Nanobionic
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Nanobionic firmographics
Firmographics- Name
- Nanobionic
- Legal name
- OMEGA TRADING PRIVATE COMPANY
- Website
- https://nanobionic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nanobionic industry classification
Industry- Product category
- Performance Apparel
- NAICS
- Mattress Manufacturing (33791), Fabric Coating Mills (31332)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Thermal Underwear & Base Layers (CRAAAIAG)
- akta.pro secondary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Nanobionic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nanobionic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Sales: Nanobionic generates revenue through direct-to-consumer sales of their apparel and sleep products via their e-commerce platform nanobionic.com. Products include sportswear (leggings, tops, t-shirts, jackets), sleep products (mattresses, pillows, sheets, blankets), and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sleep Products - Pillows |
| Unit Pricing | Pay-as-you-go | Sleep Products - Mattresses |
| Unit Pricing | Pay-as-you-go | Sleep Products - Toppers |
| Unit Pricing | Pay-as-you-go | Sleep Products - Bedding |
| Unit Pricing | Pay-as-you-go | Sportswear - Apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Nanobionic product offering
Product offeringCore offering
Nanobionic designs, manufactures, and sells performance/lifestyle apparel and sleep products (sportswear, FILA-branded collaborations, mattresses, pillows, bedding) coated with a patented mineral-based bioceramic soft-coating technology. The coating converts body heat into far infrared light to stimulate local blood flow, enhance recovery, increase muscle strength/endurance, and promote restful sleep. Products are sold direct-to-consumer globally via nanobionic.com.
Product overview
Nanobionic is a Greek performance and lifestyle apparel company that develops and manufactures smart textile products using patented mineral-based coating technology. The product portfolio consists of three main categories: (1) Sportswear and athletic apparel including leggings, tops, t-shirts, training jackets, and recovery wear for men and women; (2) The FILA x Nanobionic collaboration line featuring sportswear and footwear; and (3) A comprehensive Sleep Wellness collection including mattresses, pillows, mattress toppers, duvets/comforters, blankets, bed sheets, pillow cases, and waterproof mattress covers. All Nanobionic products incorporate the company's proprietary technology that uses bioceramic minerals to convert body heat into far infrared light, stimulating local blood flow, enhancing muscle strength and endurance, and promoting faster recovery and restful sleep.
Differentiator
Problem solved
Functional benefit
Brands
- FILA x Nanobionic®: A branded collaboration with FILA featuring sportswear products including footwear, clothing for men, women, and children.
- Nanobionic® Sleep Collection
- Nanobionic® Wellness
Products and services
- Nanobionic Sportswear Collection Performance and lifestyle athletic apparel for men and women featuring the patented mineral-based coating technology that stimulates local blood flow, enhances recovery, and improves muscle strength and endurance. Targeted at athletes and fitness enthusiasts.
- FILA x Nanobionic Collaborative line of sportswear and footwear combining FILA branding with Nanobionic's wellness technology for performance enhancement, sold through Nanobionic's e-commerce platform.
- Nanobionic Sleep Wellness Collection Comprehensive sleep and bedding collection (mattresses, pillows, toppers, duvets, blankets, sheets, pillow cases, mattress covers) infused with Nanobionic's bioceramic technology to promote restful sleep, support recovery, and improve overall wellness for individual consumers.
Quantifiable outcome
- 8 out of 10 users experienced more restful and refreshing sleep in a French study of 50 people
- +2 more outcomes
Companies that use Nanobionic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Nanobionic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Nanobionic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- FILAcoreFILA x Nanobionic is a licensed collaboration partnership where Nanobionic's wellness technology is integrated into FILA branded footwear and apparel products. The collaboration includes shoes, sportswear for men, women, and children. Products are sold through Nanobionic's e-commerce platform under the FILA x Nanobionic category.
- Georgian National Men's Basketball TeamminorThe Georgian National Men's Basketball Team chose Nanobionic smart clothes for their players, using the performance and recovery-enhancing apparel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nanobionic competitors and assessment
Company assessmentDirect peers
- Casper Sleep: Casper is a DTC mattress and sleep-products brand selling directly to consumers online. Nanobionic's Sleep Collection (mattresses, pillows, toppers, bedding) competes in the same direct-to-consumer premium-sleep category with a wellness-tech differentiation layer.
- Hyperice: Hyperice is a recovery and performance-wellness brand spanning devices, apparel and accessories used by athletes for circulation, recovery and muscle support—closely aligned to Nanobionic's positioning of technology that 'stimulates local blood flow' and 'enhances faster recovery' in apparel and sleep.
- Eight Sleep: Eight Sleep sells smart mattresses and sleep technology positioned on recovery and wellness benefits via proprietary materials. Nanobionic targets the same premium wellness-driven sleeper with its mineral-coated mattress and bedding line, operating DTC on a comparable AOV tier.
- Hologenix: Hologenix makes Celliant, a far-infrared responsive mineral-based textile technology used in apparel, bedding and recovery products—the most direct technical analogue to Nanobionic's bioceramic coating, with overlapping applications in athletic wear and sleep products.
- SHEEX: SHEEX is a performance bedding brand selling sheets, pillowcases and mattress pads with proprietary performance fabric technology through DTC. Comparable to Nanobionic's Sleep Collection bedding line, which markets mineral-coated cotton sheets, pillowcases and mattress covers.
Broad incumbents
- Under Armour: Under Armour is a global athletic-apparel incumbent with recovery-focused fabrics (Celliant-infused product lines, UA RUSH, UA RECOVER). Nanobionic is a significantly smaller specialist competing in the same fabric-technology-recovery narrative within performance apparel.
- Nike: Nike is the largest global athletic apparel and footwear brand, with deep R&D investment in proprietary fabrics and athlete-endorsement marketing. Nanobionic's coating technology and athlete-team partnerships operate in Nike's shadow across the same athletic-recovery positioning.
- lululemon: lululemon is a global athletic-apparel incumbent built around proprietary performance fabrics (Luon, Nulu, Silverescent) marketed on comfort, recovery and women's athletic wear. Nanobionic's coated-fabric sportswear competes in the same premium activewear segment at a much smaller scale.
Emerging players
- Rhone: Rhone is a premium men's activewear and lifestyle DTC brand selling technical apparel at similar price points with comparable fabric-performance claims. Nanobionic targets overlapping fitness-conscious consumers through a similar DTC premium positioning.
Others
- Celliant (Hologenix brand): Celliant is the consumer-facing brand spun out of Hologenix, supplying far-infrared responsive fiber to apparel, bedding and recovery brands worldwide. As the dominant patented FIR textile ingredient, it is adjacent infrastructure to Nanobionic's competing bioceramic-coating approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Nanobionic social profiles
Digital presenceNanobionic compliance and trust
Trust signalCompliance1 record
Nanobionic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nanobionic leadership team
Management profileNumber of profiles
Profiles1 record
Nanobionic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nanobionic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nanobionic
What does Nanobionic do?
Nanobionic designs, manufactures, and sells performance/lifestyle apparel and sleep products (sportswear, FILA-branded collaborations, mattresses, pillows, bedding) coated with a patented mineral-based bioceramic soft-coating technology. The coating converts body heat into far infrared light to stimulate local blood flow, enhance recovery, increase muscle strength/endurance, and promote restful sleep. Products are sold direct-to-consumer globally via nanobionic.com.
Is Nanobionic a public or private company?
Nanobionic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nanobionic founded?
Nanobionic was founded in 2011. It employs 11 to 50 people.
Where is Nanobionic based?
Nanobionic is headquartered in New York, United States, in the North America region.
How does Nanobionic make money?
One revenue line is on record: direct E-commerce Sales.
Who are Nanobionic's main competitors?
Direct peers on record are Casper Sleep, Hyperice, Eight Sleep, Hologenix and SHEEX. Broad incumbents are Under Armour, Nike and lululemon. Rhone is listed as an emerging player. Celliant (Hologenix brand) is listed as an others.
Does Nanobionic have an API?
No public API is recorded for Nanobionic.
What industry is Nanobionic in?
Nanobionic's product category is Performance Apparel. Its primary akta.pro industry code is CRAAAIAG, Thermal Underwear & Base Layers, with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 2330.