AttendStar
AttendStar is a cloud-based event ticketing platform serving primarily outdoor live events including air shows, fairs, and festivals across North America. It bundles ticketing software with hardware, Private 5G connectivity, POS, and marketing services on transaction-based pricing tiers.
- Company typePrivate
- Founded2010
- HeadquartersSmyrna, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AttendStar does
AttendStar is a privately held cloud-based event ticketing software company founded in 2010 and headquartered in Smyrna, Tennessee, that specializes in large outdoor live events, with a primary focus on air shows, fairs, and festivals across the United States and Canada. The company has ticketed over 8,000 live events over a 15-year operating history and holds partnerships with more than 300 air shows, including marquee military/government accounts such as the US Air Force Thunderbirds, NAS Pensacola Blue Angels Homecoming, and Aviation Nation at Nellis AFB.
The platform is built around three core products: the Ticketing Platform with Event Manager dashboard for organizer-side operations, a Mobile Scanner App for iOS and Android that supports offline QR-code and name-based scanning, and the Event POS system for onsite sales. This software stack is paired with proprietary infrastructure including bundled durable scanners, Private 5G and cellular connectivity, and a portable Satellite Briefcase Kit, all included without rental fees on Standard and Full Service tiers. The platform integrates with Stripe, Authorize.Net, WePay, Google Maps Platform, Mailchimp, Google Analytics, Google Tag Manager, Google Ads, Facebook Pixel, and AdRoll, and in 2025-2026 added product features including auto-translation (Translate), Dynamic Pricing, Add-ons 2.0, All-In Pricing (FTC-compliant), and Buy Now Pay Later via Affirm.
Revenue is generated purely on a transaction-based pricing model across three tiers: Basic ($1.00 + 4% per ticket), Standard ($1.00 + 5% per ticket, with bundled hardware and connectivity), and Full Service ($1.00 + 10% per ticket, with done-for-you marketing, live buyer support, and full event operations). The go-to-market combines self-serve onboarding for SMB organizers through the website with consultative sales for Full Service enterprise accounts such as the York State Fair. A team of approximately 15 employees delivers ticketing, marketing, and logistics support across the customer base.
AttendStar firmographics
Firmographics- Name
- AttendStar
- Legal name
- AttendStar, LLC
- Website
- https://attendstar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AttendStar is a cloud-based event ticketing platform serving primarily outdoor live events including air shows, fairs, and festivals across North America. It bundles ticketing software with hardware, Private 5G connectivity, POS, and marketing services on transaction-based pricing tiers.
- Ownership category
- akta.pro rank
AttendStar industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industries
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where AttendStar is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AttendStar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction Fees - Basic Tier: Transaction-based fee of $1.00 + 4% per ticket sold. Includes ticketing platform access, scanner app, and event organizer support. Daily payouts via Stripe.
- Transaction Fees - Standard Tier: Transaction-based fee of $1.00 + 5% per ticket sold. Includes bundled hardware (scanners), private 5G connectivity, and full platform access.
- Transaction Fees - Full Service Tier: Transaction-based fee of $1.00 + 10% per ticket sold. Includes complete ticketing, bundled hardware, connectivity, done-for-you marketing campaigns, live phone/email/IVR support, and complete event setup and management.
- Optional Add-On Services: Additional paid services including Ticket Buyer Marketing, Ticket Buyer Support, Satellite Briefcase Kit, and Onsite/Day-Of Support available as add-ons across all tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Basic Tier: Online Ticketing - $1.00 + 4% |
| Transaction based/ take rate | Pay-as-you-go | Standard Tier: Ticketing & Hardware - $1.00 + 5% |
| Transaction based/ take rate | Pay-as-you-go | Full Service Tier: All Inclusive - $1.00 + 10% |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
AttendStar product offering
Product offeringCore offering
AttendStar provides a cloud-based event ticketing platform that enables event organizers to sell tickets online, manage check-ins via mobile scanner apps, process payments, and run onsite operations. The platform is sold in three tiers (Basic $1.00 + 4%, Standard $1.00 + 5%, Full Service $1.00 + 10%) and bundles hardware (durable scanners), private 5G/cellular connectivity, marketing services, and live support. The company specializes in large outdoor events including air shows, fairs, festivals, concerts, and motorsport events, with ticketing fees collected as a percentage plus flat amount per ticket sold.
Product overview
AttendStar is an event ticketing software company offering a unified platform combining ticketing, marketing, and logistics services. The core offering consists of the Ticketing Platform and Event Manager dashboard, complemented by the Scanner App for mobile check-ins and Event POS for onsite sales. The platform offers tiered pricing plans (Basic, Standard, Full Service) with optional add-ons including Ticket Buyer Marketing, Ticket Buyer Support, Satellite Briefcase Kit (portable internet), Hardware & Connectivity, and Parking Solutions. Key features include Dynamic Pricing, All-In Pricing, Translate (auto-translation), Add-ons 2.0, and Buy Now Pay Later via Affirm. The company specializes in outdoor events including air shows, fairs & festivals, concerts, and motorsports events.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketing Platform
Quantifiable outcome
- 8,000+ events successfully ticketed over 15 years
- +2 more outcomes
Companies that use AttendStar
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
AttendStar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature10 records
AttendStar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- York State FairflagshipAttendStar partnered with the York State Fair (founded 1765 - oldest fair in the US) for 2026 to provide comprehensive white-glove ticketing and event operations solution including integrated ticketing, admissions hardware, guest support, marketing tools, onsite staff, and Private 5G connectivity.
- AffirmcoreAffirm provides Buy Now, Pay Later functionality allowing ticket buyers to purchase tickets and spread payments over four equal installments with no interest (minimum $50 transaction). Integration enables Stripe users to offer flexible payment options.
- StripecorePrimary payment gateway for processing ticket sales with daily payouts to event organizers. Handles credit card processing, refunds, and BNPL (Affirm) integration. Standard tier includes per-order credit card fees of $0.30 plus percentage.
- Google AdsminorIntegration for tracking conversions from Google Ads campaigns including purchases, sign-ups, and form submissions.
- AdRollminorRe-targeting platform that targets potential ticket buyers who visited the event's ticket sales page but did not complete purchase.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AttendStar competitors and assessment
Company assessmentDirect peers
- TicketSpice: Self-serve ticketing platform for events of all sizes, popular with fairs, festivals, and outdoor events. Directly comparable to AttendStar in the SMB/organizer self-serve motion, with similar add-on and branding features.
- Etix: Event ticketing platform serving entertainment venues, festivals, fairs, and promoters in North America. Closely overlapping with AttendStar in vertical mix (fairs, festivals, live events) and in offering primary ticketing and box office tools.
- Vendini: SaaS ticketing, box office, and CRM platform for live event operators including theaters, festivals, and promoters. Competes with AttendStar for mid-market event organizers needing integrated ticketing and CRM.
- Brown Paper Tickets: Self-serve ticketing platform for live events, including fairs, festivals, and community events. Competes with AttendStar at the lower end of the market with a low-cost, no-frills SaaS model.
- ShowClix: Event ticketing and live event technology provider for festivals, fairs, and venues. Offers primary ticketing, access control, and box office tools that overlap directly with AttendStar's platform capabilities.
- Tixr: Modern event ticketing platform targeting promoters, venues, and festivals with a polished consumer UX, dynamic pricing, and integrated marketing tools. Comparable to AttendStar's Standard and Full Service tiers in feature set and target customer.
- Front Gate Tickets: Ticketing and event technology provider focused on live music festivals and entertainment events. Closest direct competitor to AttendStar in the festival and large outdoor event segment, with similar primary ticketing and access control offerings.
- AudienceView: Ticketing, commerce, and CRM platform serving performing arts venues, sports teams, and live event operators. Overlaps with AttendStar's full-service model in providing ticketing plus attendee and marketing tooling.
Broad incumbents
- Eventbrite: Publicly traded, broad-based self-serve event ticketing platform used by organizers of all sizes. It is a higher-level incumbent with much larger scale than AttendStar, but with less specialization in air shows, fairs, and large outdoor events.
- Ticketmaster (Live Nation Entertainment): Largest global primary ticketing platform, owned by Live Nation, dominant in concerts and major sports. AttendStar competes at the opposite end of the market — air shows, fairs, and festivals — but Ticketmaster is the structural incumbent to beat for primary ticketing infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AttendStar social profiles
Digital presenceAttendStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
AttendStar leadership team
Management profileNumber of profiles
AttendStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AttendStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AttendStar
What does AttendStar do?
AttendStar provides a cloud-based event ticketing platform that enables event organizers to sell tickets online, manage check-ins via mobile scanner apps, process payments, and run onsite operations. The platform is sold in three tiers (Basic $1.00 + 4%, Standard $1.00 + 5%, Full Service $1.00 + 10%) and bundles hardware (durable scanners), private 5G/cellular connectivity, marketing services, and live support. The company specializes in large outdoor events including air shows, fairs, festivals, concerts, and motorsport events, with ticketing fees collected as a percentage plus flat amount per ticket sold.
Is AttendStar a public or private company?
AttendStar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AttendStar founded?
AttendStar was founded in 2010. It employs 1 to 10 people.
Where is AttendStar based?
AttendStar is headquartered in Smyrna, United States, in the North America region.
How does AttendStar make money?
Four revenue lines are on record. Transaction Fees - Basic Tier is the primary driver. The others are transaction Fees - Standard Tier, transaction Fees - Full Service Tier and optional Add-On Services.
Who are AttendStar's main competitors?
Direct peers on record are TicketSpice, Etix, Vendini, Brown Paper Tickets, ShowClix, Tixr, Front Gate Tickets and AudienceView. Broad incumbents are Eventbrite and Ticketmaster (Live Nation Entertainment).
Does AttendStar have an API?
No public API is recorded for AttendStar.
What industry is AttendStar in?
AttendStar's product category is Event Ticketing Software. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of MPAGAJAA, Primary Ticketing Platforms & Box Office Systems. Its NAICS code is 56192 and its SIC code is 7900.