Boom
BOOM is an Indian fact-checking organization that debunks misinformation, deepfakes, and online scams for news consumers across India, Bangladesh, and Myanmar in four languages, monetizing primarily through reader donations and an optional membership program.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Boom does
BOOM (legal name: BOOM, doing business as BOOM Live / BOOM Fact Check) is an Indian fact-checking organization headquartered in India that debunks misinformation, fake news, AI-generated deepfakes, online scams, and viral propaganda. It serves general news consumers, senior citizens (via Media Buddhi Senior Citizens), and youth (via the Teen Fact-Checking Network with MediaWise) across India, Bangladesh, and Myanmar. Content is delivered in English, Hindi, Bangla, and Gujarati through dedicated subdomains and country-specific sites (boombd.com, boommyanmar.com), supplemented by YouTube, WhatsApp channel and tipline, Telegram, Twitter/X, Instagram, LinkedIn, and three newsletters (Deepfake Watch, Verified By Boom, Decode With Adrija).
The core product is the boomlive.in fact-check platform, organized across Business, World, Entertainment, Sports, Social, and Politics verticals, and supported by an extended product portfolio including ScamCheck (scam identification), Election Tracker (electoral misinformation monitoring), DECODE (investigative cybercrime unit at decodeinternet.in), Facts Neeti video series, Explainers, Web Stories, BOOM Labs (educational workshops), BOOM Research, Fast Check, and Media Buddhi media literacy programs. The underlying methodology combines reverse image search, video keyframe analysis, geolocation, archival research, and third-party AI detection tools (Hive Moderation, TruthScan) to verify viral claims. The technology stack is powered by Hocalwire with creative by 3minds; no proprietary API, SDK, or in-house AI model is disclosed.
Revenue mechanics are donor- and membership-supported rather than commercial: BOOM offers a membership program with no publicly disclosed pricing tiers and accepts reader donations for both general operations and the DECODE unit. The company is privately held with no disclosed parent, no venture capital funding, and no public listing. Distribution is entirely self-serve/PLG-style across owned digital properties and social platforms, with no enterprise sales motion.
Boom firmographics
Firmographics- Name
- Boom
- Legal name
- BOOM
- Website
- https://boomlive.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOOM is an Indian fact-checking organization that debunks misinformation, deepfakes, and online scams for news consumers across India, Bangladesh, and Myanmar in four languages, monetizing primarily through reader donations and an optional membership program.
- Ownership category
- akta.pro rank
Boom industry classification
Industry- Product category
- Fact-Checking and Media Literacy Services
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Information & Media Literacy (Evaluate Sources, Misinformation) (EDAAAAAI)
Keywords
Where Boom is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Boom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Membership Program: BOOM offers a membership program where users can become members and support the organization's mission. Membership provides access to exclusive content and supports investigative journalism and forensic tools.
- Donations and Support: BOOM accepts donations and support from readers to fund their fact-checking operations and DECODE investigative unit covering online scams and misinformation.
- DECODE Support/Donations: The DECODE investigative unit accepts reader support to continue reporting on misinformation, online scams, identity theft, data-mining, and harassment.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boom product offering
Product offeringCore offering
BOOM is an Indian fact-checking and media literacy organization that debunks misinformation, fake news, deepfakes, and online scams through its Boomlive platform and dedicated sub-brands (ScamCheck, Election Tracker, DECODE, Media Buddhi). It combines reverse image search, geolocation, archival research, and AI detection tools (Hive Moderation, TruthScan) to verify viral claims and delivers content across English, Hindi, Bangla, and Gujarati as well as in Bangladesh and Myanmar editions.
Product overview
BOOM (Boomlive) is a multi-platform fact-checking and media literacy organization operating as a unified platform with multiple integrated products and sub-brands. The core offering is the BOOM fact-checking platform (boomlive.in) which provides verified debunking of misinformation across Business, World, Entertainment, Sports, Social, and Politics categories. This core platform is complemented by specialized products including ScamCheck (dedicated scam identification), Election Tracker (electoral monitoring), DECODE (investigative cyber-crime unit), Videos/Facts Neeti (video fact-checking), Explainers (in-depth analysis), News, Web Stories, and Media Buddhi (media literacy). Additional services include newsletters (Deepfake Watch, Verified By Boom, Decode With Adrija), BOOM Tipline (WhatsApp reporting), BOOM Labs (educational workshops), and BOOM Research. The organization offers content in multiple languages including English, Hindi, Bangla, and Gujarati, with country-specific versions for Bangladesh and Myanmar.
Differentiator
Problem solved
Functional benefit
Brands
- DECODE: A dedicated unit reporting on misinformation, online scams, identity theft, data-mining, harassment and related internet safety issues.
- Media Buddhi
- Facts Neeti
- ScamCheck
- BOOM Research
- BOOM Labs
- Election Tracker
- Fast Check
Products and services
- BOOM Fact-Check Platform (Boomlive) Primary fact-checking platform providing verified debunking of misinformation, fake news, and viral claims across Business, World, Entertainment, Sports, Social, and Politics categories, available in English, Hindi, Bangla, Gujarati plus Bangladesh and Myanmar editions.
- ScamCheck
- Election Tracker
- DECODE
- BOOM Videos
- Explainers
- Media Buddhi Media literacy initiative including Digital Buddhi (cybersecurity tips, online safety), Senior Citizens programs, workshops, and resources for media education.
- BOOM Newsletter Suite
- BOOM Tipline
- BOOM Labs
- BOOM Research
- Teen Fact-Checking Network Media literacy program for teenagers to teach fact-checking skills and navigating misinformation on social media platforms.
Companies that use Boom
Customer profileSegments3 records
Ideal customer profiles4 records
Boom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Boom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MediaWisecoreBOOM launched the Teen Fact-Checking Network in collaboration with MediaWise, an initiative to promote media literacy among teenagers and young people in India. This partnership focuses on educating youth about fact-checking skills and navigating misinformation on social media platforms.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Boom competitors and assessment
Company assessmentDirect peers
- Factly: Indian data journalism and fact-checking platform focused on public policy, government data, and political claims. Overlaps with BOOM on Indian audience, political topic coverage, and fact-check methodology.
- Full Fact: UK-based fact-checking charity that combines editorial verification with AI tools for automated claim detection. Highly comparable to BOOM in using technology-augmented fact-checking workflows.
- Snopes: Pioneer English-language fact-checking platform covering misinformation, urban legends, and viral claims. Comparable to BOOM in methodology (source verification, image forensics) and as a Google preferred trusted source.
- Vishvas News: Indian fact-checking initiative operating in multiple Indian languages including Hindi, English, Punjabi, Marathi, and others. Competes with BOOM for both audiences and Google trusted-source visibility in India.
- PolitiFact: US-based political fact-checking organization using a Truth-O-Meter rating system. Comparable to BOOM in editorial methodology, political focus, and IFCN-aligned fact-checking standards.
- The Quint (WebQoof): Fact-checking vertical of The Quint news outlet, covering misinformation in India across politics, health, and viral claims. Directly comparable to BOOM in target audience, language coverage, and topic breadth.
- Alt News: Indian fact-checking organization focused on debunking misinformation in politics, media, and communal issues. Closest direct competitor to BOOM in the Indian fact-checking market with similar methodology and audience.
- AFP Fact Check: Global fact-checking operation of Agence France-Presse covering dozens of countries and languages including Hindi. Direct competitor for cross-border misinformation verification and platform partnerships.
- Reuters Fact Check: Fact-checking unit of Reuters news agency, covering global misinformation including political claims and AI-generated content. Comparable in editorial standards, AI/deepfake coverage, and global distribution.
Emerging players
- Logically: AI-driven fact-checking and media intelligence company operating across multiple geographies including India. Comparable to BOOM in using AI tools for misinformation detection, but with stronger commercial/enterprise orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Boom social profiles
Digital presenceBoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boom leadership team
Management profileNumber of profiles
Boom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boom
What does Boom do?
BOOM is an Indian fact-checking and media literacy organization that debunks misinformation, fake news, deepfakes, and online scams through its Boomlive platform and dedicated sub-brands (ScamCheck, Election Tracker, DECODE, Media Buddhi). It combines reverse image search, geolocation, archival research, and AI detection tools (Hive Moderation, TruthScan) to verify viral claims and delivers content across English, Hindi, Bangla, and Gujarati as well as in Bangladesh and Myanmar editions.
Is Boom a public or private company?
Boom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boom founded?
Boom was founded in 2014. It employs 11 to 50 people.
Where is Boom based?
Boom is headquartered in Mumbai, India, in the Asia region.
How does Boom make money?
Three revenue lines are on record. Membership Program is the primary driver. The others are donations and Support and DECODE Support/Donations.
Who are Boom's main competitors?
Direct peers on record are Factly, Full Fact, Snopes, Vishvas News, PolitiFact, The Quint (WebQoof), Alt News, AFP Fact Check and Reuters Fact Check. Logically is listed as an emerging player.
Does Boom have an API?
No public API is recorded for Boom.
What industry is Boom in?
Boom's product category is Fact-Checking and Media Literacy Services. Its primary akta.pro industry code is EDAAAAAI, Information & Media Literacy (Evaluate Sources, Misinformation). Its NAICS code is 519290 and its SIC code is 2711.