RVTD

Name

RVTD

Legal name

Rogue Valley Transportation District

Website

https://rvtd.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH)

akta.pro secondary industries

Special Needs & Senior Transportation Services (TLAFAKAI), Managed Transportation Programs (Health Plans/MCOs/TPAs) (TLAFAKAF), Paratransit & Non-Emergency Medical Transportation (NEMT) (TLAFAAAM)

Keywords

• Public bus transit
• ADA paratransit services
• Fixed-route bus service
• Medicaid transportation brokerage
• Electronic fare payment

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Property Tax Levy (Measure 15-240): A local option property tax renewal at $0.13 per $1,000 assessed value, renewed by voters in 2016, 2021, and 2026 (May 19th, 2026 with 63% majority). The levy is set to raise approximately $2.85M in 2026-2027, $2.96M in 2027-2028, $3.08M in 2028-2029, $3.20M in 2029-2030, and $3.33M in 2030-2031. This is the primary local funding source.
2. Passenger Fares: Fares include single rides ($2.00 full, $1.00 reduced), day passes ($6.00 full, $3.00 reduced), 20-ride passes ($32.00 full), monthly passes ($56.00 full, $28.00 reduced), youth fares ($1.75), and Valley Lift paratransit ($4.00 per ride). Fare revenue represents approximately 16% of total revenues. The per-trip fare of $2.00 is described as among the highest on the west coast.
3. Bus Advertising: RVTD sells advertising space on the exterior of large 30 and 35 foot buses and paratransit vans through Lamar Advertising. Revenue from advertising contributes to the 16% of total revenues from non-tax sources.
4. Clean Fuel Tax Credits: RVTD generates revenue from clean fuel tax credits as part of its sustainable energy fleet operations, contributing to the 16% non-tax revenue portion.
5. Employer and School Subsidy Programs (U-Pass / Fare Share): Organizations purchase subsidized bus pass programs for employees or students. U-Pass is $3.85/person/month for employers ($1.95/student/month for schools). Fare Share is $0.45/person/month for organizations, with eligible individuals purchasing monthly passes at $10 (or $5 for students) instead of the regular $56.
6. Statewide Transportation Improvement Fund (STIF): Oregon's State Transportation Improvement Fund provides state-level transit funding to RVTD, established via HB 2017, which enabled expansion from 9 to 14 fixed routes. STIF funding is subject to voter approval and federal transit administration funding.
7. Federal Transit Administration (FTA) Funding: Federal funding from the FTA that RVTD receives as a recipient of federal funds to provide public transportation. Funding has experienced delays due to decreased federal staffing and new administrative policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

Rogue Valley Transportation District (RVTD) is a public transportation district providing fixed-route bus service, ADA paratransit, and Medicaid Non-Emergent Medical Transportation (NEMT) brokerage across Jackson County, Oregon. It operates 6 active fixed bus routes serving 8 cities with a fleet of 47 buses and 23 paratransit vans, supplemented by Valley Lift ADA paratransit service and TransLink Medicaid brokerage. Fares are managed through the Umo electronic fare payment system offering stored value with automatic fare capping, single-ride tickets, day passes, monthly passes, and 20-ride passes across full, reduced, and youth fare tiers.

Product overview

RVTD (Rogue Valley Transportation District) is a public transportation authority providing fixed-route bus service, paratransit, and Medicaid transportation brokerage across Jackson County, Oregon. The core offering consists of 6 active fixed bus routes serving 8 cities, supplemented by Valley Lift ADA paratransit service and TransLink Medicaid transportation brokerage. Fare payment is managed through the Umo electronic fare system (including stored value with fare capping, smart cards, and mobile app), while trip planning is supported via integrations with Transit App (including Transit Royale premium tier), Google Maps, and Moovit. Additional services include employer subsidized pass programs, bike accommodation, onboard WiFi, and travel training. The district operates Monday-Friday (6:00am-6:30pm) with approximately 1 million annual rides across a fleet of 47 buses and 23 paratransit vans.

Differentiator

Problem solved

Functional benefit

Brands

• Valley Lift: Origin-to-destination, wheelchair-accessible paratransit service for people whose disability prevents them from using regular RVTD buses.
• TransLink
• Way To Go

Products and services

• Fixed-Route Bus Service Public bus transportation operating on fixed routes throughout Jackson County, Oregon, currently serving 8 cities. Provides nearly 4,000 daily boardings and is positioned as a viable alternative to the personal automobile, with 70% of passengers having no car available.
• Valley Lift Paratransit ADA-required paratransit service providing origin-to-destination, wheelchair-accessible rides for people whose disability prevents them from using regular buses. Service operates within 3/4 mile of fixed routes and costs $4 per ride.
• TransLink Medicaid Transportation Brokerage Non-Emergent Medical Transportation (NEMT) brokerage service that arranges transportation for eligible Medicaid members to covered medical appointments including primary care, specialists, dental, mental health, dialysis, and pharmacy.
• Umo Card and Mobile App Electronic fare payment system allowing riders to prepay and reload fare to a tap card or mobile device via the Umo Mobility app. Includes automatic transfers, stored value with fare capping ($6/day, $56/month maximum), and pass protection for registered cards.
• Subsidized Pass Programs (U-Pass and Fare Share) Employer and school subsidized bus pass programs offering substantial discounts on monthly passes. U-Pass costs $3.85 per person/month (93% discount vs. $56 regular pass). Fare Share costs $0.45 per person/month for organizations with eligible participants paying $10/month for passes.
• Way To Go Transportation Options Program Transportation options program promoting alternatives to driving alone through education programs, employer commute services, public outreach at events, and government outreach for transportation policy.
• Bikes On The Bus Bike racks on the front of every fixed-route bus accommodating up to 3 bikes, enabling multimodal commute options for riders who combine cycling and transit.
• Transit Royale App Integration Premium tier of the Transit App, provided free to all RVTD passengers through partnership. Offers additional departure times, more transit lines and trips, custom themes, and step-by-step navigation with crowdsourced bus information.

Quantifiable outcome

• Over 1 million rides provided annually, primarily to older adults, low-income individuals, families, and persons with disabilities
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• US Gain (US Gain Gas & Electric Co.)coreStrategic or Co-development Partner · 1 January 2021Partnership with US Gain to source a significant portion of RVTD's CNG fleet energy from renewable natural gas (RNG). US Gain provides RNG through its sustainable energy programs, enabling RVTD's 33 CNG buses to operate with reduced carbon footprint. This was part of RVTD's early commitment to clean energy transit.
• Jackson Care ConnectcoreStrategic or Co-development PartnerJackson Care Connect is a Coordinated Care Organization (CCO) serving Medicaid members in Jackson County. RVTD's TransLink Brokerage provides Non-Emergent Medical Transportation (NEMT) for eligible Jackson Care Connect members, transporting them to covered Medicaid medical services including primary care, specialists, dental, mental health, and dialysis appointments.
• Cascade Health AlliancecoreStrategic or Co-development PartnerCascade Health Alliance is a Coordinated Care Organization serving Medicaid members. RVTD's TransLink Brokerage provides Non-Emergent Medical Transportation services for eligible Cascade Health Alliance members across covered Medicaid medical appointments.
• Oregon Health Authority (OHA)coreStrategic or Co-development PartnerOregon Health Authority is the state agency overseeing Oregon's Medicaid program. RVTD's TransLink Brokerage provides Non-Emergent Medical Transportation for OHA fee-for-service clients living in 7 counties, enabling access to covered Medicaid medical services.
• Lamar AdvertisingminorChannel Partner/ Reseller/ DistributorLamar Advertising handles all RVTD bus advertising sales. They sell exterior advertising space on RVTD's 30 and 35 foot buses and paratransit vans, offering cost-effective advertising for the greater Medford area. Contact: Kevin Haskell, Director of West Transit Sales at Lamar.
• Transit AppcoreTechnology or IntegrationRVTD partners with Transit App to provide real-time bus arrival times, trip planning, step-by-step navigation, and crowdsourced bus information. RVTD has upgraded all passengers to Transit Royale at no additional cost, providing advanced features including additional departure times, more transit lines, and custom themes. The basic Transit App is free; Transit Royale has a monthly fee.
• Google MapscoreTechnology or IntegrationGoogle Trip Planner is integrated into RVTD's homepage, allowing riders to enter starting and ending addresses, select departure time, and get directions using RVTD transit routes. The Google Maps platform enables trip planning using current schedule information.
• Josephine Community Transit (JCT)minorStrategic or Co-development PartnerJosephine Community Transit provides the Route 100 Rogue Valley Commuter Line connecting Grants Pass and Medford with stops in Rogue River and Gold Hill upon request, Monday through Friday. JCT schedules are available from RVTD. Service enables regional connectivity between Josephine County and Jackson County.
• Southwest POINT (ODOT)minorStrategic or Co-development PartnerThe Southwest POINT, operated by ODOT, provides daily bus service between Klamath Falls, the Medford Airport, Crescent City, and Brookings with a total of nine stops. The service has one trip per day in each direction with a layover at RVTD's Front Street Station.
• Pacific Crest Bus LinesminorStrategic or Co-development PartnerPacific Crest Bus Lines launched daily bus service between Medford and Eugene along the I-5 corridor, stopping at Cottage Grove, Sutherlin, Roseburg, Seven Feathers Casino Resort, and Grants Pass. RVTD's Front Street Station in Medford is a pick-up and drop-off location, connecting regional long-distance travel with local RVTD transit.

Scale indicators10 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Transdev: Transdev is one of the largest private operators of public transit, paratransit, and NEMT services in North America, often under contract to public agencies. It is a comparable peer for RVTD's paratransit and NEMT operations from the private-sector operator perspective, and a potential vendor or competitor for contracted service delivery.
• TriMet: TriMet is the large regional transit authority serving the Portland metro with bus, light rail, and paratransit. While far larger than RVTD, TriMet is the dominant Oregon transit peer and shares the same state-level governance framework, STIF funding pool, and fare technology partnerships (Umo).

Direct peers

• Modivcare: Modivcare is the largest U.S. non-emergency medical transportation (NEMT) broker, managing Medicaid ride coordination across many states. It is directly comparable to RVTD's TransLink Brokerage business in the Medicaid NEMT coordination model and represents the at-scale private-sector analog.
• Bend Area Transit (BAT) / Cascades East Transit: BAT/Cascades East Transit serves Bend and central Oregon with fixed-route bus and paratransit, with a service area and ridership profile similar to RVTD. It is a relevant peer as a small urban Oregon transit system facing similar rural-urban geography and funding dynamics.
• Salem Area Mass Transit District (Cherriots): Cherriots provides fixed-route bus, paratransit, and regional commuter service across Salem and Keizer, Oregon. It is comparable to RVTD as a mid-sized Oregon transit district with property tax funding, ADA paratransit obligations, and a similar mix of urban and small-city service.
• MV Transportation: MV Transportation is a major private contractor of paratransit, fixed-route, and shuttle services for public transit agencies. It is comparable to RVTD's Valley Lift paratransit operations in service type and rider population, and a potential private-sector alternative delivery model.
• MTM (Medical Transportation Management): MTM is a major NEMT broker and transit management company that coordinates Medicaid and managed care transportation across many states. It is a relevant peer to RVTD's TransLink Brokerage and Valley Lift operations, particularly for the brokerage function serving CCOs and state Medicaid programs.
• Lane Transit District (LTD): LTD is an Oregon public transit district serving the Eugene-Springfield metro with fixed-route bus service, paratransit, and active ridership in the hundreds of thousands. It is highly comparable to RVTD in governance structure (state-created transit district), service mix, and operating environment, with a similar emphasis on clean-fleet and rider technology.

Regional players

• Pacific Crest Bus Lines: Pacific Crest Bus Lines operates regional intercity bus service in Oregon and northern California with a stop at RVTD's Front Street Station. It is comparable as a regional ground passenger operator that complements urban transit, and an existing partner of RVTD's.
• Josephine Community Transit (JCT): JCT operates deviated fixed-route and demand-response service in Josephine County, Oregon, including the Route 100 commuter line connecting Grants Pass to RVTD's Medford hub. It is comparable as a small, county-based Oregon transit provider that partners with RVTD for regional connectivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ridervtd
• Facebookfacebook.com/rideRVTD
• Instagraminstagram.com/ridervtd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RVTD