Programmatic Advertising LTD
Programmatic Advertising LTD, operating as Ottmann Polignac International, is a small London-based strategic hub that coordinates digital growth, branding, and performance strategies across Italy, Slovakia, and the UK for the Ottmann Polignac group.
- Company typePrivate
- Founded-
- HeadquartersItaly
- Headcount1–10
- GTM typeB2B
- OfferingServices
Programmatic Advertising LTD firmographics
Firmographics- Name
- Programmatic Advertising LTD
- Legal name
- Ottmann Polignac International
- Website
- https://programmatica.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Programmatic Advertising LTD, operating as Ottmann Polignac International, is a small London-based strategic hub that coordinates digital growth, branding, and performance strategies across Italy, Slovakia, and the UK for the Ottmann Polignac group.
- Ownership category
- akta.pro rank
Programmatic Advertising LTD industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Programmatic Advertising LTD is headquartered
LocationHeadquarters
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Programmatic Advertising LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Programmatic Advertising LTD product offering
Product offeringCore offering
Programmatic Advertising LTD (operating under the legal name Ottmann Polignac International) functions as the strategic hub for the Ottmann Polignac group, coordinating digital growth, branding, and performance advertising strategies across Italy, Slovakia, and the United Kingdom. The company delivers digital marketing and advertising services on behalf of its parent organization, acting as a centralized coordination point for multi-market digital campaigns.
Differentiator
Problem solved
Functional benefit
Programmatic Advertising LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Programmatic Advertising LTD competitors and assessment
Company assessmentOthers
- The Trade Desk: Global independent demand-side platform (DSP) powering programmatic media buying across display, video, audio, and CTV. Comparable as a critical infrastructure provider that agencies like Programmatic Advertising LTD would either use or compete against for direct client mandates.
- Adform: European-headquartered adtech platform offering a DSP, DMP, and programmatic media buying stack with strong presence in Northern and Central Europe. Comparable as a European programmatic technology enabler adjacent to specialist agencies.
Direct peers
- Brainlabs: UK-based digital media agency specializing in programmatic, paid search, paid social, and analytics with a performance-led model. Comparable due to its programmatic emphasis, UK/European footprint, and blend of branding and performance work for mid-market clients.
- Croud: UK-headquartered digital media agency built around programmatic, paid search, and social, with a 'Croudie' crowd-sourced delivery model. Comparable given UK base, programmatic-led offering, and multi-market European reach.
- Infectious Media: London-based independent programmatic media agency offering programmatic display, video, and connected-TV buying across European markets. Directly comparable to Programmatic Advertising LTD given shared UK base, programmatic focus, and similar-sized independent positioning.
Emerging players
- Goodway Group: Independent digital media agency focused on programmatic buying, advanced analytics, and integrated media planning. Comparable as a programmatic specialist serving brands across multiple markets.
Broad incumbents
- GroupM (WPP): World's largest media investment group operating agency brands such as Wavemaker, Mindshare, and Essence across programmatic, digital, and traditional channels. Comparable as the incumbent European programmatic buyer against which independent specialists must compete.
- Havas Media Group: Global media agency network within Havas offering programmatic, performance, and brand strategy services across European markets. Comparable as a broader incumbent competing for the same digital growth and performance mandates.
- Dentsu International: Global agency network offering end-to-end programmatic media, brand strategy, and performance marketing across European markets. Comparable as a broader competitor covering the same digital growth and performance remit.
- Zenith (Publicis): Global media agency network within Publicis Groupe with strong programmatic and performance media capabilities across European markets. Comparable as a provider of large-scale programmatic buying, brand strategy, and performance planning, though it operates at much greater scale.
Market position
Customer concentration
Programmatic Advertising LTD social profiles
Digital presenceProgrammatic Advertising LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Programmatic Advertising LTD leadership team
Management profileNumber of profiles
Programmatic Advertising LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Programmatic Advertising LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Programmatic Advertising LTD
What does Programmatic Advertising LTD do?
Programmatic Advertising LTD (operating under the legal name Ottmann Polignac International) functions as the strategic hub for the Ottmann Polignac group, coordinating digital growth, branding, and performance advertising strategies across Italy, Slovakia, and the United Kingdom. The company delivers digital marketing and advertising services on behalf of its parent organization, acting as a centralized coordination point for multi-market digital campaigns.
Is Programmatic Advertising LTD a public or private company?
Programmatic Advertising LTD is a private company. It is classified as corporate owned and is currently operating.
When was Programmatic Advertising LTD founded?
Programmatic Advertising LTD was founded in -1. It employs 1 to 10 people.
Where is Programmatic Advertising LTD based?
Programmatic Advertising LTD is headquartered in Italy, in the Europe region.
Who are Programmatic Advertising LTD's main competitors?
Others on record are The Trade Desk and Adform. Direct peers are Brainlabs, Croud and Infectious Media. Goodway Group is listed as an emerging player. Broad incumbents are GroupM (WPP), Havas Media Group, Dentsu International and Zenith (Publicis).
Does Programmatic Advertising LTD have an API?
No public API is recorded for Programmatic Advertising LTD.
What industry is Programmatic Advertising LTD in?
Programmatic Advertising LTD's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 54181 and its SIC code is 7310.