Cobra

Wall Anchors and Fastening Hardwarecobraanchors.com

Company typePrivate
Founded1973
HeadquartersMontréal, Canada
Headcount101–250
GTM typeB2B
OfferingHardware or Manufacturing

Cobra firmographics

Firmographics

Name: Cobra
Legal name: Cobra Anchors Ltd.
Website: https://cobraanchors.com
Company type: Private
Founded year: 1973
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

Cobra industry classification

Industry

Product category: Wall Anchors and Fastening Hardware
SIC: Bolts, Nuts, Screws, Rivets & Washers (3452), Cutlery, Handtools & General Hardware (3420)
akta.pro primary industry: Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates) (IMADACAJ)

Keywords

Wall anchor manufacturing
Masonry fasteners
Hollow wall anchors
Concrete screws
Hardware fastening solutions

Where Cobra is headquartered

Location

Headquarters

HQ city: Montréal
HQ country: Canada
HQ region: North America

Offices3 records

Markets served

Cobra business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Hardware Product Sales: Cobra generates revenue through the sale of anchoring hardware products including hollow wall anchors, masonry anchors, picture hooks, and plant hangers. Products are sold through major retail channels and distributors as one-time purchases.
B2B Distribution: Revenue from supplying products to home renovation retailers, wholesalers, and industrial distributors including bulk and contractor pack options

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	FlipToggle - Various pack sizes from 2 to 100 units

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Cobra product offering

Product offering

Core offering

Cobra Anchors manufactures and distributes a complete portfolio of anchoring hardware products, including hollow wall anchors (WallDriller, FlipToggle, TripleGrip, DrillerToggle), masonry anchors (Parawedge, SuperSleeve, Drive Nail Anchors, Lead Anchors, Lag Screw Shields), concrete screws (CobraTork, Cobra Tap), picture hooks, and plant hangers. Products are manufactured in vertically integrated facilities in Montreal and Temple, Pennsylvania, and distributed through major home improvement retailers and industrial channels in North America and Europe.

Product overview

Cobra Anchors is a manufacturer of anchoring and hanging solutions, offering a comprehensive portfolio of hardware products organized across six main categories: Hollow Wall anchors, Masonry anchors, Multi-Purpose anchors, Concrete Screws, Picture Hooks, and Plant Hangers. The core product lines include the WallDriller family (WallDriller Zinc, WallDriller Plus), FlipToggle, TripleGrip, Parawedge, CobraTork (zinc-plated and galvanized versions), SuperSleeve, and various specialized anchors including Drive Nail Anchors, Lead Anchors, Lag Screw Shields, Nylon Toggles, Spring Toggle Bolts, and concrete screws (Cobra Tap). The company also produces picture hanging solutions (Wallbiter, Walldriller Picture Hook, Keyhole Driller, Mega Hook) and plant hangers (VersaHook, Ceiling Driller). Products are distributed through major retailers including Home Depot (with exclusive distribution in Canada's 350 Rona stores) and are manufactured at facilities in Montreal, Canada and Temple, Pennsylvania, USA.

Differentiator

Problem solved

Functional benefit

Brands

CobraTork: Concrete anchor screws for heavy loads with raised head for better grip, notched threads for easy concrete cutting, and easy removal capability.
WallDriller
FlipToggle
TripleGrip
Parawedge

Products and services

WallDriller Zinc A hollow wall anchor designed for easy installation in drywall and hollow wall applications, providing reliable holding power for various mounting needs.
WallDriller Plus An innovative hollow wall anchor that is 2x stronger than the original WallDriller, featuring advanced materials and cutting-edge design for enhanced performance and ease of use. Winner of the Innovation 2021 Award at the AQMAT Gala.
FlipToggle A multi-purpose hollow wall anchor featuring a powerful toggle mechanism that provides extra holding force in gypsum or hollow blocks. Can be installed in walls up to 3 inches thick with only a 1/2 inch hole required.
TripleGrip A technically advanced multi-purpose anchor featuring two wings that open and grip firmly behind drywall for maximum holding capacity, using advanced cam action technology.
Parawedge A masonry anchor with a cold-formed body, standard bolt-type threads, and a 360-degree parabolic expansion ring for better bearing and controllable expansion. ICC-ES ESR-3652 and UL certified.
CobraTork (Zinc) Heavy-duty concrete anchor screw with raised head for better grip, notched threads for easier concrete cutting, and specially designed cavities for efficient debris clearance. Won 1st Runner-Up for The Home Depot Innovation Award 2025.
CobraTork Galvanized Heavy-duty concrete anchor screw with galvanized finish offering superior rust and corrosion protection for outdoor applications; available only in the United States.
DrillerToggle A hollow wall anchor designed for easy installation, providing strong holding power in drywall and hollow wall applications.
Drive Nail Anchors Easy-to-install two-component anchors ideal for medium-duty and anti-theft applications in all types of masonry, with corrosion-resistant zinc alloy body and steel or stainless steel nail.
Lead Anchors Easy and quick to install masonry anchors with corrosion resistance and high holding power, available in flush-mounted sizes.
Lag Screw Shields Corrosion-resistant masonry anchors with best expansion, threaded interior for lag screws, and flush-mounted installation.
Nylon Toggles Reinforced nylon multi-purpose anchors with anti-rotational wings that open behind drywall for easy installation; available in 1/4 inch diameter in short, medium, and long lengths.
Spring Toggle Bolts Steel toggle anchors ideal for fixing heavy objects to walls or ceilings, with two metal spring-loaded wings that open behind the wall during insertion. 20 sizes available.
SuperSleeve Robust masonry anchor with removable bolt feature, low-profile head, controlled bottom expansion, and Grade 5 steel bolt for 30% increased shear load.
ParaSleeve Masonry anchor sleeve designed for concrete and masonry anchoring applications.
Drop-In Anchors Masonry anchors designed for impact applications in concrete and masonry materials.
Plastic Screw Anchors Plastic anchors for masonry applications, providing secure fastening in various masonry materials.
Cobra Tap (Concrete Screws) Robust, precise, easy-to-install concrete screws offering solid and durable anchoring in concrete with exceptional holding without pre-installed anchors and easy removal.
Wallbiter Picture hook designed for safe holding of frames of all sizes without leaving marks on walls when removed, available in white, brass, bronze, and nickel finishes.
Walldriller Picture Hook A picture hook combining the WallDriller anchor technology for secure hanging of frames and artwork.
Keyhole Driller A picture hook with keyhole design for easy installation and secure hanging of frames.
Mega Hook A picture hook designed for heavier frame mounting applications.
VersaHook A versatile plant hanger hook designed for tool-free installation, suitable for indoor and outdoor plant hanging applications.
Ceiling Driller A ceiling-mounted plant hanger designed for easy installation and secure hanging of plants.

Companies that use Cobra

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Cobra technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Cobra partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and major.

PrimeSource BrandscoreStrategic or Co-development Partner · 1 August 2024PrimeSource Brands, backed by Clearlake Capital Group, acquired Cobra Anchors as its fifth acquisition since December 2020. PrimeSource operates 56 distribution centers serving as a one-stop-shop for specialty building products including construction fasteners, building materials, and home hardware.
Home DepotcoreChannel Partner/ Reseller/ DistributorSupply agreement with Home Depot covering all 2,000 US stores for Parawedge masonry anchors and hollow wall anchors (TripleGrip, DrillerToggle, FlipToggle). The agreement required a $3.2 million investment and created 21 jobs at the Temple, Pennsylvania plant.
RonacoreChannel Partner/ Reseller/ DistributorExclusive partnership for Cobra products in 350+ Rona stores across Canada, providing significant retail presence in the Canadian market.
Home HardwaremajorChannel Partner/ Reseller/ DistributorMajor Canadian hardware retailer distributing Cobra anchoring products as part of their building materials and hardware offerings.
BauhausmajorChannel Partner/ Reseller/ DistributorFirst European customer as part of Cobra's 2012 European expansion, representing the initial entry into the European market.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Cobra competitors and assessment

Company assessment

Broad incumbents

Stanley Black & Decker: Through its Tools & Outdoor segment (DEWALT, Powers Fasteners, Stanley), competes with Cobra's anchors and fastening products via pro and retail channels; broader portfolio but with overlapping anchor and fastener offerings.
ITW (Illinois Tool Works): Diversified industrial manufacturer whose Construction Products segment (Paslode, Buildex, Red Head, Ramset) competes with Cobra in concrete and masonry anchors and fasteners sold through pro and DIY channels; larger and broader, but overlaps directly on anchor SKUs at Home Depot.
Würth: Global fastener and fixings distributor/manufacturer serving trades and pro installers across Europe and North America; competes with Cobra's pro-channel anchor SKUs, particularly in Europe where Cobra's footprint is still developing.

Direct peers

Hilti: Premium Liechtenstein-based manufacturer of anchoring systems, screws, and direct-fastening tools for construction professionals; competes in the higher-end masonry and concrete anchor segments where Cobra's CobraTork and Parawedge lines are positioned.
Hillman Solutions: Hillman is the largest North American pure-play distributor and manufacturer of fasteners, hardware, and personal protective equipment serving home improvement, retail, and industrial channels; a direct competitor to Cobra across anchors, screws, and related hardware sold through Home Depot, Lowe's, and other retailers.
Simpson Strong-Tie: Leading North American manufacturer of structural connectors, anchors, and fastening systems for construction; shares Cobra's pro-channel DNA, with comparable code-listed anchors and fasteners for wood, concrete, and masonry.
Powers Fasteners (Stanley B&D): Specialty manufacturer of mechanical and chemical anchors for concrete and masonry, owned by Stanley Black & Decker; competes head-to-head with Cobra's Parawedge, CobraTork, and SuperSleeve masonry lines.
Grip-Rite: Fellow PrimeSource Brands portfolio company selling fasteners, nails, screws, and related hardware through home improvement and building product distributors; the closest in-portfolio peer following Cobra's 2025 acquisition by PrimeSource.

Emerging players

TOGGLER: US specialty manufacturer of hollow wall and toggle anchors (including its eponymous toggle bolt system that overlaps with Cobra's FlipToggle); smaller player with materially overlapping SKU sets in hollow wall anchoring.

Regional players

fischer Group: Large German fastening technology specialist for anchors, screws, and chemical fixings; Cobra's primary European equivalent and indirect competitor as Cobra expands through its Gonesse, France distribution center and Bauhaus partnership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Cobra compliance and trust

Trust signal

Compliance3 records

Cobra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cobra leadership team

Management profile

Number of profiles

Profiles4 records

Cobra funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cobra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cobra

What does Cobra do?

Is Cobra a public or private company?

Cobra is a private company. It is classified as corporate owned and is currently operating.

When was Cobra founded?

Cobra was founded in 1973. It employs 101 to 250 people.

Where is Cobra based?

Cobra is headquartered in Montréal, Canada, in the North America region.

How does Cobra make money?

Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are B2B Distribution.

Who are Cobra's main competitors?

Broad incumbents on record are Stanley Black & Decker, ITW (Illinois Tool Works) and Würth. Direct peers are Hilti, Hillman Solutions, Simpson Strong-Tie, Powers Fasteners (Stanley B&D) and Grip-Rite. TOGGLER is listed as an emerging player. fischer Group is listed as a regional player.

Does Cobra have an API?

No public API is recorded for Cobra.

What industry is Cobra in?

Cobra's product category is Wall Anchors and Fastening Hardware. Its primary akta.pro industry code is IMADACAJ, Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates). Its SIC code is 3452.