What IDOM Inc. does

IDOM Inc. operates one of Japan's largest used vehicle retail platforms under the Gulliver brand, with a network of approximately 490 retail stores spanning all 47 prefectures, supplemented by roughly 800 certified inspection factories. The platform combines physical dealership locations, a consumer-facing e-commerce site (221616.com) listing approximately 29,528 vehicles with around 500 new units arriving daily, and a toll-free contact center (0120-22-1616). The business is built on a vertically integrated model spanning vehicle acquisition, in-house inspection, retail sales, financing, and after-sale warranty services, supported by proprietary systems including the Dolphin Net auction network connecting approximately 95 venues, a 360-degree vehicle imaging feature, a recommendation engine, and an online appraisal system.

The company generates revenue through four principal streams: (1) used vehicle retail sales (transaction-based, per-vehicle pricing), (2) vehicle inspection (shaken) services with standardized tiered pricing by weight class, (3) auto loan financing through five proprietary products generating recurring interest and origination fees, and (4) vehicle trade-in/purchase capturing acquisition-to-retail spreads. The platform targets individual consumers (B2C), segmented into general buyers, first-time purchasers, trade-in sellers, and luxury/import buyers served via specialty sub-brands (LIBERALA, GT-Garage, Brat, WOW!TOWN, HUNT, Remake Cars, NOREL). Risk-mitigation features such as a 100-day return policy on domestic vehicles and up to 10-year warranty support trust-building. The company is publicly traded on OTCMKTS under ticker GLVIF.

The distribution strategy blends sales-led physical retail, direct-to-consumer e-commerce, and inside sales through the contact center, with seasonal and regional campaigns (e.g., Golden Week Sale, Kanto-area premium-buyback campaigns) driving traffic. The company has cumulatively transacted over 5.5 million vehicles and reports a customer satisfaction score of 8.34/10 based on 17,623 reviews. Geographic reach is concentrated exclusively in Japan, with a secondary Philippines operating reference; no specific overseas revenue contribution is quantified.

Name

IDOM Inc.

Legal name

IDOM Inc.

Website

https://221616.com

Company type

Public

Founded year

2000

Operating status

Operating

Short description

IDOM Inc. operates the Gulliver brand, Japan's largest used-car retail network with approximately 490 stores across all 47 prefectures, an online marketplace listing around 29,500 vehicles, in-house financing, inspection services, and specialty sub-brands serving individual consumers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Marunouchi

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Used Vehicle Sales: The primary revenue stream — the sale of used cars to individual consumers. Vehicles are sourced through the company's auction network (Dolphin Net), trade-ins, and dealer purchases. Each transaction is a one-time revenue event with per-vehicle pricing varying by make, model, year, mileage, and condition. The company also offers import/luxury vehicles under sub-brands such as LIBERALA.
2. Vehicle Inspection (Shaken) Services: Mandatory vehicle inspection services offered at company-operated and partner certified factories. Revenue is generated per inspection event with tiered pricing based on vehicle weight class. Additional revenue comes from optional add-on services such as lens polishing, glass coating, and maintenance packs.
3. Auto Loan Financing: The company offers five types of in-house and partner automotive loans: らくらく120 (up to 120 installments), プラスローン (consolidation loan), 楽のり＋ (deferred payment), すきっぷローン (skip payment), and ほけーロン (insurance-integrated loan). Revenue is generated through interest income and loan origination fees. Loans are offered at company-operated stores with some products available only at directly-operated locations.
4. Vehicle Purchase (Trade-in and Direct Purchase): Revenue from purchasing used vehicles from consumers through appraisal and trade-in services. The company buys vehicles at assessed market values and then resells them through its retail network, capturing the margin between acquisition and retail sale prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

IDOM Inc. operates the Gulliver (ガリバー) brand, a nationwide Japanese used car retail network of approximately 490 stores across all 47 prefectures. The company buys and sells used vehicles through its physical storefronts, e-commerce platform (221616.com), and contact center, while offering complementary services including vehicle appraisal, mandatory inspection (shaken), five types of in-house auto loans, a car subscription service (NOREL), and specialty sub-brands for luxury, sports, and SUV segments. Vehicles are sourced from consumers via trade-in/appraisal and from approximately 95 nationwide auction venues through the proprietary Dolphin Net system.

Product overview

Gulliver ( operated by IDOM Inc.) is a used car marketplace platform operating on a platform-plus-modules architecture. The core platform at 221616.com provides inventory search and browsing across approximately 490 stores with approximately 29,528 listed vehicles. This core is complemented by consultation services (Car Proposal Service), purchase/sale services (Appraisal Service), and inspection services (Shaken). Ancillary modules include five proprietary auto loan products (らcく120, プラスローン, 楽のり+, すきっぷローン, ほけーロン), a car subscription service (NOREL), up to 10-year warranty, and a 100-day refund guarantee. The brand portfolio includes specialty sub-brands for imported/luxury vehicles (LIBERALA), Japanese sports cars (GT-Garage), SUVs (Brat), large-format displays (WOW!TOWN), lifestyle vehicles (HUNT), and customized vehicles (Remake Cars), all supported by nationwide sourcing from approximately 95 auction venues through the Vehicle Order Service.

Differentiator

Problem solved

Functional benefit

Brands

• LIBERALA (リベラーラ): Imported and premium vehicle specialty store offering luxury car purchasing experience with sensory-focused selection process.
• WOW!TOWN (ワオタウン)
• GT-Garage
• Brat (ブラット)
• HUNT (ハント)
• Remake Cars (リメイクカーズ)
• NOREL (ノレル)

Products and services

• Gulliver Used Car Inventory & Marketplace (ガリバーの中古車検索) Search and purchase platform for used vehicles aggregated from approximately 490 Gulliver stores nationwide; available to individual consumers shopping for personal/family vehicles.
• Car Proposal Service (中古車ご提案サービス) Free in-person and online consultation service in which Gulliver staff help individual customers identify a suitable used vehicle based on stated preferences, with access to non-public stock.
• Car Purchase & Appraisal Service (車買取・査定サービス) Service for individual consumers to sell their vehicles to Gulliver via online appraisal, home visit, or in-store assessment; purchase offers issued within approximately 10 minutes.
• Gulliver Vehicle Inspection (車検整備)

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Carsome: Malaysia-headquartered used car platform operating across Southeast Asia with inspection, financing, and retail hubs. Comparable as an Asia-focused used car platform addressing similar trust, financing, and inventory challenges, and a potential regional benchmark for IDOM's international ambitions.
• Carro: Singapore-based used car and automotive fintech platform with operations across Southeast Asia. Comparable to IDOM in combining online marketplace, inspection, and financing, and a useful Asia peer for benchmarking digital used car unit economics.

Direct peers

• CarMax: The largest US used car retailer, operating ~240 stores plus an online marketplace and in-house financing. Closely mirrors IDOM's hybrid physical-store + e-commerce + captive financing model and is the most operationally comparable peer globally.
• CarGurus: Leading online car marketplace with research, listings, and dealer/consumer connection tools. Comparable to IDOM's 221616.com platform in driving price transparency and lead generation for both new and used vehicles.
• Curtis Inc. (株式会社カーチス): Japanese used car dealer operating multi-brand retail stores nationwide. Directly comparable domestic peer, similar physical store model, with overlapping customer base and competitive pressure in the Japanese market.
• Carvana: US online used car retailer with vertical integration in reconditioning, logistics, and financing. Directly comparable on the e-commerce marketplace side of IDOM's business and an indicator of how online-only models scale in used car.
• Vroom: US online used car retailer that pivoted from a pure-play e-commerce model toward a hybrid online + physical hub approach. Comparable to IDOM in addressing the same end-consumer pain points (selection, financing, home delivery) through digital channels.
• Proto Corporation (プロトコーポレーション): Japanese company operating Goo-net (グーネット), a leading online car marketplace covering used and new vehicles, plus affiliate dealer services. Comparable to IDOM's 221616.com platform on the media/marketplace side and a direct domestic competitor for used car buyer attention.
• Nexus Automotive (ネクステージ): Japanese used car dealer (TSE: 3186) operating a multi-brand store network with a mix of used and new vehicles. Directly comparable domestic peer, similar hybrid retail + online model, and a useful benchmark for IDOM's scale and capital markets valuation.

Broad incumbents

• AutoNation: Largest US auto dealer group, with used, new, parts, service, and finance arms. Comparable as a broad incumbent offering overlapping used car retail, captive financing, and F&I products, though operating at much larger scale and with a much broader portfolio than IDOM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/idom_inc
• Facebookfacebook.com/Gulliver.intl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDOM Inc.