Marketing Society

Name

Marketing Society

Legal name

The Marketing Society Ltd.

Website

https://marketingsociety.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Professional & Association Conferences (MPAGAGAB)

Keywords

• Professional marketing network
• Executive membership organization
• Marketing leadership community
• Professional development programs
• Industry awards programs

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Personal Membership Subscriptions: The Marketing Society generates revenue primarily through annual membership subscriptions. Multiple Personal Membership tiers are available with varying benefits. Membership provides access to events, exclusive content, online community groups, and professional development programs. Pricing varies by tier and location.
2. Team Membership: Team Membership is sold to organizations seeking to connect their senior marketing teams to the society's network. Packages are tailored for teams of 5-200+ members, with pricing negotiated through account managers.
3. Event Revenue: Events generate revenue through ticket sales for non-members and premium event access. Some events are free for members while others may carry additional charges. Virtual events and flagship conferences like Cannes Lions, Amplify Festival, and Global Conference are key event offerings.
4. Awards Programs: The society runs multiple awards programs including the Global Awards, Star Awards (Scotland), and GCC Awards. Awards entries likely generate revenue through submission fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Marketing Society operates a global membership organization providing tiered Personal and Team Memberships to senior marketing leaders, combined with access to events, an online community platform, thought-leadership content, and professional development programs. Supporting offerings include flagship awards programs (Global Awards, Star Awards Scotland, GCC Awards), event partnerships such as Cannes Lions, and the Amplify Marketing Festival in Scotland.

Product overview

The Marketing Society is a global membership organization offering a unified membership platform with tiered access for senior marketing leaders. The core offering combines Personal and Team Memberships with access to a digital community platform, exclusive content, and events. Supporting products include the Global Awards (41st edition), regional Star Awards (Scotland) and GCC Awards, the Cannes Lions partnership, and the Amplify Marketing Festival. Professional development is delivered through the Global Leadership Mentoring Programme, Innovation Spotlight Series, and Learning Labs. The Society also runs dedicated diversity initiatives including THINK EQUAL and the UAE Scholarship Programme, plus the Leadership Accelerator for women in the UAE.

Differentiator

Problem solved

Functional benefit

Brands

• THINK EQUAL: A diversity and inclusion initiative by The Marketing Society to drive gender equality within the GCC Marcomms industry, with pillars focused on community, inspiration, and acceleration.
• The Marketing Society UAE Scholarship

Products and services

• Personal Membership Tiered individual membership for senior marketing leaders offering access to online community groups, exclusive content, and a range of events across six global locations.
• Team Membership Organizational membership sold to companies seeking to connect senior marketing teams of 5-200+ members to the society's network, with packages negotiated through account managers.
• Global Awards Flagship annual awards program celebrating ambition and outstanding marketing that drives growth, now in its 41st year.
• Star Awards (Scotland) Scotland's marketing awards program celebrating creativity, effectiveness and leadership in the Scottish marketing community.
• GCC Awards Regional awards program recognizing marketing excellence across the Gulf Cooperation Council region.
• Cannes Lions Partnership Exclusive partnership providing members access to Cannes Lions Festival of Creativity with curated events, beach access, and networking throughout the festival week.
• Amplify Marketing Festival Annual marketing festival in Scotland featuring talks, workshops and debates, known for the Ogilvy Lecture and creative challenges.
• Global Leadership Mentoring Programme Professional development initiative pairing senior marketers with mentors for career guidance and leadership development.
• Learning Labs Interactive workshops and learning sessions focused on marketing skills acceleration and practical application.
• Online Community Platform Digital community platform providing members with online community groups, exclusive content access, event management, and networking capabilities via web and mobile app.

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• SkyflagshipGTM or Marketing Partner · 22 June 2026Sky is a Cannes partner for The Marketing Society's Cannes 2026 events. Hosting 'Salon in the Sun with Sky' event featuring Academy Award winner Eddie Redmayne in conversation with Sky Studios CEO.
• Reward (Rezolve AI company)flagshipGTM or Marketing Partner · 22 June 2026Reward, a Rezolve AI company, is partnering with The Marketing Society for Cannes 2026 events. Hosting exclusive evening of Connections and Conversations at Cannes Kickoff event.
• MSQ PartnersflagshipGTM or Marketing Partner · 22 June 2026MSQ Partners is a Cannes partner hosting 'Ritualicious Lunch' - an exclusive invitation-only lunch featuring their pioneering Ritualized research on how rituals make marketing more meaningful.
• THE·TEAMflagshipGTM or Marketing Partner · 22 June 2026THE·TEAM is partnering for Cannes 2026, hosting 'Connections, Conversations & Community at Cannes: Member Meet Up' on day two of Cannes Lions.
• DEPTcoreStrategic or Co-development Partner · 2 February 2026DEPT has launched Future Club, a private, invitation-only community for senior marketing and technology leaders, with The Marketing Society as a founding partner. The network offers closed-door discussions, curated experiences such as intimate dinners and breakfast salons, and exclusive access to DEPT's offices in New York, London, Berlin, and Amsterdam.
• TikTokflagshipStrategic or Co-development Partner · 1 January 2025TikTok is a partner for The Leadership Accelerator by Think Equal, a six-month program designed to fast-track careers of exceptional female marketing and communication leaders in the UAE. Program includes in-person training, virtual masterclasses, and mentoring.
• Weber ShandwickflagshipStrategic or Co-development Partner · 1 January 2025Weber Shandwick is a partner for The Leadership Accelerator by Think Equal initiative. Part of THINK EQUAL initiative to drive gender diversity and inclusion in the GCC Marcomms industry.
• LIONSflagshipStrategic or Co-development PartnerThe Marketing Society partners with LIONS for Cannes Lions events and Cannes Lions Unpacked conferences across locations, including Singapore edition in collaboration with IAA.
• IAA SingaporeflagshipStrategic or Co-development PartnerThe Marketing Society collaborated with IAA (International Advertising Association) Singapore for Cannes Lions Unpacked 2025, bringing together the community and industry.
• Weber ShandwickflagshipStrategic or Co-development PartnerPartner for THINK EQUAL initiative with key pillar focus including mentorship programs, networking events, and training sessions for gender equality in the GCC marcomms industry.
• NABScoreStrategic or Co-development PartnerNew partnership announced between The Marketing Society Scotland and NABS, the industry charity dedicated to supporting the mental health and wellbeing of people in the marketing industry.
• Canvas8coreGTM or Marketing PartnerCanvas8 is the official Culture Partner for The Marketing Society Singapore, providing cultural insights and trend analysis for the regional community.
• KantarflagshipGTM or Marketing PartnerKantar partnered with The Marketing Society for 'How to Thrive Globally - From Good to Great' event, sharing insights on brand growth, shareholder returns, and resilient brands.
• VirtueflagshipGTM or Marketing PartnerVirtue partnered with The Marketing Society for 'Innovating the creative process at speed' event exploring how brands are driving innovation in their creative process.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Chartered Institute of Marketing (CIM): The UK's leading professional body for marketers, offering membership, qualifications, events, and awards. Direct peer with similar membership-organization model, member tiers, and event-led engagement targeting marketing professionals.
• Association of National Advertisers (ANA): US trade association representing major brands and marketers, providing member education, conferences, and awards. Mirrors The Marketing Society's senior-marketer membership model at US enterprise scale.
• ISBA (Incorporated Society of British Advertisers): UK trade body for brand-side advertisers, providing member representation, best-practice guidance, and industry events. Closely comparable as a UK-based association serving senior marketers and brands.
• The Advertising Association: UK industry body bringing together advertisers, agencies, media, and tech. Comparable as an industry-wide association delivering events, advocacy, and thought leadership for UK marketing leaders.
• PRCA (Public Relations and Communications Association): UK-based professional body for PR and communications professionals, offering membership, training, awards, and events. Closely analogous membership-organization structure and event/awards portfolio.
• 4A's (American Association of Advertising Agencies): US trade association for ad agencies, providing member services, events, and awards. Comparable membership-driven professional body model with strong event and awards franchise.
• IAA (International Advertising Association): Global trade association for the marketing and advertising industry spanning multiple chapters worldwide. Directly comparable in mission (industry membership, events, advocacy) and global hub structure.
• BIMA (British Interactive Media Association): UK membership body for the digital industry, hosting events, awards, and member programs. Comparable membership-society model serving senior UK marketing and digital leaders.

Broad incumbents

• The Drum: Global media brand covering marketing and advertising with a large event/awards portfolio (including Drum Awards). Comparable audience and event presence but operates as a media company rather than a curated membership society.
• Marketing Week: Centaur-owned publication and events business targeting senior UK marketers. Overlaps significantly on audience (senior marketers) and event programming, but delivered through a media-business model rather than a curated society.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4U-nT98trVqXczL6cROFiw
• LinkedInlinkedin.com/company/1530513
• Instagraminstagram.com/themarketingsoc
• Xx.com/themarketingsoc
• Facebookfacebook.com/themarketingsociety

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Society