Roze Room Hospice

What Roze Room Hospice does

Roze Room Hospice is a privately held hospice and palliative care provider serving Southern California communities for approximately 25 years. The organization delivers hospice care, palliative care, grief and bereavement support, family and caregiver support, and a specialized veterans care program through an interdisciplinary clinical team of physicians, nurses, hospice aides, social workers, chaplains, and volunteers, available 24/7/365. Services are delivered across five regional branch locations (Los Angeles, the Valley, Ventura, San Gabriel Valley, and South Bay) under multiple wholly-owned legal entities — including L&A Care Corp, Inc. (the primary operating entity), Roze Room Hospice of the Valley, Liberty Health Services, Royz, Vega Healthcare, Juno Healthcare, and Rigel Care — which share the Roze Room brand and care philosophy while operating under separate corporate ownership.

The company operates a labor-intensive clinical services model rather than a technology platform; the underlying infrastructure consists of a WordPress-based marketing website, an educational blog covering condition-specific content, a centralized referral intake center, and standard social media presence. There is no proprietary technology stack, AI/ML capability, API surface, or data product disclosed in available materials. The Joint Commission National Quality Approval serves as the primary external credential validating clinical quality standards.

Roze Room generates revenue primarily through Medicare Hospice Benefit reimbursements, supplemented by HMOs, managed care plans, and commercial insurance for hospice and palliative care services. Patient acquisition is referral-driven, flowing from healthcare professionals (physicians, specialists), facility partners (skilled nursing facilities, hospitals, assisted living communities), and direct family outreach via phone, fax, email, and online forms. Headcount is reported at 251-500 employees, and the organization maintains no external investors, no public listing, and no disclosed funding events.

Name

Roze Room Hospice

Legal name

L&A Care Corp, Inc.

Website

https://rozeroom.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Roze Room Hospice is a private hospice and palliative care provider operating across Southern California through multiple regional locations under L&A Care Corp. It delivers Medicare-reimbursed hospice, palliative, grief, and veterans care services to patients and families via referral-based acquisition.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Bereavement support
• Terminal illness care

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hospice Care Services: Roze Room generates revenue through hospice and palliative care services covered primarily by Medicare Hospice Benefit, most insurance plans, HMOs, and managed care plans. Medicare, most insurance plans, and HMOs cover hospice care costs including medications and medical equipment related to the illness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Roze Room Hospice provides hospice and palliative care services to patients with terminal illnesses in Southern California, delivering end-of-life clinical care focused on comfort and dignity with 24/7 availability. Its offerings include medical and nursing care, pain and symptom management, emotional and spiritual counseling, family and caregiver support, specialized care for veterans, and ongoing bereavement support for loved ones. Services are reimbursed via the Medicare Hospice Benefit, most insurance plans, HMOs, and managed care plans.

Product overview

Roze Room Hospice is a hospice and palliative care service provider offering a unified portfolio of care services across Southern California. The core offering includes hospice care, palliative care, grief support, family and caregiver support, and veterans care. These services are delivered through multiple regional locations including Roze Room Hospice, Roze Room Hospice of the Valley, Roze Room Hospice of Ventura, Roze Room Hospice of San Gabriel Valley, Roze Room Hospice of South Bay, and Roze Room Healthcare. All locations operate under separate ownership including L&A Care Corporation and affiliated entities, while sharing the Roze Room brand and care philosophy. The organization has served patients for nearly 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Comprehensive end-of-life hospice care for terminally ill patients, including physician-directed medical care, nursing, hospice aide visits, pain and symptom management, and 24/7 clinical on-call support; delivered in patients' homes, hospitals, nursing facilities, and hospice residences across Southern California.
• Palliative Care Palliative care services focused on relief of pain, symptoms, and stress for patients with serious illness, complementing curative or hospice treatment; available to patients and families in Southern California.
• Family and Caregiver Support Emotional, spiritual, social work, and practical support services for family members and caregivers of hospice patients, including counseling, education, respite assistance, and assistance navigating end-of-life decisions.
• Veterans Care Specialized hospice and palliative care program tailored to the needs of veterans, addressing service-related conditions, military culture, and benefits navigation, with recognition of military service as part of the care plan.
• Bereavement and Grief Support Ongoing bereavement and grief counseling services offered to families and loved ones for up to thirteen months (or as applicable) following a patient's death, including individual counseling, support groups, and written resources.

Quantifiable outcome

• Reduced rehospitalizations and ER visits through expert disease-specific care and proactive symptom management
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• L & A Care CorporationcoreOthersParent company operating and licensing Roze Room hospice programs. L&A Care Corp, Inc. is the corporate entity behind the Roze Room Hospice brand operating multiple hospice and palliative care programs across Southern California.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VITAS Healthcare (Chemed Corporation): The largest US hospice operator and the most direct competitor, providing routine home care, continuous home care, general inpatient, and respite hospice services across multiple states including California. Operates on a similar interdisciplinary care model with similar referral-driven GTM.
• Gentiva Hospice (formerly Kindred at Home): Major national hospice and home health operator with significant California presence following its spin-off from Humana/CenterWell. Competes directly for facility referrals, skilled nursing partnerships, and family direct outreach in Southern California.
• Amedisys Hospice: National hospice and home health provider with established California operations. Competes on facility partnerships, clinical staffing, and family-direct referral channels with a comparable interdisciplinary care team model.
• Compassus: Multi-state hospice, palliative care, and home health operator with California presence. Directly comparable care model, referral infrastructure, and facility partnership approach.
• Bristol Hospice: Private-equity-backed regional hospice operator with strong West Coast presence. Competes for similar physician referral channels, SNF/ALF partnerships, and family-direct hospice admissions in Southern California.

Broad incumbents

• Brookdale Hospice (Brookdale Senior Living): Hospice arm of Brookdale Senior Living, the largest US senior living operator. Competes in California hospice markets, particularly for residents of assisted living and memory care communities.
• Enhabit Hospice (formerly Encompass Home Health): Public home health and hospice spin-off with a multi-state footprint including California. Provides directly comparable hospice and palliative services with similar referral-driven sales motion.

Regional players

• Providence Hospice (Providence St. Joseph Health): Faith-based, Southern California-anchored hospice and palliative care program affiliated with a major hospital system. Competes locally for facility and physician referrals in the same SoCal geography.
• Cedars-Sinai Hospice & Palliative Care: Los Angeles-anchored health system hospice program offering comparable home-based hospice and palliative services in the same primary SoCal market. Competes for hospital-discharge hospice referrals.
• St. Joseph Hospice (now part of various systems): Faith-based hospice operator with Southern California presence. Provides comparable interdisciplinary hospice and palliative care in overlapping service areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rozeroomhospice
• LinkedInlinkedin.com/company/roze-room-hospice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roze Room Hospice