What Smarter Shows does

Smarter Shows is a Brighton, UK-headquartered organizer of B2B trade shows and conferences focused on advanced manufacturing supply chains. Founded in 2010 and operating with 11-50 employees, the company runs a portfolio of more than 35 annual events under brands including The Battery Show, Space Tech Expo, PV ModuleTech / PV CellTech, Foam Expo, MEDevice, MD&M, DesignCon, Ceramics Expo, and a series of Green Hydrogen, Energy Storage, and Solar Finance summits. Events are distributed across physical venues in North America, Europe, Asia Pacific, the Middle East, and Latin America, and the portfolio is positioned under Informa Markets, the manufacturing-events trading division of UK-listed Informa PLC (LSE: INF, registered in England and Wales, number 3099067). Smarter Shows does not appear to be a separately incorporated public entity; the brand functions as a portfolio identity within the Informa Markets structure.

The underlying technology stack is conventional event-management and conference-platform software — comprising live floor plans, event calendars, and registration systems — hosted via the IME Events Calendar website operated by Informa. There are no indications of proprietary AI/ML systems, SDKs, or API products. Revenue is generated through three streams: exhibitor booth fees, sponsorship packages, and attendee registration fees, with pricing not publicly disclosed and varying by event, size, and venue. GTM motion is event-driven: each show combines a physical exhibition floor with co-located technical conference sessions, driving B2B buyer-supplier matchmaking in vertical supply chains. Servicing is split between a client services desk ([email protected]) for exhibitor inquiries and a registration desk ([email protected], Tel: 310-445-4273) for attendees.

The customer base is segmented vertically by manufacturing industry — battery and energy storage, electric and hybrid vehicles, solar / photovoltaic, aerospace, medical devices, industrial foam and adhesives, ceramics and thermal management, and bulk powder handling — and events are structured as recurring annual touchpoints that lock exhibitors into multi-year participation cycles. Geographic reach spans 15+ countries including the United States, Germany, the United Kingdom, Thailand, Australia, the UAE, Indonesia, Poland, Mexico, India, Chile, Spain, Italy, Hong Kong, and Canada. Ownership sits with Informa PLC, a global conglomerate in academic publishing, trade exhibitions, and business intelligence, providing shared back-office infrastructure that enables a relatively lean central team to operate a wide international event portfolio.

Name

Smarter Shows

Legal name

Informa PLC

Website

https://smartershows.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Smarter Shows is a Brighton, UK-based B2B trade show and conference organizer operating 35+ annual events across battery, EV, solar, aerospace, medical devices, and industrial materials, run as a portfolio within Informa Markets under Informa PLC (LSE: INF).

Ownership category

akta.pro rank

Product category

Trade Show and Conference Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Industry Trade Shows & Expos (MPAGAGAA), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• B2B trade exhibitions
• Manufacturing conferences
• Industry trade shows
• Event management services
• Energy storage expos

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition and Conference Revenue: Revenue generated from exhibitor booth fees, sponsorship packages, and attendee registration fees for trade shows and conferences across manufacturing sectors including battery technology, electric vehicles, solar/PV, aerospace, medical devices, and industrial materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Smarter Shows operates a portfolio of more than 35 annual B2B trade shows and conferences focused on specialized manufacturing verticals including battery and energy storage technology, electric and hybrid vehicles, solar/PV, aerospace, medical devices, and industrial materials. Revenue is generated primarily through exhibitor booth fees, sponsorship packages, and attendee registration fees, with events delivered at physical venues across North America, Europe, Asia, the Middle East, and Australia.

Product overview

The source data pertains to IME Events Calendar operated by Informa PLC, a division focused on manufacturing industry events. Smarter Shows does not appear in the provided source data. The IME Events Calendar platform provides a comprehensive events calendar for manufacturing trade shows and conferences, including events such as Space Tech Expo USA, The Battery Show Europe, PV ModuleTech USA, Foam Expo North America, Green Hydrogen Summit UK, Energy Storage Summit Asia, Battery Asset Management Summit Australia, MEDevice Boston, The Battery Show Middle East, The Battery Show Indonesia, Battery Asset Management Summit, PBS Texas Conference, Energy Storage Summit Germany, Energy Storage CEE, The Battery Show NA, PV CellTech USA, Battery Asset Management Summit UK & Ireland, Adhesives & Bonding Expo Mexico, The Battery Show India, Energy Storage Summit Latin America, MD&M Midwest, PV ModuleTech EU, Foam Expo Europe, Advanced Design & Manufacturing Montreal, Space Tech Expo Europe, MEDevice Silicon Valley, Energy Storage Awards, SolarPLUS CEE, Battery Asset Management Europe, DesignCon, MD&M West, Energy Storage Summit, Solar Finance & Investment Europe, Energy Storage Australia, Energy Storage Summit USA, Large Scale Solar USA, Ceramics Expo, Thermal Management Expo North America, The Battery Show South, International Powder & Bulk Solids, SolarPLUS Europe, PV CellTech Europe, MD&M East, The Battery Show Asia, Mobility Tech Asia, Advanced Design & Manufacturing Toronto, MD&M South, Green Hydrogen Summit USA, Renewable Energy Revenues Summit USA, EV Infrastructure & Energy Summit, Large Scale Solar SE, and Renewables Procurement & Revenue Summit.

Differentiator

Problem solved

Functional benefit

Products and services

• The Battery Show North America

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Informa PLCcoreOthersSmarter Shows operates as part of Informa PLC's manufacturing events division. Informa PLC is a UK-based international events and publishing company. The IME Events Calendar site is operated by a business owned by Informa PLC with registered office at 5 Howick Place, London SW1P 1WG, registered in England and Wales (Number 3099067).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reed Exhibitions (RX): The exhibitions arm of RELX, operating large B2B trade shows across multiple manufacturing and technology verticals globally. Direct competitor to Smarter Shows' vertical B2B exhibition model, with comparable booth-fee and sponsorship-driven revenue and similar recurring annual event cadence.
• Messe Frankfurt: One of the world's largest trade fair operators, running industry-specific exhibitions in automotive, tech, manufacturing, and energy. Comparable to Smarter Shows in operating global B2B exhibitions with strong venue infrastructure and recurring annual revenue model.
• Clarion Events: UK-headquartered B2B exhibition organizer with a portfolio spanning energy, manufacturing, technology, and defense events. Closely comparable to Smarter Shows in size, B2B vertical focus, and recurring trade show revenue model.
• Messe Düsseldorf: Major German trade fair company operating industry-specific exhibitions in plastics, medical, energy, and manufacturing. Direct peer in the global B2B exhibition model with comparable booth/sponsorship economics.
• Questex: B2B events and information company operating vertical trade shows in technology, healthcare, and industrial sectors. Comparable to Smarter Shows in combining conferences, exhibitions, and media around specific B2B verticals.
• Terrapinn: B2B conference and exhibition organizer focused on energy, telecoms, and industrial verticals. Comparable in size and B2B event model, with direct overlap in energy storage and renewables event verticals.
• Hannover Messe: World-leading industrial trade fair covering factory automation, energy, digital industry, and mobility. Direct peer in large-scale B2B manufacturing exhibitions, with comparable exhibitor and attendee monetization.
• Koelnmesse: Major German trade fair organizer with verticals in food, furniture, hardware, and industrial materials. Comparable to Smarter Shows in operating a global portfolio of vertical B2B exhibitions with recurring annual cadence.
• CloserStill Media: UK-based B2B exhibition and conference organizer with strong presence in healthcare, technology, and learning verticals. Comparable in scale, B2B event-driven model, and recurring annual trade show economics.

Broad incumbents

• BPA (British Promotional Merchandise Association) Events / EMAP: B2B media and events group running trade exhibitions in industrial and professional verticals. Broader incumbent with overlapping capabilities in vertical B2B events, though operating a wider portfolio of media properties beyond exhibitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/smartershows
• LinkedInlinkedin.com/company/smarter-shows

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smarter Shows