FLAT Technologies

What FLAT Technologies does

FLAT Technologies is a privately held Australian hardware manufacturer founded in 2004 by inventor Tony Pike and headquartered in Chatswood, Sydney. The company designs and sells self-stabilizing table bases and retrofit feet that use a patented hydraulic cylinder system (PAD - Patented Actuator Device) integrated with a molded undercarriage component (PUK - Patented Undercarriage Key) to automatically adjust and lock table feet on uneven surfaces. Its core product lines include AUTO-ADJUST Table Bases (40+ styles, multiple heights and materials), FLAT Equalizers (screw-in retrofit feet for existing tables), Height-Adjustable bases for ADA compliance, EQ budget bases, Specialized fixed-seating bases, and Custom Color bases manufactured to PANTONE/RAL specifications.

The company serves the global hospitality industry, with named end customers spanning major restaurant chains (McDonald's, Hard Rock, California Pizza Kitchen, Ruth's Chris, Chick-fil-A, Texas Roadhouse, Denny's, Tijuana Flats, Tommy Bahama, Darden, Mendocino Farms), hotel groups (Hilton, Best Western, Marcus Hotels, JHM), coffee chains (Peet's Coffee, Jamba Juice), and entertainment venues (Howl at the Moon). FLAT distributes through a network of 100+ authorized dealers and sales representatives across 40+ countries, supplemented by direct sales for large chains and a technology licensing program for table base manufacturers. Its revenue model is predominantly one-time hardware sales with a $30-$50 per-base price premium over non-stabilizing equivalents, complemented by project-based custom color orders and OEM licensing royalties. Manufacturing is in China with quality control managed by FLAT's supply chain team, and the company operates regional offices in the USA (Schaumburg, IL), UK (Hatfield), and Netherlands (Nootdorp).

Name

FLAT Technologies

Legal name

FLAT Pty Ltd

Website

https://flattech.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

FLAT Technologies designs and manufactures patented self-stabilizing hydraulic table bases and retrofit equalizers for the global hospitality industry. The company sells through 100+ dealers across 40+ countries to restaurants, hotels, bars, and senior living facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. FLAT Table Bases Sales: Sale of self-stabilizing table bases with integrated PAD hydraulic technology. One-time hardware purchase with typical price premium of $30-$50 over non-FLAT equivalents
2. FLAT Equalizers Sales: Sale of screw-in replacement feet for existing tables. Retrofit solution stabilizing tables with a single press on the table top. Available in metric (M6, M8, M10) and UNC (1/4", 5/16", 3/8") thread sizes
3. Custom Color Table Bases: Custom-colored bases manufactured to customer specifications (PANTONE/RAL color codes) for brand identity support. Subject to minimum order quantities
4. Technology Licensing: Licensing of FLAT technology (PAD and PUK) to table base manufacturers. Subject to licensing agreement with FLAT engineering team working with licensee to design and test FLAT Ready table bases

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FLAT Technologies manufactures and sells self-stabilizing table bases and retrofit Equalizers for the hospitality industry. The patented hydraulic PAD technology automatically adjusts and locks table feet to compensate for uneven surfaces, replacing temporary fixes like napkins or wedges. Products are sold through a global dealer network and direct enterprise sales to restaurants, bars, hotels, and senior living facilities across 40+ countries, with technology licensing as a secondary revenue stream.

Product overview

FLAT Technologies offers a portfolio of hardware-based table stabilization products. The core offering consists of AUTO-ADJUST Table Bases (featuring patented hydraulic PAD technology that automatically stabilizes tables on uneven surfaces) and FLAT Equalizers (screw-in replacement feet for existing tables). Supporting products include EQ Table Bases (economical stabilization), Height-Adjustable Table Bases (with pneumatic posts for ADA compliance), Specialized Table Bases (for fixed seating), and Custom Color options. All products target the hospitality industry (restaurants, bars, hotels) and use hydraulic/mechanical technology rather than software. The company holds offices in USA, UK, Australia, Hong Kong, and Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• FLAT AUTO-ADJUST Table Bases Self-stabilizing table bases with integrated hydraulic PAD (Patented Actuator Device) technology that automatically adjusts and locks table feet into position on uneven surfaces. Available in multiple styles (X-base, T-base, round, square), heights (dining, counter, bar), and materials (cast iron, steel, aluminum, stainless steel). For restaurants, bars, hotels, and other hospitality venues.
• FLAT Equalizers Screw-in replacement feet for existing restaurant tables that stabilize tables following a gentle press on the table top. Adjusts up to 6mm (1/4 inch) and enables table top alignment. Available in metric (M6, M8, M10) and standard UNC (1/4", 5/16", 3/8") thread sizes. For retrofit applications in hospitality venues.
• FLAT EQ Table Bases Economical table bases that utilize Equalizer technology to stabilize existing table setups at a lower price point. Combines hydraulic stabilization with cost-effective design for budget-conscious hospitality establishments.
• FLAT Height-Adjustable Table Bases Table bases combining AUTO-ADJUST technology with adjustable pneumatic posts allowing convenient height adjustments via lever press. Available in 10 styles. Ideal for senior living facilities and ADA compliance requirements, accommodates wheelchair accessibility.
• FLAT Specialized Table Bases Table bases designed for fixed seating requirements and specialized hospitality concepts. Includes bolt-down, cantilever, and other non-standard configurations for unique restaurant layouts and fixed seating installations.
• FLAT Custom Color Table Bases Custom-colored table bases manufactured to specification using PANTONE/RAL color codes. Supports brand identity, design complement, and market differentiation. Subject to minimum order quantities with costs varying by quantity, production, and shipping.
• FLAT Technology Licensing (FLAT Ready Program) Licensing of FLAT's patented PAD and PUK technologies to third-party table base manufacturers. FLAT's engineering team works with the licensee to design and test FLAT Ready table bases that integrate the stabilization technology. Revenue stream from royalties.

Quantifiable outcome

• 86% of people believe sitting at a wobbly table is irritating and distracting (YouGov survey)
• +6 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Cambro Manufacturing: Large US-based manufacturer of foodservice equipment including tables, shelving, and storage. Overlaps with FLAT in serving the same restaurant and hospitality customer base with operational equipment. Notably, FLAT's EVP Americas previously led global sales at Rosseto and held roles at Cambro, indicating close ecosystem familiarity.
• Steelite International: Global supplier of tabletop and foodservice products to the hospitality industry. Shares FLAT's customer base of restaurants, hotels, and chains, and competes for the same foodservice procurement budgets. FLAT's EVP Americas previously worked at Steelite, evidencing overlapping sales channels.
• Falcon Foodservice Equipment: UK-based manufacturer of commercial foodservice equipment including tables, shelving, and storage. Directly comparable as a commercial furniture/equipment supplier serving the hospitality industry in EMEA markets where FLAT also competes.

Direct peers

• BFM Seating: Manufacturer of commercial seating and tables for restaurants and hospitality venues. Directly comparable product line (tables and bases) and overlapping restaurant customer base in the US market.
• Rosseto Serving Solutions: Supplier of foodservice display and serving solutions, including tableware and buffet equipment for the hospitality industry. Targets the same restaurant and hotel customers as FLAT and competes for the same hospitality equipment budgets. FLAT's EVP Americas previously served as global sales leader at Rosseto.
• MTS Seating: US manufacturer of commercial-grade seating, tables, and bases for the restaurant and hospitality industry. Most directly comparable to FLAT in product category (commercial table bases) and customer base (restaurants, foodservice).
• Holsag: Manufacturer of commercial wood furniture including chairs, tables, and bases for restaurants, hospitality, and institutional markets. Comparable in commercial furniture manufacturing and hospitality customer focus.
• Gasser Chair Company: US manufacturer of commercial wood seating, tables, and bases for the hospitality and foodservice industry. Direct peer in commercial table bases targeting restaurants and hotels.
• Grand Rapids Chair Company: US manufacturer of commercial-grade chairs, tables, and bases for the hospitality and foodservice industry. Competes in the same commercial table base category with similar restaurant and hotel customers.

Others

• Dudson UK: UK-based supplier of commercial tableware and ceramics to the hospitality industry. Adjacent peer serving the same UK/European hospitality customers; FLAT's EVP Americas previously worked at Dudson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flattech
• Facebookfacebook.com/flattech
• LinkedInlinkedin.com/company/flat-technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLAT Technologies