Business Insights

What Business Insights does

Business Insights (legal entity BUSINESS INSIGHTS IT SERVICES & SOLUTIONS, SL) is a Barcelona-headquartered Spanish IT consulting firm founded in 2017 by Xavi Tirado, with a second office in Madrid opened in 2022. The firm delivers four practice areas: Software Insights (custom software development with full IP transfer to clients), AI Insights (LLM-based intelligent agents, predictive ML, computer vision, and RPA-driven hyper-automation), Data Insights (CRM/ERP/third-party integration, ETL, dashboards, and predictive analytics), and Talent Insights (IT outsourcing/staff augmentation under the DevOn Insights brand plus IT recruitment and executive search). The underlying technology stack spans .NET, Angular, React Native, Python, Kubernetes, AWS, Azure, Redis, and RabbitMQ, with explicit integrations into Salesforce, SAP, and HubSpot. Business Insights is a Microsoft partner, holds ISO/IEC 27001 certification (April 2026), and is a certified Agente Digitalizador for Kit Digital and Asesor Digital for Kit Consulting, two Spanish government Next Generation EU-funded programs that subsidize digital transformation for SMEs.

The firm serves a bifurcated customer base: enterprise clients across tourism (H10 Hotels, Catalonia Hotels, Vueling, OpenSky), insurance (AXA), energy (TotalEnergies, Contigo Energía), automotive (Cupra), finance (FXStreet, Ayvens), education (UNIR), environment (Veolia), and information services (Wolters Kluwer), alongside a distributed SME book accessed via Kit Digital (€3,000–€29,000 subsidies) and Kit Consulting (€12,000–€24,000 subsidies). Documented outcomes include H10 Hotels' 20%+ revenue uplift from a new e-commerce platform and OpenSky's reduction of operational errors to near zero on a new logistics platform. Repeat inclusion in the FT 1000 (Financial Times/Statista) at positions 488 (2023) and 558 (2026) places the firm among only 25 Spanish companies in the ranking and 12 Spanish tech firms to achieve this certification.

Revenue is generated primarily through professional services engagements (project-based, Time & Materials, and managed services) rather than recurring software licenses; pricing is project-specific and quote-based, with government-subsidized SME work priced at fixed subsidy amounts. Distribution is sales-led via direct enterprise engagement and remote delivery across Spain, supplemented by the Kit Digital and Kit Consulting government channels and ecosystem partnerships (Tech Tourism Cluster, Digital Cluster). Notable expansion moves include the 2022 Madrid office opening, the 2025 acquisition of staffing firm NexttiC, ISO/IEC 27001 certification in 2026, and the 2026 launch of an I+D+i fiscal deduction advisory service. Headcount grew 20% YoY to 40 employees by May 2022 with a stated target of 60 by year-end, professional turnover is reported at 18%, and client recurrence is reported at 90%.

Name

Business Insights

Legal name

BUSINESS INSIGHTS IT SERVICES & SOLUTIONS, SL

Website

https://businessinsights.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Business Insights is a Barcelona-headquartered Spanish IT consulting firm delivering custom software development, AI integration, data analytics, cybersecurity, and IT talent outsourcing to enterprise clients and government-subsidized SMEs across Spain.

Ownership category

akta.pro rank

Product category

IT Consulting and Custom Software Development

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Custom software development
• AI integration services
• Data analytics consulting
• IT staff augmentation
• Cybersecurity managed services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Design and development of bespoke software solutions. Clients receive full intellectual property ownership. Revenue is generated on a project-by-project basis, likely with milestone-based billing.
2. IT Outsourcing & Staff Augmentation (DevOn Insights): Time & Materials (T&M) model providing flexible integration of IT specialists into client teams. Clients pay exclusively for hours of value contributed, offering efficient and flexible investment. Also includes comprehensive operational management (contracting, payroll, equipment).
3. AI Solutions and Data Analytics Consulting: Artificial intelligence implementation, predictive analytics, data strategy, and business intelligence services. Typically delivered as consulting engagements.
4. Managed Security Services: Cybersecurity consulting and managed services, including vulnerability management, SIEM deployment, and security transformation programs.
5. Kit Digital & Kit Consulting Implementation: As a certified digital advisor (Agente Digitalizador) for Spanish government programs, the company implements subsidized digital transformation solutions for SMEs, with aid amounts ranging from €3,000 to €29,000 per client.
6. Fiscal Deduction Services for Tech Projects: R&D+i fiscal deduction advisory service (12% tech innovation deduction, 25–42% for R&D), including technology execution, innovation documentation, and administrative management. Retroactive claims up to 8 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Business Insights is a Spanish IT consulting firm that designs and develops custom software, integrates artificial intelligence solutions (intelligent agents, LLMs, predictive models, computer vision, and hyper-automation), implements data integration and analytics platforms connecting CRM, ERP and third-party systems, and delivers IT outsourcing and managed cybersecurity services. The company serves enterprise and mid-market clients across Spain, also acting as a certified digital advisor for the Spanish government's Kit Digital and Kit Consulting subsidy programs for SMEs.

Product overview

Business Insights operates as a specialized IT consultancy with four core business areas — Software Insights (custom software development), AI Insights (AI integration services), Data Insights (data integration, automation, and analytics), and Talent Insights (IT outsourcing and recruitment) — plus two government-subsidized digital transformation programs (Kit Digital and Kit Consulting). Under Talent Insights, DevOn Insights is the brand for IT outsourcing and staff augmentation services. The company also maintains a sub-brand, the Networker Business Partner (NBP), described as a strategic API between professionals and companies. Case study projects documented on the website include the H10 Hotels e-commerce platform (with booking engine, SAP ERP integration, and CMS), the OpenSky logistics platform (real-time tracking, route optimization, customs automation), the FXStreet editorial automation modules (Angular/.NET Core/Kubernetes) and mobile app migration (Xamarin to React Native), and the Longomatch cloud platform audit. The company is a Microsoft partner and serves clients across tourism, finance, logistics, video games, health, and education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Software Insights: Custom software development services delivering scalable and efficient solutions with full IP ownership to clients.
• IA Insights
• Data Insights
• Talent Insights
• DevOn Insights
• Security Insights

Products and services

• Software Insights Custom software development services that build scalable, high-efficiency solutions tailored to each client's unique business model, with full intellectual property ownership transferred to the client.
• AI Insights Artificial intelligence integration services for enterprise operations, covering intelligent agents and large language models (LLMs), predictive modeling, computer vision, and hyper-automation combining RPA with AI to create autonomous workflows.
• Data Insights Data integration, automation, visualization, and analytics services that connect CRM, ERP, and third-party data sources (Salesforce, SAP, HubSpot) into a single source of truth, with automated ETL, business dashboards, and predictive analytics.
• Talent Insights IT talent services covering IT outsourcing and staff augmentation (DevOn Insights), IT recruitment and executive search, and a Networker Business Partner (NBP) strategic role bridging professionals and organizations.
• Security Insights Cybersecurity consulting and managed services, including vulnerability management, SIEM deployment, security transformation programs, and operational security support. The company holds ISO/IEC 27001 certification covering all operations.
• Kit Digital Solutions Government-subsidized digital transformation solutions for Spanish SMEs covering business intelligence, process management, CRM with AI, and basic internet presence, with aid ranging from €3,000 to €29,000 per company.
• Kit Consulting Advisory

Quantifiable outcome

• H10 Hotels achieved over 20% revenue increase from web following the new e-commerce platform.
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability14 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Python BCN Day / PyBCNminorGTM or Marketing Partner · 9 October 2024Business Insights was an official sponsor of Python BCN Day 2024, a major developer community event in Barcelona. First-time sponsorship of a technology community event of this scale.
• Tech Tourism ClustercoreStrategic or Co-development Partner · 12 May 2023Full member of the Tech Tourism Cluster, which brings together 57+ companies across the tourism value chain (hotels, airlines, restaurants, Cloud Computing, Big Data). Business Insights participates in the Blockchain commission of the cluster. Cluster companies generate over €1,400M in combined revenue. Membership supports knowledge sharing and joint tech projects for tourism innovation.
• Digital Cluster (Clúster Digital)coreStrategic or Co-development Partner · 25 January 2022Full member of the Digital Cluster, a space bringing together 60+ companies, entities, and research groups specializing in AI, Big Data, blockchain, cybersecurity, IoT, Industry 4.0, smart cities, and cloud computing. Aims to foster TIC industry development through collaboration and open innovation.
• Financial Times / StatistaminorOthersBusiness Insights was recognized in the FT 1000 ranking of Europe's fastest-growing companies, published by the Financial Times and compiled by Statista. Position 558 in 2026 (position 488 in 2023).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VASS: VASS is a large Spanish-origin IT consulting and digital transformation group with practices in custom software, data, AI, cybersecurity, and talent. It is the closest direct domestic competitor to Business Insights, operating in the same geography with a near-identical service catalogue (Software + AI + Data + Talent).
• Devoteam: Devoteam is a European technology consulting firm specializing in cloud, data, AI, and cybersecurity for enterprise and public-sector clients. Its AI/data/cyber practice mix closely mirrors Business Insights' five-pillar offering, making it a directly relevant peer for capability and GTM comparison.
• Globant: Globant is a global digital transformation and IT services firm delivering custom software, AI, data engineering, and UX services to enterprise clients. It is directly comparable to Business Insights in scope (custom development, AI/data, BI) and a key reference for a Spain-headquartered AI/data consulting firm scaling beyond mid-market.
• Pasiona Consulting: Pasiona Consulting is a Barcelona-headquartered Spanish IT consultancy delivering custom software development, Microsoft-stack services, AI, and cloud transformation to enterprise clients. It competes head-to-head with Business Insights for Spanish enterprise mandates and shares the same geographic and talent pool.
• Thoughtworks: Thoughtworks is a global technology consultancy delivering custom software, AI engineering, data platforms, and digital transformation to enterprise clients. It is a strong peer for Business Insights' Software Insights and AI Insights practices, particularly around custom development, cloud-native, and AI-driven transformation.
• Slashmobility (SlashMobility): SlashMobility is a Spanish digital consultancy delivering custom software, mobile, data, and emerging-tech (AI, IoT) services to enterprise clients. Smaller scale but directly comparable in scope and target market to Business Insights, especially around mobile/cloud and emerging technologies.

Broad incumbents

• Sopra Steria: Sopra Steria is a European IT consulting and system integration incumbent with presence in Spain delivering custom development, data, AI, and digital transformation to enterprise and public-sector clients. Comparable to Business Insights on systems integration and ERP/CRM-adjacent consulting, but at substantially larger scale.
• Accenture (Spain): Accenture is a global professional services incumbent with a large Spanish delivery footprint across Strategy, AI, Cloud, Security, and custom software. It competes for the same enterprise digital transformation RFPs (AXA, TotalEnergies, Vueling-tier clients) that Business Insights targets, but as part of a vastly broader portfolio.
• NTT Data (Spain): NTT Data is a global IT services and consulting incumbent with significant Spanish delivery capabilities in custom software, data, AI, and enterprise systems integration. Comparable as an incumbent competing for the same large enterprise and public-sector transformation work (e.g., Ferrocarrils Generalitat-tier accounts).
• Capgemini (Spain): Capgemini is a global IT services leader with a large Spanish practice covering custom software, AI, data, and managed services. Relevant incumbent peer because it competes for the same enterprise transformation and system integration mandates Business Insights pursues (SAP/CRM integration, ERP-enabled engagements).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/business-insights-spain
• Xx.com/binsights_bcn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Insights