Days Of The Year

What Days Of The Year does

Days Of The Year operates a free, ad-supported online calendar and content property at daysoftheyear.com that catalogs national days, holidays and observances across the calendar year. The site is organized by date, month and 15+ thematic taxonomies (Food & Drink, Animals, Healthcare, Jobs & Professions, Nature & Environment, Helping Others, etc.), with each observance supported by editorial content covering history, quick facts, celebration ideas and per-day hashtags for social sharing. Leadership consists of Robin Smith (CEO) and Jono Alderson (CTO/CXO), and the operating team is small at 1–10 employees based in London.

The underlying platform is built on WordPress CMS with standard web infrastructure; there are no disclosed proprietary technical components. Product surface includes the core calendar website, an opt-in email reminder service ("never miss a day"), an event submission system and a referenced "API & Data Services" offering linked from the site footer, the specifications of which are not publicly detailed. Distribution is product-led and organic: the property captures traffic via SEO on long-tail date and holiday queries, retains and re-engages users through email reminders, and amplifies reach via social sharing of per-day hashtags. No mobile app is offered.

The business model is advertising-based and free to end users. Monetization is split between programmatic partners — held under exclusivity arrangements — and direct ad deals, with the advertising contact channel restricted to direct enquiries. There are no paid tiers, B2B contracts disclosed, or named advertiser relationships. Customer concentration risk sits on the demand side (advertisers/partners) rather than the user side, and there is no disclosed revenue, parent company, funding, or acquisition history.

Name

Days Of The Year

Legal name

Days Of The Year

Website

https://daysoftheyear.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Days Of The Year is a London-based, ad-supported editorial website (founded 2012) that catalogs national days, holidays and observances across a calendar and 15+ themed categories, serving general consumers via free web access, email reminders, and a referenced API/data services offering.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising: The site generates revenue through advertising partnerships. They mention having exclusivity deals in place with programmatic partners and indicate they can only respond to advertising enquiries for direct deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Days Of The Year runs a free online calendar and content publication that catalogs national days, holidays, and observances throughout the year. Each observance is paired with historical context, quick facts, and celebration ideas, browsable by date, month, and themed categories such as Food & Drink, Animals, Hobbies & Activities, and Healthcare. Users can subscribe to email reminders about upcoming days, and content is distributed through SEO, social sharing hashtags, and direct website access, monetized by advertising.

Product overview

Days of the Year operates a single unified web platform (daysoftheyear.com) that serves as a comprehensive calendar and guide to national days, holidays, and observances. The core product is the calendar website itself, organized by date, month, and themed categories. The company offers an email reminder service as an additional feature that allows users to sign up for notifications about upcoming national days. The site also maintains an event submission system, an FAQ section, and references API & Data Services for potential data partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Days of the Year Calendar Website A free online calendar website that catalogs and celebrates national days, holidays, and observances throughout the year. Each entry includes historical context, quick facts, and celebration ideas, and is browsable by date, month, and 15+ theme categories including Food & Drink, Animals, Hobbies & Activities, Healthcare, Nature & Environment, and more. Targeted at general web users interested in discovering and celebrating national days.
• Email Reminder Service An opt-in email subscription service that notifies users about upcoming national days and holidays published on Days Of The Year. Users sign up via the website to receive reminders about observances, supporting re-engagement with the calendar content.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Programmatic Advertising PartnersminorGTM or Marketing PartnerDays Of The Year has exclusivity deals in place with programmatic partners for advertising. They note that they can only respond to advertising enquiries for direct deals, indicating a mix of programmatic (automated) and direct advertising relationships.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brownielocks: Long-standing direct competitor focused on unusual, weird, and fun holidays — closely matches Days Of The Year's positioning as a curator of quirky observances.
• Calendarr: Calendar and holidays/observances site that competes for similar search traffic with structured daily and monthly listings of observances.
• Time and Date: Major calendar and date-information site whose 'Holidays' and 'Observances' sections overlap directly with Days Of The Year's core offering, though it spans a broader calendar toolset.
• National Day Calendar: Direct competitor running a national-day-of-the-day calendar with very similar editorial format, theme organization, and consumer audience. Closest functional analog to Days Of The Year.
• Checkiday: Direct competitor providing a daily holidays/observances lookup, with multiple language/localization options and a similar content-driven model.
• National Today: Direct competitor publishing a national days calendar with celebration ideas, history, and quizzes — overlapping directly with Days Of The Year's content proposition and SEO strategy.
• Holiday Insights: Long-running direct competitor cataloguing monthly, weekly, and daily holidays with brief editorial entries — competes for the same long-tail holiday search traffic.

Broad incumbents

• Punchbowl: Broader occasions/celebrations platform (invitations, party ideas, holiday content) that intersects with Days Of The Year's audience and theme coverage, but operates a wider product suite.
• BuzzFeed: Large general-interest digital media company that frequently covers national days, holidays, and themed listicles — competes indirectly for the same audience attention and ad dollars.

Others

• Wikipedia: Reference source for the historical and definitional content that Days Of The Year summarizes; functions as a substitute source for users researching the origins of observances.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/daysoftheyear
• Facebookfacebook.com/daysoftheyear
• LinkedInlinkedin.com/company/days-of-the-year-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Days Of The Year