Tata Green Batteries
Tata Green Batteries is an Indian joint venture between Tata AutoComp and Japan's GS Yuasa that manufactures lead-acid and VRLA automotive, inverter, genset, e-rickshaw, and industrial batteries, sold through a 28+ state dealer network, e-commerce, and OEM partnerships with TVS and Honda.
- Company typePrivate
- Founded2005
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tata Green Batteries does
Tata Green Batteries, legally Tata AutoComp GY Batteries Pvt. Ltd., is a Pune-manufactured, Mumbai-headquartered Indian battery manufacturer established in 2005 as a 50/50 joint venture between Tata AutoComp Systems Ltd. and Japan's GS Yuasa International. It produces a broad portfolio of lead-acid and VRLA (Valve-Regulated Lead-Acid) batteries built on GS Yuasa's Japanese process technology, covering two-wheelers (Velocity and Velocity Plus lines), cars/MUVs/SUVs (TG, SLV DIN, and PREMIO series), tractors, commercial vehicles (100Ah-200Ah), e-rickshaws, gensets, inverters with built-in UPS functionality, and industrial batteries for substations and telecom. The product line emphasizes 90% recyclability, maintenance-free VRLA construction, Multi-Valve technology on two-wheeler SKUs, and warranty terms of up to 48 months on certain models. The product range spans 2.5Ah to 200Ah capacities, with co-branded SKUs supplied as OEM fitments to TVS Motor Company and Honda Motorcycle & Scooter India.
The company operates a multi-channel go-to-market model. Primary distribution is a pan-India dealer network spanning 28+ states, with installation, warranty claims, and after-sales support handled at the dealer level. A direct e-commerce storefront on tatagreenbattery.com supports online ordering with OTP verification, MRP-based pricing with 8-12% online discounts, and home delivery piloted in Pune City. International distribution is handled through authorized partners in Nepal (Birgunj, Pokhara), Maldives (Male), and Sri Lanka (Colombo). The company also pursues OEM supply to vehicle manufacturers and an exclusive branded-store franchise model. Marketing is executed through content/SEO on its website and blog, Twitter/X (@tatagreenbatery), industry events (ACMA Automechanika 2026), customer testimonials, and entertainment tie-ins such as the 'WAR 2' 'Power That Never Quits' campaign.
Tata Green Batteries serves a diversified customer base spanning individual two-wheeler and car owners, commercial fleet operators, e-rickshaw drivers, agricultural users, home and office power-backup buyers, and industrial customers in telecom and power infrastructure. The customer evidence set is dominated by individual mechanics and small auto-electricians (e.g., Vinayak Auto Parts, Ramling Auto Electrician) plus a handful of enterprise fleet accounts (Infosys, Enkei Wheels), with no single customer appearing to dominate revenue. Pricing is unit-based, with MRPs publicly disclosed and warranty terms differentiated between personal use (up to 48 months) and taxi/non-vehicular use (flat 12 months). The company is privately held as a joint venture, with 101-250 employees, manufacturing at Ranjangaon Pune, and no disclosed revenue or external funding.
Tata Green Batteries firmographics
Firmographics- Name
- Tata Green Batteries
- Legal name
- Tata AutoComp GY Batteries Pvt. Ltd.
- Website
- https://tatagreenbattery.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tata Green Batteries is an Indian joint venture between Tata AutoComp and Japan's GS Yuasa that manufactures lead-acid and VRLA automotive, inverter, genset, e-rickshaw, and industrial batteries, sold through a 28+ state dealer network, e-commerce, and OEM partnerships with TVS and Honda.
- Ownership category
- akta.pro rank
Tata Green Batteries industry classification
Industry- Product category
- Automotive Batteries
- NAICS
- Battery Manufacturing (33591), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Battery Pack & Module Manufacturing (EV) (IMACACAA), Battery Pack Manufacturing & Module Assembly (EUAFABAI)
Keywords
Where Tata Green Batteries is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Tata Green Batteries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automotive Battery Sales: One-time sale of automotive batteries including two-wheeler, car/MUV/SUV, tractor, commercial vehicle, and e-rickshaw batteries. Revenue generated through dealer network, e-commerce sales, and OEM supply.
- Inverter and Power Backup Battery Sales: Sale of inverter batteries and inverter systems for home and office power backup solutions.
- Industrial Battery Sales: Sale of industrial batteries for various applications including power backup, telecommunications, and infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TG400L Car Battery - 35 Ah capacity with 12 months free replacement + 12 months pro-rata warranty |
| Unit Pricing | Pay-as-you-go | SLV DIN44R Car Battery - 44 Ah capacity with 18 months free replacement + 18 months pro-rata warranty |
| Unit Pricing | Pay-as-you-go | PREMIO 55D23L Car Battery - 54 Ah capacity with 24 months free replacement + 36 months pro-rata warranty |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Tata Green Batteries product offering
Product offeringCore offering
Tata Green Batteries manufactures and sells automotive and power-backup batteries—including two-wheeler, car/MUV/SUV, tractor, commercial vehicle, e-rickshaw, genset, inverter and industrial batteries—engineered with Valve-Regulated Lead-Acid (VRLA) technology and Multi-Valve (MV) Technology from Japanese partner GS Yuasa International. The products target individual consumers, fleet operators, agricultural users, OEMs, and industrial customers across India, Nepal, Maldives, and Sri Lanka.
Product overview
Tata Green Batteries is a joint venture between Tata AutoComp and GS Yuasa International (Japan), established in 2005, offering a comprehensive portfolio of automotive and power backup batteries. The product lineup includes: Two Wheeler Batteries under the Velocity Plus and Velocity brands featuring VRLA technology with Japanese GS Yuasa technology; Car/MUV/SUV Batteries including TG, SLV DIN, and PREMIO series; Tractor Batteries for agricultural vehicles; Commercial Vehicle Batteries ranging from 100Ah to 200Ah; E-Rickshaw Batteries for electric vehicles; and Power Backup solutions comprising Inverter Batteries, Genset Batteries, and Inverters with built-in UPS functionality. The company also manufactures Industrial Batteries through the TATA GS Yuasa partnership. The company emphasizes Japanese technology, 90% recyclability, and warranties up to 48 months.
Differentiator
Problem solved
Functional benefit
Brands
- Velocity: Two-wheeler battery brand featuring VRLA batteries for motorcycles and scooters
- Premio
- TG (Tata Green)
Products and services
- Velocity Plus Two Wheeler Batteries VRLA batteries for motorcycles and scooters with Japanese GS Yuasa technology, available in capacities from 2.5Ah to 20Ah and designed for two-wheeler brands including Honda, TVS, Royal Enfield, and Bajaj.
- Velocity Two Wheeler Batteries Standard two-wheeler batteries with Japanese GS Yuasa technology for motorcycles and scooters.
- TG400L Car Battery 35 Ah capacity car battery with 12 months free replacement plus 12 months pro-rata warranty, intended for use in MUVs, SUVs, and passenger cars.
- SLV DIN44R Car Battery 44 Ah capacity car battery with 18 months free replacement plus 18 months pro-rata warranty.
- PREMIO 55D23L Car Battery 54 Ah capacity premium car battery with 24 months free replacement plus 36 months pro-rata warranty.
- Tractor Batteries Automotive batteries designed for tractors and agricultural vehicles, built to withstand Indian farming conditions.
- Commercial Vehicle Batteries Heavy-duty batteries for commercial vehicles ranging from 100Ah to 200Ah capacity, designed for buses, trucks, and vans.
- SLV600R Commercial Vehicle Battery Heavy-duty commercial vehicle battery from the SLV series, part of the commercial vehicle battery portfolio.
- E-Rickshaw Batteries Batteries designed for electric rickshaws, providing dependable energy solutions with rapid charging and extended durability.
- Inverter Batteries Batteries for inverter and power backup applications, available in flat-plate and tubular variants.
- Genset Batteries Batteries for generator sets (gensets) providing reliable power backup.
- Inverters Inverter systems with built-in UPS functionality for seamless power backup in homes and offices.
- Industrial Batteries Industrial batteries manufactured through the TATA GS Yuasa partnership for various industrial applications including substations, transmission facilities, telecommunications and infrastructure.
Quantifiable outcome
- Warranty coverage up to 48 months demonstrating product confidence
- +2 more outcomes
Companies that use Tata Green Batteries
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles6 records
Tata Green Batteries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tata Green Batteries partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GS Yuasa International (Japan)coreStrategic partnership with GS Yuasa International, Japan's leading automotive battery manufacturer, established in 2005. This joint venture combines GS Yuasa's superior Japanese technology and R&D capabilities with Tata AutoComp's automotive industry expertise to create Tata Green Batteries. The partnership provides access to world-class VRLA battery technology and continuous innovation.
- TATA AutoComp Systems Ltd.coreTATA AutoComp GY Batteries Pvt. Ltd. (TGY) is the joint venture company formed by TATA AutoComp Systems Ltd. and GS Yuasa International. TATA AutoComp brings wide-ranging experience in the Indian automotive industry, manufacturing capabilities, and the Tata brand trust to the partnership.
- TVS Motor CompanyminorCo-branding partnership for two-wheeler batteries. Tata Green Batteries manufactures and supplies TVS co-branded batteries including YTZ5-TVS (4Ah), YTZ7-TVS (6Ah), YT5A-TVS (5Ah), and YTZ4-TVS (3Ah) for TVS motorcycles and scooters.
- Honda (Honda Motorcycles & Scooter India)minorCo-branding partnership for two-wheeler batteries. Tata Green Batteries manufactures Honda co-branded batteries including YTZ4-H (3Ah), YTZ6V-H (5Ah), and YTZ7-H (6Ah) for Honda two-wheelers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tata Green Batteries competitors and assessment
Company assessmentDirect peers
- HBL Power Systems: Indian manufacturer of industrial, automotive, and specialized batteries including lead-acid and nickel-based chemistries. Comparable to Tata Green's industrial battery line serving telecom, substations, and infrastructure customers.
- Microtek: Power-backup and inverter battery company in India with established dealer presence. Overlaps with Tata Green's inverter and power-backup product range, particularly for residential and small-commercial customers.
- Livguard Energy: Indian battery and power-backup manufacturer with a strong inverter-battery and automotive portfolio. Directly overlaps with Tata Green's inverter, two-wheeler, and e-rickshaw battery lines, targeting similar dealer and e-commerce channels.
- Okaya Power: Indian manufacturer of inverter batteries, automotive batteries, and lithium-ion products. Competes with Tata Green in the inverter and automotive replacement segments, with growing overlap in e-rickshaw and two-wheeler batteries.
- Luminous Power Technologies: Major Indian player in inverter batteries, inverters, and power-backup solutions. Directly competes with Tata Green's inverter battery and inverter system offering for home and office segments, and has a similarly broad pan-India dealer presence.
- SF Sonic Batteries (Exide subsidiary): Automotive battery brand serving two-wheeler, car, commercial vehicle, and tractor segments in India. Competes directly with Tata Green's Velocity, TG, and commercial vehicle battery lines through overlapping dealer networks.
- Exide Industries: India's largest lead-acid battery manufacturer serving automotive, industrial, and inverter segments. Directly competes with Tata Green across automotive replacement batteries, OEM supply, and power-backup, with significantly larger scale and distribution depth.
- Amara Raja Energy & Mobility (Amaron): Manufacturer of Amaron-branded automotive batteries and a major player in industrial and inverter batteries through subsidiaries. Closely comparable in product range, OEM relationships, and pan-India distribution, competing head-to-head in the Indian automotive replacement market.
Emerging players
- Cosmic Byte (Base Corporation automotive batteries): Smaller Indian automotive battery brand competing in the two-wheeler and four-wheeler replacement market. Comparable as a niche competitor in similar dealer and e-commerce channels, though with more limited scale and brand recognition.
Broad incumbents
- Su-Kam Power Systems: Established Indian power solutions company offering inverters, UPS systems, and batteries. Overlaps with Tata Green's inverter and power-backup offerings at a broader portfolio level rather than specializing in automotive batteries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tata Green Batteries social profiles
Digital presenceTata Green Batteries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tata Green Batteries leadership team
Management profileNumber of profiles
Profiles1 record
Tata Green Batteries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tata Green Batteries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tata Green Batteries
What does Tata Green Batteries do?
Tata Green Batteries manufactures and sells automotive and power-backup batteries—including two-wheeler, car/MUV/SUV, tractor, commercial vehicle, e-rickshaw, genset, inverter and industrial batteries—engineered with Valve-Regulated Lead-Acid (VRLA) technology and Multi-Valve (MV) Technology from Japanese partner GS Yuasa International. The products target individual consumers, fleet operators, agricultural users, OEMs, and industrial customers across India, Nepal, Maldives, and Sri Lanka.
Is Tata Green Batteries a public or private company?
Tata Green Batteries is a private company. It is classified as corporate owned and is currently operating.
When was Tata Green Batteries founded?
Tata Green Batteries was founded in 2005. It employs 101 to 250 people.
Where is Tata Green Batteries based?
Tata Green Batteries is headquartered in Pune, India, in the Asia region.
How does Tata Green Batteries make money?
Three revenue lines are on record. Automotive Battery Sales are the primary driver. The others are inverter and Power Backup Battery Sales and industrial Battery Sales.
Who are Tata Green Batteries's main competitors?
Direct peers on record are HBL Power Systems, Microtek, Livguard Energy, Okaya Power, Luminous Power Technologies, SF Sonic Batteries (Exide subsidiary), Exide Industries and Amara Raja Energy & Mobility (Amaron). Cosmic Byte (Base Corporation automotive batteries) is listed as an emerging player. Su-Kam Power Systems is listed as a broad incumbent.
Does Tata Green Batteries have an API?
No public API is recorded for Tata Green Batteries.
What industry is Tata Green Batteries in?
Tata Green Batteries's product category is Automotive Batteries. Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing. Its NAICS code is 33591 and its SIC code is 3600.