote-based and not publicly listed.

Customer acquisition is local and reputation-driven: a 4.8-star Google rating across 390+ reviews, active presence on Facebook, Instagram, LinkedIn, and YouTube, customer testimonials, community involvement (Hope In High Heels, Food4Kids, Halton Women's Place), and word-of-mouth referrals. The primary service territory spans Georgetown and surrounding Ontario communities — Halton Hills, Acton, Milton, and Brampton — each with a dedicated landing page. Operational management runs on ServiceTitan, and the company offers a 100% satisfaction guarantee with a one-year equipment replacement promise.

Name

Brooks Heating & Air

Legal name

Brooks Heating & Air Inc.

Website

https://brooksheatingandair.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooks Heating & Air is a family-owned residential HVAC service company founded in 2009, serving Georgetown, Ontario and surrounding communities with installation, repair, maintenance, and 24/7 emergency service across heating, cooling, water heating, and indoor air quality.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

HVAC System Replacement & Change-Outs (HSAOAGAB)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), HVAC Service, Maintenance & Repair (BPABACAA), Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK)

Keywords

• Residential HVAC services
• Heating and cooling
• Furnace installation
• Air conditioning repair
• Indoor air quality

Headquarters

HQ city

Georgetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Installation Services: One-time installation of heating systems (furnaces, boilers, heat pumps), cooling systems (air conditioners), water heaters, and indoor air quality products. Revenue from equipment sales markup and labor charges.
2. Repair and Emergency Services: Hourly/diagnostic-based repair services for heating, cooling, and related HVAC systems. Includes 24/7 emergency response capability.
3. Preventative Maintenance Plans: Recurring membership plans (Brooks Care Membership) providing annual maintenance, priority scheduling, and discounts on repairs. Delivers recurring revenue and customer retention.
4. Maintenance Services: Regular tune-ups, cleaning, inspection, and optimization services for existing HVAC systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Brooks Heating & Air sells, services, and installs residential HVAC equipment including furnaces, air conditioners, heat pumps, boilers, water heaters (tank and tankless), gas fireplaces, ductless mini-splits, and indoor air quality products (humidifiers, UV lights, duct cleaning) for homeowners in Georgetown, ON and surrounding communities. Revenue is generated through one-time equipment installation, hourly/diagnostic repair and 24/7 emergency service, and recurring preventative maintenance memberships under the Brooks Care program.

Product overview

Brooks Heating & Air is a family-owned HVAC service company providing a comprehensive range of heating and cooling solutions. The core offering consists of air conditioning services (installation, repair, maintenance), heating services (furnaces, boilers, heat pumps, radiant floor heating, gas fireplaces), water heater services (tank and tankless), and indoor air quality solutions (duct cleaning, humidifiers, UV light installation). The company operates as a single-service business rather than a platform architecture, with services bundled through a Preventative Maintenance Plans program (Brooks Care) that offers priority service and discounts. Emergency 24/7 service and flexible financing through FinanceIt complement the core service portfolio. They partner with major brands including Carrier, Lennox, Daikin, Goodman, Napoleon, Navien, Aprilaire, John Wood, and Bosch for equipment supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services

Quantifiable outcome

• 4.8 star rating from 390+ Google reviews
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• ClimateCare Co-operativecoreStrategic or Co-development PartnerPart of Canada's largest HVAC co-operative with 30+ member companies. Provides group buying power for competitive pricing, exceptional training programs, and access to shared expertise. Enables Brooks to offer big-company benefits while maintaining family-run local service.
• CarriermajorTechnology or IntegrationFeatured manufacturer partner providing air conditioning units, furnaces, and HVAC equipment. Described as trusted brand for reliable performance.
• LennoxmajorTechnology or IntegrationFeatured manufacturer partner providing heating and cooling equipment. Described as trusted brand for reliable performance.
• DaikinmajorTechnology or IntegrationFeatured manufacturer partner with Daikin Comfort Pro badge. Provides air conditioners and HVAC systems with advanced technology.
• NapoleonmajorTechnology or IntegrationFeatured manufacturer partner providing heating equipment and furnaces, highlighting Canadian manufacturing quality and reliability.
• Goodman Air Conditioning & HeatingsupportingTechnology or IntegrationTrusted HVAC brand providing air conditioning and heating equipment.
• NaviensupportingTechnology or IntegrationFeatured manufacturer partner known as 'The Leader in Condensing Technology' for water heaters and boilers.
• BoschsupportingTechnology or IntegrationFeatured manufacturer partner providing HVAC systems with energy-efficient heating and cooling solutions.
• AprilairesupportingTechnology or IntegrationTrusted indoor air quality solutions partner with tagline 'Feel Good. Inside'.
• John WoodsupportingTechnology or IntegrationTrusted HVAC brand providing water heaters and related equipment.
• Enbridge Sustain Savings ProgramsupportingGTM or Marketing PartnerEnergy rebate partnership enabling customers to access energy efficiency rebates and savings programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• HomeStars: Canadian online marketplace for home-services contractors including HVAC, plumbing, and electrical. Relevant ecosystem peer because Brooks depends heavily on review-driven local acquisition channels (Google reviews) that HomeStars also mediates for the same customer base.

Broad incumbents

• ClimateCare Co-operative: Canada's largest HVAC contractor co-operative, of which Brooks is a member, spanning 30+ independent HVAC companies. Comparable business model (residential installation, service, and maintenance) and a direct network peer for benchmarking on procurement, training, and brand standards.
• Reliance Home Comfort: One of Canada's largest residential HVAC, water heater, and home services providers with national reach and recurring service contracts. Directly comparable to Brooks in residential furnace, AC, and water-heater service, but at vastly larger scale and with capital-markets funding.
• Enercare: Major Canadian provider of HVAC, water heating, plumbing, and electrical services with a strong Ontario footprint and subscription-based home services. Overlaps with Brooks on residential heating, cooling, and water-heater installation and maintenance, but operates as a broad incumbent with a national customer base.

Direct peers

• Right Time Heating & Air Conditioning: Canadian residential HVAC service and installation company focused on furnace, AC, and water-heater replacement. Closely comparable service mix and customer segment to Brooks, with a similarly strong reviews-driven local acquisition model, though operating across multiple provinces.
• Ashton Mechanical: Ontario-based residential HVAC, plumbing, and mechanical services contractor serving the Greater Toronto Area. Direct peer on service offering (furnace, AC, water heater installation/repair) and target customer (residential homeowners) with comparable operational size.
• Consumers Choice Heating and Cooling: Canadian residential HVAC and plumbing services provider offering furnace, AC, and water-heater installation and repair. Comparable product/service mix and small-to-mid-scale operating model to Brooks Heating & Air.

Regional players

• Drain King Plumbers: Ontario-based residential plumbing and HVAC services company serving homeowners in the GTA and surrounding regions. Comparable trades-services model and customer segment, with overlap on HVAC-adjacent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@brooksheating?si=SAovF2Ebw_8cAPfi
• Facebookfacebook.com/BrooksHeating
• LinkedInlinkedin.com/company/brooks-heating
• Instagraminstagram.com/brooksheating

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks Heating & Air