Yates
Yates is a privately held, small U.S. specialty e-commerce retailer founded in 1982 and based in Redding, selling mountaineering, welding, rock climbing, and other sports/outdoor equipment directly to consumers via yatesgear.com.
- Company typePrivate
- Founded1982
- HeadquartersRedding, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yates does
Yates is a privately held, for-profit specialty e-commerce retailer headquartered in Redding, United States, operating since 1982. It sells mountaineering, welding, rock climbing, and other sports/outdoor equipment through its website, yatesgear.com. The company's product mix spans two distinct specialty verticals — outdoor/climbing equipment and welding supplies — alongside adjacent sports gear, suggesting a curated rather than mass-market catalog positioning.
The firm operates with a small headcount of 11–50 employees, consistent with a small-business specialty retailer rather than a scaled platform. The technical platform is a standard e-commerce storefront; no proprietary technology, AI/ML features, API/SDK offerings, integrations, or mobile apps are documented in the available data. Catalog content, product details, certifications, and partnerships are not disclosed in the input set, and the company's webpage was inaccessible at the time of data capture due to a security-verification checkpoint.
Yates' business model is direct-to-consumer transactional commerce through its online store, with no disclosed B2B contracts, pricing tiers, subscription components, or third-party marketplace integrations on file. Customer segmentation, average order value, and revenue model mechanics are not disclosed. Ownership, leadership, investor base, and any parent/subsidiary relationships are also not established in the source data.
Yates firmographics
Firmographics- Name
- Yates
- Website
- https://yatesgear.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yates is a privately held, small U.S. specialty e-commerce retailer founded in 1982 and based in Redding, selling mountaineering, welding, rock climbing, and other sports/outdoor equipment directly to consumers via yatesgear.com.
- Ownership category
- akta.pro rank
Yates industry classification
Industry- Product category
- Sporting Goods Retail
- akta.pro primary industry
- Climbing & Mountaineering Gear Retail (CRAMAAAB)
- akta.pro secondary industries
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ), Climbing & Mountaineering Gear Retail (CRAMAMAB), Hiking & Trail Accessories Retail (CRAMAAAD)
Keywords
Where Yates is headquartered
LocationHeadquarters
- HQ city
- Redding
- HQ country
- United States
- HQ region
- North America
Markets served
Yates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Yates product offering
Product offeringCore offering
Yates operates an online store (yatesgear.com) based in Redding, United States, that sells mountaineering, welding, rock climbing, and other sports equipment to customers. Founded in 1982, the company functions as a specialty sporting and industrial equipment retailer serving individual consumers and hobbyists across diverse outdoor and trade pursuits.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountaineering Equipment
- Rock Climbing Equipment
- Welding Supplies
- General Sports Equipment
Companies that use Yates
Customer profileIdeal customer profiles1 record
Yates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yates partnerships and signals
Strategic signalExpansion highlights1 record
Yates competitors and assessment
Company assessmentBroad incumbents
- REI Co-op: REI Co-op is the largest specialty outdoor retailer in the United States, operating stores and a flagship e-commerce site selling mountaineering, climbing, hiking, and camping gear; it competes with Yates for the same enthusiast customers online but on a vastly broader assortment and scale basis, making it the dominant incumbent reference point.
Direct peers
- Backcountry: Backcountry is a leading online-only specialty outdoor retailer selling climbing, mountaineering, hiking, and backcountry gear to enthusiast customers; its DTC, deep-assortment model closely mirrors Yates' model and customer, making it the most directly comparable e-commerce peer.
- Moosejaw: Moosejaw is an online outdoor and climbing specialist retailer offering mountaineering, climbing, hiking, and backpacking gear with strong enthusiast positioning; its online-first go-to-market and category focus on climbing and outdoor gear overlaps directly with Yates' specialty assortment.
- Eastern Mountain Sports (EMS): EMS is a long-established online and store-based outdoor specialty retailer focused on climbing, hiking, and paddling gear; its category mix and enthusiast customer base are closely aligned with Yates' climbing and mountaineering focus.
- CampSaver: CampSaver is an online outdoor retailer specializing in camping, climbing, hiking, and backpacking gear; its DTC, climbing-and-backcountry category emphasis and similar scale make it a close structural peer to Yates.
- Mountain Steals: Mountain Steals is an online outdoor retailer selling climbing, mountaineering, hiking, and skiing gear through a deal-driven e-commerce site; its online-only model and climbing/outdoor category overlap make it a relevant comparable peer.
- Summit Hut: Summit Hut is a specialty outdoor retailer with a strong online and in-store presence focused on climbing, hiking, and mountaineering gear; its category emphasis on climbing and outdoor specialties aligns with Yates' niche focus.
- Outdoor Gear Exchange: Outdoor Gear Exchange is an online outdoor and climbing retailer focused on new and used climbing, mountaineering, and hiking gear; its online specialist model and climbing-first assortment closely parallel Yates' positioning.
Others
- Black Diamond Equipment: Black Diamond Equipment is a global climbing and mountain sports brand that designs and manufactures the climbing hardware, harnesses, apparel, and accessories Yates' core customers are buying; not a retailer but a key brand whose wholesale decisions shape any climbing-gear retailer's assortment economics.
Emerging players
- Climbing.com Shop (Outside+): Climbing.com operates an editorial-driven climbing gear retail storefront under the Outside network, selling climbing hardware, ropes, harnesses, and apparel to enthusiast climbers; it overlaps with Yates' climbing-and-mountaineering range as an emerging category-specialist outlet.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Yates social profiles
Digital presenceYates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yates leadership team
Management profileNumber of profiles
Yates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yates
What does Yates do?
Yates operates an online store (yatesgear.com) based in Redding, United States, that sells mountaineering, welding, rock climbing, and other sports equipment to customers. Founded in 1982, the company functions as a specialty sporting and industrial equipment retailer serving individual consumers and hobbyists across diverse outdoor and trade pursuits.
When was Yates founded?
Yates was founded in 1982. It employs 11 to 50 people.
Where is Yates based?
Yates is headquartered in Redding, United States, in the North America region.
Who are Yates's main competitors?
REI Co-op is listed as a broad incumbent. Direct peers are Backcountry, Moosejaw, Eastern Mountain Sports (EMS), CampSaver, Mountain Steals, Summit Hut and Outdoor Gear Exchange. Black Diamond Equipment is listed as an others. Climbing.com Shop (Outside+) is listed as an emerging player.
Does Yates have an API?
No public API is recorded for Yates.
What industry is Yates in?
Yates's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAAAB, Climbing & Mountaineering Gear Retail, with a secondary code of CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC.